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Location:

United States

Language:

English

Contact:

206-295-354


Episodes

The Power of Donor Love: Interview with Jen Love & John Lepp

8/8/2018
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You'll be equipped and inspired by this interview with Jen Love and John Lepp of Agents of Good in Toronto. They are powerful spokespersons for the idea and practical expression of loving donors. You'll learn how Courier font is a practical tool for donor love, why innovation in fundraising so often doesn't work, why ugly powers great fundraising, and how fundraisers can take care of themselves in our sometimes emotionally draining work.

Duration:00:50:03

11 amazing fundraising truths discovered by new writers

5/2/2018
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We asked two new fundraising (and very successful) writers who have been doing some very great work what they know about fundraising that's making them succeed. Here's what they told us: I'm writing to you today because...youa lot.needclearlydonor If you're new to the work, or feel intimidated by it, this list can push you way up your learning curve, and fast! Program #110 Play: 11 amazing fundraising truths discovered by new writers (right click or "save as" to save the file for...

Duration:00:24:29

Fundraising is about so much more than money

3/14/2018
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Steven shares his short poem, "A Benediction for Fundraisers" (based on "Christ Has No Body" by St. Teresa of Avila [1515-1582]). We hope this very brief podcast inspires you to love the important work we do when we motivate donors to give. Program #109 Click the link to play: A Benediction for Fundraisers, or right click and "save as" to save the file for later. Time: 3:24

Duration:00:03:24

Engagement fundraising -- how you raise the big bucks from the happiest donors

2/14/2018
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This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart who also hosts a great podcast called Engagement Fundraising. The secret to accelerating your fundraising program is this: find the right level of engagement and giving for every donor, especially: How do you discover this? Some combination of science and magic? Or just ask them? You'll love Greg's energy and passion as he describes all the love we're missing by not asking -- engaging with --...

Duration:00:23:07

How to conduct interviews that get you the fundraising stories that stir your donors' hearts

1/31/2018
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We all know how important it is to tell great stories in fundraising. Those stories almost never drop out of the sky! We have to go and get them. In this quick discussion, you'll get some great interviewing tips, including: And more. Don't miss this opportunity to collect the best stories. Program #107 Play: How to conduct interviews (right click or "save as" to save the file for later). Time: 8:28

Duration:00:08:26

Ultimate Fundraising Lesson

1/18/2018
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The most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success -- it's this: It's not about you. It's about your donor! It's so easy to talk about how great our organization is ... and to forget that donors don't give because you're awesome. They give because they are awesome. That's why successful fundraising is about donors, not about us.

Duration:00:12:42

3 things that are probably wrong with your nonprofit website

1/10/2018
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We've looked at a lot of nonprofit websites. More than is good for our mental health, frankly. And we've found three things to be wrong with nearly all of them: We'll show you how to fix these common issues and transform your website into the fundraising vehicle you want. Program #106 Play: 3 things that are probably wrong with your nonprofit website (right click or "save as" to save the file for later). Time: 13:06

Duration:00:13:04

How to use photos in fundraising

10/11/2017
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We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely!

Duration:00:09:27

How to use photos in fundraising

10/11/2017
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Take note of this: A picture is worth a thousand words. So choose your pictures carefully! We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely! A good fundraiser knows when to use "negative" images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving. Program #105 Play: How to use photos in fundraising...

Duration:00:09:27

Does your fundraising subtext tell donors they matter or that they don't?

9/27/2017
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What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? We'll show you how to change your subtext into one that thrills and involves donors -- and keeps them giving.

Duration:00:20:58

Does your fundraising subtext tell donors they matter, or that they don't?

9/27/2017
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What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? For many organizations, it's: But for the really effective fundraisers, the subtext is more like this: are This is the basis of donor love. The big message you communicate with them. We'll show you how to change your subtext into one that thrills and involves donors -- and keeps them giving. Program #104 Play: Does your...

Duration:00:20:58

The right way -- and wrong way -- to thank your donors

9/13/2017
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A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...." That's about as thrilling to the donor as telling her she has nice elbows. Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should thank them for. Not for what they did in their relationship with you. It's another way to put yourself in the donor's world and not your world. Which leads to better results...

Duration:00:08:44

The right way -- and wrong way -- to thank your donors

9/13/2017
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A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...." That's about as thrilling to the donor as telling her she has nice elbows. Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should thank them for. Not for what they did in their relationship with you. It's another way to put yourself in the donor's world and not your world. Which leads to better results...

Duration:00:08:44

MUST-LISTEN Interview with Scott Harrison of charity:water

6/29/2017
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Scott Harrison, founder of charity:water (and a fan of this podcast) reveals some of the thinking behind this innovative nonprofit that came on the scene 10 years ago and his virtually re-written the fundraising playbook in many ways. Get the inside scoop on: We learned a lot from Scott. You will too! Program #102 Click the link to play: Interview with Scott Harrison of charity:water, or right click and "save as" to save the file for later. Or subscribe via iTunes here: Time: 39:05

Duration:00:39:04

Interview with Scott Harrison of charity:water

6/28/2017
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Scott Harrison, founder of charity:water (and a fan of this podcast) reveals some of the thinking behind this innovative nonprofit that came on the scene 10 years ago and his virtually re-written the fundraising playbook in many ways. Get the inside scoop on: We learned a lot from Scott. You will too!

Duration:00:39:04

Two super-common errors that can kill your fundraising

4/26/2017
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There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are: They are guaranteed response-crushers. And the temptation to do both are powerful. With real-life examples, we'll show you how to avoid both errors and keep your fundraising strong.

Duration:00:16:16

Two super-common errors that can kill your fundraising

4/26/2017
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There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are: They are guaranteed response-crushers. And the temptation to do both are powerful. With real-life examples, we'll show you how to avoid both errors and keep your fundraising strong. Program #101 Click the link to play: Two super-common errors that can kill your fundraising, or right click and "save as" to save the file for later. Or subscribe via iTunes here: Time: 16:19

Duration:00:16:16

The upsides and downsides of holiday-based fundraising

4/12/2017
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Some of the strongest fundraising is connected to specific holidays. Some of the most ineffective fundraising is also connected to specific holidays. The special edition podcast will show you how to put holidays to work for you. And when not to do it at all.

Duration:00:20:20

How to create great direct mail fundraising teasers

3/29/2017
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The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope. We'll share what works, what never works, and the surprising "most likely to succeed" approach. We'll also discuss email subject lines -- a closely related topic with some strong similarities to direct mail teasers.

Duration:00:17:56

How to succeed at fundraising for a church

3/1/2017
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Houses of worship are a powerhouse of the fundraising world. But even they face new challenges in getting their people to donate. We take a practical and realistic look at the challenges churches face and what they can do to motivate their people to give generously.

Duration:00:11:10