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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.

Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.
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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.






Meet the Animoodles with Marissa Louie

Since childhood Marissa Louie has dreamed of creating amazing plush toys. After 2 years in development and 11 hours on Kickstarter her dream is now a reality! Animoodles, the amazing magnetic mix and match plush creation, is shipping to her backers all over the world and is now finding it’s way into brick and mortar retail. Join us today as we discuss her journey to make her plush dream a reality. From invention to team building to play testing we discuss the details of her experience and...


The Power of Toy Demonstrations with Clayton Hodges

"Show me”. Stay in the toy industry long enough and you will hear these 2 words thousands of times. Whether at a trade show or sales meeting - never underestimate the power of a looks-like works-like prototype….and a great presenter! Clayton Hodges previously served as the Manager of Global Toy Demonstration at Hasbro and is now the Manager/ CEO at FerventlyFunConcepts. He KNOWS how to present your product! His organization casts, trains and provides logistics for live toy demonstrations...


Inside Eolo Toys with the Director of Fun Alex Prieto

Alex Prieto has worked in the toy industry since his childhood - assembling kites and wind-ups on his fathers factory line! He is now the Director of Fun at Eolo Toys. Their great brands include Aqua Gear, Heli Flyerz, Sandtastic, and Funtrix among many others. They have license contracts with Disney, Marvel, Star Wars and Minions. Alex is a true professional and loves what he does! http://www.eolo.com Tune in to this candid conversation as we discuss the importance of outdoor play,...


Animating for Kid's Brands - Interview with Pat Giles

Creating characters, drawing, animating - it’s all Pat Giles ever wanted to do. His laser focus on animation and character design has led him to create content for some of the best known brands and characters on the market. www.dangerpigeonstudios.com Join Pat and I as we discuss his career - building and animating characters for children be it for toys, games or food. We discuss the impact and future of YouTube animation and Netflix. We also dive into the history of the Trix Rabbit,...


Maximum Buzz for your Brand - Interview with Deb De Sherbinin

Monopoly, Clue, Sorry, RISK, Boggle, Trivial Pursuit - what do these household brands have in common? Not only have they each brought thousands of hours of joy to families but they have also been guided and expanded by our guest today Deb De Sherbinin! Deb has 25 years experience in the consumer goods and toy industry - first with Parker Brothers and now with Perk Consulting. She can help you evaluate your brand, create a brand strategy and keep your brand on top. www.perkit.com Listen...


The Power of Direct to Consumer Marketing - Interview with Robert Yusim

The ultimate fate of Toys R Us in the balance and the previous model has dissolved. Direct to consumer strategies - pushing to Amazon, Walmart.com,Target.com, Jet.com & your own microsites - are now even more critically important. No one is better suited to help you navigate those waters than Robert Yusim at Product Council. Robert has a passion for helping inventors and companies launch their new consumer products. His experience stretches 25 years and he has helped launch household...


Toys R Us insight with Leila Nosrati

“If there is no Toys “R” Us, I don’t think there is a toy business.” Isaac Larian 14 year veteran Toys “R" Us buyer Leila Nosrati shares with us her inside experience working with Toys “R" Us and sheds light on the current state of the business. What does a re-launched & re-configured Toys R US look like? Her message - we are family! 1. Tune in to this very important conversation. Click either link below. 2. Educate yourself on what Isaac Larian is doing to help:...


Toyup - Interview with Chandler Levine and Chris Oosthuisen

Chandler Levine and Chris Oosthuisen have a vision for the next generation of toys. Inspired by the future of learning and fueled by their technology background in Silicon Valley they are working on LINK, a tech toy that can teach language and encourage children to explore the world around them. Listen in as we discuss the future of play and address the concerns that come along with cutting edge tech toys. Thank you guys for sharing your story! https://www.toyupgrade.com/


IAmElemental - Interview with Julie Kerwin

Julie Kerwin has taken a leap of courage and creativity to compete in the 1.4B action figure market. Her unprecedented action figure line was fully funded on Kickstarter in 2 days. IAmElemental was named by Time Magazine as one of the 25 best inventions and top 10 toys of 2014. In 2017 the line was a finalist for Toy of the Year and Julie brought home the WIT Rising Star award. She and her team focused on super powers rather than super heroes. Join us today as she recounts her...


Launching Squaredy Cats - Interview with Kurt Marquart & Elaine de la Mata

Never be squared to pursue your dreams! Husband and wife creative duo Kurt Marquart and Elaine de la Mata join me today to discuss the relaunch of their Squaredy Cats brand! Licensed to Gund in 2011 the plush line had a great run in both specialty and mass markets and gained a large fan base. Today they are getting back to the roots of the concept and relaunching Squaredy Cats on...


Special Episode - NY Toy Fair 2018

I had a great time at New York Toy Fair 2018. While there I was able to catch up with old friends and interview new ones. I have several episodes in the works that are a result of introductions made at this years show - so stay tuned! This bonus episode contains several conversations I had on the Launchpad with first time exhibitors and recent creators. • Letitia Fox with Play Date in a Box - http://www.artfulplaydate.com/ • Sean Gordon with InfiniFan - https://infinifan.com/ • Kevin...


Interview with Don Moffett - Inside toy safety

As #NYTF winds down I want to say how great it has been to meet many of our listeners face to face. Thank you for all your kind words and encouragement! Truly the best part about doing these interviews is meeting gracious and creative people that share the same passion. At the heart of the toy industry is safety. We are challenged at every level to not only create and market fun and innovative items but also products that are reasonably safe, tested and durable. Safety failings have been...


Interview with Paul Dixon - Inside the mind of a toy buyer & book creator

Buyers are some of my favorite people in the industry. They act as counselors, gatekeepers, risk-takers and partners. They have the difficult task of maximizing returns on their particular section or category. The better we understand this the more successfully we can partner with them to launch hit products. In this episode I sit down with Paul Dixon who has gained a tremendous amount of experience on both sides of the table as a toy buyer at Target and a sales rep for Disney Consumer...


Terence Burke - Tracking trends with KidSay

If you haven’t jump on board yet I would encourage you to check out this valuable episode. How do trends travel? How can we stay on the cutting edge of what is new and what is next for kids? ...Why is it important to have cookies on hand if you are market testing cookies with kids? Terence Burke has spent a large part of his career gathering trend information directly from kids. The KidSay team have a long track record of accurately predicting trends in the kids market. They have helped...


Interview with Kerry Jackson - Creating a brand to heal

One of the missions of the Power Kid Podcast is to promote and discuss important topics that affect the educational, physical and emotional development of the children we serve and develop product for. This week it is my honor to speak with Kerry Jackson the creator of Feel Better Bear. The goal of her brand is to provide grief support for children and begin a movement to promote accessible grief recovery worldwide. In this show she shares with us some ways we can comfort grieving...


Interview with Perry Kaye - How to invent and present

“Only in the toy industry can you get instant and honest feedback” Join me today as I speak with Perry Kaye of Perri Teri Toys. Perry is an award winning toy inventor and holds over 50 patents. He was chosen by Daymond John to be the winner of the Good Morning America Shark Tank Your Life competition. He has also appeared on ABC’s The Toy Box. Perry has the heart of a teacher and in this conversation he gives us his step by step process on how to invent. He also gives tips on how to...


Interview with Matt Knott - Digital and traditional game development

At age 14 Matt Knott took an aptitude and career test in school - his top result: Toy maker! While at Hasbro Matt produced digital interactive media and games to help grow their excellent brands. Recently he and his business partner created and successfully funded their game - Word Stacker. We discuss the importance of merging media entertainment and traditional play and dive deep into his experience with Kickstarter. You can check out his advice article...


Interview with Dave Yearick - Inventing what your customer needs.

What do you get when you cross the need to make the game of catch more fun with an Australian marsupial? Find out in this valuable conversation with Dave Yearick - inventor of Wordy Word, Djubi, and co-inventor of the hit game TriBond (3 million copies sold). Along with 2 college friends Dave was inspired by the inventors of Trivial Pursuit and set off on his own journey of invention and creativity. We discuss the nuances of toy inventing and licensing and the importance of focusing on...


Interview with Louise White - Inventing to make lives better

Welcome to the New Year! We are kicking off 2018 with a month of in depth discussions with fellow toy and game inventors! We start off the New Year right with the wonderful Louise White. She has been an industrial designer of toys for 18 years. She has created many great products that make parent’s and children’s lives easier and more fun - earning her more than 20 awards. She gives us insight into how to generate unique ideas and look for problems to solve with our inventions. We also...


Power Kid Christmas edition with the Glow Girls - Amazing kid voiceover talent!

Cassie and Sabrina Glow bring their amazing voice talents to the Power Kid Podcast for this special Christmas edition! These awesome girls have worked with Disney, Cartoon Network, Sesame Workshop, Sprout and many many more! http://glowgirlskidvoiceover.com/ Join us now to hear them perform - "The Night Before the night before Christmas".


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