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Pricing is Positioning

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How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.
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United States

Description:

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Language:

English


Episodes

035: Consulting Success With Michael Zipursky

9/12/2019
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This week I have a great guest for you! Michael Zipursky is an author, entrepreneur and high end consultant. Michael is also the CEO of ConsultingSucess.com. His brand Consulting Success® has helped hundreds of consultants add six and seven figures to their annual revenues. His two books, The Elite Consulting Mind and Consulting Success are great resources that I highly recommend to consultants. On this episode of The Pricing is Positioning Podcast, Michael and I discuss his business...

Duration:00:48:12

034: Price Endings 99, 97 or 95 Which is Better?

9/5/2019
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034: Price Endings 99, 97 or 95 Which is Better? I have a question for you… Is $4000 a more attractive price than $3999? Should your prices end with in a .99, .97 or .95? On this episode of The Pricing is Positioning Podcast, I’ll be talking about price endings and why they’re a lot more important than you actually think. I will also talk to you about the basics of “charm pricing” and the “left digit principle” and how you can incorporate this simple pricing strategy into your product...

Duration:00:17:02

033: The 7 Habits of Highly Effective Pricing

8/29/2019
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Would you say you have good pricing habits? Are you wanting to charge more for your services and products? Inspired by Stephen Covey’s “The 7 Habits of Highly Effective People”, this week I give you my 7 habits for highly effective pricing! According to the dictionary, “habit” is defined as “an acquired mode of behavior that has become nearly or completely involuntary.” Habits are what lay the foundations our lives and achieving our goals. It is imperative to put into practice good pricing...

Duration:00:13:43

032: Becoming an Authority with Rochelle Moulton

8/22/2019
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I’m excited to announce that on this week's episode of The Pricing is Positioning Podcast, I get to interview Rochelle Moulton. Rochelle’s a great resource and our interview this week is going to offer you a lot of value as a freelancing consultant! Rochelle is a brand strategist and cohost of The Business of Authority Podcast. Her unique gift is helping professionals craft their brands into a flourishing business. She also has an impressive business background and was even made a global...

Duration:00:47:26

031: Is Social Media the modern CV (Curriculum Vitae)?

8/15/2019
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This week I’m talking to you about CVs (Curriculum Vitae) and why you absolutely need one. In today’s professional world, almost all consultants and freelancers may be asked to provide one. But what exactly is a CV? And why is it being used more than a resume these days? In this episode of The Pricing is Positioning Podcast I answer these questions and I even give you some tips I used to craft my own CV. I also discuss how I believe social media is turning into the modern CV. Tune...

Duration:00:25:20

030: The Secret to getting paid what you're worth!

8/8/2019
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This week I want to share with you some secrets. Many of you don’t know this about me, but when I was younger, I was in a hair band! YES…..A hair band! That wasn’t a typo. Back in the 1980s, I was, in fact, part of an aspiring rock band. We wanted to be the next big rockstars up there with bands like Mötley Crüe and Poison. It was during this time making music and trying to reach stardom that I learned a little about the business side of the industry, the common model of “pay to play”...

Duration:00:28:22

029: Hourly Billing Is Nuts With Jonathan Stark

8/1/2019
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I’m excited to have my friend Jonathan Stark on the show this week. Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He’s the host of The Ditching Hourly Podcast and is the author of “Hourly Billing is Nuts”. Jonathan falls right in line with what we talk about on the Pricing Is Positioning podcast. I’m happy to say we share a lot of the same ideas. This week we talk about his journey from being a corporate software engineer to becoming an...

Duration:00:54:44

028: The One Thing That Can Doom Your Business and How to Avoid it!

7/25/2019
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It doesn’t matter if you’re just starting out or have been in the business for years. There’s one thing that can doom any business at any stage. When I first began my journey in consulting and owning my own business, I had no idea where to start. So I started by taking notes and asking questions. One of the most common pieces of advice I’d receive in the beginning stage was always the same: “You’re gonna need a small business loan.” This didn’t make sense to me. In this episode, I want...

Duration:00:27:59

027: Choice Overload: Why Too Many Price Options Will Paralyze Your Clients

7/18/2019
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This week I want to talk to you about pricing options. Having multiple pricing options are extremely important for your clients to have. They allow your clients to have multiple opportunities to engage with you. When you only give your clients a single price option, it's like giving them an ultimatum….take it or leave it! By giving them pricing options, it then becomes a question in your client's mind of…….. “not SHOULD we work with you, but HOW we are going to work with you.” But there...

Duration:00:25:01

026: Positioning Your Personal Brand With Mike Kim

7/11/2019
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This week I’m excited to have Mike Kim on the show. If you don’t know Mike, you need to and I am so glad I get to introduce you to him. He is a speaker and marketing personal branding expert. He chose to leave his corporate marketing director position behind to build his own business and brand and has worked with high-profile clients like John C. Maxwell and StoryBrand to name a few. In this episode, we talked about his journey from working in the corporate world as a marketing director to...

Duration:00:55:28

025: How I Failed And Loved It!

7/4/2019
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This week I wanted to share with you how I recently failed a product launch and why I loved it. I launched my group coaching course or tried to monetize my personal brand and failed miserably. I got one sign up. Now you may be thinking, “Wait a minute, Paul, you failed and you loved it? I don’t believe that.” It’s true, I failed, but there were many lessons I learned because of it. In this episode, I am going to share the lessons I learned from failure, what I did wrong, and how I am going...

Duration:00:21:11

024: 3 Secrets How I Landed My First Fortune 500 Client

6/27/2019
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I have worked with some major clients such as Target, Neiman Marcus, Slack, Starbucks, Holiday Inn, and more. The list goes on over my 10 years of consulting. But how did I get these clients? And more importantly, how the heck can you get those types of clients? In this week’s episode, I am going to share my secrets! Yes, that’s right, today I am going to share my three secrets on how I landed my first Fortune 500 clients. Before you start thinking that you couldn’t ever land high profile...

Duration:00:24:08

023: Money and Mindset With Cliff Ravenscraft

6/20/2019
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I’m excited to have my friend and mentor Cliff Ravenscraft on the show this week. He has transitioned from being the Podcast Answer Man to being the Mindset Answer Man. Cliff hosts the Free the Dream Conference and Next Level Mastermind. He is a business mentor, life coach, and motivational speaker. He also happens to be one of my mentors too. This week we are chatting about mindset issues, overcoming challenges and obstacles, and charging what you’re worth. If you have been struggling with...

Duration:00:50:40

022: Pricing Niches!

6/13/2019
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Everybody says you need to niche down; lean into your expertise or craft. And that's great advice. But the question many people come to me with is, “How do I price a specific niche?” I hear from people all the time who are struggling to come up with how to price products or services for their niche or different niches. Here is the biggest issue I see when it comes to niching down and pricing your products or services: If you're serving a specific market that doesn't see the value in what...

Duration:00:24:19

021: Small is the new "Big"

6/6/2019
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We all have this perception that a business has to always scale. And that it always must grow, grow, and GROW in order to be successful. I like to counter that thought and say, you can be highly efficient, you can have the business of your dreams and still be small. In fact, build a business around what fits your lifestyle instead of fitting your lifestyle around your business. In today’s episode, I will share why I think it's not always a good thing to scale or grow. Plus, I’ll share why...

Duration:00:31:33

020: Career Transitions With Dan Miller, New York Times Bestselling Author and CEO of 48 Days

5/30/2019
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This week I am excited to have Dan Miller on the show. Dan is the author of 48 Days to the Work You Love. He is a best-selling author, career coach, and entrepreneur. If it wasn’t for Dan and his teachings, I don’t know if I would have left my organization and started a business of my own. Dan was definitely instrumental to my journey and this episode is a tribute, of sorts, to many of the things I've implemented over the years because of him. In this episode, we discussed his books (he’s...

Duration:00:39:48

Bonus Episode For Memorial Day Weekend

5/24/2019
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I wanted to share some details regarding the Pricing Is Positioning Course that I have been working on and spoke about on my webinar yesterday. Plus there is a special that ends on Monday that I wanted to tell you about real quick before the weekend. Pricing Is Positioning Course Details The webinar special ends Monday at midnight, I would love to see you there and help you become a pricing ninja! Pricing Pro Pricing Premier Pricing Elite If you have any questions, email me at ...

Duration:00:09:17

019: Tech Tip: Carrd + Zoom + ConvertKit = Magic!

5/23/2019
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This week on the podcast I decided to take a break from pricing strategy talk (don’t worry, I will cover more pricing tips in future episodes!). But I like to mix things up and this week I have a tech tip for you. If you have been following me and my work for some time, then you know I’ve had some webinars recently. Some of the tech I used to make the webinars happen is what inspired this week’s episode, which was to combine three powerful tech tools to create what I call magic. Maybe you...

Duration:00:27:21

018: 10 Pricing Mistakes Preventing You From Getting Better Rates

5/16/2019
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In this week’s episode of Pricing is Positioning, I am going to share ten pricing mistakes that are preventing you from getting better rates. While there may be a vast array of common mistakes being made, the ten I mention in today’s episode are ones I see often when working with my clients. In this episode, I cover everything from charging by the hour (and why that IS a mistake), posting pricing on your website (yes, another mistake), and even why having an unhealthy view of money is...

Duration:00:39:42

017: How to start your side hustle with Shannon Mattern

5/9/2019
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Today I'm excited to have my friend Shannon Mattern from the Pep Talks for Side Hustlers Podcast join me. Shannon left her corporate job working full time after creating her own side hustle turned personal brand. She started blogging, podcasting, and doing website consulting work. Today we talk about how she went from side hustler to full-time entrepreneur. I think her story will resonate with you. Shannon was able to build her business on the side before jumping into it full time. We also...

Duration:00:33:40