Parables for Entrepreneurs

John Sanders and John Biethan have a conversation about the April 21st, 2022 Carlsbad Chamber of Commerce Green Business EXPO and monthly Happy Hour event held at the Carlsbad Flower Fields. If you’re curious about the Flower Fields, listen to this episode from the Chamber’s podcast Ep. 30 The Flower Fields feat. Joni Miringoff & Fred Clarke from the Chamber’s podcast. John and John go on to interview each other about the projects they’re working on. WHAT to listen for? When John Sanders explains his expectations and view when investing in a company. Mentions The Carlsbad Chamber Of Commerce CarlsbadPodcast.com People, Purpose, and Impact The Carlsbad Flower Fields The Elaine Swann School of Protocol and Edicate JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your audio. Contact Teresa Barnes Website: https://hearcommunications.com LinkedIn: https://www.linkedin.com/in/hearteresabarnesrn Email: tbarnes@hearcommunication.com Text or call: 760-717-8190 JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Elaine Swann is the founder of The Swann School of Protocol an institution committed to enriching the lives of individuals through the instruction of etiquette and social courtesies. She delivers in-depth coaching in the areas of Business, Self-Improvement, Lifestyle, and Social Engagement. Elaine uses her extensive knowledge to educate organizations, universities, businesses, and individuals throughout the US. More from John Sanders LISTEN to The Parable of the Talents LISTEN to John Sanders - Remember When We Couldn't Afford To Eat Here on the Same Business Different Day podcast. Contact Elaine The Swann School of Protocol JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help.

Contact John Sanders at JohnSanders.com. Today John Sanders talks about his foundation, the Sanders Tech-Ed Foundation, and the local organizations he supports in Carlsbad, CA. The Agua Hedionda Lagoon Foundation Website AguaHedionda.org Gala Agua Hedionda Lagoon Foundation Presents: Discovery Gala 2021 page, August 28, 2021, at the Westin Carlsbad Resort and Spa. Podcast NatureAllAroundMe.org VANC Veterans Association of North County Website VANC.me Connected Warriors Home for the forthcoming podcast, VANCPodcasat.me Imagine Podcast dba Heard Not Seen Media, Inc. ImaginePodcasting.com podcast case studies Other Mentions CarlsbadPodcast.com FoundationSource.com JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com https://www.parablesforentrepreneurs.com/ and visit JohnSanders.com https://www.johnsanders.com/ for more insights, articles, and stories.

In the episode program notes, you’ll find links to both the written and audio podcast of The Music Man’s Lessons for Sales Professionals. Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your audio. Listen to Ep. 1 The Music Man’s Lessons for Sales Professionals https://www.parablesforentrepreneurs.com/the-music-mans-lessons-for-sales-professionals/ Read The Music Man’s Lessons for Sales Professionals https://www.johnsanders.com/articles/the-music-mans-lessons-for-sales-professionals JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com https://www.parablesforentrepreneurs.com/ and visit JohnSanders.com https://www.johnsanders.com/ for more insights, articles, and stories.

John Sander’s topic and stories today were recorded in preparation for the upcoming May 9, 2021, Mother’s Day and based on his mother and mother-in-law who were both tough women. John says “Not really ahead of their time, but in some sense they were.” Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your audio. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your audio. Visit episode 12: The World's First Operational Manual https://bit.ly/3tRorlG You’ll find at the end of this episode John’s reading of Chapter 26 titled “Loosen the Reins, Lets Grow” from his book “Parables for Entrepreneurs” WHICH in the next few weeks will be released here in its entirety, non-stop, all 31 chapters. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your audio. Our subject today is the balance sheet, the profit and loss statement commonly referred to as P&L, and what does it all mean? So every organization, and if you're a public company, you have to publish your balance sheet and your P&L and it has to be audited. But you can do your own balance sheet and P&L. And a lot of small companies and organizations do not have them audited but have someone in the organization keep track of the numbers. Otherwise, if you don't have a balance sheet, you don't know where you are. And if you don't have a P&L, you don't know where you're going. So that's the difference between them. One is a snapshot, the balance sheet, and the other is a roadmap of where you're going. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Today John Sanders offers his insights into how a “punt” in business can be an offensive tool, very much like football. When you punt, you’re driving the ball as far back as possible into your opponent’s home field, giving you time to develop your offense to come back stronger. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Can you see a bubble when you’re in it? The golden rule - He who has the gold rules. This is the final episode for season 2 in 2020 on John Sanders Parables for Entrepreneurs. If you’re starting a new business in 2021, or even if you’ve been around for a while and haven’t heard… go back 1 episode to #14 published November 17th, 2020, and take the 2 hours required to listen to this episode which is Dr. Sanders complete reading of his book, “Parables for Entrepreneurs.” Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your podcasts. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

This is the complete book read by the author, John D. Sanders. It’s total listening time is just over 2 hours. Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your podcasts. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

I asked John Sanders, “What are the top 3 most valuable lessons you've learned about business in your long, successful life?" His reply? “I like your question, and here they are.” Have fun in businessHave a positive Cash FlowHave reserves JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. Visit the podcast page at ParablesForEntrepreneurs.com and visit JohnSanders.com for more insights, articles, and stories.

Written and podcast for entrepreneurs, corporate management, and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital - why to do it, how to do it, when to do it, how to promote it, and what to do with it. You’ll find at the end of this episode John’s reading of Chapter 26 titled “Loosen the Reins, Lets Grow” from his book “Parables for Entrepreneurs” WHICH in the next few weeks will be released here in its entirety, non-stop, all 31 chapters. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get yours. “Ch. 26 Loosen the Reins, Let It Grow” can be found here in the PDF or listened to here on the podcast. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. JohnSanders.com

So this morning, I thought we would talk a little bit differently than we've been talking about in our previous weeks. I'm going to talk about charity and its relationship to business. They are tied together because first of all if you don't have a good environment to do business in, you can't do good business. So businesses need to support the community and support charitable activities and make sure that the environment for doing business is as good as possible. And if you've got people that are not up to snuff, they drag down the business. if you've got a community that's not exciting to be involved in, you drag down the business. And a business that has employees that don't care about their community, or don't care about their environment, it drags down your own business. But if they get excited and it’s a project they can work on that is not directly related to making money, that enthuses a lot of people, especially the younger people with the stars in their eyes. You know as older folks, you have to kick our butts to get us to think about something. I'm an old folk. So I just wanted to discuss four of the charities that I'm involved in, how I got involved, why they're so exciting, and why I picked these. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. JohnSanders.com

John Sanders talks about the "The Digital Divide" and the difference between teachers who basically have to start a new career to learn how to teach in this pandemic digital world, and the students who can adapt quickly to digital and remote learning. And John Biethan asks “Why not have the government recruit some of those that are now out of college with big debts and an innate skill to help with this in exchange to pay-off a portion of their debt?” Be sure to visit JohnSanders.com. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help.

Written and podcast for entrepreneurs, corporate management and investors, John D. Sanders expands on his philosophies of making companies attractive for outside capital: why to do ithow to do itwhen to do ithow to promote itand what to do with it. Visit JohnSanders.com for more insights, articles, stories, and be sure to catch this podcast anywhere you get your podcasts. For more information about today’s topic, visit JohnSanders.com, and read the article “Capital and Management.” JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. JohnSanders.com

Topics, References, Articles, and Stories $50 Leather Bound Family BibleI said "Maybe" and that's Final -- More Streets and A Big WorldBag of Solutions Looking For ProblemsBringing in an Outsider for Cross-Pollination Five Minute Interviews - One a Failure, One a Total SuccessIf You Leave, I have to replace you with an expensive teacherGet Your Degree, and Then Learn What You Want Be sure to visit JohnSanders.com. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help. FxDEgnqHb1o5kSWbgm7r

If John Sanders had one passion for working in companies, it would be selling. If you don’t make a sale, nothing happens. It’s the biggest failure in business. In new businesses, people think the sales of products and services will just happen. It’s not true. John takes four of his articles on his website JohnSanders.com and brings it all together here in this episode. Read: Stuff FlowsExciting Time for SellingPassion and Show LeatherWild Frontier More on the movie mentioned Elmer Gantry. Be sure to visit JohnSanders.com. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one million or seventy million, I'm here to help.

Today John Sanders is giving advice on receiving advice centered around his article “Advice on Receiving Advice” published in October 1996, where you’ll find it below. For a couple of years I have had the honor of serving as an FLC National Advisor under the Chairmanship of Dr. David Swanson from NIST, and now under Dr. Jag Mathur from Tracor for next year. On the agenda has been the enhancement of value and effectiveness of advisors at the national, regional, and laboratory levels. In my professional experience, I've been an advisor for individuals, companies, and organizations; and, I've also been on the other side of the equation and hired advisors. I believe there are common threads for any successful arrangement between the parties: common goals and expectations, along with appropriate results and compensation. Let's explore these threads. We all need advice. It might be to help determine long term strategies or short term tactics. Advisors also serve as entries to marketplaces, with knowledge of a particular industry or technical area. Sometimes, having a "sounding board" for presenting conflicting ideas or exploring some far-out concepts can be extremely worthwhile. A committee of advisors can be used to put a "stamp of approval" on a controversial decision (if they agree). They also serve just for a "sanity check" so we don't do something really dumb. Management (the side hiring the advisor) should not expect advisors to make decisions. If they want decisions, the first one should be to change management. But, management should respect the role of the advisor and determine the level of importance to encompass the common threads. GOALS: Do you know what your long term goals are? Are they in stockholder profits, maximum utilization of technical resources, preserving employment levels, getting products to market as fast as possible, community outreachÑ or just to satisfy the boss? EXPECTATIONS: Management should expect the advisors to know their subjects and be prepared to actively participate. However, management must provide the tools for the advisor to adequately prepare. Define the issues. RESULTS: The first result that any advisor desires is that the advice is wanted. I've never really cared whether my advice was followed or not, just considered. Many circumstances surround decisions, and the person (or persons) with the responsibility must be free to decide at that level of responsibility. The advisor should get out of the way of the decision. However, the advisory role should be also set at the level for which results of the advice can be appreciated. If one wants the best advice, then recruit the best advisors and provide them with the best tools and background information availableÑ in sufficient advance time for the best preparation. COMPENSATION: This tends to be a touchy subject for some people. Remember, the equations should balance. If you expect, you should pay. If you have no expectations, you don't need to pay and you won't get any results. But, compensation takes many characteristics. Truly there can be psychic rewards by "being involved". Making contacts or receiving promotion in the business arena of importance can also be very substantial compensation. However, management should really summarize their side of this equation to real dollars. If you want a $2,000 per day consultant, then either pay $2,000 per day or figure how to equate at such a level. I assure you that, in the long run, you get no more than what you pay for. Set lofty goals, so you can raise your level of expectations and get results that are worthy of high compensation. Be sure to visit JohnSaners.com. JOHN D. SANDERS Business Consultant, Investor, and Technology Advocate. In the provision of Management Consulting for Entrepreneurs, I design sound business plans I find worth investing In. With several decades of background in investment banking, strategic planning, and technology growth, whether you're handling one...

John Sanders offers his opinion on a recent article he read in the Wall Street Journal’s op-ed opinion piece by Andy Kessler titled “Give Online Learning an Upgrade.” John’s article on “Technology and Education” can be found on JohnSanders.com here. Technology and Education I'm going to step on some toes in this article, and some people won't like it. My summary question is, "Can the education system as we know it adapts to the new technologies of learning, or must we invent around it?" Notice I say the technologies of learning. The kids of today have access to an exponential growth of methods for learning being brought forward by the new technologies of computer programs, on-demand television, interactive multimedia, and now the Internet. And the warning flags are being posted everywhere about the dangerous influences these technologies can foster. I'm not going to minimize these dangers- we should all be aware and cautious. But, previous generations learned the wrong things either "behind the barn" or "at the pool hall" or "at camp" or even "on television." Technology and mobility have just increased the options for learning- not increase the desire. If the "wrong things" are available through more interesting and exciting media than the "right things", why shouldn't we expect the learning desire to be fulfilled that way. I also would rather have fun than be bored or work hard. Here is an example I've used many times in discussing motivation in education. Give me the most underprivileged, demotivated, inner-city kid along with a roll of quarters, and let's do an experiment. I'll take that kid into the video game arcade and put him or her at the most complicated game. Before that roll of quarters is used up, he will understand the intricacies of winning, scoring, hand and eye coordination, concepts of angles and distance, and the psychology of the enemy or partner- such that he can run circles around the best college-educated professor in the country. That kid can learn the most complicated concepts and techniques if he's motivated and has the basic principles. Why do so many people only complain about kids learning the wrong things on television? Why are we already hearing the cry that kids should not be allowed alone on the Internet? Hello! Wake up! Commercial television has developed the capacity to make learning as much fun now as our grandparents had behind the barn. No wonder the kids that watch so much TV aren't motivated in school. However, get ready for the real problem. It is my prediction that the "worst" kids in junior high school 5 years from now are not going to be the "bad" kids. If you think those undermotivated kids are so disruptive now, wait until we see these motivated kids that have spent several years exploring computer software and the Internet as their baseline mode of learning. They are going to be "bored to death" in the regular classroom. They will also probably understand more information than most of their teachers. Computers and the Internet will be as natural to them as picking up a hammer. These opportunities present terrific challenges for the developers of technology, especially in information technology and telecommunications. These challenges are already here. Also, adults displaced by technology in their jobs need exciting, motivating methods of learning new skills- and they need them now. Don't let these modern tools rest in your laboratory, or gather dust at the local school because the educators don't really understand them, or be rejected because the wrong stuff can be leaned through them, or not be purchased because all the money must be used only for salaries. Don't let people stand in the way of good uses of technology. (And here's a real secret: There 's going to be big markets for good solutions!) prepared for the November 1995 Issue of the Federal Laboratory Consortium NewsLink Be sure to visit JohnSanders.com. JOHN D. SANDERS Business Consultant, Investor, and...