Dan and Brian discuss the public's changing television viewing habits, the evolution in how ratings are calculated and why advertisers need to understand both in order to maximize their return on investment.
No, we are not talking about getting that last package of farm-raised tilapia from the back of the freezer at your health food store. We are discussing a different type of organic reach. There was a time when your business could post information to Facebook and other social media, sit back, and enjoy the reach. This time has passed us by. In this episode of the Plan2Win Podcast, Brian Fraley and Dan Deibert of Edge Messaging discuss the best way to reach your audiences on social media.