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My Amazon Guy

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Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Location:

United States

Description:

Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Twitter:

@myamazonguy

Language:

English


Episodes

How to Unenroll a Brand from Amazon Brand Registry 2022

1/20/2022
Go to brand registry and create a case for “Technical Issue” here is the template I use: Greetings Amazon Team, We need this case escalated to the brand registry team immediately. We have registered “ENTER_brand_name” on Amazon but it is discontinued now. Please remove “ENTER_brand_name” from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand “ENTER_brand_name” from the brand registry program. We would NOT like to remove a...

Duration:00:01:45

PPC AMA with SellerX Hannah Whitlock

1/19/2022
Hannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin’s newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon. 00:00 PPC AMA with SellerX Hannah Whitlock 10:12 Introduction of guest: Hannah Whitlock 10:26 What does SellerX do 11:05 What is the best advertising strategy going into 2022 right...

Duration:01:08:36

Parentage Theory - Connect Variations or Split Off? Amazon FBA Weekly Q&A with Steven Pope

1/15/2022
myamazonguy.com/jobs if you want to work at MAG 00:00 Amazon FBA Weekly Q&A with Steven Pope 10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can 11:34 How to choose which video will be the main next to the images 13:26 How do we add the "From the Brand" content 15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you...

Duration:01:16:28

[Product Launch Guide] Amazon FBA 2022

1/12/2022
00:00 [Product Launch Guide] Amazon FBA 2022 00:16 Should you go all-in on 1 item or moderate strategy launch 3 products at the same time 01:12 Live sample items for discussion 02:24 Why launching 3 products at the same time is problematic 04:02 As an item increases in its velocity, the higher up it will leapfrog all of the KW rankings 05:04 A thousand KW indexed in 30days is successful 05:48 Free SEO guide: https://myamazonguy.com/search-term-optimization/ 07:40 Don't miss the...

Duration:00:26:38

How to Reduce FBA Fees by 11% - Amazon Fee Calculator

1/11/2022
Calculating Dimensional Weight https://docs.google.com/spreadsheets/d/1EhibaHbeUeyl6p07-tJ0FgpuZjtsunFe1m3uLul96hA/edit?usp=sharing 00:00 How to Reduce FBA Fees by 11% 00:13 AMZ FBA Fee increase 00:48 AMZ FBA Formulas 01:45 How to calculate dimensional weight 05:12 Download your google sheet tracker 06:20 Another thing to be aware of is the Storage Fees 08:47 In-Stock Head Start Dimensional weight since Amazon is basing the FBA fee off of item weight or dimensional weight whichever...

Duration:00:09:50

Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question

1/10/2022
00:00 Steven Pope Amazon FBA Weekly Q&A 10:18 Updates on MAG website 10:45 MAG PPC Jobs 11:39 ASIN B09B4RFKZT, out of the adult category. They still won’t let me advertise, saying the campaign is not compliant with Amazon Advertising's guidelines 14:54 Recently seeing items showing up first in search with ''featured from our brands'' when it is clearly not amazons brand, for example, Hemp oil, how is that possible 16:26 If I delete my ASIN in the UK marketplace, will that delete my...

Duration:01:09:37

ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

1/9/2022
00:00 What PPC rank should you be going for 00:44 Showcase how you can look at your organic rank or PPC rank 02:35 How to track Keywords 03:21 Typically, it's slot 3 & 4 05:10 I'm already in the organic position 1-4, should I still be doing PPC 08:24 You can do a nice video Ad placement Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the...

Duration:00:09:29

PPC AMA with Better AMS Destaney Wishon

1/8/2022
00:00 PPC AMA with Better AMS Destaney Wishon 10:00 Introduction of Destaney Wishon 10:35 What does BetterAMS do 11:00 Under Amazon Brand Analytics – are there any pages that you like to use to gather data to formulate campaign strategies? (Amazon Search Terms, Repeat Purchase, Market Basket, etc.) 12:56 Which campaigns should you spend time/money on with a tight budget to get the most "bang for your buck" 14:356 In the supplementary category, what is the best way to know the CRO and...

Duration:01:08:34

LIVE Q&A: How to Master Images & AB Testing with PickFu

1/7/2022
Anthony Cofrancesco of PickFu joins Steven Pope for a Live AMA! Get 50% off PickFu.com/myamazonguy See our LIVE test results: https://www.pickfu.com/results/ngkKMDq9V6-which-image-is-most https://www.pickfu.com/results/X39rljffSb-which-two-images-in PickFu is your platform for gathering real-time insights from real consumers. Try it now! Since 2008, thousands of businesses have trusted PickFu for consumer research. View Pricing. Subscribe To Newsletter. Become An Affiliate. 00:00 How...

Duration:01:21:39

Amazon FBM Shipping Settings - Select UPS USPS FedEx Settings

1/5/2022
Configure shipping here https://sellercentral.amazon.com/sbr/template?request=%7B%22templateId%22%3A%22legacy-template-id%22%2C%22action%22%3A%22edit%22%7D 00:00 Amazon FBM Shipping Settings 00:14 How to fulfill FBM orders through USPS only Hi everyone! I have a brand that would like to only fulfill FBM orders through USPS. Is it possible to have USPS as the only shipping carrier option? If yes, are there any consequences/risks associated with doing this? Yes, you can use an automated...

Duration:00:01:51

Amazon FBA Product Review Generation Strategy in 2022

1/4/2022
Product inserts to generate user images are highly recommended going into 2022 for your Amazon FBA growth strategies. 00:00 Amazon FBA Product Review Generation Strategy in 2022 00:18 The 1st strategy we used 00:49 Request A Review Button 02:31 Product Insert Review Generation 03:56 Amazon Rampant Clamp Downs 05:39 What you need to do going into 2022 06:15 What you should do instead 07:31 Spend money on PPC 08:16 You can launch an item w/o review generation ahead 08:26 Your magic...

Duration:00:17:03

[Amazon NEWS] Removal of Questions & Answers Link from Top of PDP

1/3/2022
You might start noticing the Answered Questions Link disappeared from next to the reviews/ratings at the top.. We were trying to troubleshoot this for a client and found out from SS that "I would like to inform you that the number of answered questions link has been discontinued certain categories.Furniture, home, Home improvement, kitchen, lawn & garden, pets, art & craft. Also, all of Hardlines no longer have the link. As your ASIN is in the Home category so it does not have the link...

Duration:00:02:44

Amazon FBA Weekly Q&A - Ask Any Question with Jason Mastromatteo

1/2/2022
00:00 Amazon FBA Weekly Q&A 09:56 It's Jason Mastromatteo stepping in for Steven Pope 10:22 What I need to do to optimize my auto campaign. ACOS was 40%, but is now 200%. Where should I start to optimize? Which report to look at? 11:23 How often should I optimize my PPC campaigns overall 11:44 Can you please walk us through your process of campaign optimization 12:26 Can anyone copy and sell my PL design on AMZ if it's not patented in USA? Doesn't brand registry take care of it as...

Duration:00:53:07

Parentage Troubleshooting - Images Same Across Child - Solved: Default Parent Model vs Child Model

12/29/2021
Default Parent Model (DPM) - When an ASIN is under a DPM model then the information for the parent ASIN would be reflected on the detail page for all child ASINs under that variation. Default Child Model (DCM) - Under a DCM model the detail page reflects the information for that particular child ASIN and not the parent. 00:00 Why images in the parentage are the same? 00:36 There are only certain types of parentages that will have unique images between them 01:23 Difference between...

Duration:00:03:44

PPC: Strikezone Keywords Tutorial - Amazon Seller Central

12/28/2021
This is a broad question and everything helps. If your trying to scale an account, what's a few strategies you guys use to find new targets? Scenario for prospective: You've got your top 10 competitors, you've set up AD segmentations, its been several months, ADs are doing well but now your at a plateau. Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this? Our ppc team has co-opted...

Duration:00:04:34

Troubleshooting Tip for Yanked Listings - Determine Why a Listing is Not Displaying - ASIN

12/27/2021
Check the widget here: https://sellercentral.amazon.com/help/hub?ref=header Troubleshooting Tip for Yanked Listings - Determine Why a Listing is Not Displaying - ASIN 00:00 Troubleshooting Tip for Yanked Listings 00:48 Determine why a listing is not displaying Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He...

Duration:00:02:00

Amazon FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo

12/26/2021
00:00 Amazon FBA Weekly Q&A 09:55 Jason Mastrometteo filling in for Steven Pope 10:12 Amazon GOOD NEWS! 11:20 Customer support says if I update the parent title it will appear the same for all of the children 12:27 Is there a way of finding what a competitor is spending on AMZ AdWords 14:00 How long do you have to sell at a higher price to qualify for the strikeout price 15:29 How do you do your planning for the new year? What factors do you consider for each client 16:45 Would you...

Duration:01:02:24

Ebay File Exchange - How to Add & Edit Listings in Bulk via Excel Template Upload

12/25/2021
00:00 Uploading inventory file on Ebay 00:10 Ebay Business Policies 01:08 How to create new policy 02:08 File Exchange Basic Template Instructions 03:00 US New Structure 03:14 Ebay File Exchange 03:52 Generating the template 12:46 Download the flat file in .csv format 12:55 How to upload the flat file Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join Ebay File Exchange...

Duration:00:13:55

How to Fix Anything Amazon Vendor Central - Push Changes Through with the Item Maintenance Form

12/24/2021
00:00 How to Fix Anything Amazon Vendor Central 00:23 The Item Maintenance Form 00:53 How to fill up the item maintenance form 02:05 How to submit the item maintenance form Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for...

Duration:00:03:41

How to Bulk Update Handling Time, Price, & Quantity - Amazon Seller Central - Price & Quantity File

12/23/2021
00:00 How to Bulk Update Handling Time, Price, & Quantity 00:38 How to download the inventory flat file 01:31 How to fill up the inventory file 02:42 How to upload the inventory file 03:14 FIle to be uploaded should be on Text (tab delimited) format Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join About Steven Pope: Steven is the founder of My Amazon Guy. He started his...

Duration:00:04:10