PR AUTHORity Minute
Business & Economics Podcasts
Build Your Authority and Expert Positioning with Jane Tabachnick. Beyond public relations, authority positioning is a necessary path to business success today. Being seen as an authority, expert, author and thought leader increases visibility, credibility and opens doors. The PR AUTHORity Minute will provide daily insights, tips, and resources. For more information visit http://www.janetabachnick.com
Location:
United States
Description:
Build Your Authority and Expert Positioning with Jane Tabachnick. Beyond public relations, authority positioning is a necessary path to business success today. Being seen as an authority, expert, author and thought leader increases visibility, credibility and opens doors. The PR AUTHORity Minute will provide daily insights, tips, and resources. For more information visit http://www.janetabachnick.com
Twitter:
@JaneTabachnick
Language:
English
Contact:
6468670788
Email:
jmtonline@yahoo.com
Episodes
Planting Seeds
4/28/2020
In this episode I share the story behind how I have the media reaching out to me to invite me to contribute to an article, and how you can do the same thing to get your own media coverage.
Duration:00:01:42
The Elephant in the Room
4/27/2020
These are unique and challenging times, and pitching the media or putting out messaging as if it's business as usual can be bad for your brand.
Duration:00:02:21
How to Pitch When There's Only Breaking News_ Part 2
4/8/2020
In a continual breaking news cycle, there are still media opportunities, even if they aren't related to the big stories that are dominating the news right now. In this briefing, I talk about what to pitch.
Duration:00:01:28
How to Pitch When There's Only Breaking News
4/7/2020
It's hard to know if it's ok to pitch the media during a big event which is creating a continual breaking news cycle. In this episode, I share what to pitch to join the conversation around the breaking news. In the next briefing, I'll share what other types of pitches work now.
Duration:00:02:30
Sensitivity in Communications
3/30/2020
In these unusual times, the need to be sensitive in your communications is very important.
Duration:00:01:53
Perfection and PR
2/18/2020
There are a lot of sayings around: Perfection is the enemy of..... In this briefing, I discuss why perfection isn't a reason to wait to get started doing PR for your brand.
Duration:00:01:43
Monitoring Social Media
2/17/2020
Social mentions are a powerful part of your authority building and PR efforts. Now, you never have to miss a mention thanks to this free Social Media Search Tool from Talkwalker.
Duration:00:01:30
2020 PR Prediction_Lisa Fahoury
1/24/2020
Today I am pleased to share with you another 2020 PR and Authority Positioning Prediction from Lisa Fahoury - a long-time copywriter and chief creative officer at NJ-based content marketing firm Fahoury Ink.
Duration:00:01:44
2020 PR Prediction_ Michelle Garrett
1/20/2020
Today I am pleased to share with you another 2020 PR and Authority Positioning Prediction from Michelle Garrett - a PR consultant and writer whose work regularly appears in PR Daily, Muck Rack, Meltwater and more.
Duration:00:01:48
2020 PR Prediction - David Meerman Scott
1/16/2020
I invited a few industry leaders to share their 2020 PR and Authority Positioning Predictions. Today my guest is David Meerman Scott -Business Growth Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 11 books including Fanocracy and The New Rules of Marketing & PR.
Duration:00:01:53
2020 PR Prediction with David Meerman Scott
1/14/2020
Today I bring you a 2020 PR and Authority Marketing Prediction from guest expert David Meerman Scott - a Business Growth Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 11 books including \"Fanocracy\" and \"The New Rules of Marketing & PR\".
Duration:00:01:58
Branding With Hashtags
1/7/2020
Hashtags can help highlight and reinforce your branding. They can also be used to search through content.
Duration:00:01:19
Predictions vs Resolutions
1/2/2020
Resolutions can help you set and achieve goals, whereas predictions can help position you as an expert and thought leader.
Duration:00:01:46
Tips
12/18/2019
Great tips around a topic within your expertise, are valued by your audience and the media alike.
Duration:00:01:44
Join the Conversation
12/16/2019
Do you lurk online? Joining in the conversation can build visibility, authority and expert positioning, and can be fun.
Duration:00:02:31
The Power of Asking
12/15/2019
A valuable and often overlooked resource, is one's audience. In this briefing, I talk about the value of asking them for their input and opinions.
Duration:00:01:48
Business Doesn't Stop During the Holidays
12/10/2019
Business and publicity do occur during the holidays. Thinking people are only focusing on holiday shopping or travel can mean missing out on profit and press opportunities.
Duration:00:01:37
Giving Gifts to Your Audience
12/9/2019
It's fun to give gifts to your audience. In this episode, I explain a common gift-giving mistake businesses make.
Duration:00:01:19
Zig When They Zag
12/3/2019
It can be hard to be seen and heard when everyone else is also vying for visibility and attention. If you zig when they zag, there can be little to no competition.
Duration:00:02:22
Hitting the Mark
11/21/2019
Hitting the mark with your audience makes you inspiring, relatable and memorable, which are 3 great ways to build your authority.
Duration:00:02:04