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Predictable B2B Success

Business & Economics Podcasts

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through empathetic content and conversations. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through empathetic content and conversations. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

Location:

Australia

Description:

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through empathetic content and conversations. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

Twitter:

@vpkoshy

Language:

English


Episodes

What is performance marketing and how to use it to drive business growth

5/7/2021
David Stellato is the Chief Growth Officer of DFO Global Performance Commerce, an international, boutique digital marketing agency. David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology, and product sales teams across global offices, especially in Europe, Asia, and South America. He also leads growing the company’s joint-venture portfolio, bringing together new partnerships and alliances under the DFO Global brand. David’s...

Duration:00:39:41

How to get a mentor: 10 powerful steps that drive business growth

5/4/2021
Gary MacDougall is the chief technology officer at Pypestream and is a technology entrepreneur with over 20 years of executive-level experience building software, managing teams and successfully bringing products to market. Over time he has refined his unique blend of hands-on development, organizational leadership, and ability to create a development process for execution and delivery and enabling exceptional communication across organizational lines – mentoring motivating, and driving...

Duration:00:49:01

10 powerful entrepreneurial skills and characteristics needed to drive growth

4/27/2021
Mark Herschberg is a fractional CTO for various companies including Averon. He is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. He studied at MIT and started the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. In this episode, Mark shares his insights and perspectives on the 10 powerful entrepreneurial skills and characteristics needed to drive business growth. Insights he shares...

Duration:01:03:48

Building community online: How to use a powerful data-driven approach to drive growth

4/23/2021
Naira Perez, CEO of Springhill Digital a digital marketing agency that develops digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. In this episode, Naira shares her perspectives and insights in exploring the plethora of possibilities that exist in raw data and in building community online for brands. She also shares why companies don’t need...

Duration:00:50:33

Creating value for customers: What is it and 5 strategies to drive growth

4/20/2021
Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. Discover more - https://www.sproutworth.com/creating-value-for-customers-strategies-growth/

Duration:00:40:33

How to use social media background checks to hire for business growth

4/16/2021
Bianca Lager is the CEO of Social Intelligence a company that supports organizations in accomplishing compliant screening practices alongside the values-based goals of protecting workplace culture and preventing harassment. In this episode, Bianca shares her observations and insights into running compliant social media background checks that help with hiring the right people to unlock growth and take the business to the next level. Insights she shares include: Discover more -...

Duration:00:52:28

SaaS pricing models: A guide to crafting the right SaaS pricing strategies

4/13/2021
Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include: Discover more - https://www.sproutworth.com/saas-pricing-models-a-guide-to-crafting-models/

Duration:00:35:18

How to craft a brand strategy framework that actually unlocks rapid business growth

4/9/2021
Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares...

Duration:00:55:09

10 secrets every motivated entrepreneur uses to drive business growth

4/6/2021
Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include: Discover more - https://www.sproutworth.com/10-secrets-every-motivated-entrepreneur-uses/

Duration:00:56:44

How to pick B2B marketing KPIs that deliver insights and drive business growth

4/2/2021
In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include: Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/

Duration:00:56:10

How brand values can powerfully drive growth (with brand value examples)

3/30/2021
In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include: Discover more - https://www.sproutworth.com/brand-value-examples-that-drive-growth/

Duration:00:37:49

How to increase productivity in the workplace to drive business growth

3/26/2021
In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include: Discover more - https://www.sproutworth.com/how-to-increase-productivity-in-the-workplace/

Duration:00:52:09

How to inspire creativity at the workplace to drive business growth

3/23/2021
In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: Discover more at https://www.sproutworth.com/how-to-inspire-creativity-at-the-workplace

Duration:00:49:22

How to include these sales manager strategies to boost growth for a killer year

3/19/2021
In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: Discover more - https://www.sproutworth.com/sales-manager-strategies-to-boost-growth/

Duration:00:56:58

How to advertise your business easily at scale to drive business growth

3/16/2021
In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: Discover more - https://www.sproutworth.com/how-to-advertise-your-business-easily-at-scale/

Duration:00:37:25

How to use the power of emotion in marketing to drive business growth

3/12/2021
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/

Duration:00:49:53

Marketing vs Branding: How you can use both to drive business growth

3/9/2021
In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/

Duration:00:35:19

5 essential steps to managing a project successfully in Asana

3/5/2021
In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include: Discover more at - https://www.sproutworth.com/steps-to-managing-a-project-in-asana/

Duration:00:46:23

Sustained competitive advantage: 9 simple elements to deliver long term business growth (Part 2)

3/2/2021
In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include: Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

Duration:01:20:28

Sustained competitive advantage: 9 simple elements to deliver long term business growth (Part 1)

2/26/2021
In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include: Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

Duration:01:23:45