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One-Minute Marketer with Mark Mathis

Business & Economics Podcasts

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Location:

United States

Description:

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.

Language:

English


Episodes

Metaverse: Implications on Organizations' Sales and Services

9/24/2021
In this episode, Mark Mathis talks about how elements of gaming are moving mainstream, and what the implications of this shift are for your organization’s sales and services.

Duration:00:02:09

Speed of Listening

9/10/2021
In this episode, Mark Mathis talks about how speed thrills… and kills.

Duration:00:02:46

Generation Z

8/5/2021
In this episode, Mark Mathis tells you what you need to know about the newest generation in the marketplace.

Duration:00:03:38

The Curse of Knowledge

7/29/2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

E-Commerce is Only 15% of Retail Sales

7/29/2021
In this episode, Mark Mathis talks about keeping the e-commerce exuberance in perspective as you plan for the future.

Branding Isn't Magic

7/22/2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

Scoop There It Is

7/15/2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

Skip the Intro Button

7/8/2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

AM Radio is Becoming Static

6/29/2021
Will you be able to listen to broadcast radio in your next car? Listen to find out.

Everyone Uses the Internet. Right?

6/22/2021
In this episode, Mark Mathis talks about internet usage after the pandemic. Is the whole world on the internet? Listen and find out.

People Just Want Information from Advertising

6/18/2021
In this episode, Mark Mathis talks about what consumers really want from advertising.

“Business Videos Should Be Longer,” Said No One Who Watches Business Videos

6/15/2021
In this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.

Do You Still Need to Be Above the Fold in a Digital World?

5/7/2021
In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today’s digital orientation.

Do Not Attempt Bad PR At Home

4/30/2021
In this episode, Mark Mathis talks about why organizations shouldn’t joke about their brand.

What Can We All Learn from Bathroom Marketing

4/23/2021
In this episode, Mark Mathis talks about why bathroom marketing works and why it’s important to consider the consumer journey, even when they are going potty.

Is the Car Sales Business Driving Toward Disruption

4/16/2021
In this episode, Mark Mathis talks about how digital is disrupting the car industry.

Mark Mathis Discusses a Wide Range of Marketing Topics

2/19/2021
In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.