Profit By Design-logo

Profit By Design

Business & Economics Podcasts >

We are Profit Designers, intentionally designing our businesses to be sustainably profitable. Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of How to Hire the Best, and Mike Bruno, CEO of Contractor Business Solutions as we explore the BIG question: What has your business done FOR you lately?

We are Profit Designers, intentionally designing our businesses to be sustainably profitable. Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of How to Hire the Best, and Mike Bruno, CEO of Contractor Business Solutions as we explore the BIG question: What has your business done FOR you lately?
More Information


United States


We are Profit Designers, intentionally designing our businesses to be sustainably profitable. Join your co-hosts, Dr. Sabrina Starling, The Business Psychologist™ and author of How to Hire the Best, and Mike Bruno, CEO of Contractor Business Solutions as we explore the BIG question: What has your business done FOR you lately?






19: Become a Savvy Consumer of Business Coaching Services

How do you select a business coach? This is a great question for all business owners! It is not an easy task but there are best practices and things to look out for in choosing the right coach. Once you find the right coach, it’s important to understand what they will do for your business. Back from a 4-week vacation, our host Dr. Sabrina joins us today to discuss what you absolutely need to be aware of in the coaching industry. We will also hear how to be a great client when you have a...


18: Ask Dr. Sabrina: Help! I Need a Process for Hiring

Today Dr. Sabrina is answering a question from Heidi Adams, one of our listeners in rural Wyoming. Heidi’s business has been growing faster than she expected and she needs a process for hiring. Heidi is not alone! In fact, most small business owners typically don't have a system for hiring. So when it's time to hire someone, you write a quick job description, think of some interview questions and hope the right person shows up. Usually they don’t! On the show today, Dr. Sabrina shares a...


17: Hire Better with Psychological Assessments Dr. Christine Allen

The guest on today's episode of the Profit by Design is Dr. Christine Allen, a Workplace Psychologist and Executive Coach. Dr. Chris and Dr. Sabrina discuss what small business owners need to know about using psychological assessments effectively in the hiring process. When used properly, psychological assessments dramatically increase chances of hiring right. Yet, there are pitfalls that come up with psychological testing that small business owners should be aware of. Dr. Christine Allen...


16: Why Your Business NEEDS you to Take a 4 Week Vacation

Dr. Sabrina is getting ready to leave for her 4 Week Vacation! She's been preparing since early March, and systemizing her business to run without her for the next four weeks. This means that her it will have to go through a complete business cycle without her being around. In today's episode, Dr. Sabrina shares the things she learned while getting her business ready for her to confidently take her 4 Week Vacation. Quite a number of Dr. Sabrina's clients are actively working on taking a 4...


15: Making Sustainably Profitable LIFESTYLE Decisions with Nathan Shields

The guest on today's episode of the Profit by Design Podcast is Nathan Shields, the host of the Physical Therapy Owners Club podcast. Nathan has made some really interesting choices when it comes to both lifestyle and business. And he is with us on the show today to share his experience about making the kind of lifestyle choices that are sustainably profitable. We tackle some really juicy topics with Nathan today, about getting out of comfort zones, creating successful partnerships, and...


14: Getting Out of Your Own Way in Business with Steven Bousquet

Steven Bousquet joins Dr. Sabrina on today's episode of Profit by Design Podcast after returning, very relaxed, from a 4 Week Vacation vacation. (He made the 4 Week Vacation Pledge at the last retreat held at Dr. Sabrina's home, The Entrepreneur's Retreat Centre.) And the truth of it is that this wasn't even his first 4 Week Vacation. He's had many of them before! So, as you can see, Steven is doing a lot of things right in his business and there's a lot we can learn a lot from him. On the...


13: How to Write a Simple, One Page Business Plan with Dave Sullivan

Are you a business owner that would like to retire one day and be able to pass off an excelling company? Then today’s show is just for you! Creating a one-page business plan that any business can use to get their company in order. Dave Sullivan has his own podcast “The Roofer show”, where he helps teach others to grow their business, make more money and have more free time. In 1979, Dave graduated from the top-ranked business school at the University of California. His plan was a long...


12: What it REALLY takes to be a ‘Great Place to Work’

Wouldn’t it be nice to be a part of a working team that feels like family? On today’s Profit by Design Podcast, Dr. Sabrina speaks with Chuck Parmely and Scott Mason of Overhead Door Co. of Riverton / Lander. For Chuck and Scott, it’s not only about having employees feel like family - they are also creating a great place to work. According to Gallup, 87% of employees are unengaged or actively disengaged. 92.31% of Chuck and Scott’s employees are highly engaged currently, that is...


11: Marketing Isn’t Just for Getting Customers, It’s Important for Employee Recruitment Too

Attracting the best employees requires some ninja strategies in today’s tight labor market. On today’s Profit by Design Podcast, Mike Ciavolino joins Dr. Sabrina and Mike to discuss how to use marketing strategy to recruit. At Shore Creative Group, Mike and his team help their clients developing a unique Employer Brand while implementing the latest tools and techniques in recruitment marketing. After listening to today’s show, you will be chomping at the bit to get Mike’s free gift for...


10: Learn the Language of Your Ideal Clients

On today’s Profit by Design Podcast, our guest is Jeffrey Shaw, author of the book Lingo. In order for a business to attract more and more ideal clients and customers, we have to understand the lingo of the ideal clients, which is what Jeffrey shares on today’s episode. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal...


09: Stop Pushing Paper and Start Prioritizing People with Rhamy Alejeal

On today’s Profit by Design, Dr. Sabrina has a conversation with Rhamy Alejeal. Rhamy opens our eyes to the subtle micro-transactions that create friction between a business and its team members. You work hard to bring on A-Players. Now find out how to keep them. Rhamy and his wife, Elizabeth, are the owners of Poplar Financial, a provider of integrated, automated HR processes. Rhamy and his team work with hundreds of companies across the United States, helping them learn how to stop...


08: Live, Lead and Work On Purpose with Dr. Ken Keis

On today’s Profit by Design, Dr. Sabrina and Mike speak with Dr. Ken Keis. Not only is he an author, speaker, podcast host, and coach, but he is also the President and CEO of Consulting Resource Group International (CRG). Some of his latest books include: Why Aren't You More Like Me?, Deliberate Leadership, and The Quest For Purpose. Ken’s experience covers all areas of development—career, business, sales, personal, professional, purpose, wellness, leadership, communications,...


07: The Emotional Side of Managing Employees with Mike and Dr. Sabrina

Are you waging emotional battles that may be blocking you from managing your employees properly? The whole “people side” of running a business can be baffling, especially if emotions cloud what you should be asking of your team members, or are preventing you from coaching their behaviors that need to change for the good of your business. Mike and Dr. Sabrina share their personal experiences of managing team members and even tell us about a few mistakes they made along the way. It is so...


06: 3 Things You Must Know to Grow Profitably with Donna Leyens

On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend Donna Leyens. Donna is the President and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based...


05: Ask Dr. Sabrina: I Work 60 Hours a Week, How Do I Even Find Time to Work ON My Business?

What has your business done for you lately? Is your business running you rather than you running your business? On today’s Profit By Design, Dr. Sabrina Starling hosts a special Ask Dr. Sabrina segment to answer an important question asked by a listener. You’re going to absolutely love this episode because Dr. Sabrina takes time to really dive deeply into answering the all-important question relevant and important to each of you: How do you actually start freeing up your time in your...


04: You Can't Make This Stuff Up with Chad Hatfield

On today’s Profit By Design, we are excited to have Chad Hatfield, owner of Chad Hatfield Builders and Remodelers in Plano, Tx. Chad and his team have won many awards, and recently won 6 ARC awards from the Dallas Builders Association. Even though Chad’s company has endured its share of setbacks, it continues to do stellar work. Chad, Mike and I have a candid conversation about overcoming problems in your company by incorporating the right screening, onboarding, and evaluation...


03: Hiring the Best to Set Your Business Up to Run Without You with Dr. Sabrina Starling

On today’s Profit By Design, Mike interviews co-host, Dr. Sabrina Starling. Dr. Sabrina is The Business Psychologist™ and author of the How To Hire The Best series. Dr. Sabrina discusses her new book, How To Hire The Best, Construction Edition, which will soon be released. Show Highlights: How to Hire the Best.How To Hire The Best. Resources: The 4 Week Vacation™ Program How to Hire the Best Tap the Potential Leadership Bootcamp Program John Bates Executive Speaking Success Tap...


02: Using Systems in Your Business to Allow You to Pursue Other Interests with Mike Bruno

Maybe you’re an entrepreneur just starting out or, like Mike Bruno, perhaps you’ve been doing it the past 27 years. Today, Mike and I talk about a few examples of where your business can be once you commit and focus. Mike has been a successful entrepreneur for years, and now he’s here to share how he’s been so successful at juggling so many obligations. Show Highlights Resources: The 4 Week Vacation™ How to Hire the Best


01: What Every Business Owner Needs to Know to Avoid Entrepreneurial Poverty with Mike Michalowicz

It’s exciting to start a business, but most business owners don’t anticipate cashflow problems and the time poverty that can come along with owning a business. Your business doesn’t have to take over your life, and today’s guest is here to share his own roller coaster ride with his business and how he finally fixed his time and profit issues. While many people get into entrepreneurship for different reasons, one reason they all have in common is this: they want to succeed. Success can mean...