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Programmatic Digest's podcast

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The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Location:

United States

Description:

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Language:

English


Episodes

37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More

6/9/2021
In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal. In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation. This week, we are referencing: How to Increase Margin on Analytics Services - Agency Case Study — Clickvoyant Connect with: Mia Umanos: LinkedIn | Instagram | Email Clickvoyant:...

Duration:00:32:45

36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

6/2/2021
In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity...

Duration:00:28:23

35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

5/26/2021
In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure...

Duration:00:37:44

34. Arthur Querou Discusses KMTX and the European Market

5/19/2021
In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler...

Duration:00:28:24

33. Kerel Cooper Discuss LiveIntent's Authenticated Bridge Framework and more

5/12/2021
In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s...

Duration:00:34:13

32. Reny Morel from Digitas North America

5/5/2021
In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers...

Duration:00:32:18

31. Erik Requidan & Justin from Media Tradecraft Part II

4/28/2021
In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect...

Duration:00:31:51

30. Erik Requidan & Justin from Media Tradecraft Part I

4/21/2021
In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the...

Duration:00:56:15

29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant

4/14/2021
In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with: Tyler Bryant: LinkedIn | Website | Email Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter |...

Duration:00:59:48

28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation

4/7/2021
In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is...

Duration:00:30:20

27. Historical Background on Cookie Targeting with Nish Desai

3/31/2021
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on...

Duration:01:03:28

26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day

3/24/2021
In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. Connect with: dXmLinkedInInstagramBut Content is QueenContactShownoteWebsiteWebsiteLinkedInTwitterInstagram

Duration:00:24:25

25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all

3/17/2021
In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; UofDigital, where they focus on bringing structured education to the industry and empowering individuals...

Duration:00:29:44

24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business Marketing

3/10/2021
In the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without spending a fortune. Spending over ten years in the digital advertising business, Robert saw how massive brands such as Sony, Disney, Bacardi, and more could take off through the programmatic ecosystem and flourish with their advertisements. Brill Media...

Duration:00:40:13

23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen

3/3/2021
In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources: Anheuser Busch...

Duration:00:31:15

22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss

2/24/2021
In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization...

Duration:00:35:29

21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

4/22/2020
In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following...

Duration:00:27:33

20. First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains

4/16/2020
In the Sensei’s Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies. This week, we discuss the following article: First-Party Consent Can Replace Third-Party Cookies Connect with: LinkedInWebsiteContactShownoteWebsiteWebsiteLinkedInTwitter Instagram

Duration:00:19:39

19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen

4/8/2020
In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. This week, we refer to the following articles/resources: The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020 Local TV,...

Duration:00:23:33

18. A Uof Digital Takeover!

4/1/2020
It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital, is reviewing news headlines pulled from the Uof Digital weekly newsletter. He recaps, explains, and gives us his POV on each of the following: GroupM Partners With Index Exchange As Hold Cos Lean Into SSPsCan Quibi Live Up To Its $1.75 Billion Valuation?Exclusive: CEO of AT&T ad unit Xandr resigns - sourceTikTok opens up to programmatic with The Trade Desk deal Connect with: LinkedInWebsite NEWSLETTER SIGN...

Duration:00:11:08