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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.

Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.
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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.






Cortex Toys with John Cowan

John Cowan is the only person I know to hold both mantles of practicing neurosurgeon AND toy company executive! John has a BS in Physics from Davidson College and Doctorate of Medicine from Johns Hopkins. He completed his neurosurgery residency at the University of Michigan. Raised with an inventive spirit John heads operations at Cortex Toys. He is also no stranger to the US patent system holding a number of patents for implants and medical devices that are improving lives right now! In...


Children's Audio Entertainment with Joe Loesch

Joe Loesch is an award winning spoken word producer, voice actor and coach. Joe has produced over five hundred hundred audiobooks, voiced dozens of national commercial ads, audiobooks, corporate narrations and cartoons for the Disney channel. He produces the Baby Looney Tunes sound-books. His first voice over student was Reece Witherspoon! Today we chat about the challenge of working with kids in voice over. What are the important considerations when writing and producing a children’s...


Networking and International Sales with Thierry Bourret

It is my honor this week to speak with long-time toy industry veteran Thierry Bourret. Through Konomocha (HK) Ltd Thierry runs a vast international sales territory and has been involved in the toy industry for many years. He is an expert networker and is constantly growing his list of toy business contacts around the world. Join us today as we discuss the challenges and opportunities of distributing toys internationally. I ask him about the origin and success of his Toy Thursday...


Interview with Moonlite Inventor Natalie Rebot

Anything that helps my kids get to bed has a BIG thumbs up from me! This week Natalie Rebot takes the mic and gives us an inside look at the history and ongoing success of her invention - Moonlite. The perfect parental peripheral : ) Moonlite uses the flash in your phone to make bedtime stories come to life with full HD images and in-app sound effects. Crushing it’s goals on Kickstarter in 2017, it quickly made many Top Toy lists, including Target's Top Toys of the Year, CNN, and...


iCoolKid.com with Jenk Oz

You will not want to miss today’s episode! The youngest CEO in the UK, Jenk Oz is a 13 year old entrepreneur, professional actor, singer, dancer, accomplished musician, presenter and public speaker. Though his creation icoolkid.com he has created a world wide “show and tell” for tweens and teens. He keeps a finger on the pulse of what kids think is cool and allows them to share events, fashion and trends. What advice does he have for those of us trying to market to Generation Z? What does...


Interview with Jenny Faw from Dibzy

Hello Power Kids! Join Jenny Faw and I today as we discuss the nuances of inventing for infants and young children. Working with Hallmark, Current, Mickey and Company and Summer Infant she has a 20 year track record of creating top-selling products for infants, children and the home. Today Jenny is the Chief Product Development Officer at Dibzy where she and her team connect inventors and designers with great manufacturers and help them get their concept to market. What are the special...


The Rainbow Loom phenomenon with Choon Ng

This week it is my honor to present my conversation with Choon Ng. Choon’s invention Rainbow Loom created a huge toy craze in 2013 and 2014. Millions of looms where sold and wrists all over the county were decorated in his amazing creation! In this episode Choon tells us the story of the early years of his invention from inspiration to the first prototypes. We discuss some of the challenges he overcame in communicating the products use to his customers. We also do a deep dive into the...


Kids and their own money with Michelle Salsberry of Fam-ess

Family First, Earn Always, Save Often, Spend Wisely! Michelle Salsberry started her company Fam-ess in 2014 to teach families and children the impact of their spending decisions. Having developed several levels of financial curriculum she is passionate about teaching children important money skills. She tracks consumer trends and has deep insights into what children spend their own money on. http://www.fam-ess.com/ Why is it important to teach young children about financial responsibility?...


Stefanie Botelho and Fitzroy Toys

Stefanie Botelho's background in investment banking and venture capital management is serving her well in the toy industry! She is the founder of Fitzroy Toys which provides a new spin on B to B wholesale buying and selling. Fitzroy is adept at bringing new distribution opportunities to brands that have built a customer base either through crowdsourcing or other means. She asks and answers the question: Once you have a funded project and manufacture has started, what then? In this episode...


Introducing Gridopolis with Dave Schultze

My friend Dave Schultze has created an exciting new game called Gridopolis. As an industrial designer, he has developed products for Microsoft, LG, Umbra, and Hasbro. He has won multiple industrial design awards and his work has been recognized in media coverage worldwide. In 2001 he began teaching in the Toy Design department at Otis College of Art and Design focusing on 3D visualization. His Bachelors in Architecture and Masters in Industrial Design contribute to giving his game a unique...


Inside Toy Industry Publications with Jackie Breyer

I had so much fun recording this podcast with Jackie Breyer! Between her work with The Pop Insider, The Toy Insider and The ToyBook she is immersed in the toy industry daily. She oversees all print and web content for these great publications and loves to be on the front lines of toy industry news and trends. Today she shares with us the history of The Toy Book and we get the inside scoop on how she tracks trends. She walks us through each of her publications and shares what makes each one...


Selma's Dolls with Valerie Alva-Ruiz and Courtney Stillwagon

Valerie Alva-Ruiz and Courtney Stillwagon are on a mission to promote diversity and cultural understanding. Together they have created an adorable new doll line called Selma’s Dolls. Each doll represents an opportunity to broaden a child’s horizon and respectfully expose them to new cultures. The doll line includes Lola a Mexican-American, Ameena a Muslim, and Annie a child with Down Syndrome. In this conversation they give us tips for using their creation to start these important...


Interview with Tom Dusenberry of Dusenberry Entertainment

Tom Dusenberry has been at the forefront of some of the most exciting ventures in the history of the toy industry. As CEO of Hasbro Interactive he brought Hasbro into the digital games market and grew the games publishing business to 200MM in six years. Tom introduced the first Monopoly/ McDonalds promotional partnership and took the Nerf brand outdoors for the first time. He continues to have a tremendous career in toys now operating Dusenberry Entertainment, staying on the technological...


Families and Influencers with Justin Moore

Families continue to rely on influencer content to make many of their shopping decisions. Today on the Power Kid Podcast I interview Justin Moore CEO and founder of Trending Family. His company specializes in connecting brands with the top family-friendly, video-focused social media influencers. After growing an audience of over 1,000,000 subscribers and working with 100’s of brands Justin and his family now share their formula for successful brand-influencer...


Step2 and Shopper Insights with Bridget Roche

From Campbell’s Soup to Kimberly Clark and now at Step2, Bridget Roche has been tracking parent shoppers her entire career. She has worked directly with every major retailer to provide shopper trends and insight. Want to know how your customers shop? Listen in! Today we pull back the curtain on her work with the wonderful people at Step2. They are the makers of some of the most imaginative, playful and durable products in the industry and they do it all in Ohio! In addition you have the...


Invention and Licensing with Matt Nuccio

The owner of Design Edge Matt Nuccio has toys in his blood. A 2nd generation toy guy, he grew up in the business and has massive experience at all levels of the industry. He is a member of the Creative Factor Advisory Board for the Toy Association and a member of the board for ChiTAG. I bring Matt to the mic today to discuss his efforts to more closely include designers, inventors and sales reps into the Toy Association. He has also worked closely with the United Inventors Association and...


Inside Learning Express with Richard Derr

“Kids are so much more educated today…they already know from their friends and YouTube what they are looking for…" Richard Derr has spent 22 years on the front lines of the toy industry. As the owner of the Learning Express in Lake Zurich, Illinois he is interacting with and learning from our customers everyday. His previous 20 years as an executive at AC Neilson gives Richard a unique perspective on what it takes to capture and hold his customers attention. Today he unpacks his philosophy...


Race 2 the Bling with Tana Gilmore and Kelli Fisher

Tana Gilmore and Kelli Fisher are the Matchmaking DUO! After helping thousands of busy singles find love and publishing a book to rave reviews they are now ready to take on the game market. They have created a very unique and fun game called "Race 2 the Bling” In this show we discuss the challenges and inspirations for creating a new game. They share their story of how their professional counseling experience gave birth to this brand new game idea. It has been a blast getting to know Kelli...


The future of play with Yesim Kunter

A veteran of Lego, Hasbro and Toys R Us - Yesim Kunter is a futurist, play expert and creative strategist. As a Futurist at Hasbro she studied anthropology and cultural shifts to predict potential future play trends. Through her play workshops she can help make you and your organization more creative and productive! Being raised by the sea in Turkey and creating her own toys as a youth has given her a unique perspective on play and creativity. Great toys offer surprise and magic and help...


Mego is back! Interview with Marty Abrams

Mego is back! Tune in now for the inside scoop with Marty Abrams! The Father of Action Figures joins us today to discuss one of the most important action figure lines in history and its return to the mass market. Since he served as the president of Mego beginning in 1971 Marty has shaped and reshaped the landscape of the action figure mega category and he is positioned to do it again. He has big plans for the brand and he lays it out for us today on the Power Kid Podcast! Listen in as we...