Predictable B2B Success

Are you ready to dive into the world of B2B success and the power of customer experience? In this episode of Predictable B2B Success, host Vinay Koshy invites renowned thought leader Ken Lonyai to explore the fascinating intersection of user and customer experience and its profound impact on business profitability. Buckle up as Ken takes us through the intricacies of B2B and B2C purchases, revealing key decision-making factors. From the practicality-driven mindset of B2B buyers to the sometimes less tangible considerations of B2C purchases, Ken unveils the strategies that can set businesses apart in an increasingly competitive market. But it doesn't stop there. We delve into the world of customer experience management and its vital role in the success of various business roles, from product managers and marketers to UX designers and customer success managers. Ken shares insider tips and real-life examples that showcase the power of understanding and exceeding customer expectations. Join us as we unravel the secrets behind creating a humanized user experience, navigating complex challenges, and developing innovative solutions that impact customers and the bottom line. Prepare for a thought-provoking conversation guaranteed to ignite your curiosity and transform your perspective on B2B success. Some areas we explore in this episode include:

"Is trust overrated in the business world? Some argue it's just a buzzword, a feel-good concept with no real value. But what if we told you that trust is the secret ingredient for predictable business growth? In this episode of Predictable B2B Success, we bring you a thought-provoking conversation with Natalie Oldfield, president of Success through Trust. Natalie challenges conventional wisdom and reveals the shocking truth about how trust impacts every aspect of business. Did you know high-trust companies experience 106% more energy and 50% higher productivity? But here's the controversial part - fewer than half of leaders trust their direct managers to do what is right, and only 32% trust senior leaders within their organizations. So, what's the solution? Join us as Natalie shares her groundbreaking insights from over a decade of research, helping organizations build, manage, and protect trust. She'll unveil her proprietary diagnostic tool that measures trustworthiness and reveals how a commitment to trust can transform customer relationships and drive incredible business results. Get ready to challenge your beliefs and discover the surprising power of trust in achieving predictable B2B success. Buckle up because trust is about to take center stage!" Some areas we explore in this episode include:

Welcome to another exciting "Predictable B2B Success" episode with your host, Vinay Koshy. In today's show, we have the pleasure of speaking with the remarkable Mark Savant, a true pioneer in AI-driven content production. Brace yourself for a fascinating discussion as Mark shares his invaluable insights on the potential impact of AI and how it is revolutionizing how we create and consume content to drive business growth. Have you ever wondered how to transition from serving small businesses to Fortune 50 companies? Mark has the answer! Tune in as he reveals the key to success: serving one person exceptionally well and leveraging the power of word-of-mouth referrals and testimonials. Prepare to be inspired as Mark reflects on the incredible transformations he has witnessed, taking struggling individuals to stunning success. But that's not all – Mark takes us on a journey into the world of generative AI. From Microsoft to Adobe, major corporations are integrating this groundbreaking technology into their products. However, the ethical implications, privacy concerns, and job displacement worries surrounding AI become hard to ignore. Will AI ultimately help or harm the industry? Mark and Vinay delve deep into this thought-provoking question. Prepare for an episode with actionable tips, success stories, and industry-shaking insights. Don't miss out! Let's dive into this captivating conversation with Mark Savant on "Predictable B2B Success." Some areas we explore in this episode include:

Are you struggling to get customer buy-in for your B2B company? How do you present your requests in a way that resonates with your customers? Look no further! In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with special guest Joel Klettke, a renowned copywriter and expert in customer success stories. Joel dives deep into capturing customer stories and getting that all-important customer buy-in. He shares invaluable insights on the importance of context in communication, the power of customer storytelling throughout the buyer's journey, and the often-overlooked distribution process. But it doesn't stop there. Joel also unveils his secrets to overcoming legal and PR restrictions, dispelling the myth that customer success stories are a one-time event. He emphasizes the need for intentional strategy, celebrating the company's and its customers' mutual impact, and even reveals how to make it easy for customers to share their stories for maximum impact. Get ready to unlock the potential of customer success stories and outpace your competitors in this captivating episode of Predictable B2B Success. Some areas we explore in this episode include:

Are you ready to unlock the secrets of successful B2B marketing and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with the renowned guest, Mark Stouse, an expert in marketing, data science, and collaboration. Prepare to be fascinated and intrigued as Mark takes us on a journey through the annals of history, discussing the contrasting approaches to innovation in 15th-century Italy and Germany. But this episode isn't just about history. Mark dives deep into the pressing issues facing Chief Data Officers (CDOs) and data science teams in today's rapidly changing business landscape. They discuss the challenges of providing timely and actionable insights, the subordination of data science teams to finance, and the evolving role of technology in decision-making. Get ready to discover how Proof, Mark's groundbreaking analytics platform, is revolutionizing how businesses make predictions and optimize their choices to facilitate growth in a business. Learn about the importance of clean, accurate data in lean data applications, the impact of collaboration on problem-solving, and how aligning customer beliefs with data can drive success. If you're ready to gain a fresh perspective on business growth and elevate your decision-making with analytics, then this episode is a must-listen. Join us as we unravel the mysteries of marketing, data science, and collaboration in this captivating episode with Mark Stouse. Some areas we explore in this episode include:

In this episode of Predictable B2B Success, we invite James Tennant, a seasoned content marketing strategist, to dive deep into content promotion that drives revenue growth. If you've ever wondered why some businesses struggle to get their content noticed despite creating valuable pieces, this episode is a must-listen. James Tennant shares his expertise on overcoming one of the biggest content marketing challenges: content promotion. He outlines a step-by-step process to ensure your content reaches your target audience and engages them effectively. From understanding your audience's preferences to choosing the right promotion strategies, James emphasizes aligning marketing, content, and sales teams for optimal results. Delving into the fascinating world of collaborative content, James reveals how working with others or brands can elevate the quality of your content and expand its reach. He shares remarkable insights from his own experience and highlights the positive impact of collaborative efforts on businesses of all sizes. James offers invaluable tips and tools to streamline and automate the process if you've ever needed help finding the time or resources to promote your content effectively. Learn how to create a cohesive content strategy that prioritizes promotion, maximizes impact, and ultimately drives exceptional results for your business. Tune in to this episode of Predictable B2B Success for an enlightening conversation with James Tennant on cracking the code of successful content promotion to fuel growth in a business. Some areas we explore in this episode include:

Are you the founder of a company worried about what will happen to your legacy once you step down? Or you're an entrepreneur looking to create business growth and a brand that will stand the test of time. Join us in this episode of Predictable B2B Success as we delve into the world of business growth via brand building and company culture with our special guest, Henry Wong. Henry, a brand strategy expert based in Toronto, Canada, has worked with renowned brands such as Toyota and Procter & Gamble, as well as politicians, professional athletes, and CEOs. Today, Henry shares his insights on creating a brand that goes beyond just a company's tangible assets and ensuring that your beliefs and culture remain intact even after you retire or leave the business. Discover the power of storytelling and how it can captivate customers and investors as Henry reveals real-life examples of startups that secured significant funding through compelling narratives. Learn how to uncover your unique niche in the market and build a personal brand that aligns with your values and purpose. If you're ready to take your company's revenue growth to the next level and leave a lasting legacy, then this episode is one you won't want to miss. Please tune in to Predictable B2B Success with your host, Vinay Koshy, as Henry Wong guides us through brand building and becoming a leader in your industry. Get ready to unlock the secrets to predictable success. Some areas we explore in this episode include:

Have you ever considered the impact of internal marketing on your B2B success? In this episode of Predictable B2B Success, we have a special guest, Kerry-Ann Stimpson, who sheds light on this often-overlooked aspect. Kerry-Ann is a seasoned marketer who believes that while traditional marketing focuses on customers, it's equally important to consider your employees as brand advocates. Join us as Kerry-Ann dives deep into the world of internal marketing, emphasizing the significance of employee engagement and advocacy in delivering on your brand promise. As the CMO of a financial services group, Kerry-Ann understands the crucial role interpersonal interactions play in the intangible world of financial services. She shares invaluable insights on empowering your employees to build strong personal brands and garner a positive customer experience. Discover the benefits of having an engaged workforce advocating for your brand on social media and review sites. Learn how internal marketing and employee advocacy can not only improve your employer brand but also have a direct impact on your bottom line. If you're ready to unlock the potential of internal marketing, tune in to this episode with Kerry-Ann Stimpson. Some areas we explore in this episode include:

Are you tired of unpredictable power outages affecting your daily life and business operations? Imagine only having a few hours of power a day while others with money can afford diesel generators to keep their operations running smoothly. On this episode of Predictable B2B Success, host Vinay Koshy sits down with Gareth Evans, CEO and co-founder of Vector, an energy transition platform, to discuss the importance of reliable, affordable, and secure energy. Gareth shares his firsthand experiences witnessing the impact of energy scarcity on communities, from social unrest to business disruptions. He emphasizes the need for visibility, education, and change management in driving the energy transition. But how can businesses navigate the complex energy market to find the optimal solution for their needs? Gareth's platform aims to simplify this process, providing companies with competitive bids from suppliers and supporting confident decision-making. And the benefits of sustainability and renewable energy. They go beyond profitability, attracting good talent, winning customer contracts, and gaining access to better cost of capital. Discover the incredible opportunities in the energy transition and how you can positively impact your business on this episode of Predictable B2B Success. Some areas we explored in this episode:

In this Predictable B2B Success podcast episode, we have a fascinating conversation with Alan Versteeg, a sales coaching and management development expert. Alan shares his revenue growth insights on the power of having a framework for coaching, how to create behavior change through questioning, and the importance of discipline in achieving success in sales. But it wasn't always smooth sailing for Alan. In fact, he got fired from four sales jobs before finding his true passion for driving growth through developing sales managers. We dive deep into the world of coaching and discover how it can be the secret weapon for sales organizations. Alan debunks Hollywood's portrayal of sales professionals and reveals the key attributes that make top performers stand out. Don't miss this episode as Alan challenges the status quo and shares practical strategies for achieving predictable success in B2B sales. Get ready to learn, grow, and be inspired. It's time to unlock your full revenue growth and sales potential with Alan Versteeg on Predictable B2B Success! Some areas we explore in this episode include:

How can businesses adapt and thrive in a world where the consequences of overconsumption and unsustainable practices are becoming all too evident? Join us on this "Predictable B2B Success" episode as host Vinay Koshy sits down with acclaimed author and sustainability expert Simon Mainwaring. In a compelling conversation, Mainwaring reveals the pivotal role that purpose and social impact play in the success of B2B companies. With current headlines filled with devastating fires, floods, and extreme weather events, it is clear that we are in the "red zone" when it comes to our planet's future. Mainwaring argues that businesses must move away from focusing solely on profit and the next quarter and instead embrace a community-focused approach. By celebrating their stakeholders and positioning their brand as a platform for change, B2B companies can unlock the power of being a movement and achieve a strong bottom-line benefit. Discover how purpose-driven companies are redefining success and gaining a competitive edge in the market. Mainwaring shares insights into the integration of purpose and profit, the changing expectations of customers, and the importance of maintaining a strong company culture. Prepare to be inspired and gain practical strategies that will position your B2B company for predictable success in today's evolving landscape. Some areas we explore in this episode include:

Are you curious about how artificial intelligence can enhance empathy? How can businesses leverage AI to create a more empathic workplace and improve customer experiences? In this episode of "Predictable B2B Success," host Vinay Koshy sits down with Minter Dial, an acclaimed author and marketing influencer, to dive deep into the fascinating world of artificial empathy. Get ready to explore the intersection of technology and human connection as we discuss Minter's book, "Heartificial Empathy," and its impact on successful change initiatives. Discover why understanding empathy is crucial for encoding it effectively into AI systems and how companies can align their culture with AI-powered empathic capabilities. We'll also explore the ethical considerations of therapeutic AI and the potential for AI-powered tools to revolutionize the art of questioning in business. Join us as we unravel the mysteries of artificial empathy and its implications for B2B success. Stay tuned for an enlightening and thought-provoking conversation that will challenge your perspective on the future of AI. Some areas we explore in this episode include:

In the fast-paced banking world, staying ahead of the curve is crucial for success. Join us in this episode of Predictable B2B Success as we dive deep into the realm of community banks and the challenges they face in the digital age. Our guest, Rich Edwards, a seasoned expert in the financial services sector with 13 years of experience at IBM, reveals the fascinating world of small financial institutions and their quest for growth and profitability. Discover how banks generate revenue, from net interest margins to non-interest fees, and uncover their intriguing strategies to stay competitive. Rich divulges the secrets behind personalized service, a key differentiator for smaller institutions, and explores the untapped potential of digital channels to enhance customer experiences. But it could be smoother sailing in the world of community banks. Explore the potential threat fintech companies pose, the complex regulatory landscape, and the controversial debate on whether these smaller banks can survive in a rapidly evolving industry. Join us as we delve into the challenges, opportunities, and innovative solutions that shape the transformation of community banks in the digital age. You will want to experience this captivating and thought-provoking episode with Rich Edwards on Predictable B2B Success. Some areas we explore in this episode include:

Are you curious about the keys to success in the insurance industry? Ever wondered how to navigate the complex world of distribution partners and adoption processes? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Hadi Radwan, a seasoned professional with over 12 years of experience in the insurance industry. Hadi shares valuable insights and practical strategies for achieving predictable success in the insurance space. Hadi unveils the crucial elements of building trust and satisfying customers' needs, from managing distribution partners to white-labeling products. Dive into the world of insurance distribution as Hadi reveals the challenges of regulatory compliance, the power of resourcefulness, and the importance of disciplined perseverance. Discover how businesses can effectively promote their products, tap into organic growth, and educate the public on the significance of protecting their income. Join us for an engaging conversation that will give you a fresh perspective on the insurance industry and its untapped potential for disruption. Some areas we explore in this episode include:

Do you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson. Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare. With her extensive experience guiding business leaders to utilize marketing platforms effectively, Pamela brings a wealth of knowledge and practical insights. In this episode, Pamela reveals the game-changing content creation method that will revolutionize your approach. Think of your content strategy as a finely honed tree, where the main topic forms the sturdy trunk, large branches represent categories of information, and smaller branches delve into subtopics. Learn how to avoid the pitfalls of unrelated content and leverage the power of buzzwords like "content mapping." Discover the challenges businesses face in today's media environment and gain practical advice on navigating compliance hurdles. Uncover the multi-day content creation system that guarantees fresh perspectives, better editing, and improved ROI. Plus, explore the integration of AI and the secrets to balancing brand and performance marketing. Get ready to take your content creation to new heights in this enlightening episode with Pamela Wilson. Some areas we explore in this episode include:

Welcome back to another episode of "Predictable B2B Success"! In today's episode, an incredible guest joins us - Lyn Christian, a master-certified coach, bestselling author, and renowned speaker. Get ready for an insightful conversation as Lyn takes us on a journey toward personal and professional growth like never before. Have you ever wondered what it truly takes to succeed in business? Well, Lyn is here to enlighten us with her wisdom and expertise. She shares invaluable insights on leveraging strengths, avoiding burnout, and cultivating effective communication strategies. But that's not all! Lyn introduces us to "pseudo strengths" and how they can unknowingly drain and deplete individuals. Plus, she delves into the power of listening to diverse voices, the art of decision-making, and the importance of creating a safe space for vulnerability. And if you thought that was intriguing, wait until you hear about Lyn's transformative book, which serves as a year's worth of life coaching in book form! Discover the "Salt of your Soul" and unlock your true identity as Lyn guides us through this enlightening process. So grab your headphones, get ready to embark on a journey of growth and development, and join us on this episode of "Predictable B2B Success" with our extraordinary guest, Lyn Christian. Some areas we explore in this episode include:

Welcome back to another episode of Predictable B2B Success! In this exciting installment, we have Victor Gichun, a relentless sales expert who has discovered the ultimate secret to outselling and outperforming the competition. But here's the intriguing twist: Victor claims he has no specific talents or even singing, dancing, or writing books. So how did he achieve such remarkable success? Tune in as Victor takes us on a captivating journey through his unconventional path to triumph. From making countless cold calls to facing language barriers and navigating grueling sales conversations, Victor shares the invaluable lessons he learned. He firmly believes that anyone, with enough persistence and consistency, can achieve remarkable success in life and business. But that's not all! Victor also reveals a game-changing technique he implemented in his hiring process, resulting in a staggering 500% increase in discovery calls. And with the power of technologies like Apollo, Salesforce, and automation, he shares how he transformed his business, forming powerful partnerships with industry giants like Google, Facebook, and Mercedes Benz. Prepare to be inspired as Victor's journey proves that persistence, strategic thinking, and the right tools can catapult your business to unprecedented heights. Don't miss this episode of Predictable B2B Success with Victor Gichun! Some areas we explore in this episode include:

Are you ready to unlock the secrets of B2B success? In this episode of Predictable B2B Success, we have a special guest who is here to share their insights on leveraging technology and positioning to achieve predictable success. Join us as we dive into the world of AI assistants with Artem Koren, the mastermind behind the innovative Sembly platform. Artem believes technology is just one piece of the puzzle regarding success in the B2B landscape. With Sembly, they have strategically positioned themselves as a serious and professional AI assistant, capturing the attention of companies searching for enhanced productivity. But it doesn't end there! Sembly's unique turnkey experience, streamlined functionality, and emphasis on design and brand consistency set them apart from the competition. Artem reveals their secret sauce for staying ahead: constant conversations with key customers to gather valuable feedback and an analytical approach to understanding customer behavior. And that's not all! Artem unveils the future of AI, where technology goes beyond simple interactions to complex, goal-oriented processes. Get ready to be captivated by the fascinating possibilities of AI as Sembly paves the way for a new era of productivity and innovation. Take advantage of this thought-provoking and enlightening conversation on Predictable B2B Success with Artem Koren! Some areas we explore in this episode include:

What if we told you that running a seemingly insignificant experiment could completely transform your B2B business? On this Predictable B2B Success episode, we have the privilege of speaking with Andres Glusman, co-founder and CEO of Do What Works, a platform that helps growth leaders acquire more customers. With a background in behavioral science and a track record of launching successful ventures like Meetup, Andres is here to share his insights on the power of experimentation in driving predictable B2B success. Tune in as we delve into the key strategies and mindset required for successful experimentation, the importance of setting realistic expectations, and how to maximize time and resources in your growth marketing efforts. Discover how to leverage data, learn from failures, and identify early wins to ignite your experimentation program and build momentum within your organization. If you want to drive behavior change, optimize conversion rates, and gain an edge in the competitive world of B2B, this is an episode you won't want to miss. Get ready to unleash the potential of experimentation and achieve predictable B2B success with Andres Glusman. Some areas we explore in this episode include:

Are you ready to outsmart your competition and achieve predictable success in the B2B world? In this episode of "Predictable B2B Success," we have a special guest, Dejan Gajsek, who shares his insights on how to master competitive intelligence for growth and scale. With a background in marketing and sales experimentation, Dejan has helped numerous mid-market and B2B tech startups close more accounts and prevent losing deals to the competition. But here's the catch: he started as a one-person marketing department, working with giants like Microsoft, and is now empowering international startups. How did he do it? Join us as Dejan walks us through the challenges and opportunities of navigating the increasingly competitive business environment. Learn why competitive intelligence is crucial for multiple departments, particularly sales, and how it can inform your product development and sales strategies. Discover the secrets to creating effective battle cards and scaling your competitive intelligence program with minimal resources. Plus, Dejan reveals his unique approach to engaging and motivating sales reps for maximum revenue growth. Don't miss this episode filled with practical tips and real-world success stories. It's time to gain the upper hand and thrive in the face of competition. Some areas we explore in this episode include: