He founded, ran and sold two of advertising's most successful agencies and along the way created creative work for some of Australia's most famous brands and products. Rod Bennett... advertising's best creative entrepreneur.
Geoff Ingall is unquestionably advertising's finest suit which explains how he has lasted fifty-five years in this cut-throat business. From Leeds to Oslo to Melbourne, here is your opportunity to learn from a genuine master at www.pgpodcast.com
Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria's General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com
As at July this year, there were over 900 different cryptocurrencies available over the internet, the largest being Bitcoin, now accepted globally by 100,000 merchants and vendors. Is it really the money of the future or just a 21st century unicorn? Jenny Junkeer from Junkeer New Era Consulting explains...
It's hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.com
Ever since media businesses began to spin off from advertising agencies in the 1990's, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in the media businesses easier or harder? Join Dentsu Mitchell MD John Thompson and Paul Gardner on www.pgpodcast.com
In today's fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com
Year Around Carnival brought you by Vince Accardi and Racetrack Ralphy. Winx returns (via barrier) and James Cummings shows off a new star. Plus the racing reviews from Caulfield and Rosehill. Aired on July 29, 2017
BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS. BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, AND VIRTUAL AND AUGMENTED REALITY WILL IN FACT BE AN EVERYDAY REALITY WITH REVENUES EXCEEDING US $15 BILLION, AND THIS IS LESS THAN THREE YEARS...
Have you recently noticed how many retail spaces appear to be empty in what were once considered thriving retail strips and precincts? or how many stores seem to be constantly on sale? So if a state of despair seems to currently cast a pall over the australian retail industry, why is it that so many overseas stores and chains keep beating a path to our country of only 24.6 million people? and what will happen when the amazon tsunami finally hits? What can these foreign invaders see so...