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RED Podcast - The Marketing Podcast For Experts

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RED 249: Book Launch – Working With Editors

6/19/2018
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There's a saying in the music business — “Good songs are written, great songs are rewritten.” Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing. I'm about 60 days away from releasing my new book on how to market yourself via […] The post RED 249: Book Launch – Working With Editors appeared first on RED - The Marketing Podcast For Experts.

Duration:00:10:57

RED 248: Book Launch – Behind-The-Scenes

6/5/2018
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I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this […] The post RED 248: Book Launch – Behind-The-Scenes appeared first on RED - The Marketing Podcast For Experts.

Duration:00:07:13

RED 247: Publishing A Book – Part 3

5/18/2018
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Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […] The post RED 247: Publishing A Book – Part 3 appeared first on RED - The Marketing Podcast For Experts.

Duration:00:39:34

RED 246: Publishing A Book – Part 2

5/16/2018
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Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, This is Part 2 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode […] The post RED 246: Publishing A Book – Part 2 appeared first on RED - The Marketing Podcast For Experts.

Duration:00:25:55

RED 245: Publishing A Book – Part 1

5/14/2018
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A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle. I asked him if he'd sign a publishing contract for future books. He said no. I ran into him a week later and he told me, “I've just signed another […] The post RED 245: Publishing A Book – Part 1 appeared first on RED - The Marketing Podcast For Experts.

Duration:00:20:22

The RED Podcast Submarine Has Resurfaced

5/13/2018
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I fell off the wagon. There's no excuse for leaving you hanging, but I've been so caught up with Build A Big Podcast and reworking the manuscript for my upcoming book, I let a few things slide, one of which was RED Podcast. But I'm back. Just finished editing a three-part series with Jeff Sanders […] The post The RED Podcast Submarine Has Resurfaced appeared first on RED - The Marketing Podcast For Experts.

Duration:00:08:23

RED 244: Selling Out Your Audience?

2/18/2018
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Affiliate offers and endorsements are common in the online business world and with good reason — there is a lot of money to be made. However, there is also a “dark side” of affiliate marketing that few talk about and many involved will deny. Are you part of this? If so, is it costing you […] The post RED 244: Selling Out Your Audience? appeared first on RED - The Marketing Podcast For Experts.

Duration:00:08:55

RED 243: The Book Of Mistakes

2/13/2018
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Skip Prichard just released a new book called The Book Of Mistakes. It's an interesting book from a couple of perspectives, one is the format, which may be a good template for your book. In This Episode: What musicians and book authors have in common How I almost got arrested (or maybe not…who knows) The […] The post RED 243: The Book Of Mistakes appeared first on RED - The Marketing Podcast For Experts.

Duration:00:15:54

RED 242: The Secret Of Selling The Negro Market

1/14/2018
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This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing. But if you're curious about the history of race and marketing in the United States, and how this knowledge of this can help your […] The post RED 242: The Secret Of Selling The Negro Market appeared first on RED - The Marketing Podcast For Experts.

Duration:00:20:57

RED 241: “Wasp Spray Dope” And How To Spread Your Message This Year

1/6/2018
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We're a few days into the new year and it's time to get down to business! In this episode, I share a simple goal-setting process that will allow you to make things happen and see results this year, especially when it comes to spreading your message and connecting with people. Whether your main media is […] The post RED 241: “Wasp Spray Dope” And How To Spread Your Message This Year appeared first on RED - The Marketing Podcast For Experts.

Duration:00:16:45

RED 240: How To Get More Podcast Listeners

12/23/2017
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Let's be honest about podcasting. Doing a podcast can be an amazing experience, but when it's not going well, it can also be a huge drag. The majority of podcasts get fewer than 200 downloads per episode. If you have a podcast, I don't want you to fall into the trap so many podcasts do […] The post RED 240: How To Get More Podcast Listeners appeared first on RED - The Marketing Podcast For Experts.

Duration:00:16:18

RED 239: True Influence (And How To Get It)

12/6/2017
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Can a better connection with people really increase our business and improve the quality of our lives at the same time? Will better human connection make us better leaders and entrepreneurs? Tim David thinks so. On this episode of RED Podcast, I talk to him about his new book, True Influence – The Magic Of Human Connection, […] The post RED 239: True Influence (And How To Get It) appeared first on RED - The Marketing Podcast For Experts.

Duration:00:26:25

Do You Have A Podcast?

12/2/2017
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RED Podcast returns this week with an all new episode on persuasion and influence. Also coming soon… The “propaganda” film that changed marketing and with a backstory that change the way you think about marketing. I've started a new podcast just for podcasters. It's called Big Podcast Daily and, as the name suggests, a new […] The post Do You Have A Podcast? appeared first on RED - The Marketing Podcast For Experts.

Duration:00:03:11

Malcolm Young – A Lesson For Your Business

11/19/2017
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Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you and your business… Links To Things I Talk About: Malcolm Young, AC/DC Guitarist and Co-Founder, Dead […] The post Malcolm Young – A Lesson For Your Business appeared first on RED - The Marketing Podcast For Experts.

Duration:00:03:12

RED 238: Lewis Howes’ Mask Of Masculinity

11/5/2017
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Lewis Howes has a new book about “How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.” I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better […] The post RED 238: Lewis Howes’ Mask Of Masculinity appeared first on RED - The Marketing Podcast For Experts.

Duration:00:15:42

RED 237: How To Do A Great Podcast Interview

11/2/2017
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I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this “mistake” has enabled me to do hundreds of interviews. On this episode of RED Podcast, […] The post RED 237: How To Do A Great Podcast Interview appeared first on RED - The Marketing Podcast For Experts.

Duration:00:28:37

RED 236: Bold Marketing – How To Fly Your Flag

10/29/2017
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Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like… […] The post RED 236: Bold Marketing – How To Fly Your Flag appeared first on RED - The Marketing Podcast For Experts.

Duration:00:33:42

Big Podcast – Podcast Marketing Seminar (Plus Bloopers)

10/17/2017
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This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, we can help you. This event will not be recorded. We still have a few […] The post Big Podcast – Podcast Marketing Seminar (Plus Bloopers) appeared first on RED - The Marketing Podcast For Experts.

Duration:00:03:47

Harvey Weinstein – A Lesson For Your Business

10/16/2017
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The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he […] The post Harvey Weinstein – A Lesson For Your Business appeared first on RED - The Marketing Podcast For Experts.

Duration:00:07:44

RED 234: Jon Acuff’s Finish

9/28/2017
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Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's “99% complete” is about as […] The post RED 234: Jon Acuff’s Finish appeared first on RED - The Marketing Podcast For Experts.

Duration:00:19:45