Pros & Conversations

In Part 2 of a special, 2-part episode, hosts Peter Reynolds & Damon Adachi continue demystifying Search Engine Optimization (SEO) with travel blogger and SEO specialist Nina Clapperton www.SheKnowsSEO.co How can businesses use keywords to optimize their website effectively? Guest Nina Clapperton highlights the importance of having a blog associated with your profession to generate more keywords that Google can recognize and to showcase your qualifications and expertise. Nina then walks listeners step-by-step through her process of monetizing her blog with affiliate marketing, identifying keywords and the power of Question-Based Keywords, which targets the questions asked of Google by consumers - a particularly effective strategy in the growing world of home devices that rely on voice search (Google Home, Amazon Echo, etc). If you missed Part 1, you can find it here! https://www.buzzsprout.com/1985155/13940883 Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

In Part 1 of a special, 2-part episode, hosts Peter Reynolds & Damon Adachi explore the world of Search Engine Optimization (SEO) with travel blogger and SEO specialist Nina Clapperton, discussing the importance of SEO in building a strong online presence and attracting customers. Nina shares her journey of turning her travel blog into a successful business, highlighting the strategies she used to achieve a $30,000 a month in income. Part 1 emphasizes the need to consider the consumer and user experience when creating online content and provides valuable insights into effective SEO strategies. Nina Clapperton https://sheknowsseo.co/ https://ninaoutandabout.ca/ Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

In Part Two of "How to Bring Structure to a Creative Business," Peter Reynolds welcomes back Jo-anne Kupiak, a designer and owner of Design Excellence, and Damon Adachi, a marketing expert from Sevenfold Marketing. The guests discuss the challenges of creating structure in a creative business, which is often subjective and influenced by feelings and opinions. They stress the importance of having structure to ensure the longevity of the business. The episode provides valuable insights into how creative businesses can establish a strong foundation while maintaining their creative integrity. If you missed Part One, Listen Here: https://prosandconversations.buzzsprout.com/1985155/11651506-episode-14-adding-structure-to-a-creative-business Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Looking for a succession strategy that doesn't include backstabbing and betrayal? Join hosts Peter Reynolds, Damon Adachi and a panel of experts, as they share insights, tips, and real-life examples to help you create a roadmap for your own succession plan. They'll explore the challenges faced by solopreneurs, first, second, and third-generation business owners, and offer practical advice for ensuring your business is successful now and in the future. No stabbing required. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Host Peter G. Reynolds and Damon Adachi celebrate the success of Season 1 of Pros & Conversation and give a sneak peek into what's in store for Season 2, including in-depth discussions with experts on AI, small business investing, mentoring, digital marketing, succession planning and much, much more. Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

With over 100,000 picture books sold, Laurie Wright knows a thing or two about being a children's author. Join hosts Peter G. Reynolds and Damon Adachi as they discuss the challenges of self-publishing, marketing, and sales and how writing was only the first step in Laurie's story of success. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Marketing is an important part of any business. It’s critical to building awareness of your brand. But deciding how much to spend on marketing can be a real challenge. Host Peter Reynolds and marketing consultant Damon Adachi unpack this complex topic. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

From accounting to marketing, working "on" our businesses is often less fun than working "in" our businesses. But if we let things slide, we soon won't have businesses at all. Interior designer Jo-Anne Kupiec provides tips and tricks for adding structure to your business without stifling creativity. Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Video can be an incredibly effective tool in marketing, but only if used correctly. Join video producer Kevin Luis and hosts Peter Reynolds & Damon Adachi as they discuss how to create a successful video for your business and strategies for making your video production business successful. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Being successful in the arts takes more than just talent, it takes real business savvy. Join Peter Reynolds & Damon Adach as they speak with actors Geri Hall and Gary Pearson, stars of the hit theatrical sketch comedy MIDDLE RAGED, about the overlooked business skills needed to make it as a performer, and the performance skills that can help every entrepreneur. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Counsellor & Trauma Specialist Shannon Moyer talks with hosts Peter Reynolds & Damon Adachi about the mental health challenges facing entrepreneurs today and the strategies to help overcome them. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

For some, retirement is about relaxing on a beach, for others, it's an opportunity to reinvent themselves and explore new business ventures. Radio news anchor and award-winning communications executive Steve Kee talks about his life after retirement, starting a new business, and the rewards of working because you want to, rather than because you have to. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Global entrepreneur Claudia Harvey talks about the difficult decision to leave the corporate world to pursue her dream and how an appearance on CBC’s Dragon’s Den changed her life. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Should you build or buy that perfect home office? With so many entrepreneurs now working from home, the question of whether to move or renovate has become more important than ever. Join Host Peter G. Reynolds and Damon Adachi as they debate both options with Realtor Grant Gilmore & Interior Designer Jo-Anne Kupiec. Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Political strategist, commentator and author Tasha Kheiriddin discusses the best approach to creating and managing an effective personal brand, and how to avoid any pitfalls along the way. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Host Peter Reynolds & Damon Adachi speak with Jennifer Kendall, CFO of Discovernet and Owner of Acuity Path about the unique challenges facing women Entrepreneurs and how to “create a business you love, while living a life you love”. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Peter Reynolds & Damon Adachi speak with Financial Planner Tim Keeler and Skyline Executive Sandra Kennedy about sales and the value of building strong customer relationships. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Host Peter G. Reynolds and Damon Adachi speak with Kinia Romanowska, CEO and Founder of Pros & Babes and the MoMBA, about the challenges faced by mothers with demanding careers and how they can turn the “motherhood penalty” into their greatest strength. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

When starting a small business, technology is more than just deciding what laptops you’re going to buy. Technology impacts every aspect of your business, for productivity and accounting software, to marketing, automation and cyber-security. Host Peter Reynolds and Damon Adachi speak with Shawn Huelin, CEO of Discovernet, one of the 50 best managed IT companies in Canada, about this complex topic and offer some insights of where business owners should focus their attention and budget. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/

Marketing & Branding are critical to the success of any business, but how do they differ? Is one more important than the other? Host Peter Reynolds and marketing consultant Damon Adachi discuss the principals of marketing and what small business owners should consider when developing their marketing and brand strategy. Sirva Soundbites Explores the latest trends and topics on global talent mobility and the future of work. Listen on: Apple Podcasts Spotify Support the show Thank you for listening! You can support and help us create great content for entrepreneurs and small business owners by clicking here: https://www.buzzsprout.com/1985155/support Subscribe on your favourite podcast app and don’t miss an episode! We’re also on Youtube: https://www.youtube.com/@prosandconversations?sub_confirmation=1 Follow on Facebook: https://www.facebook.com/fortherecordproductions/ Follow on Instagram: https://www.instagram.com/fortherecordproductions/