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Own Your Commerce

Business & Economics Podcasts

For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what's new and trending in the world of ecommerce!

For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what's new and trending in the world of ecommerce!

Location:

Canada

Description:

For savvy ecommerce store owners looking to scale your business, learn actionable tactics to grow sales, stay ahead of the trends, and be a part of the conversation driving ecommerce forward, this is your show. Each week we feature insightful conversations with industry ecommerce thought leaders, merchants that have built wildly successful brands, and always up to date content on what's new and trending in the world of ecommerce!

Language:

English

Contact:

2042934555


Episodes

Simon Rodrigue: How Staples leveraged a best-in-breed "modular" approach to complete a digital transformation in a fraction of the time, and cost.

2/2/2021
Discover how Simon Rodrigue recently led Staples through a complete digital transformation in a fraction of time (and cost) using a best-in-breed "modular" approach to ecommerce. With over 300 retail locations, and a plethora of services (print, wholesale, school etc), plus managing unique pricing for the Staples Preferred program, syncing an ecommerce solution between it all that ties in seamlessly, managing pricing, curbside pickup, and other aspects was no small feat! Simon is someone...

Duration:00:47:48

Jon Kennedy: Lessons learned running the largest "ecommerce" FB Group & why you should leverage community.

1/14/2021
Jon Kennedy built what is probably one of the biggest ecommerce communities around. 100,000+ active members with thousands waiting to get in! He started out buying and selling on eBay and launched stores on various platforms before gradually finding his way to Shopify. Today he runs a development agency geared for brands looking for quick "bite-sized" ecommerce development needs. Along his journey though, he founded one of the biggest ecommerce entrepreneur community groups on Facebook...

Duration:00:43:55

The Forever Promise: Subscription Optimization with Robbie Kellman Baxter

1/5/2021
For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate and expert, literally writing the book on subscriptions (well, two actually). She used the expertise she gathered from consulting for Netflix, Oracle, eBay, and more to pen The Membership Economy and The Forever Transaction. Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It’s about building your organization, experience, and brand around helping people solve their...

Duration:00:42:57

Colin Bodell: Ecommerce veteran on the unprecedented acceleration of ecommerce under Covid-19

12/8/2020
Colin Bodell worked as a technologist for Amazon, Groupon, and American Eagle — to name a few — before joining Shopify Plus last year as VP of Engineering. Today he gives us his valuable insights on Covid-19’s accelerating effect on ecommerce and his prescient first experience with Shopify. He’ll also share how merchants can use data to renew old school personal relationships with customers and how Shopify's merchant-first philosophy seeks to democratize that data. Some of the topics we...

Duration:00:36:10

Kurt Elster - Shopify pioneer on how to defeat the back button and turn visitors into customers

11/25/2020
Kurt Elster has been growing “unofficially” with Shopify since its infancy. In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads. He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, like positioning and CRO. In addition to the Unofficial Shopify Podcast, Kurt runs a...

Duration:00:52:25

Tommy Walker - Former Shopify Plus editor-in-chief on creating industry leading content

11/5/2020
Tommy Walker never really wanted to be a writer, but when his family was on the verge of homelessness he used the storytelling tricks he learned from years in acting and film to become a content marketing guru. In this episode, he shares those strategies with us — but chances are you’ve gotten advice from him before. As editor-in-chief at Shopify Plus, CXL, and Quickbooks, he led the creation of top-performing content that helped position those brands as leaders in their respective...

Duration:00:57:09

Ben Jabbawy - Privy CEO on missed opportunities in email marketing

10/26/2020
Even though many stores count on their email list to drive sales and traffic, they probably put more time and money into social media ads than actively collecting email addresses. But if somebody visits their site and doesn’t buy anything or leave their email, they potentially wasted the money they spent getting them there in the first place. Today, Privy co-founder and CEO Ben Jabbawy tells us about how he helps brands actively grow and leverage their list with simple but creative tactics...

Duration:00:44:08

Aaron Orendorff - Getting things (content, SEO and ecommerce strategy) that matter RIGHT

10/8/2020
Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation! Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to...

Duration:00:55:08

Patrick Coddou - Supply.co founder shares lessons, learnings, and the journey of building a successful DTC brand.

9/30/2020
Patrick Coddou (co-founder of Supply.co) shares the inspiring journey, packed full of wisdom and insights on building a successful DTC brand. From literally nothing, to now a very successful, well known and respected DTC brand, Patrick tells us some of the mistakes he made, some things he got right, and what he's working on right now to take the company even further. It's a conversation that won't just inspire you, it will give you actionable takeaways that you'll want to apply at your...

Duration:00:56:11

Greg Chapman - Getting tax right for ecommerce

9/22/2020
Taxes have become more and more complicated over the years and you'd be blown away by how much misconception and misinformation there is on how you need to collect and remit tax. If you run an ecommerce store, you NEED to understand tax properly. On our show today we have Greg Chapman, the SVP of Business Development at Avalara, a leading tax compliance software platform for ecommerce brands. He discusses a few of the intricacies of the tax system, specifically for online retail. This is...

Duration:00:48:18

Chris Meade - Tactics used to fuel Crossnet's hyper growth

9/21/2020
If you've been to the beach lately, you might have seen what looks like two volleyball nets stitched together in a square. It's a game called Crossnet, it's like volleyball and four-square combined and it's taking the world by storm, growing like crazy! Just a few short years ago though our guest, Chris Meade, and his co-founders had an idea with $10K they could scrounge together. This isn't just an inspirational story though. This is a story about the tactics used, specifically around...

Duration:00:39:56

Steve Weiss - How the biggest ecommerce brands are using social media to scale.

9/18/2020
There's often disconnect between creative and performance marketers when it comes to social media marketing. Figuring that out is just one of the things that helped Steve Weiss grow MuteSix from to over 200 people in just a few short years. "If I could educate my creatives how to be more data driven and if I could educate my performance marketers how to be more creative I'd have a winning company. In a humble way, that's how we started" In this episode we chat about some of the latest...

Duration:00:35:01

Patrick Campbell - Why understanding Churn, LTV & Value Based Pricing is crucial to your store's success.

9/10/2020
Patrick Campbell (Profitwell CEO) joins us to discuss some of the metrics every ecommerce store owner should be calculating, should understand, and should monitor. What is value based pricing? How do you calculate the LTV (LifeTime Value) of your customers? Why do people still calculate churn wrong? These are all things ecommerce merchants should be intimately familiar with, even more so if you run a subscription ecommerce business. Some of the items discussed:

Duration:00:51:45