Podcasts – AE Marketing-logo

Podcasts – AE Marketing

Business & Economics Podcasts

Insightful conversations with executives and entrepreneurs on technology, customer experience, co-creation, brand and more. Hear innovative solutions to business challenges facing brands today.

Insightful conversations with executives and entrepreneurs on technology, customer experience, co-creation, brand and more. Hear innovative solutions to business challenges facing brands today.

Location:

United States

Description:

Insightful conversations with executives and entrepreneurs on technology, customer experience, co-creation, brand and more. Hear innovative solutions to business challenges facing brands today.

Twitter:

@aemarketing

Language:

English


Episodes

USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020

12/16/2019
USA Basketball Foundation Executive Director, Killjan Anderson, is our guest for the first ever live recording of the Brand Lab Series™ podcast. The post USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 appeared first on AE Marketing Group.

Duration:00:38:16

Bob Moesta on Sales Training Flaws and What Causes People to Buy

12/2/2019
Sales training focuses too heavily on feature-function and not enough on outcomes. Bob Moesta joins the Brand Lab Series™ to explain the necessary shift in thinking. The post Bob Moesta on Sales Training Flaws and What Causes People to Buy appeared first on AE Marketing Group.

Duration:00:39:33

CultureIQ VP of Marketing at the Intersection of Psychology and Tech

11/18/2019
CultureIQ's Vice President of Marketing, Sheridan Orr, joins the Brand Lab Series™ podcast to explain culture as a competitive advantage. The post CultureIQ VP of Marketing at the Intersection of Psychology and Tech appeared first on AE Marketing Group.

Duration:00:27:33

Schneps Media Publisher on Dominating Media Online and Offline

11/11/2019
Schneps Media Publisher, Victoria Schneps, discusses the evolution of journalism in a digital era on the Brand Lab Series™ podcast. The post Schneps Media Publisher on Dominating Media Online and Offline appeared first on AE Marketing Group.

Duration:00:23:40

FCB Chicago President on Leveraging Tech and Talent

10/28/2019
Kelly Graves, former Chief Marketing Officer, has been promoted to President of FCB Chicago. Listen to her advice on leveraging tech and talent within agencies. The post FCB Chicago President on Leveraging Tech and Talent appeared first on AE Marketing Group.

Duration:00:28:22

Chevron Corporate Brand Advertising Executive on AR, Voice and Growth-Mindset

10/21/2019
Chevron Corporate Brand Advertising Executive, Andrea Donatucci, on the evolution of digital and technology on marketing. The post Chevron Corporate Brand Advertising Executive on AR, Voice and Growth-Mindset appeared first on AE Marketing Group.

Duration:00:32:59

Merrick Pet Care Vice President on Marketing an Emotional Category

10/14/2019
How do you effectively market in an emotional category while still delivering on brand promises? Find out from Merrick Pet Care's VP of Marketing. The post Merrick Pet Care Vice President on Marketing an Emotional Category appeared first on AE Marketing Group.

Duration:00:26:46

Signify (Philips Lighting) Head of Co-creation & People Insight on Co-creation

10/7/2019
Head of Co-creation and People Insight at Signify in the Netherlands, Maarten Pieters joins the Brand Lab Series™ to discuss the co-creation journey. The post Signify (Philips Lighting) Head of Co-creation & People Insight on Co-creation appeared first on AE Marketing Group.

Duration:00:39:10

Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation

9/23/2019
Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. The post Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation appeared first on AE Marketing Group.

Duration:00:32:20

Base4 CMO on Modernizing a Lagging Industry

9/16/2019
How can you modernize an industry that is 50 years behind? Find out from Base4 Hotels CMO, Blair Hildahl, on the Brand Lab Series™ podcast. The post Base4 CMO on Modernizing a Lagging Industry appeared first on AE Marketing Group.

Duration:00:39:12

Mediafly CMO on the Move from Agency Life to Brand Life

9/9/2019
How does agency life differ from brand life, especially within the Csuite? Find out from Mediafly CMO, Isabelle Papoulias, on the Brand Lab Series™ podcast. The post Mediafly CMO on the Move from Agency Life to Brand Life appeared first on AE Marketing Group.

Duration:00:38:14

Middleground IT Co-Founder on Defending Against Cyber Attacks

8/27/2019
Everyday there is news story about a data breach, hacking, ransomware, phishing, and more. Sagar Pandya, Co-Founder of Middleground IT, explains cybersecurity and ransomware in a digital age. The post Middleground IT Co-Founder on Defending Against Cyber Attacks appeared first on AE Marketing Group.

Duration:00:37:59

Honeywell Director of Product Management on IoT Growth

8/19/2019
The commercial security division of Honeywell is using IOT, facial recognition, and cognitive computing to protect not just what matters, but what matters most to us. The post Honeywell Director of Product Management on IoT Growth appeared first on AE Marketing Group.

Duration:00:32:00

Loeb & Loeb Partner on Protecting Your IP in a Digital Era

8/12/2019
The definition and enforcement of Intellectual Property has changed a lot in the digital era. How can companies best protect themselves? The post Loeb & Loeb Partner on Protecting Your IP in a Digital Era appeared first on AE Marketing Group.

Duration:00:29:07

PIMCO EVP of Digital on Bringing Brand Purpose to Life

8/5/2019
Today's consumers are digitally empowered, which changes how brands interact with consumers. And, although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. The post PIMCO EVP of Digital on Bringing Brand Purpose to Life appeared first on AE Marketing Group.

Duration:00:36:28

Health Alliance CXO on the Healthcare Customer Experience

7/29/2019
In the healthcare industry, which has historically low customer satisfaction scores, the Chief Experience Officer is a new but vital role. The post Health Alliance CXO on the Healthcare Customer Experience appeared first on AE Marketing Group.

Duration:00:22:20

Northwestern University Professor on Chatbots and the Future of CX

7/22/2019
We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Learn how chatbots are the future of customer experience. The post Northwestern University Professor on Chatbots and the Future of CX appeared first on AE Marketing Group.

Duration:00:42:42

Showpad VP of Product Marketing on Selling to the Modern Buyer

7/15/2019
If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Learn how sales enablement is empowering sellers today. The post Showpad VP of Product Marketing on Selling to the Modern Buyer appeared first on AE Marketing Group.

Duration:00:30:56

Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry

7/8/2019
How can you remain personal and timely on social, even in a regulated industry? What makes a good social media follow? How do you create content that will resonate with your audience? Learn from Shannon Paul at Fifth Third Bank. The post Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry appeared first on AE Marketing Group.

Duration:00:36:53

Accenture Operations Blockchain Lead on Emerging Technology

12/3/2018
Melanie Cutlan leads the Blockchain Practice for Accenture Operations, which helps clients transform their operations by harnessing talent, data, and intelligence to deliver the right information where and when it is needed. The post Accenture Operations Blockchain Lead on Emerging Technology appeared first on AE Marketing Group.

Duration:00:19:25