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On Brand

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On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.
More Information

Location:

United States

Description:

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes

The Future of Marketing Is Collaboration with Vlad Calus

11/11/2019
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“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast. About Vlad Calus Vlad Calus is the co-founder @ Planable, the command center of social media collaboration...

Duration:00:26:22

Managing Startup Brand Consistency with Jonathan Wassterstrum

11/4/2019
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“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast. About Jonathan Wassterstrum SquareFoot...

Duration:00:27:35

Creating Brands for Tomorrow’s Consumers with Emmanuel Probst

10/28/2019
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“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast. About Emmanuel Probst Emmanuel Probst’s background combines over 15...

Duration:00:31:07

Building Brands by Changing Habits with Jessica Jensen

10/14/2019
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“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of...

Duration:00:26:30

How Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch

10/7/2019
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“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast. About John...

Duration:00:29:04

Creating a Big, Bold Brand with Inge Overtoom

9/30/2019
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“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory. About Inge Overtoom Inge Overtoom has 15 years experience in project and account management across every aspect of experiential...

Duration:00:25:43

Help Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset

9/23/2019
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“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast. Enjoy This Episode...

Duration:00:32:00

Finding Your Brand’s Universal Story with Ellen Utrecht

9/16/2019
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“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start. About Ellen Utrecht Ellen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as...

Duration:00:27:02

Why Your Brand Should Be an Outlier with Phillip Stutts

9/9/2019
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“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast. About Phillip Stutts Phillip Stutts is fighting a rare,...

Duration:00:29:40

Redefining Your Content Experience with Randy Frisch

9/2/2019
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“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of...

Duration:00:30:22

Positioning Your Brand Platform with Derrick Daye

8/26/2019
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“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He’s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast. About Derrick Daye Derrick Daye has spent the past 20+ years helping organizations...

Duration:00:31:29

How to Build a Challenger Brand with Prentice Howe

8/19/2019
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“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook. About Prentice Howe Prentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in...

Duration:00:30:45

Boosting Brand Scale and Impact with Raul Hernandez

8/12/2019
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“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast. About Raul Hernandez Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle...

Duration:00:26:28

Brands as Building Blocks of Personal Identity with David Lemley

8/5/2019
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“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on...

Duration:00:31:29

Using Brand as a Leadership Tool with Lindsay Pedersen

7/29/2019
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“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand. About Lindsay Pedersen Lindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science,...

Duration:00:30:24

Building a Startup Brand with ShowerPill Founder Justin Forsett

7/22/2019
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“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder...

Duration:00:28:55

Inside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller

7/15/2019
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“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history. About Lorraine...

Duration:00:29:07

Brand Building Through Servant Leadership with Ken Blanchard

7/8/2019
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“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the...

Duration:00:26:58

Connecting Brand Strategy to Business Strategy with Jeff Swystun

7/1/2019
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“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast. About Jeff Swystun Jeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB...

Duration:00:32:11

Why Brands Have a Responsibility to Do Good with Alexandra Dimiziani

6/24/2019
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“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast. About Alexandra Dimiziani Alexandra Dimiziani has...

Duration:00:28:49