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E54 - How to Build An Opt-In Audience with Joe Pulizzi

What if we could tap into our best customers' minds and figure out exactly what they wanted and what they would spend their hard-earned money on. This would be fantastic! Rather than building a product or service we think they want and hope that it connects with them, we would know what they wanted before we built it. They would even tell us what to build. Now for the good news. You can do this. Building an opt-in audience of the customers you want to do business with will do just this...


E53 - Be Outstanding & Stand out with the Father of Modern Marketing Dr. Phil Kotler

If you ever took a marketing course in college, there is a chance you used a textbook authored by Dr. Phil Kotler. Dr. Phil Kotler is the S.C. Johnson @ Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He has studies marketing for over 55 years, authored 57 marketing related books, published over 150 articles, and consulted for some of the biggest brands in the world. A resume that has earned him the right to be called the 'Father of...


E52 - How To Lock Down Your Company's Info With Attorney David Harlow

Doing business with customers means we handle sensitive customer data. We see news headlines of major companies with (perceived) security measures in place having customer data breaches at an increasing rate. This is due to the growing complexities of the business to consumer exchanges and malicious intent of more and more people. So what do we do? How can we fine-tune our business policies to properly handle this sensitive customer data in a way that will reduce how vulnerable we are to a...


E51 - Get More Traffic to Your Website (Google Not Required) with Linda Dessau

I'm not going to blow your mind by stating that blogging is an important component of any content strategy. We all know that. To be fair though, if this is something we all KNOW... why aren't we all doing it? Additionally, those of us that are doing it might be doing it wrong. This sounds like my gym routine. In this episode of the Neon Noise Podcast, we are joined by Linda Dessau. Linda is the founder of ContentMasteryGuide.com and has been helping others create online content since...


E50 - Using Marketing to Attract Top Talent with Dell's Jennifer Newbill

Attracting and retaining top talent seems to be a hot topic at the moment. Anyone that has ever hired an employee knows that it's not the easiest task. The interesting thing to consider is how closely the marketing efforts we place on attracting new customers to grow revenue align with attracting rockstar employees to make our companies better. Let's add in another layer of complexity and consider a whole new group of young professionals entering the workforce that have different goals and...


E49 - How to Build Trust and Generate Leads Using Online Reviews with Doren Aldana

Consumers trust online reviews. We love to read the good and the bad others have written about their experience or a product. As a business owner, there are a couple challenges when it comes to reviews. Here are some fun statistics from this episode: Doren Aldana is an expert when it comes to online reviews and testimonials. He is the Founder of MyTestimonialEngine.com which is the #1 software for helping local businesses collect and share reviews. His unique approach to collecting and...


E48 - Cutting Through The Red Tape To Land Corporate Contracts

Landing big contracts with hospitals or large corporations is not easy. These are all questions that I've had and I'm certain you might have considered at some point. Ed Bennett joins the Neon Noise podcast to share some tips and tricks for landing that big contract and establishing relationships with hospitals and large organizations. Ed is the former Director of Web and Communications for the University of Maryland Medical System and currently is a highly sought marketing consultant in...


E47 - Leveraging Profanity to F*cking Connect with Brian Buirge

Sometimes you have to go to extremes to break through the noise and connect with people... the shock n' awe approach. For Brian and Jason of Good Fucking Design Advice, that was use of the F-word. Seems like a risky move but it works for them. Brian Buirge and Jason Bacher operate the unorthodox design website called Good Fucking Design Advice where they share design advice and a lot more by incorporating profanity to connect with their audience. On the surface, it appears to be swearing...


E46 - Enter the Global Marketplace on Amazon with Stephen Somers

Amazon is a juggernaut in the retail world and anyone can sell pretty much anything in their Marketplace. The trick is learning how to make money doing it. Can Amazon provide the global platform your business is looking for? Stephen Somers and his business partner Robert Rickey, of Marketplace Superheroes streamlined the process of selling physical goods on Amazon. They turn an incredible profit by selling boring everyday products that hundreds of people buy. Now, Stephen and Robert...


E45 - The Missing Piece In Your Marketing Is The Book You Haven't (Yet) Written With Trevor Crane

We are all in search for that one thing we can do to take our marketing to the next level. What is that missing component that can be the game changer we are searching for? Trevor Crane has the answer. In this episode of the Neon Noise podcast, 10 time best selling author Trevor Crane joins us to share how writing a book is the most powerful tool for you to use in your marketing. I know what some of you might be saying, UGH... I don't want to write a book. I don't have time to write a...


E44 - All Great People Have Coaches with Stan Way

We all need guidance no matter how good we are. All the Greats had Great Coaches... think Michael Jordan and Phil Jackson. While it might be easy to correct a noticeable performance issue, sometimes the mindset issues are more challenging to see. This is where a skilled coach can make the best one of the greats. In this episode of the Neon Noise podcast, we have Stan Way join us to talk about his experiences and how his coaching helps others achieve Peak Sales Results. He talks in depth...


E43 - Creating Your Own Opportunities by Becoming Known in Your Industry with Mark Schaefer

One of my favorite quotes of all time is "The harder I work, the luckier I get." This is something I read a long time ago and it stuck with me. I've had the privilege of seeing it come true on several occasions and it just makes sense. My hard work was recognized by others and it presented opportunities such as referrals for more work or invitations to speak in front of peers. Becoming an industry expert is no doubt a fast-track for opening doors. As an expert, you are seen as the go-to...


E42 - Navigating Legal Pitfalls with attorney Michael Prywes

Business owners and entrepreneurs are natural DIYers. As we get a new venture going or try to continue growth of a venture that is beginning to gain traction, we search for ways to save money and turn to the internet for advice in lieu of spending money hiring a professional for expert advice. This holds true for legal advice too. In this episode of the Neon Noise podcast we host Michael Prywes, a former film and internet producer who became an attorney, for a conversation about the...


E41 - Doing Podcast Advertising the Right Way with Master Matchmaker Glenn Rubenstein

Podcasts are the new kid on the block gaining in popularity to both listeners and advertisers trying to market to these listeners. Does podcast advertising work? How is this different than radio? Who do I contact to get a rate card? We had lots of questions too so we contacted one of the best in the podcast advertising business to come on the Neon Noise podcast and tell us all about it. Glenn Rubenstein is a writer, director, journalist, founder of Adoptor Media, and author of Podcast...


E40 - Exploring Sonic Branding with David Meerman Scott

What is the sound you hear when Microsoft Windows shuts down? How about when SportsCenter comes on ESPN? There are endless examples of recognizable audio that we instantly associate with particular companies or event actions we perform each day. I had no idea how much Sonic Branding I was exposed to each and every day until David Meerman Scott explained it in detail. In this episode of the Neon Noise podcast, David Meerman Scott joins us for a value packed conversation about Sonic...


E39 - Growing Your Business Using Webinar Marketing with Corinna Essa

Have you ever attended a webinar?... Sure you have. Did you know you were going to be pitched something at the end of that webinar... Sure you did. Will you attend another webinar... I'm sure you will. Using webinars as a marketing tool is incredibly effective. Most of us know that but few know how or where to get started. Fortunately, we were able to steal Corinna Essa for an hour and talk to her about how she is using webinar marketing to crush it. Corinna Essa is the #1 international...


E38 - Making Your Company Irresistible to Customers with Gregory Diehl

What is your brand identity? What impression do you portray to potential customers? Do you make a good first impression? Are you remembered or do you fade into the noise? These are all questions we want to give positive answers to. We want to believe that we are the best in our trade - that we have a superior offering to our competition. But are we biased? Are we fooling ourselves? The story we craft and tell to customers is how we are initially judged by customers and the barometer...


E37 - A No Bullsh*t Approach to Social Media with Jason Falls

Social Media is now a big part of the marketing mix. If you are still trying to figure out how to leverage this new and constantly changing medium, you're not alone. Many entrepreneurs are searching for how they can use social media platforms and take advantage of the mountains of data they have on each of their users to position their businesses in front of the right customers. There are countless social media "gurus" out there telling you about the blueprint they created to yield a...


E36 - Small Shifts That Have a BIG Impact with Tim Furlong

We want to have impact in with everything we do. As entrepreneurs, we want to leverage our time and get the best results from the effort we put into each action we perform. At times, we find ourselves scratching our heads wondering what we can do to better connect with people or project ourselves to achieve the desired end result. Tim Furlong joins the Neon Noise podcast to share how to make small changes (quarter turns) to get big results. He is the author of Quarter Turns: Small Shifts...


E35 - F*ck Your Excuses - From Prison to Seven Figures with Ryan Stewman

Warning: This episode does contain vulgar language. Excuses are not welcome to Ryan Stewman. They aren't an option. Ryan's story is an unbelievable tale riddled with adversity. At a very early age, he began to understand the world of sales and quickly found success. These skills were used in a variety of ways over the years. Some of these ways led to prison time, others to being a top producer in the mortgage industry in 2009. Ryan now spends his time helping others learn his sales...