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Location:

Australia

Language:

English

Contact:

+61422522190


Episodes

28. The RodPod...Rod Bennett

9/6/2018
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He founded, ran and sold two of advertising's most successful agencies and along the way created creative work for some of Australia's most famous brands and products. Rod Bennett... advertising's best creative entrepreneur.

Duration:00:38:52

27. Fifty-five years a slave! Geoff Ingall...my friend and the consummate advertising suit

5/25/2018
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Geoff Ingall is unquestionably advertising's finest suit which explains how he has lasted fifty-five years in this cut-throat business. From Leeds to Oslo to Melbourne, here is your opportunity to learn from a genuine master at www.pgpodcast.com

Duration:00:41:19

26. Software Speed-dating

12/5/2017
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Search software and you get 2.36 billion hits! So come software 'speed dating' with Paul Gardner and Jenny Junkeer from Junkeer New Era Consulting on www.pgpodcast.com

Duration:00:25:45

25. A Voice of Hope from the Deep

11/9/2017
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How do you sell the story of our Indigenous brothers and sisters and is anybody really buying it? Join author of Return to Majaddin, Dr Robert Hoskin, on www.pgpodcast.com

Duration:00:23:03

24. How Do You Sell 237,629 Square Kilometres?

11/1/2017
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Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria's General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com

Duration:00:30:34

23. Everything you ever wanted to know about Marketing Attribution (assuming you've heard of it!)

10/24/2017
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Join AdRoll's Ben Sharp as he explains marketing attribution and why adtech and martech solutions are converging...on www.pgpodcast.com

Duration:00:27:18

22. How Do You Sell A Lawyer?

10/13/2017
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Selling lawyers? It's almost become the Real Housewives of the Magistrates Court...smart marketing or dumb-down law? Join Mason Black's John Sinisgalli and Christian Daly-Thomson on www.pgpodcast.com

Duration:00:29:06

21. Another Nation Of Shopkeepers?

9/25/2017
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Are SMB's the backbone of Australia's growth or have we become just another 'nation of shopkeepers'? Join The Royal's Andrew Siwka on www.pgpodcast.com

Duration:00:24:04

20. Fashion...from The Ground Up Spring 17′

9/21/2017
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Spring has sprung and so have the fascinators and the fascinating...join former Fashions On The Field winner Emily Hunter as she previews what's in (and out!) on www.pgpodcast.com

Duration:00:24:51

19. There's No Business Like New Business

9/17/2017
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Join PHD's Simon Lawson as he discusses the 5 emotional stages of pitching for new business on www.pgpodcast.com

Duration:00:27:32

18. Are Bitcoins Worth Two Bob?

9/11/2017
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As at July this year, there were over 900 different cryptocurrencies available over the internet, the largest being Bitcoin, now accepted globally by 100,000 merchants and vendors. Is it really the money of the future or just a 21st century unicorn? Jenny Junkeer from Junkeer New Era Consulting explains...

Duration:00:22:30

17. Is Fitness Changing Shape (Again)?

9/3/2017
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How do you market fitness to the masses trying to avoid increasing their own mass? And is fitness changing shape yet again? Join Fitness Show event director Shaun Krenz on www.pgpodcast.com

Duration:00:26:58

16. Can An Ad Save A Marriage (and A Political Party)?

9/3/2017
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It's hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.com

Duration:00:26:46

15. Will Programmatic Simply Turn Out To Be Problematic?

8/7/2017
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Ever since media businesses began to spin off from advertising agencies in the 1990's, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in the media businesses easier or harder? Join Dentsu Mitchell MD John Thompson and Paul Gardner on www.pgpodcast.com

Duration:00:21:17

14. Are We Seeing A Brand Resurrection

8/7/2017
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In today's fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com

Duration:00:24:20

13. Year Around Carnival - Flemington Randwick 05.08.17

8/7/2017
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Lloyd springs back into action...is Bondi Beach on its way to the Cup? Plus all the review from Flemington and Randwick August 5...on www.pgpodcast.com

Duration:00:33:02

12. Year Around Carnival - Caulfield Rosehill

7/31/2017
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Year Around Carnival brought you by Vince Accardi and Racetrack Ralphy. Winx returns (via barrier) and James Cummings shows off a new star. Plus the racing reviews from Caulfield and Rosehill. Aired on July 29, 2017

Duration:00:35:02

11. Talk About A (Digital) Revolution

7/26/2017
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BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS. BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, AND VIRTUAL AND AUGMENTED REALITY WILL IN FACT BE AN EVERYDAY REALITY WITH REVENUES EXCEEDING US $15 BILLION, AND THIS IS LESS THAN THREE YEARS...

Duration:00:23:21

9. Sales Vs Whales - The Future Of Retail In Australia

6/30/2017
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Have you recently noticed how many retail spaces appear to be empty in what were once considered thriving retail strips and precincts? or how many stores seem to be constantly on sale? So if a state of despair seems to currently cast a pall over the australian retail industry, why is it that so many overseas stores and chains keep beating a path to our country of only 24.6 million people? and what will happen when the amazon tsunami finally hits? What can these foreign invaders see so...

Duration:00:23:53