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35: Strategies for Promoting Your Podcast Episodes with Sophia Parra

11/15/2018
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If you've listened to episode 32 where I talked with Sophia Parra about podcast launch promotion strategies, you're probably as enamored with her as I am. If so, I've got great news! Sophia's back on the show to talk about how to best promote your new podcast episodes and how to repurpose your old ones! In case you haven't listened to episode 32 yet, Sophia Parra is a social media strategist specifically for coaches and the creator and CEO of Coach Social; a company that helps you grow...

Duration:00:28:33

34: Understanding Your Podcast's Stats

11/8/2018
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How many subscribers do I have? What's a good number of downloads? How many downloads should I have by now? These are questions that are asked in some form or another in various podcast communities on a daily basis. Here's the secret ... it doesn't matter. In this episode, I'm explaining why podcast download numbers aren't as important as most people think they are, why you should focus on patterns over numbers when it comes to your podcast's statistics, and how to truly measure the...

Duration:00:17:26

33: Podcast Launch Celebration Ideas

11/1/2018
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By reaching the incredible moment that is your podcast launch day, you've already gotten so much further than thousands of people who've come before you and you should be very proud! In this episode, I provide a few ideas for how to celebrate this huge milestone. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:10:34

32: How to Promote Your Podcast Launch with Sophia Parra

10/25/2018
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I've made no secret of the fact that I'm terrible when it comes to social media. So, it stands to reason that I'm the last person you want to take advice from when it comes to promoting your podcast launch on social media. Luckily, I know the perfect person to provide you with some guidance on this topic. Sophia Parra is a social media strategist specifically for coaches and the creator and CEO of Coach Social; a company that helps you grow your business by generating original, informative...

Duration:00:25:17

31: Educating Your Audience About Podcasts

10/18/2018
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In this episode, I explain the importance of educating your existing audience, following, and/or network about what podcasts are and how they can listen. I also provide some examples of the main objections you'll likely run into when trying to educate people about podcasts and explain how I personally overcome them. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:11:29

30: What Link Should You Use When Sharing Your Podcast?

10/11/2018
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You're ready to start promoting your podcast, but what do you actually promote? Do you share a link to your podcast on iTunes/Apple Podcasts because that's what 60-70% of people are using? Do you share a link to the individual episodes themselves? In this episode, I explain exactly what link to share and how this will change depending on whether you're pre/post-launch, the objective of the podcast, and where you're sharing it. To learn more about the resources mentioned in this...

Duration:00:09:56

29: How to Conduct Interviews for Your Podcast

10/4/2018
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In last week's episode, we covered how to streamline your interview process. Now it's time to talk about how to actually conduct these all these interviews you're going to be lining up. In this episode, I'm covering each of the most commonly used methods for recording remote interviews including Pamela, Zencastr, Ringr, Squadcast, Zoom, Facebook/YouTube Live, Skype with a 3rd party call recorder; including which ones to avoid and which one is my top recommendation. To learn more about...

Duration:00:21:43

28: Setting Up a Scheduling System To Streamline Your Podcast Interview Process

9/27/2018
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In last week's episode, I provided some resources for where and how to find guests for your podcast. Now that you've got some people interested in being on your show, let's talk about how to streamline the process of getting those interviews scheduled so it takes the least amount of time, energy, and frustration on your part. In this episode, I'm providing three options for online appointment scheduling software, discussing my recommendations for confirmation and reminder emails, providing...

Duration:00:12:14

27: How to Find Guests for Your Podcast

9/20/2018
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So, you've decided you want to have guests on your podcast? That's great! But, where are you going to find all these amazing guests? That's where this week's episode comes in. I'll be giving you my top tips and resources for finding guests for your podcast week after week. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:15:34

26: Tips for Hiring a Podcast Editor

9/10/2018
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In last week's episode, I explain what a podcast editor is, how they can help you, and why you should absolutely hire one. In this week episode, I'm explaining where you can find a podcast editor and the questions you should ask before working with them to make sure it's a great fit. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:15:18

25: What is a Podcast Editor and Should You Have One?

9/3/2018
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Now that you've edited your episode 00 and see how time-consuming that process can be, let's talk about something that can be a HUGE help and time-saver ... a podcast editor. In this episode, I explain what a podcast editor is, what they typically do, what you can usually expect to pay them, and why you should absolutely hire one as soon as you can possibly afford it. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:08:00

24: What are Show Notes and Why Do You Need Them?

8/27/2018
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Now that you've recorded your episode 00, uploaded it to Libsyn (or your preferred hosting service), and know how to submit your podcast to the various platforms, let's tackle another major component of a podcast episode ... the show notes. In this episode, I explain what podcast show notes are, what they typically consist of, whether or not you should get your episodes transcribed, and why you should absolutely have show notes on your website. To learn more about the resources mentioned...

Duration:00:14:24

23: How to Submit Your Podcast to the Main Listening Platforms

8/20/2018
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In episode 21, I walked you through how to set-up your RSS feed in Libsyn. In last week's episode, I walked you through how to add your first "episode" to your RSS feed. Now, it's the moment you've been waiting; which is also a moment many wannabe podcasters never reach ... submitting your podcast to the various podcast listening platforms! In this week's episode, I walk you through the steps of submitting your podcast to iTunes/Apple Podcasts, Google Podcasts, Google Play Music, Spotify,...

Duration:00:25:19

22: Publishing Your First Podcast Episode

8/13/2018
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Last week I walked you through the process of creating your RSS feed in Libysn. You need an RSS feed in order to get your podcast on the various platforms where podcasts can be heard. However, you need to have at least one audio file in your RSS feed in order for it to be approved. In this week's episode, I'm walking you through the process of adding your first "episode" to your Libsyn RSS feed. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:25:53

21: How to Set-Up Your RSS Feed in Libsyn

8/6/2018
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In order to submit your podcast to any of the platforms where podcasts can be heard, you'll need an RSS feed. Creating an RSS feed is often one of the most intimidating aspects of launching a podcast, but it's actually not all that difficult if you know what you're doing. Luckily, I do and I'm passing that information along to you. In this week's episode, I explain why I recommend using a 3rd party hosting service for your RSS feed and audio file storage instead of your own website, provide...

Duration:00:24:46

20: Why You Need an Episode 00

7/16/2018
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In this week's episode, I'm explaining exactly what an "Episode 00" is, why you absolutely should have one for your podcast, how long it should be, what it should include, and how it should be used. To learn more about the resources mentioned in this episode (including a link to episode 00 of this podcast), visit the show notes.

Duration:00:05:59

19: Setting Up Your Recording Space

7/9/2018
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So, you've recorded the first piece of audio for your podcast. How did it sound? If it came out sounding great before you even began editing it, fantastic! You're one of the lucky few who already have a great place to record. However, most of us aren't so lucky. Was there a lot of static or white noise in your recording? Did your audio have an echo to it? Did your voice sound far away or hollow? Were you able to hear noises in the background you didn't even notice while you were...

Duration:00:10:24

18: How to Edit Your Podcast Using Audacity

7/2/2018
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Last week, we discussed how to record solo segments and episodes for your podcast. This week, I'm giving you a very brief crash course in how to use Audacity to edit your recorded audio. Audacity is a program I've been using since I started my very first podcast over two and half years ago and, to be perfectly honest, I'm still learning new things about it. I say to help you understand there is absolutely no way I can help you become proficient at Audacity and audio editing in just a 20...

Duration:00:19:32

17: How to Record Your Podcast's Intro & Outro

6/25/2018
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We've already talked about what should be included in your show's main intro and outro, what your main call-to-action should be in your outro, and where to find music for your intro and outro ... now, it's time to record them! In this episode, I explain how to set-up and use Audacity to record any of the solo segments of your show. I also go over microphone technique and provide some insider tips that will make things easier for you (or your editor) during the editing phase. To learn more...

Duration:00:10:53

16: Selecting Which Categories Your Podcast Will Be Listed Under

6/18/2018
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Categories determine where your podcast will be visible inside all the major podcast apps and platforms; especially iTunes/Apple Podcasts. In this episode, I explain exactly how to choose the best categories for your podcast; including a little-known way you can double your visibility. To learn more about the resources mentioned in this episode, visit the show notes.

Duration:00:07:46