Define landing pages that realtors use. Any page that a visitor lands on. Tracked that way in Google Analytics Specific Intent Landing Pages so shows you what they are interested in. Squeeze page Get their contact info. Usually includes a lead magnet 10 Tips for selling your home…etc. Tag them with Facebook ads […]
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Real Estate Agents, let’s track your audience and here’s how and why Traffic to your website Visitors from Facebook Ads in addition to your website visitors Literally 100s or 1000s of visitors from Facebook Ads alone “Save” those visitors With the Facebook Pixel Create “Custom Audience” to market to later Types of Audiences All Website […]
The post “What is An Online Audience Building Strategy for Realtors?” edition | 007 appeared first on Online Agent | Realtor Digital Marketing.
Who to target: Farm Area Metropolitan Area Homeowners Avatar (Perfect Client) Website Visitors Engaged on your Facebook Page Those who are most engaged on your website How to target: Farm Area Geotarget by Address Metropolitan Area Geotarget by city + radius Homeowners Option on Facebook Targeting Avatar Age Income Location Likely to Move Likes other […]
The post “Who and how real estate agents (realtors) can be targeting with Facebook Ads” edition | 006 appeared first on Online Agent |...
What should I promote? Think about what you are promoting now Figure out how you can do it online Buyers conferences Local groups you are involved with Events New Listings Content of the ad 5 photos/5 Videos/1 Photo/1 Video Headline(s) Catchy 40-75 words Landing of the ad URL of Listing With […]
The post “I’m a real estate agent, what should I be promoting on Facebook Ads?” edition | 005 appeared first on Online Agent | Realtor Digital Marketing.
Ad Name Name Your Ad (Address?) Destination Facebook page Add Instagram Placement Directions how to connect Instagram Create Ad Ad with image or video Ad with multiple Images or Videos In a Carousel Images/Videos Links Manually Choose Automatically pull images from your website page Text Description of Listing Destination Website URL […]
The post “What are the steps for real estate agents to create ads on Facebook Ads?” edition | 004 appeared first on Online Agent | Realtor Digital...
Budget & Schedule Daily Budget $2-$5 Schedule for two weeks Ad Scheduling Audience Location Whole City Address as little as 1 mile radius Bulk Locations Country State/Region DMA (Designated Market Area) City (Radius City Only) Postal Code Address Age What is your target age demographic Gender Use Both Languages Choose Detailed […]
The post “How should real estate agents set up their ad sets on Facebook Ads?” edition | 003 appeared first on Online Agent | Realtor Digital Marketing.
As of February 2017 Facebook Ads has 15 campaigns to chose from. Below, I have starred the ones that I have use and think are the best options for Realtors to use as campaign objectives for the Facebook Ads. Facebook Ad Campaigns Objectives: * Brand awareness Best for price per impression * Conversions Facebook […]
The post “What Are The Best Facebook Ads Campaigns For Real Estate Agents?” edition | 002 appeared first on Online Agent | Realtor Digital Marketing.
Why Facebook Ads are Great Source or Real Estate Agent Leads. Precise targeting Location to show off your activity (listings) Demographic of age Specific Clients Homeowners Likely to Move First Time Home Buyers Income Level Affordability Spend less than $100.00 per listings..even less than $50.00 Run for short times Stop when you sell It works […]
The post “What’s all this talk about Facebook Ads being such a great source for realtor leads?” edition | 001 appeared first on Online Agent |...