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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.

Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.
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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.






Kids and their own money with Michelle Salsberry of Fam-ess

Family First, Earn Always, Save Often, Spend Wisely! Michelle Salsberry started her company Fam-ess in 2014 to teach families and children the impact of their spending decisions. Having developed several levels of financial curriculum she is passionate about teaching children important money skills. She tracks consumer trends and has deep insights into what children spend their own money on. http://www.fam-ess.com/ Why is it important to teach young children about financial responsibility?...


Stefanie Botelho and Fitzroy Toys

Stefanie Botelho's background in investment banking and venture capital management is serving her well in the toy industry! She is the founder of Fitzroy Toys which provides a new spin on B to B wholesale buying and selling. Fitzroy is adept at bringing new distribution opportunities to brands that have built a customer base either through crowdsourcing or other means. She asks and answers the question: Once you have a funded project and manufacture has started, what then? In this episode...


Introducing Gridopolis with Dave Schultze

My friend Dave Schultze has created an exciting new game called Gridopolis. As an industrial designer, he has developed products for Microsoft, LG, Umbra, and Hasbro. He has won multiple industrial design awards and his work has been recognized in media coverage worldwide. In 2001 he began teaching in the Toy Design department at Otis College of Art and Design focusing on 3D visualization. His Bachelors in Architecture and Masters in Industrial Design contribute to giving his game a unique...


Inside Toy Industry Publications with Jackie Breyer

I had so much fun recording this podcast with Jackie Breyer! Between her work with The Pop Insider, The Toy Insider and The ToyBook she is immersed in the toy industry daily. She oversees all print and web content for these great publications and loves to be on the front lines of toy industry news and trends. Today she shares with us the history of The Toy Book and we get the inside scoop on how she tracks trends. She walks us through each of her publications and shares what makes each one...


Selma's Dolls with Valerie Alva-Ruiz and Courtney Stillwagon

Valerie Alva-Ruiz and Courtney Stillwagon are on a mission to promote diversity and cultural understanding. Together they have created an adorable new doll line called Selma’s Dolls. Each doll represents an opportunity to broaden a child’s horizon and respectfully expose them to new cultures. The doll line includes Lola a Mexican-American, Ameena a Muslim, and Annie a child with Down Syndrome. In this conversation they give us tips for using their creation to start these important...


Interview with Tom Dusenberry of Dusenberry Entertainment

Tom Dusenberry has been at the forefront of some of the most exciting ventures in the history of the toy industry. As CEO of Hasbro Interactive he brought Hasbro into the digital games market and grew the games publishing business to 200MM in six years. Tom introduced the first Monopoly/ McDonalds promotional partnership and took the Nerf brand outdoors for the first time. He continues to have a tremendous career in toys now operating Dusenberry Entertainment, staying on the technological...


Families and Influencers with Justin Moore

Families continue to rely on influencer content to make many of their shopping decisions. Today on the Power Kid Podcast I interview Justin Moore CEO and founder of Trending Family. His company specializes in connecting brands with the top family-friendly, video-focused social media influencers. After growing an audience of over 1,000,000 subscribers and working with 100’s of brands Justin and his family now share their formula for successful brand-influencer...


Step2 and Shopper Insights with Bridget Roche

From Campbell’s Soup to Kimberly Clark and now at Step2, Bridget Roche has been tracking parent shoppers her entire career. She has worked directly with every major retailer to provide shopper trends and insight. Want to know how your customers shop? Listen in! Today we pull back the curtain on her work with the wonderful people at Step2. They are the makers of some of the most imaginative, playful and durable products in the industry and they do it all in Ohio! In addition you have the...


Invention and Licensing with Matt Nuccio

The owner of Design Edge Matt Nuccio has toys in his blood. A 2nd generation toy guy, he grew up in the business and has massive experience at all levels of the industry. He is a member of the Creative Factor Advisory Board for the Toy Association and a member of the board for ChiTAG. I bring Matt to the mic today to discuss his efforts to more closely include designers, inventors and sales reps into the Toy Association. He has also worked closely with the United Inventors Association and...


Inside Learning Express with Richard Derr

“Kids are so much more educated today…they already know from their friends and YouTube what they are looking for…" Richard Derr has spent 22 years on the front lines of the toy industry. As the owner of the Learning Express in Lake Zurich, Illinois he is interacting with and learning from our customers everyday. His previous 20 years as an executive at AC Neilson gives Richard a unique perspective on what it takes to capture and hold his customers attention. Today he unpacks his philosophy...


Race 2 the Bling with Tana Gilmore and Kelli Fisher

Tana Gilmore and Kelli Fisher are the Matchmaking DUO! After helping thousands of busy singles find love and publishing a book to rave reviews they are now ready to take on the game market. They have created a very unique and fun game called "Race 2 the Bling” In this show we discuss the challenges and inspirations for creating a new game. They share their story of how their professional counseling experience gave birth to this brand new game idea. It has been a blast getting to know Kelli...


The future of play with Yesim Kunter

A veteran of Lego, Hasbro and Toys R Us - Yesim Kunter is a futurist, play expert and creative strategist. As a Futurist at Hasbro she studied anthropology and cultural shifts to predict potential future play trends. Through her play workshops she can help make you and your organization more creative and productive! Being raised by the sea in Turkey and creating her own toys as a youth has given her a unique perspective on play and creativity. Great toys offer surprise and magic and help...


Mego is back! Interview with Marty Abrams

Mego is back! Tune in now for the inside scoop with Marty Abrams! The Father of Action Figures joins us today to discuss one of the most important action figure lines in history and its return to the mass market. Since he served as the president of Mego beginning in 1971 Marty has shaped and reshaped the landscape of the action figure mega category and he is positioned to do it again. He has big plans for the brand and he lays it out for us today on the Power Kid Podcast! Listen in as we...


Polyblox with Laresa Tapia & Carolyn Izzo

I come from a family full of wonderful teachers and education professionals and I find that they are some of the most creative and passionate people on the planet. My guests this week are no exception. Laresa Tapia and Carolyn Izzo are on a mission to bring inclusiveness and fun together with a simple and elegant new product - PolyBlox. Patented, researched, certified and available worldwide, Polyblox are "ABC blocks, reimagined. Join us as we discuss the origin of the idea, the challenges...


Fandom and Pop Culture with Anita Castellar

Calling all fans! Anita Castellar of FanGirl Consulting & Brand Management joins us today to discuss fan focused toys. She has covered all areas of product creation for some of the biggest names in the business - Hasbro, Disney, and Lucasfilm. Anita has been instrumental in bringing you some of the most popular Star Wars brand experiences including the Build Your Own Lightsaber station at Disney! Today we discuss the importance of story when building a brand, some of the key criteria when...


Women in Toys (WIT) with Mary Kay Russell, Deb de Sherbinin & Maggie Lynn Held

You won’t have to look long to find someone who has been helped and guided by the group I interview today. In fact many of them have been excellent guests on the Power Kid Podcast! WIT (Women in Toys, Licensing and Entertainment) is constantly helping women world-wide succeed in the toy industry. Today I am joined by 3 wonderful guests - Mary Kay Russell, Deb de Sherbinin and Maggie Lynn Held! Join us as we discuss the history and importance of this organization. You will be impressed by...


Introducing Storyball with Meir Biton

You have probably heard the buzz! Storyball is a revolutionary and award-winning smart toy for children that uses screen-free technology. Once a child takes a Storyball in their hand, they enter a world of active, imaginative play where they can complete cool challenges, take fun quizzes, and go on adventures featuring their favorite characters. They can even code new adventures for themselves! Join me today as I interview Storyball creator Meir Biton about this ground-breaking toy. Why was...


Digital Marketing and PR with Harold Chizick of Chizcomm

‘Understanding people and how to relate to people - that’s the science behind marketing” You will not want to miss this value packed episode! Harold Chizick drops by today to pull back the curtain on his company Chizcomm. Previously he was the VP of Marketing at Mega Brands and VP of Global Communications and Promotions at Spin Master. Today he brings this tremendous experience to bear for his clients and partners as the CEO of Chizcomm. Chizcomm offers innovative and creative PR and...


Introducing Alter Nation action figures with Ryan Magnon

After successful ventures in digital gaming and real estate Ryan Magnon has a new vision for the action figure aisle! Today he and his team are at ASTRA launching their new creation - Alter Nation! Join us today as we discuss the origin of this new brand. Listen in as he discusses the rigorous focus testing he did on the line and the interesting directions the kids sent him. What classic brands inspire him? What are the important touchstones when creating a new boys brand? How do we create...


Keeping online safe with Ryan Lexer of Kidoz

It is my pleasure this week to bring you my discussion with the Head of Sales and Business Development at Kidoz Ryan Lexer. Ryan has spent his career training and protecting kids. He was previously a professional basketball player turned youth coach and now finds himself helping kids and brands navigate their way through the digital landscape. The digital world is one part playground and one part wild west and in this show we discuss the dangers and opportunities that exist there. Ryan...