Podcasts – AE Marketing-logo

Podcasts – AE Marketing

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Insightful conversations with executives and entrepreneurs on technology, customer experience, co-creation, brand and more. Hear innovative solutions to business challenges facing brands today.

Insightful conversations with executives and entrepreneurs on technology, customer experience, co-creation, brand and more. Hear innovative solutions to business challenges facing brands today.
More Information

Location:

United States

Description:

Insightful conversations with executives and entrepreneurs on technology, customer experience, co-creation, brand and more. Hear innovative solutions to business challenges facing brands today.

Twitter:

@aemarketing

Language:

English


Episodes

Merrick Pet Care Vice President on Marketing an Emotional Category

10/14/2019
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How do you effectively market in an emotional category while still delivering on brand promises? Find out from Merrick Pet Care's VP of Marketing. The post Merrick Pet Care Vice President on Marketing an Emotional Category appeared first on AE Marketing Group.

Duration:00:26:46

Signify (Philips Lighting) Head of Co-creation & People Insight on Co-creation

10/7/2019
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Head of Co-creation and People Insight at Signify in the Netherlands, Maarten Pieters joins the Brand Lab Series™ to discuss the co-creation journey. The post Signify (Philips Lighting) Head of Co-creation & People Insight on Co-creation appeared first on AE Marketing Group.

Duration:00:39:10

Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation

9/23/2019
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Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. The post Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation appeared first on AE Marketing Group.

Duration:00:32:20

Base4 CMO on Modernizing a Lagging Industry

9/16/2019
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How can you modernize an industry that is 50 years behind? Find out from Base4 Hotels CMO, Blair Hildahl, on the Brand Lab Series™ podcast. The post Base4 CMO on Modernizing a Lagging Industry appeared first on AE Marketing Group.

Duration:00:39:12

Mediafly CMO on the Move from Agency Life to Brand Life

9/9/2019
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How does agency life differ from brand life, especially within the Csuite? Find out from Mediafly CMO, Isabelle Papoulias, on the Brand Lab Series™ podcast. The post Mediafly CMO on the Move from Agency Life to Brand Life appeared first on AE Marketing Group.

Duration:00:38:14

Middleground IT Co-Founder on Defending Against Cyber Attacks

8/27/2019
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Everyday there is news story about a data breach, hacking, ransomware, phishing, and more. Sagar Pandya, Co-Founder of Middleground IT, explains cybersecurity and ransomware in a digital age. The post Middleground IT Co-Founder on Defending Against Cyber Attacks appeared first on AE Marketing Group.

Duration:00:37:59

Honeywell Director of Product Management on IoT Growth

8/19/2019
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The commercial security division of Honeywell is using IOT, facial recognition, and cognitive computing to protect not just what matters, but what matters most to us. The post Honeywell Director of Product Management on IoT Growth appeared first on AE Marketing Group.

Duration:00:32:00

Loeb & Loeb Partner on Protecting Your IP in a Digital Era

8/12/2019
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The definition and enforcement of Intellectual Property has changed a lot in the digital era. How can companies best protect themselves? The post Loeb & Loeb Partner on Protecting Your IP in a Digital Era appeared first on AE Marketing Group.

Duration:00:29:07

PIMCO EVP of Digital on Bringing Brand Purpose to Life

8/5/2019
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Today's consumers are digitally empowered, which changes how brands interact with consumers. And, although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. The post PIMCO EVP of Digital on Bringing Brand Purpose to Life appeared first on AE Marketing Group.

Duration:00:36:28

Health Alliance CXO on the Healthcare Customer Experience

7/29/2019
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In the healthcare industry, which has historically low customer satisfaction scores, the Chief Experience Officer is a new but vital role. The post Health Alliance CXO on the Healthcare Customer Experience appeared first on AE Marketing Group.

Duration:00:22:20

Northwestern University Professor on Chatbots and the Future of CX

7/22/2019
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We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Learn how chatbots are the future of customer experience. The post Northwestern University Professor on Chatbots and the Future of CX appeared first on AE Marketing Group.

Duration:00:42:42

Showpad VP of Product Marketing on Selling to the Modern Buyer

7/15/2019
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If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Learn how sales enablement is empowering sellers today. The post Showpad VP of Product Marketing on Selling to the Modern Buyer appeared first on AE Marketing Group.

Duration:00:30:56

Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry

7/8/2019
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How can you remain personal and timely on social, even in a regulated industry? What makes a good social media follow? How do you create content that will resonate with your audience? Learn from Shannon Paul at Fifth Third Bank. The post Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry appeared first on AE Marketing Group.

Duration:00:36:53

Accenture Operations Blockchain Lead on Emerging Technology

12/3/2018
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Melanie Cutlan leads the Blockchain Practice for Accenture Operations, which helps clients transform their operations by harnessing talent, data, and intelligence to deliver the right information where and when it is needed. The post Accenture Operations Blockchain Lead on Emerging Technology appeared first on AE Marketing Group.

Duration:00:19:25

Vanille Patisserie President on Building a Luxury Brand

11/26/2018
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Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Learn how a strong customer experience can turn any organization into a luxury brand. The post Vanille Patisserie President on Building a Luxury Brand appeared first on AE Marketing Group.

Duration:00:16:48

6Sense Chief Marketing Officer on ABM

11/12/2018
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6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel. The post 6Sense Chief Marketing Officer on ABM appeared first on AE Marketing Group.

Duration:00:23:38

The Pat Tillman Foundation Executive Director on The Power of Storytelling

11/5/2018
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When an organization is out to celebrate someone's legacy, it is a big deal. Killjan Anderson, Executive Director of the Pat Tillman Foundation, understands this responsibility and uses storytelling to communicate Pat's message. The post The Pat Tillman Foundation Executive Director on The Power of Storytelling appeared first on AE Marketing Group.

Duration:00:20:42

Farmer’s Fridge Chief Technology Officer on Smart Fridges and Customer Experience

10/29/2018
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Farmer's Fridge is a venture-backed start-up on a mission to make fresh food available 24/7 through a growing network of 110+ smart, self-serve fridges. The post Farmer’s Fridge Chief Technology Officer on Smart Fridges and Customer Experience appeared first on AE Marketing Group.

Duration:00:28:38

FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies

10/22/2018
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FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more. The post FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies appeared first on AE Marketing Group.

Duration:00:29:52

Brand Lab Series™ Preview Season 4 of The Award-Winning Business and Technology Podcast

10/16/2018
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Brand Lab Series™ Preview – Season 4 with executive producer/host Brian Walker and co-host/producer Natalie Pyles. The team behind the award-winning Brand Lab Series™ Podcast preview the upcoming Season 4, which launches October 23, 2018. The post Brand Lab Series™ Preview Season 4 of The Award-Winning Business and Technology Podcast appeared first on AE Marketing Group.

Duration:00:02:51