Paul Hickey's Data Driven Daily Tips-logo

Paul Hickey's Data Driven Daily Tips

Anchor FM

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional interview with business owners, marketers, educators, entrepreneurs and just overall badasses. Thanks for listening!

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional interview with business owners, marketers, educators, entrepreneurs and just overall badasses. Thanks for listening!
More Information

Location:

United States

Networks:

Anchor FM

Description:

Paul Hickey is a business leader, digital strategist and web developer who is starting to get loud while documenting the journey of helping businesses grow. We talk Google Analytics, Social Media Content Creation, Facebook Ads, SEO, Paid Search, Web Design and more, as well as the occasional interview with business owners, marketers, educators, entrepreneurs and just overall badasses. Thanks for listening!

Language:

English


Episodes

Ep.93 - How To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215

12/10/2018
More
The new Google Ads platform is pretty sweet. I'm big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and make real data driven decisions, all conversion tracking has to be set up properly. One of the things we want to be able to do is run video ads on YouTube, and we want these ads to send traffic to our websites, but also...

Duration:00:09:54

Ep.92: How To Automate Your Website Email Form Submissions Into Your Marketing Lists

12/9/2018
More
How To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214. Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We've had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I've been copying and pasting them in from the emails I've been getting into our Mailchimp...

Duration:00:08:28

Ep. 91 - How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213

12/7/2018
More
You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element - linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it's become even more critical that this step get done for any business running Google Ads. When you link the two platforms, you can optimize Google Ads campaigns for conversions, not clicks. This is preferred, because you can define a "conversion" as...

Duration:00:09:50

Episode 90 - Why You Need To Verify With Google Search Console And Link To Google Analytics

12/3/2018
More
This episode talks about how to link Google Analytics with Google Webmaster Tools (now known as search console) and what additional data marketers can get from performing this action. Become a supporter of this podcast: https://anchor.fm/paulhickey/support

Duration:00:07:47

Ep.89: How To Set Proper Location Targets & Exclude Locations In New Google Ads

11/25/2018
More
How To Set Proper Location Targets & Exclude Locations In New Google Ads: Data Driven Daily Tip #211 - It's super frustrating to run Google Ads, spending your time and hard earned money as a small business owner or emerging brand marketer only to find that most of your traffic is coming from the absolutely wrong Geo-Location. Are you paying for clicks that will definitely not benefit you? Targeting Your Geolocation In Google Ads Isn't Enough! You need to watch this video to ensure you...

Duration:00:04:52

Ep.88: When & How To Run An A/B Test On Your Website Using Google Optimize

11/23/2018
More
Data Driven Daily Tip #210 - We're redesigning our logo. We can't decide which logo to pick between the final two options. This is obviously a very important decision for our company and we've gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of simply using our opinions, since we believe in Data Over Opinions, we're going to get a couple key data points. One, is going to be a Facebook Poll, and...

Duration:00:06:51

Ep.87: How To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209

11/22/2018
More
This podcast episode documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that allow non-web developers and content managers and digital marketers to set up website experiments, such as Optimizely, Hotjar, VWO and Crazyegg, we are electing to use Google Optimize for...

Duration:00:08:18

Ep.86: Facebook Ads: Why Everyone Needs To Know How To Create Custom Reports In Facebook Ads Manager

11/21/2018
More
Data Driven Daily Tip 208: This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important? 1. If you're a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing best, but also, which Times of Day are working best, which Days of Week are working best, which Audience Segments are cheapest to acquire as new customers and on and on. 2. If...

Duration:00:05:40

Ep.85: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager?

11/16/2018
More
B2B Marketing Series: Why Can't I Find Certain "Employers" or "Companies" In Facebook Ads Manager? Data Driven Daily Tip 207 B2B Marketing is not that much different from eCommerce Marketing, really, from a tactical perspective that is. Facebook Ads is the best example of a platform that is tailor made for doing both very effectively. Our Facebook Ads eCommerce Series gets into that in detail. But every once in a while, a specific scenario pops up that is solely for B2B Marketers. Recently,...

Duration:00:07:57

Ep.84: Facebook Ads for eCommerce Websites: How To Use Data To Drive Conversions

11/13/2018
More
Data Driven Daily Tip #206 - There's nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you're paying one quarter of the price for link clicks on that day than other days. Or finding out that you're paying half the cost for Males age 35-44 to like your page vs. Females age 35-44 to like your page. It's super silly not to ALWAYS USE DATA to drive your next marketing actions. That's why we constantly practice what we preach...

Duration:00:04:07

Ep.83: Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping

11/11/2018
More
Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205). One of the best content strategies is to have an open dialog with your audience, no matter the size. For example, my audience is tiny. To say "niche" is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks. For example, I've been posting videos on YouTube for a little over a year, and am just starting to get some traction. This video was posted on December 15,...

Duration:00:04:31

Ep.82 How to create a really good looking Instagram Feed on your WordPress Website

11/8/2018
More
(Data Driven Daily Tip #204) Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon's FREE Instagram Feed plug-in, is what we've started to use on all of our client websites that want to have an Instagram Feed. It's easy for Digital Marketers and WordPress Content Managers to do on their own. You don't need a web developer. This podcast explains how. Become a supporter of this podcast: https://anchor.fm/paulhickey/support

Duration:00:04:05

Ep.81: Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day.

11/5/2018
More
Podcast Episode 81: Executives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203). Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let's be honest, that's how most of you feel about creating and publishing business content every day in the form of a blog. But aren't you the same people...

Duration:00:10:09

Ep.80: WTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202

11/2/2018
More
I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That's NOTHING, and it took him a year? Yep. And I'm proud of it. Here's why. 1. I put out an average of one video per day. While doing my other full time jobs, running a successful company, building an amazing team, and being a great husband and father of two phenomenal kids. Kids that I actually know well and spend time with. And helping my clients grow their...

Duration:00:08:14

Ep.79: Why Businesses Should Use The Instagram Nametag Feature: Data Driven Daily Tip #201

10/30/2018
More
Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales / business development efforts in terms of pounding the pavement with meetings. Like, real data, not anecdotal stuff. For example, if you have a booth at an event, you absolutely need to make sure all of your sales people are having booth visitors scan your company's Instagram Nametag and follow you right away either from the digital display...

Duration:00:05:32

Ep.78 How To Make An Offer Post On Google My Business - Data Driven Daily Tip 200

10/27/2018
More
A Great Small Business Marketing Tip. I've written a lot about the importance of Google My Business, how it's the number one most important Small Business SEO strategy and even something all marketing directors and VPs of Marketing should pay attention to regardless of the size of their company. I've even gone in depth about why it's important to post photos on Google Maps. Now, it's time to take a look at the different post types you can make in Google My Business, and why it is a tool that...

Duration:00:05:26

Ep.77 Does Your Digital Agency Know How To Get Your Business To The Top Of Google?

10/19/2018
More
Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199. Google has clearly decided that maps results will outweigh web page results for local business searches that don't include the company's name (also known as non-branded or un-branded searches). These are the searches you want to rank for, because they bring in net new customers for your business, vs. customers who already know you and are simply looking to find you. Those customers will...

Duration:00:04:02

Ep.76: How To A/B Test Your Email Marketing Campaigns In Mailchimp - Data Driven Daily Tip #198

10/18/2018
More
So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently. The follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help them use data to improve their website. There was only one problem! I forgot to set up an A/B Test of the Subject Line. This is very important, so I scrambled, paused the scheduled campaign, and reworked it to send the A/B Test. This audio...

Duration:00:07:55

Ep.75: Attention Marketers: You Need To Know About Facebook Events Partner Integrations

10/16/2018
More
Ep.75: Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? It's a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. - and, perhaps the best, CRM lead generation integration, ALL BACK TO FACEBOOK ADS! We're talking a three to five minute...

Duration:00:05:06

Ep.74: How To Create A Custom Conversion With The Facebook Tracking Pixel: Data Driven Daily Tip 196

10/14/2018
More
Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it's important to truly understand why some Facebook Ads work better than others. Now that you know how to set up the Facebook Pixel, and how to access the Events Manager page and think through how to use the data, it's time to get into how to create custom conversions. When you take the time to have a layered digital marketing strategy that includes Facebook Ads, you need to use the data...

Duration:00:05:14