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Process to Profitability

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Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.
More Information

Location:

United States

Description:

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Language:

English

Contact:

4126513276


Episodes

67 | Pitching Yourself with Cher Hale

8/16/2018
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Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received...

Duration:01:13:36

Designing a Strategic Website Series: Designing a Strategic Home Page

8/14/2018
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Your about page isn’t really about you, it’s about your dream client. People are going to check you out before they decide to invest time or money into your business. They want to know what you can do for them right now. If you have an online business, whether you’re supporting it through a blog or not, your need a solid About Page that’s easy to find and targeted to your ideal client. Topics Discussed: Resources Discussed: Episode 28 | Writing an About Page that Connects with Maria...

Duration:00:14:22

66 | Creating Conversions with a Quiz

8/9/2018
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Today I’m talking about creating conversions with a quiz. One of the biggest things that I have seen people struggling with when they design a website is getting people from landing on their website to actually converting. I’m excited to talk about one way that you can increase conversions on your website by creating a quiz that can then run automatically. Topics Discussed: Resources Discussed: InteractConvertKit Action Steps:

Duration:00:25:19

Designing a Strategic Website Series: Designing a Strategic Home Page

8/7/2018
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This is the second episode in the Designing a Strategic Website Series and today we’re talking about designing a strategic home page. I’m sharing how design home pages that get visitors to take the next step on your website. Topics Discussed: Action Steps:

Duration:00:15:59

65 | Designing a Morning Routine You Can Stick to with Amanda Dennelly

8/2/2018
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Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect your day and your life. She also talks about the importance of mindset work and how that’s going to look different for everyone. We talk about how your morning routine isn’t going to look just like everyone else’s and you don’t have to follow a prescribed formula because...

Duration:01:07:50

Designing a Strategic Website Series: Designing a Strategic Navigation

7/31/2018
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Today you’re listening to the very first bonus episode in the Designing a Strategic Website series. Today we’re talking about designing a strategic navigation. I discuss choosing the right links for your main navigation, strategically leading visitors through your website, designing a footer that keeps people on your website longer, and use for a sidebar and what you should include and leave out. Tune in for the next six weeks to learn more about designing a strategic website – we’re...

Duration:00:23:15

64 | What Pages Does My Website Need?

7/26/2018
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Today I’m going to be talking about what pages you need on your website. The reason I wanted to talk about this today is because every Tuesday for the next few weeks, I’m going to release a bonus episode specifically about some of the most important pages on your website. I’m going to talk about trends, what’s working and what isn’t, and what you can do to create a strategic design for each of those pages. We’re going to start today talking about which pages you might need depending on...

Duration:00:51:38

63 | Using Instagram to Build Connection and Grow Your Business with Humble and Whole

7/19/2018
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Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get to know our community. We also talk about the types of images you should be sharing, how you can find the best hashtags, and what your options are for sharing and how you should use those. They also give a couple of the common mistakes that they see...

Duration:00:44:24

62 | My Top 3 Strategies for Designing a Website that Fits Your Brand

7/12/2018
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Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website. Topics Discussed: Resources...

Duration:00:20:54

61 | Simplifying and Delegating with Ashley Gartland

7/5/2018
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Today I’m with Ashley Gartland about simplifying and delegating in your business. We talk a little bit about how you can simplify your business and the five steps she has to help you get to what you want to be spending time in your business and how you can make space for the things you want in your life. We talk about the best place to start simplifying if you’ve been running your business for a while and then we dive into the topic of delegation. We talk about using delegating to make...

Duration:00:36:20

60 | Getting to the Heart of Your Brand

6/28/2018
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Today I’m talking about a topic that I’m really excited about – getting to the heart of your brand. In episode 58, I discussed why the heart of your brand and brand strategy matter when designing a website, and today I wanted to dig into how you can figure out what the heart of your brand is. If you’re wondering why this matters when designing a website, I really believe that brand strategy is what takes your website to the next level and gives you the connection with your dream...

Duration:00:41:42

59 | The True Value of an Hour with Yasmine Kashefi

6/21/2018
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Today I’m talking about the true value of an hour with Yasmine Kashefi and we get into a lot of great stuff here. She talks about what the true value of an hour actually is, how you can calculate it, and what you can do if you’re struggling with having enough time. We also talk about what to look for when you’re considering outsourcing, as well as some tools that you can use to start saving time in your business to make sure you’re as efficient as possible. We also go through my schedule...

Duration:01:31:05

58 | How I Craft Websites that Authentically Convert

6/14/2018
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Today I’m going to walk you through how I craft websites that authentically covert for my clients. Over the years, I’ve created a signature process that combines brand development, design, and strategy to craft websites that enable my clients to confidently show off their expertise, charge their worth and connect with the clients they’ve been dreaming on working with. Your website investment should deliver lasting results, and I’m here to guide you through a process that gets to the heart...

Duration:01:00:50

57 | Creating A Learner-Centered Mindset with Emily Walker

6/7/2018
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Today I’m talking with Emily Walker all about creating a learner-centered mindset. This episode is great if you already have a course or are planning to create one, but it’s also beneficial if you want to make sure that the information you’re sharing is beneficial to your audience. In this episode, Emily walks us through how she got started in learning design and what that means, as well as why you can apply these principles to everything you do in business. We then talk about the mindset...

Duration:00:52:15

Bonus Episode | Using Pinterest for Business Growth with Buzzing Creatives

6/5/2018
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This is our first bonus episode! I’m so excited for this episode because I’m bringing you Tript and Prabh Johal from Buzzing Creatives and we are talking about using Pinterest to grow your business. Part of the reason I’m excited is because this is a great topic and we get into a lot of cool discussions about how you can use Pinterest, the tools that they like to use to manage Pinterest, and some tips for the new changes that the platform has been making and how you can take advantage of...

Duration:00:43:10

56 | Conducting a Website Self-Audit

5/31/2018
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Today in another solo episode and I am chatting with you about conducting a website self-audit. I wanted to talk about this subject because I think that it’s so important that each of us takes time every once in a while to look over our website and make sure it’s really working and supporting our business. It’s easy to get caught up in everything else we have to do as a business owner and leave our website to the last minute (or not update it at all even though h we know we...

Duration:00:27:33

55 | Why Every Creative Needs a Wolfpack with Elizabeth Henson

5/24/2018
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Today I’m talking about why every creative needs a wolfpack with my friend, Elizabeth Henson. We cover topics that range from wolfpacks, masterminds, and some behind-the-scenes business stuff. We talk about what a wolfpack is and how it’s different from a mastermind and why it’s important for creative entrepreneurs to have a wolfpack. Then we get into who should be a part of your wolfpack and how you can start building relationships and finding people you really connect with. We also talk...

Duration:01:27:23

54 | Understanding Analytics - Website Analytics Basics

5/17/2018
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Today I’m going to be talking about understanding analytics – website analytics basics. This episode is an overview of analytics, so there are a lot of topics I don’t cover, but I wanted to introduce this topic and give you information about analytics, what it’s good for, and what you use. I’m going to give an overview of website analytics, what you should be paying attention to, and the 7 most important analytics to look at for your website. I’m also sharing some questions that can help...

Duration:00:56:15

53 | Making the Most of Your Time with Mariah Tomkinson

5/10/2018
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Today I’m talking about making the most of your time with Mariah Tomkinson. She talks about why it’s important that a business owner starts making productivity and time management a priority and then we talk about how you can actually start to do that in your own business. Mariah shares the kinds of techniques we should have in place to get more done, how she sets goals and makes sure that she gives time for those things to work and see if they will benefit her business. We also discuss...

Duration:01:13:38

52 | A Week in the Life of a Creative Entrepreneur

5/3/2018
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Today I’m going to walking you through what it’s like to be a creative entrepreneur and going over the week in the life of someone who runs an online business. The format of today’s episode is going to be a little different because I’m going to record every evening (or the next morning) to go over what I did, what I learned, and some of the things that I’m working on so you get a picture of what I spend my days doing. I have chosen to record this a few weeks in advance, so this is not the...

Duration:01:49:25