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One-Minute Marketer with Mark Mathis

Business & Economics Podcasts

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Location:

United States

Description:

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Language:

English


Episodes

“Business Videos Should Be Longer,” Said No One Who Watches Business Videos

6/15/2021
In this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.

Do You Still Need to Be Above the Fold in a Digital World?

5/7/2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

Do Not Attempt Bad PR At Home

4/30/2021
In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.

What Can We All Learn from Bathroom Marketing

4/23/2021
In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.

Is the Car Sales Business Driving Toward Disruption

4/16/2021
In this episode, Mark Mathis talks about how digital is disrupting the car industry.

Mark Mathis Discusses a Wide Range of Marketing Topics

2/19/2021
In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.