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♺ Categories of Ecommerce Business Models

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business model. Besides...


SE3 EP24: How Rapid Growth Direct to Consumer (D2C) Brands Use Paid Social Ads to SCALE

On this episode of the 2X eCommerce Podcast Show, we are going to talking about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly. I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously...


SE3 EP23: How Teddy Stratford Zip Fit Shirts Built a Strong Memorable Brand Story w/ Bryan Davis

On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values. I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented. I saved the ad, and then...


SE3 EP22: March 2018 Ecommerce Round Up - What You Should Know

On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of. Store closures: Abercrombie to close down 60 stores UK electronic’s retailers Maplin closing down Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder. Facebook / Cambridge Analytica - marketing lessons for ecommerce Google’s index for SEO has gone mobile first Voice based ecommerce in full...


SE3 EP20: Instagram is the Most Widely Read Glossy Magazine on the Planet - How to Use it In Ecommerce

In ecommerce people buy pictures. - they buy a transformation - they buy a solution - they buy a narrative Audiovisuals i.e. video helps further sell painkiller products some vitamin products such as fashion can thrive with just visuals. but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product, best to get a demo video out or a series of demo videos out that nail your value proposition. So why Instagram you will ask? well... IG has...


SE3 EP19: Ecommerce Email Funnels - how to STOP leaking revenue in your funnels w/ Dylan Kelley

On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover: - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email funnels...


SE3 EP18: The Cost of Failed Deliveries in Ecommerce w/ Chris Boaz, PCA Predict

Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery. I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers. Here are some of their main findings: * 1 in 20 online orders never reach their...


SE3 EP17: Accepting Bitcoin, Cryptocurrency Alt Coins in Online Retail w/ Mike Olthoff,

On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store. Mike Olthoff, CEO and Founder of - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly. has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives....


SE3 EP16: How to Scale Winning Facebook AdSets in eCommerce Facebook Ad Campaigns

Here is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets. Scaling Method #1: Incremental Budget 🤔 Scaling Method #2: Duplication Method 👯‍♀️ Scaling Method #3: Audience Scaling 📈 Scaling Method #4: Backend Scale 🥅 Watch this webinar on YouTube here: --- SPONSORS: This episode is brought to you by: .STORE .STORE domains are getting...


SE3 EP15: Shinesty is Using Event Driven Commerce and Amplified Visual Content to Scale

How an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content. Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers. Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video content to...


SE3 EP14: The Astronomical Growth of Shopify Plus

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier, you...


SE3 EP13: The Case of eCommerce Experts

This is a very candid and honest episode, I pounder on the label 'expert'. I have been referred as an 'expert' in the ecommerce space a few too many times. I might be an 'expert' to some, but over the past few months, I have learnt from true entrepreneurial ecommerce experts. The key to establishing which expert to follow is understanding where you want to go in ecommerce. If you work for an online retailer or a consultant for a number of online retailers, then most experts you will...


SE3 EP12: How to Build and Sell an eCommerce Business with Maximum Asset Value

On this episode we talk about how to build your ecommerce business in 2018, in preparation for a sale or exit sometime in the future. I am joined by Thomas Smale; the Founder of FE International, a leading website brokerage firm. Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development. FE International offers comprehensive exit planning services as...



HAPPY NEW YEAR FOLKS! It has been quite a while...exactly 56 days since my last episode! On this episode, I explain where I've been and what I've been up to. As 2018 starts off in full swing, I drop some knaw-ledge bombs on this episode, Tai Lopez style 😜. On a more serious note, I talk about books that have made a longlasting impact in my personal, professional and business life. I categorise them into: LIFE CHANGING BOOKS The ONE Thing by Gary Keller The Subtle Art of Not Giving a F*ck:...


SE3 EP10: Building Out Ecommerce Sales Funnels on Facebook Ads

On this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow. Sign up for it here: --- SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able...


SE3 EP09: How a Traditional Retail Furniture Brand, SCANDIS, got OmniChannel Commerce Right

SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado,...


SE3 EP08: Scaling from DropShip Ecommerce to a $22m Revenue Private Label Etailer DAZADI

Jason Boyce is one of three Co-Founders at a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada. Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A...


Is DropShipping a Viable Model for Scale? Interview w/ Oberlo's Co-Founder, Tomas Šlimas

The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses. My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable...


SE3 EP06: How Embracing Change Enables Sabina Build Location Free Ecommerce Businesses

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs ( and Taza Designs. ( I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and...


How to Drive More eCommerce Conversions through Copywriting & CRO w/ Kaleigh Moore

Located in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces. It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email marketing...


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