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Paul Hickey's Data Driven Daily Tips

Anchor FM

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional interview with business owners, marketers, educators, entrepreneurs and just overall badasses. Thanks for listening!

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional interview with business owners, marketers, educators, entrepreneurs and just overall badasses. Thanks for listening!
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Location:

United States

Networks:

Anchor FM

Description:

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional interview with business owners, marketers, educators, entrepreneurs and just overall badasses. Thanks for listening!

Language:

English


Episodes

Podcast Episode 197: Should Your Business Have A Facebook Chat Bot?

5/16/2019
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In a recent Data Driven Design Q and A session with followers, I was asked, "how can my business build a Facebook Messenger Bot?" While it's a great question, if you've never built a Facebook Messenger Bot, or managed a chat bot before, I'd recommend starting by utilizing Facebook Ads' ability to place a Facebook Ad with a Messenger Objective that has the ability to add an automated Bot reply. This article shows you how to do it, and it's a good place to start, because you can target an...

Duration:00:08:56

Episode 196: Do Automated Chat Bots Work and What Is The Best Automated Chat Bot Service To Add To Your Website?

5/15/2019
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One question I've been asked a ton recently, and seemingly 40% of all web projects is about adding an automated chat feature to a website. 1. Paul, does it work? 2. Paul, how should we do it? The answer to the first question is, yes, it CAN work, but you have to nurture it just like your other digital marketing and customer service initiatives in order for it to work. For example, an office receptionist can work, if he does his job well, paying attention to people who walk in, asking...

Duration:00:03:27

Episode 195: How To Upgrade Your WordPress Database To The Latest Version of PHP - Data Driven Daily Tip 296

5/14/2019
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One of the things about having a WordPress website is that there are several factors that control your website's health, well-being and performance. One of them that controls your site's compatibility with Plug-ins - among other things - is the version of PHP that you're running. Now, if you've been on a Managed WordPress host like GoDaddy, BlueHost, HostGator or even WPEngine for several years, there's a good chance your website is running an older version of PHP, like 5.0 or...

Duration:00:09:45

Episode 194: If Your Business Had To Pick Two: Facebook, Instagram or Pinterest, Which Two and Why?

5/13/2019
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A super interesting question popped up during one of our recent Data Driven Academy Live Access Sessions. Member Kelly Savoca of CottonandMoss.com asked, I'm thinking of only picking two social media outlets to go deep into putting content out on, due to time constraints, which two should I pick between FB, Insta and Pinterest. Listen to our answer here. This podcast is sponsored by Anchor Voice Messages, Anchor , and The Infatuation Become a supporter of this podcast:...

Duration:00:15:23

Episode 193: Why Does Pinterest Always Drive Quality Web Traffic?

5/10/2019
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Pinterest has an advertising platform with the ability to run ads and sponsor pins, but the greatest and most powerful thing we've seen when analyzing web data on Pinterest is that simply being active on the platform drives traffic from your Pinterest page to your website. We explain in this video taken during a Data Driven Academy Live Access Session - www.datadrivenacademy.org. This podcast is sponsored by Anchor Voice Messages and Anchor Become a supporter of this podcast:...

Duration:00:09:31

Episode 192: Is Your Business Utilizing Pinterest?

5/9/2019
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Pinterest is an often overlooked platform as it relates to garnering web traffic and driving conversions for brands. But if your company is creating content for platforms like Instagram and Facebook, the reward of also creating a version for Pinterest should definitely be worth the time. We discuss further in this audio from our Data Driven Academy Live Access session - www.datadrivenacademy.org This podcast is sponsored by Anchor Voice Messages Become a supporter of this podcast:...

Duration:00:06:36

Episode 191: Which Should I Use To Embed Video In My Website? YouTube or Vimeo?

5/8/2019
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There's no coincidence that I'm posting this on YouTube and embedding it in my website. :) Kelly Savoca of CottonandMoss.com asked a great question in a recent http://datadrivenacademy.org Live Access Session for Data Driven Academy Members. Should I be using YouTube or Vimeo to embed videos in my website? Her concern was related to the "suggested videos" at the end of YouTube Videos. Check out my answer. It's pretty compelling. This podcast is sponsored by Anchor Voice Messages Become a...

Duration:00:05:10

Episode 190: How To Drive More Web Traffic - How To Increase Your Blog Post Frequency

5/7/2019
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One of our principles at Data Driven Design is "don't overthink it." Many small businesses, marketers and content strategists totally over think their content. How many words does it have to be? How many photos does it have to have? Who cares? None of that matters. The only thing that matters is POST FREQUENCY! Find more ways to increase the frequency of your posts and blogs. Watch this video for tangible tips on how to do this. It will increase your web traffic when you execute. The...

Duration:00:11:18

Episode 189: Does Your Content Really Need Photos? Content Strategy Tips

5/6/2019
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In this fun interaction with Kelly Savoca from CottonandMoss.com during one of our http://datadrivenacademy.org members live access sessions, Kate Hickey and I debate whether or not your content actually NEEDS photos. I highly recommend you listen! :) This podcast is sponsored by Anchor Voice Messages and Anchor Become a supporter of this podcast: https://anchor.fm/paulhickey/support

Duration:00:06:47

Episode 188: How To Create Remarketing Audiences In Facebook Ads

5/3/2019
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Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times? This means, if you think you're going to sell people products or services the first time they visit your website, you're sorely mistaken. As a result, you need to implement many strategies to get people coming back to your website, among them, deploying Facebook Ads to people who have visited your website in the last 30, 60, 90 days. This is also known as...

Duration:00:08:11

Episode 187: How Much Web Traffic Does It Take To Get eCommerce Conversions?

5/2/2019
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Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle. Assuming the product(s) you're selling is/are good and there's a market for them, you'll now need to begin the battle of building enough awareness for your brand to drive enough web traffic to your site, then eventually convert that web traffic. The data shows you'll need at least 100 unique visitors...

Duration:00:09:19

Episode 186: What Is A Good Cost Per Click On Facebook Ads?

5/1/2019
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This video is from the Data Driven Academy - http://datadrivenacademy.org - live access session with myself, Kate Hickey (digital strategist at Data Driven Design) and Kelly Savoca, owner of CottonandMoss.com (and Data Driven Academy Member). In this video, we discuss what a good cost per click on Facebook Ads is. This podcast is sponsored by Anchor Voice Messages Become a supporter of this podcast: https://anchor.fm/paulhickey/support

Duration:00:04:17

Episode 185: How To Customize User Roles And Permissions In WordPress Admin - Data Driven Daily Tip 295

4/30/2019
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Regardless of the size of your organization, WordPress is an amazing Content Management System to fit your needs. Not only is everything possible from a design and functionality standpoint, but hosting is streamlined and secure on several easy to use platforms. Perhaps one critical component that gets overlooked in WordPress is just how easy it is to update content everywhere. It's a MAJOR plus and selling point of the platform, and regardless of if you have 2 people or 200 people who have...

Duration:00:08:15

Episode 184: How To Display Animated GIFs as Hover States in WordPress Enfold Theme - Data Driven Daily Tip 294

4/29/2019
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WordPress Designers and Developers are capable of making almost anything happen from a User Experience Design perspective, but sometimes fancy things cost extra money and time. Fancy things, for example, like having an animated GIF be an alternate rollover image or "hover state" for a regular image. So when you hover your cursor over it, and alternate image shows of it moving. But I've found a way to implement this within my favorite WordPress theme, Enfold. Using the Code Block element in...

Duration:00:08:14

Episode 183: How To Easily Rollback WordPress Plug Ins With No Coding - Data Driven Daily Tip 293

4/26/2019
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WordPress Content Managers and Marketers and Small Business Owners who use WordPress may need this tip. And even experienced developers and Website Builders should know about it. For any free plug-in downloaded via the WordPress Admin, such WooCommerce, Yoast SEO, My Custom Functions, Header and Footer Scripts Inserter, Use Any Font (all of which are plug-ins we use often), as well as hundreds of thousands more, there is an easy way to roll back to previous versions. Why would you want to...

Duration:00:04:06

Episode 182: How To Make Advanced Floating Content On Your WordPress Website - Data Driven Daily Tip 292

4/25/2019
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What is "Advanced Floating Content?" Well, it's the name of an amazing WordPress plug-in, and it's a great way of describing content that can be added to a WordPress site to either float, animate, or stick in place as a user scrolls your website. It can be used to create any number of design features, including Lead Generation overlays, Calls to action that stick as your user scrolls, and even links to your company's phone number that follow your user around your website. But more than...

Duration:00:09:04

Episode 181: How To Display Unique Content On Your Website Based on GeoLocation: Data Driven Daily Tip 291

4/24/2019
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Data Driven Daily Tip 291. As a marketer, haven't you ever wanted to make your content more personal to your audience? The data says that the more you can personalize your content and make it relevant to the user reading it, the better you can increase your engagement and conversion rates. As, such, I've found the least complicated way to display unique content to your audience based on geolocation. In the past, this would have either had to have been done via some complex coding or via an...

Duration:00:08:54

Episode 180: How I Check My Google Analytics. And How You Should Too :)

4/23/2019
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Data Drives Design. The Proof Is In The Data. Data Over Opinions. Stop wondering how your business is doing. Google Analytics is powerful stuff. Here's how I get my Google Analytics, and how you should too. Spend 10-15 minutes (or 30) a month looking at Audience, Acquisition and Behavior reports. This podcast is sponsored by Anchor Voice Messages Become a supporter of this podcast: https://anchor.fm/paulhickey/support

Duration:00:06:21

Episode 179: What Is An Alexa Blueprint? How To Make Your Own Alexa Skill

4/22/2019
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I asked Amazon Alexa Skills Marketing Employee #1 Dave Isbitski about Alexa Blueprints. What are they? Essentially they're a way to use a free, visual dashboard to create your own Alexa Skill. This is something all businesses should be aware of. What is an Alexa Blueprint? Dave says “one of the things I’m most excited about that has been happening in the last 18 months or so are Alexa Blueprints.” You can go to https://blueprints.amazon.com and create an Alexa Skill in...

Duration:00:03:20

Episode 178: How To Migrate Your WordPress Website To WP Engine - Data Driven Daily Tip 290

4/19/2019
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You may have previously read some of my blogs about GoDaddy Webhosting. They have an amazing managed migration tool, as well as the ability to spin up development / staging servers, however, the Proof is in the Data, WPEngine has better Uptime and Speed than GoDaddy Managed WordPress. Both solutions are "Managed WordPress" which means you don't need to be a Web Developer or WordPress Developer to manage your webhosting, from set up, to back-ups to staging environments and SSL, it's all...

Duration:00:10:57