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PR AUTHORity Minute

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Build Your Authority and Expert Positioning with Jane Tabachnick. Beyond public relations, authority positioning is a necessary path to business success today. Being seen as an authority, expert, author and thought leader increases visibility, credibility and opens doors. The PR AUTHORity Minute will provide daily insights, tips, and resources. For more information visit http://www.janetabachnick.com

Build Your Authority and Expert Positioning with Jane Tabachnick. Beyond public relations, authority positioning is a necessary path to business success today. Being seen as an authority, expert, author and thought leader increases visibility, credibility and opens doors. The PR AUTHORity Minute will provide daily insights, tips, and resources. For more information visit http://www.janetabachnick.com
More Information

Location:

United States

Description:

Build Your Authority and Expert Positioning with Jane Tabachnick. Beyond public relations, authority positioning is a necessary path to business success today. Being seen as an authority, expert, author and thought leader increases visibility, credibility and opens doors. The PR AUTHORity Minute will provide daily insights, tips, and resources. For more information visit http://www.janetabachnick.com

Language:

English

Contact:

6468670788


Episodes

Zig When They Zag

12/3/2019
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It can be hard to be seen and heard when everyone else is also vying for visibility and attention. If you zig when they zag, there can be little to no competition.

Duration:00:02:22

Hitting the Mark

11/21/2019
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Hitting the mark with your audience makes you inspiring, relatable and memorable, which are 3 great ways to build your authority.

Duration:00:02:04

The Seinfeld Effect

11/20/2019
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Seinfeld, the 'show about nothing' offers some great lessons for story ideas and authority building.

Duration:00:02:32

Pitch Packaging - A Case Study

11/15/2019
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In this briefing, I share a case study of how packaging your pitch can lead to more media coverage.

Duration:00:02:21

Newsletters

11/14/2019
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Newsletters can be a great way to build authority positioning and thought leadership. They can also be a great vehicle to promote and support your other PR and marketing initiatives.

Duration:00:01:32

But I am Not a Writer

11/12/2019
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How do you pitch the media or create authority building content, when you don't think you can write?

Duration:00:01:39

Failures

11/11/2019
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Your failure, if you are willing to share publicly, can be a great way to build connection with your audience, as well as get publicity and build your thought leadership.

Duration:00:01:40

Define Your Pond

11/10/2019
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Being seen as an authority and being visible can mean different things to different people.

Duration:00:01:17

The Unpopular Visionary

11/7/2019
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Being a thought leader and visionary can get you press, but it can require courage, as it can also make you unpopular or disliked.

Duration:00:01:43

The Fun Factor

11/6/2019
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Who said you to be serious in business? Sharing your sense of humor and the joy you find in your work is very attractive.

Duration:00:01:25

How to be Featured in Big Publications

11/5/2019
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Here are some steps to get featured in big publications

Duration:00:02:03

The Win Win

11/2/2019
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There is no greater way to build your authority and expert positioning, than when you pair your passion and doing good. It's the ultimate win-win.

Duration:00:02:09

Desksides

11/1/2019
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Desksides are a great way to start to build a relationship with the media

Duration:00:01:59

The Power of Being a Connector

10/31/2019
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Being a connector is a respected authority position; while it comes naturally to some people, it is a way of being and a skill that you can cultivate.

Duration:00:01:53

IRL

10/30/2019
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What do you do when you meet the media in person? In the briefing, I provide a few ways to maximize your time and create the start of a relationship.

Duration:00:02:44

Laser Targeting

10/29/2019
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Finding the right contact to pitch is key to success. What happens when your research doesn't uncover a contact at your target media outlet?

Duration:00:01:46

Stumped

10/28/2019
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What happens during a live interview, when you get asked a question you don't know the answer to?

Duration:00:01:27

Being a Visionary

10/26/2019
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For people who see trends and make predictions about the future, there are both rich rewards and challenges.

Duration:00:02:36

Be Curious

10/25/2019
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Being curious, like a child, can help build your authority and visibility.

Duration:00:01:53

How to Be a Rule Breaker

10/24/2019
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Being a rebel and a rule breaker first requires knowing what the rules are.

Duration:00:02:03