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Process to Profitability

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Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.
More Information

Location:

United States

Description:

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Language:

English

Contact:

4126513276


Episodes

83 | Finding Your Personal Style with Meghann VanderBaan

12/6/2018
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Today I’m talking about finding your personal style with Meghann VanderBaan of MVB Style. She shares why having a personal style is beneficial for entrepreneurs, finding your own personal style, and how we can find the right pieces for our wardrobe. We talk about dressing for everyday life and conferences, as well as how we can put together outfits that make us feel confident. Meghann is not your typical personal stylist who recommends fancy designer outfits. She helps moms and business...

Duration:01:32:49

82 | Using Guides and Videos to Improve Your Client Experience

11/29/2018
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Today I’m talking about using guides and videos to improve your client experience. As a small business owner offering one-on-one services, client experience is a huge part of how I continue to grow my business. As I’ve developed my design process, I’ve found that by using guides and video, I can better serve my clients by making things easy for them to understand and giving them a reference they can use throughout our time together and even after our projects wrap up. In this episode, I’m...

Duration:00:18:14

81 | Understanding Website Policies and the GDPR with Christina Scalera

11/22/2018
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Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website policies and terms & conditions up to date so that we are on track legally and it’s not something we have to worry about down the road. We talk about newsletters and opt-ins, the cookie banner, and some action steps you can take today to get...

Duration:01:37:45

80 | Making Your Process Easy for Your Clients

11/15/2018
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Today I’m talking about making your process easy for your clients. Creating a process that serves both you and your clients is the key to growing your business in a way that is sustainable and supports your big dreams. But if you’ve never put a formal process in place, it can be overwhelming to think about creating one. Here’s the good news: if you’ve worked with clients in the past, you already have a lot of the tools you need to create a process that works for you and your clients. Topics...

Duration:00:36:19

79 | Getting Raving Testimonials with Kim Wensel

11/8/2018
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Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create an effective testimonial and tailoring your request to serve your dream...

Duration:00:46:55

78 | How to Prepare for a Website Redesign

11/1/2018
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Today I’m talking about how to prepare for a website redesign. Many of my clients come to me because they are ready to update or redesign their current website and they all have questions about what they can do to make sure that they’re ready to work with a designer. Today I’m going to be going through the steps that you can take to make sure that you’re ready to work with a designer when you need to update or redesign your website. Topics Discussed: Action Steps:

Duration:00:42:09

77 | Showcasing Your Personality in Business with Eric & Jamie Gay

10/25/2018
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Today I’m talking with Eric & Jamie Gay about showcasing your personality in business. This is a really fun episode and it’s the first time that we’ve had a married couple on the show, so I’m excited for you to learn from them. We talk about why it’s important for your potential clients to get to know your personality before hiring you and how they came to that decision in their business based on the vendors they hired for their own wedding. We also talk about where you can show your...

Duration:01:18:54

76 | Top Tools I Use in My Business

10/18/2018
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Today I’m going to be talking about the top tools that I use in my business. I decided that this would be a good episode to share with you because while it is shorter, it has a ton of resources. I’m going to break the list of tools into different sections so that no matter what type of business you run, you can check out these tools and see if they would work for you in your business. Topics Discussed: Resources Discussed: SquarespaceAdobe Creative CloudHaute StockSC...

Duration:00:37:42

75 | Marriage and Entrepreneurship with Adrienne Rolon

10/11/2018
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Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types of...

Duration:00:48:07

74 | Creating an Effective Call-to-Action

10/4/2018
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Today I’m talking about creating an effective call-to-action. Calls to action are something that appears on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to. Topics Discussed: Action Steps:

Duration:00:22:59

73 | Creating a Signature Service with Maggie Patterson

9/27/2018
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Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible. Maggie Patterson is a communications...

Duration:01:16:04

72 | Why You Need to Specialize

9/20/2018
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Today I’m talking about why you need to specialize – or why I’m not a copywriter, SEO strategist, or brand designer. I’ve been learning over the past 3 years in business that it is important to specialize when you decide what it is that you want to offer in your business and who you want to work with. It doesn’t work to offer every service to everyone out there because then you can’t be known as an expert in any one thing. Over the past three years, I have spent my time trying to figure out...

Duration:00:28:59

71 | Money Mindset and Being the CEO of Your Business with Sarah Walton

9/13/2018
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Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at the money side of their business and how we can get better at that. We talk about loving what you do and changing the perception of your friends and family, as well as your own perception, of seeing this as a real business. We also discuss creating...

Duration:00:48:40

70 | Launching Your Website

9/6/2018
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Today I’m talking about launching your website. If you’ve been tuning in over the past several weeks, I’ve talked about designing a strategic website including your navigation, home page, about page, portfolio, sales page, and contact page to cover everything you need to build a website that helps your business to thrive. Now it’s time to talk about launching that website you’ve built. This is the way that I help my clients prepare for a launch and get their website into the world. This...

Duration:00:45:14

Designing a Strategic Website Series: Designing a Strategic Contact Page

9/4/2018
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Getting people to contact you should be the ultimate goal of your website, so it’s important that your contact page sets you up for success. Topics Discussed: Resources Discussed: Dubsado Action Steps:

Duration:00:13:46

69 | Marketing Personality Types with Brit Kolo

8/30/2018
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Today I’m talking with Brit Kolo about marketing personality types. Brit and I have a great conversation about how you can figure out what personality you have and how you can find a marketing strategy that feels good. We talk about why this is so important and how you can really help yourself, your business, and your clients by marketing that aligns with your personality instead of feeling like you have to follow what everyone else is doing. Brit shares the story of how she pivoted in her...

Duration:00:44:13

Designing a Strategic Website Series: Designing a Strategic Sales or Services Page

8/28/2018
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Your services page is probably going to be your most content-heavy page because you want to share a lot of information, but you can improve the design by removing distractions (such as a call-to-action in your banner image), breaking up your content into smaller chunks, and making it easy to get in touch with you. Topics Discussed: Action Steps:

Duration:00:14:24

68 | Interviewing Your Dream Clients

8/23/2018
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Today I’m talking about interviewing your dream clients. If you have never heard of a dream client interview or you’ve never done one before, it may seem like a weird idea, but it is a great way to interview people who you want to work with and get an idea of what they are looking for in your service or product. Today we’re going to cover why interviewing your dream clients is good for your business, the basics of interviewing, writing questions that get to the point and give you what you...

Duration:00:27:16

Designing a Strategic Website Series: Designing a Strategic Portfolio

8/21/2018
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Your portfolio is a great way to show off what you do and connect with your dream client. It’s important that you use this page to show the type of work you want to be known for - not every project needs to be included here. If you have a lot of items to share, consider creating sections based on style or event type so visitors can easily find what they’re looking for. Topics Discussed: Action Steps:

Duration:00:11:44

67 | Pitching Yourself with Cher Hale

8/16/2018
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Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received...

Duration:01:13:36