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On Brand

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On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.
More Information

Location:

United States

Description:

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes

How to Build a Challenger Brand with Prentice Howe

8/19/2019
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“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook. About Prentice Howe Prentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in...

Duration:00:30:45

Boosting Brand Scale and Impact with Raul Hernandez

8/12/2019
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“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast. About Raul Hernandez Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle...

Duration:00:26:28

Brands as Building Blocks of Personal Identity with David Lemley

8/5/2019
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“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on...

Duration:00:31:29

Using Brand as a Leadership Tool with Lindsay Pedersen

7/29/2019
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“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand. About Lindsay Pedersen Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science,...

Duration:00:30:24

Building a Startup Brand with ShowerPill Founder Justin Forsett

7/22/2019
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“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder...

Duration:00:28:55

Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller

7/15/2019
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“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history. About Lorraine...

Duration:00:29:07

Brand Building Through Servant Leadership with Ken Blanchard

7/8/2019
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“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the...

Duration:00:26:58

Connecting Brand Strategy to Business Strategy with Jeff Swystun

7/1/2019
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“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast. About Jeff Swystun Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB...

Duration:00:32:11

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

6/24/2019
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“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast. About Alexandra Dimiziani Alexandra Dimiziani has...

Duration:00:28:49

Remixing Your Brand's Story and Content with Judi Holler

6/17/2019
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“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast. About Judi Holler Judi Holler is a professionally trained improviser and alumna of the Second City Training Center Conservatory in Chicago, Illinois. Judi started working in the hospitality...

Duration:00:25:49

Finding Brand Relevancy in a Fast-Changing World with Allen Adamson

6/10/2019
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“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co, NYU...

Duration:00:24:16

How to Orchestrate Your Brand Experience with Karin Soukup

6/3/2019
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"Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show. About Karin Soukup Karin is an award-winning creative lead and design educator with over 15 years of...

Duration:00:25:43

Finding the Epicenter of Branding and Culture with Dennis Hahn

5/27/2019
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“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid. About Dennis Hahn As chief strategy officer at Liquid, Dennis Hahn is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of...

Duration:00:26:26

Creating a Heart-Centered Brand with Stephanie Nivinskus

5/20/2019
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“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more. About Stephanie Nivinskus Stephanie Nivinskus is CEO of SizzleForce Marketing, a strategic copywriting agency. Since 1995, Stephanie has developed brand-building campaigns that have been used by Fortune 500 companies,...

Duration:00:26:50

Bridging the Brand Activation Gap with Mitch Duckler

5/13/2019
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“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast. About Mitch Duckler Mitch Duckler is author of The Indispensable Brand, and a founder and managing partner of FullSurge, a brand and marketing strategy consultancy based...

Duration:00:26:09

Mapping a Customer-First Journey with Nancie McDonnell Ruder

5/6/2019
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“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, fonder of Noetic Consultants, this week on the On Brand podcast. About Nancie McDonnell Ruder Nancie McDonnell Ruder’s 25-year career began at...

Duration:00:27:48

Cultivating a Creative Culture with Justin Dauer

4/29/2019
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“Culture internally seems like one of the most intuitive things to support. It’s a no brainer. And yet …” We miss it. Often. Thankfully there’s a new book to help us keep the connection between brand and culture top of mind — Cultivating a Creative Culture. The author Justin Dauer is my guest on this week’s episode of the On Brand podcast. About Justin Dauer Justin Dauer is the author of Cultivating a Creative Culture. The belief behind his book is simple: a happy and well-supported...

Duration:00:27:29

How Brands Can Apply Design Thinking with Alain Sylvain

4/22/2019
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“People tend to see strategy and design as two separate things.” As the founder and CEO of Sylvain Labs, Alain Sylvain sits at the intersection of strategy and design. We discussed this including several examples of design thinking at work on this week’s episode of the On Brand podcast. About Alain Sylvain Alain Sylvain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands....

Duration:00:28:29

Taming the Brand Experience Beast with Darren Coleman

4/15/2019
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“Building a brand is everyone's job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout brand experiences. We discussed how to tame this beast and more this week on the On Brand podcast. About Darren Coleman Darren Coleman has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and...

Duration:00:28:15

Winning Your Customers' Hearts and Minds with Kieran Flanagan

4/8/2019
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“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He's responsible for managing all of HubSpot's global demand, acquisition of new users, monetization of freemium funnels, and leading the global marketing team. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kieran Flanagan Kieran Flanagan is the VP of Marketing &...

Duration:00:25:06