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The Programmatic Digest

Business & Economics Podcasts

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Location:

United States

Description:

The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Language:

English


Episodes

96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

8/16/2022
We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately. Timestamp: 02:14 - Therran’s Introduction 09:33 - How...

Duration:00:36:11

S2. Novedades de Connected TV con Angel Pascual

8/12/2022

Duration:00:32:37

95. How To Hire, Onboard, and Retain Programmatic Talent

8/9/2022
Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a...

Duration:00:32:12

94. The Cookieless Future

7/30/2022
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who...

Duration:00:35:19

93. What Do S.P.O and D.E.I have in common?

7/26/2022
We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective....

Duration:00:29:55

S1. La formación de nuevos talentos en Programmatic

7/22/2022

Duration:00:24:22

92. How Canela Media Reaches Latin Audience Authentically

7/19/2022
We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie...

Duration:00:33:43

91. Introducing The Programmatic Digest Podcast en Español

7/13/2022

Duration:00:11:06

90. Being A Project Manager in the Programmatic Industry

7/12/2022
We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus’ Introduction 03:38 - What is Project Management? A Simplified Definition. 09:33 - Alexus’ Favorite Part of...

Duration:01:28:47

89. Identity Solutions and the Current State of the Programmatic Industry

7/5/2022
We welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising. Timestamp: 01:08 - Eric’s Introduction 06:40 - Eric’s Definition of Programmatic...

Duration:01:46:10

88. How to Get Started as a Programmatic Media Trader

6/28/2022
We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey. Timestamp: 01:33 - Nima’s Introduction 02:44 - What is programmatic media? A simplified...

Duration:01:14:18

87. Knowing Your Value as a Marketer

6/21/2022
We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer. Timestamp: 01:43 - Eric’s Introduction 02:57 - Eric’s Career...

Duration:01:16:48

86. How to Scale Your First-Party Data Strategy

6/14/2022
We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps...

Duration:01:21:23

85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways

6/7/2022

Duration:01:34:48

84. The Importance of DEI and Networking In Programmatic Media With TWIPN

5/12/2022

Duration:01:46:00

83. Creating Sanity For Marketers In The Cookiepocalypse

5/6/2022

Duration:00:35:26

81. Looking To Adopt Programmatic Ad-Tech?

4/12/2022
This podcast was made in partnership with WorkReduce Guest Information: Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at...

Duration:00:39:36

80. Deep Learning with Jeremy Fain

4/5/2022
This podcast was made in partnership with WorkReduce Guest Information: Jeremy Fain - LinkedIn Cognitiv - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at...

Duration:00:48:35

79. Reach And Frequency Course Lesson: What, How, and Why Ad Exchanges

3/29/2022
This podcast was made in partnership with WorkReduce Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - LinkedIn Want to Sponsor the Podcast: Email us at...

Duration:00:24:37

78. Digital Audio with Christina Franciosi

3/22/2022
This podcast was made in partnership with WorkReduce Guest Information: Christina Franciosi - LinkedIn Magnite - LinkedIn | Website Join the Reach & Frequency Course Now - Module #1 on Us Click here to learn more Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang -...

Duration:00:54:01