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Process to Profitability

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Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.
More Information

Location:

United States

Description:

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Language:

English

Contact:

4126513276


Episodes

75 | Marriage and Entrepreneurship with Adrienne Rolon

10/11/2018
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Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types...

Duration:00:48:07

74 | Creating an Effective Call-to-Action

10/4/2018
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Today I’m talking about creating an effective call-to-action. Calls to action are something that appears on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to. Topics Discussed: Action Steps:

Duration:00:22:59

73 | Creating a Signature Service with Maggie Patterson

9/27/2018
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Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible. Maggie Patterson is a communications...

Duration:01:16:04

72 | Why You Need to Specialize

9/20/2018
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Today I’m talking about why you need to specialize – or why I’m not a copywriter, SEO strategist, or brand designer. I’ve been learning over the past 3 years in business that it is important to specialize when you decide what it is that you want to offer in your business and who you want to work with. It doesn’t work to offer every service to everyone out there because then you can’t be known as an expert in any one thing. Over the past three years, I have spent my time trying to figure...

Duration:00:28:59

71 | Money Mindset and Being the CEO of Your Business with Sarah Walton

9/13/2018
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Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at the money side of their business and how we can get better at that. We talk about loving what you do and changing the perception of your friends and family, as well as your own perception, of seeing this as a real business. We also discuss...

Duration:00:48:40

70 | Launching Your Website

9/6/2018
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Today I’m talking about launching your website. If you’ve been tuning in over the past several weeks, I’ve talked about designing a strategic website including your navigation, home page, about page, portfolio, sales page, and contact page to cover everything you need to build a website that helps your business to thrive. Now it’s time to talk about launching that website you’ve built. This is the way that I help my clients prepare for a launch and get their website into the world. This...

Duration:00:45:14

Designing a Strategic Website Series: Designing a Strategic Contact Page

9/4/2018
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Getting people to contact you should be the ultimate goal of your website, so it’s important that your contact page sets you up for success. Topics Discussed: Resources Discussed: Dubsado Action Steps:

Duration:00:13:46

69 | Marketing Personality Types with Brit Kolo

8/30/2018
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Today I’m talking with Brit Kolo about marketing personality types. Brit and I have a great conversation about how you can figure out what personality you have and how you can find a marketing strategy that feels good. We talk about why this is so important and how you can really help yourself, your business, and your clients by marketing that aligns with your personality instead of feeling like you have to follow what everyone else is doing. Brit shares the story of how she pivoted in her...

Duration:00:44:13

Designing a Strategic Website Series: Designing a Strategic Sales or Services Page

8/28/2018
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Your services page is probably going to be your most content-heavy page because you want to share a lot of information, but you can improve the design by removing distractions (such as a call-to-action in your banner image), breaking up your content into smaller chunks, and making it easy to get in touch with you. Topics Discussed: Action Steps:

Duration:00:14:24

68 | Interviewing Your Dream Clients

8/23/2018
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Today I’m talking about interviewing your dream clients. If you have never heard of a dream client interview or you’ve never done one before, it may seem like a weird idea, but it is a great way to interview people who you want to work with and get an idea of what they are looking for in your service or product. Today we’re going to cover why interviewing your dream clients is good for your business, the basics of interviewing, writing questions that get to the point and give you what you...

Duration:00:27:16

Designing a Strategic Website Series: Designing a Strategic Portfolio

8/21/2018
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Your portfolio is a great way to show off what you do and connect with your dream client. It’s important that you use this page to show the type of work you want to be known for - not every project needs to be included here. If you have a lot of items to share, consider creating sections based on style or event type so visitors can easily find what they’re looking for. Topics Discussed: Action Steps:

Duration:00:11:44

67 | Pitching Yourself with Cher Hale

8/16/2018
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Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve...

Duration:01:13:36

Designing a Strategic Website Series: Designing a Strategic About Page

8/14/2018
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Your about page isn’t really about you, it’s about your dream client. People are going to check you out before they decide to invest time or money into your business. They want to know what you can do for them right now. If you have an online business, whether you’re supporting it through a blog or not, your need a solid About Page that’s easy to find and targeted to your ideal client. Topics Discussed: Resources Discussed: Episode 28 | Writing an About Page that Connects with Maria...

Duration:00:14:22

66 | Creating Conversions with a Quiz

8/9/2018
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Today I’m talking about creating conversions with a quiz. One of the biggest things that I have seen people struggling with when they design a website is getting people from landing on their website to actually converting. I’m excited to talk about one way that you can increase conversions on your website by creating a quiz that can then run automatically. Topics Discussed: Resources Discussed: InteractConvertKit Action Steps:

Duration:00:25:19

Designing a Strategic Website Series: Designing a Strategic Home Page

8/7/2018
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This is the second episode in the Designing a Strategic Website Series and today we’re talking about designing a strategic home page. I’m sharing how design home pages that get visitors to take the next step on your website. Topics Discussed: Action Steps:

Duration:00:15:59

65 | Designing a Morning Routine You Can Stick to with Amanda Dennelly

8/2/2018
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Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect your day and your life. She also talks about the importance of mindset work and how that’s going to look different for everyone. We talk about how your morning routine isn’t going to look just like everyone else’s and you don’t have to follow a prescribed formula because...

Duration:01:07:50

Designing a Strategic Website Series: Designing a Strategic Navigation

7/31/2018
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Today you’re listening to the very first bonus episode in the Designing a Strategic Website series. Today we’re talking about designing a strategic navigation. I discuss choosing the right links for your main navigation, strategically leading visitors through your website, designing a footer that keeps people on your website longer, and use for a sidebar and what you should include and leave out. Tune in for the next six weeks to learn more about designing a strategic website – we’re going...

Duration:00:23:15

64 | What Pages Does My Website Need?

7/26/2018
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Today I’m going to be talking about what pages you need on your website. The reason I wanted to talk about this today is because every Tuesday for the next few weeks, I’m going to release a bonus episode specifically about some of the most important pages on your website. I’m going to talk about trends, what’s working and what isn’t, and what you can do to create a strategic design for each of those pages. We’re going to start today talking about which pages you might need depending on your...

Duration:00:51:38

63 | Using Instagram to Build Connection and Grow Your Business with Humble and Whole

7/19/2018
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Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get to know our community. We also talk about the types of images you should be sharing, how you can find the best hashtags, and what your options are for sharing and how you should use those. They also give a couple of the common mistakes that they see...

Duration:00:44:24

62 | My Top 3 Strategies for Designing a Website that Fits Your Brand

7/12/2018
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Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website. Topics Discussed: Resources...

Duration:00:20:54