RazorBranding Podcast-logo

RazorBranding Podcast

Business & Economics Podcasts >

Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.

Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.
More Information

Location:

United States

Description:

Jaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.

Twitter:

@jacirusso

Language:

English

Contact:

337-769-1530


Episodes

A BRANDING EXPERIENCE FROM THE MASTER

12/11/2018
More
And how providing a strong emotional experience can build a stronger brand. When it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re a small business or a giant corporation, if you fail to provide a positive user experience for your audience from beginning to end, then no amount of money or marketing will change the how the public views and values your brand. A good example of this can be seen first hand at Disney World, one of...

Duration:00:04:08

HOW PAYLESS CHANGED THE CONVERSATION

12/4/2018
More
And how changing the conversation, helped increase the value their brand. Taking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursday night with key influencers and high-end early adopters to celebrate Italian designer Bruno Palessi. For information on these strategies, check out these Razor Branding Blogs: HOW PAYLESS CHANGED THE CONVERSATION TECHNOLOGY AND BRANDING MODEL OF A BRAND And for everyday branding tips follow Jaci...

Duration:00:05:15

TECHNOLOGY AND BRANDING

11/28/2018
More
The Good. The Bad. The Ugly. As a child of the 80s, I was fortunate to grow up during the evolution of the cell phone, the home computer, and the Internet. In the early days, cell phones were carried in bags, computers were slow and bulky, and to get online you had to sometimes wait 20 minutes for your modem to kick in. Today we live in a world that I could not have imagined when I was in college. Although I am still waiting for my rocket jet pack and personal robot to clean my house, I am...

Duration:00:03:51

Model of a Brand

11/20/2018
More
If you haven’t had a chance to read the book “Scramble” by Marty Neumeier (author of The Brand Gap, Brand Flip, Brand A-Z, and lots of other awesome branding books), I hope this blog will be the catalyst that makes you pick it up. The subtitle of Scramble is “How agile strategy can build epic brands in record time.” For information on these strategies, check out these Razor Branding Blogs: MODEL OF A BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Duration:00:06:12

THE DIFFERENCE BETWEEN MARKETING AND BRANDING

10/17/2018
More
And why one cannot survive without the other For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not, marketing is developed without the use of consumer insight resulting in a one-sided conversation. Before we get to that, though, let’s break things down a bit further. For information on these strategies, check out these Razor Branding Blogs: THE...

Duration:00:04:56

WHY SO MANY BUSINESSES HATE ADVERTISING

10/9/2018
More
And why it doesn’t have to be that way I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It is something that is either blindly pursued with skeptic hope that it might work or a burden on the bottom-line that they would rather do without. For information on these strategies, check out these Razor Branding Blogs: WHY SO MANY BUSINESSES HATE ADVERTISING DISCOUNT BRANDING AND WHY IT NEVER...

Duration:00:06:45

DISCOUNT BRANDING AND WHY IT NEVER WORKS

10/2/2018
More
How to maintain your brand equity through difficult times I think it would be safe to say that if you own a business, run a business, or manage a business, you have had a few sleepless nights even when things were going well. Sure, you follow the adage of “never let them see you sweat”, but inside, you carry the weight of the world on your shoulders, particularly when things begin to slow and the projections you had for the month fall short of expectations. For information on these...

Duration:00:04:06

REBRANDING FROM THE INSIDE OUT

9/26/2018
More
Is it time to rebrand, or merely take a closer look in the mirror? To say it’s easy would not be entirely true, but every once in a while it benefits us all to take a good hard look at ourselves. Sure, it would be easier to live in a world of self denial, while avoiding mirrors like we were the long lost love child of Lestat. But in the end, there comes a moment of clarity when we realize the time has come to make some changes. For information on these strategies, check out these Razor...

Duration:00:05:49

BRANDING, RELATIONS AND LOVE

9/18/2018
More
How to work with your agency to get the best results. Say the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relationships were often one-sided, requiring you to stand in someone’s front lawn just before midnight holding a stereo that blasts messages of love and devotion. For information on these strategies, check out these Razor Branding Blogs: BRANDING, RELATIONS AND LOVE WHAT IT MEANS TO LOCALIZE YOUR BRAND...

Duration:00:04:11

WHAT IT MEANS TO LOCALIZE YOUR BRAND

9/12/2018
More
And why so many National Brands still haven’t figured it out. For many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as Coke or Nike, this localization is of less concern due to the fact that they aren’t competing against established local brands. For them, their localization efforts come in the form of sponsorships and community involvement. Things can get complicated, though, when a company attempts to buy its...

Duration:00:03:52

NIKE JUST DOES IT WITH COLIN KAEPERNICK

9/10/2018
More
Are they genius or insane? Time will tell. So, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you have heard of the recent Nike deal featuring Colin Kaepernick in its new “Just Do It” campaign. Depending on which side of the fence you land, you probably have some pretty strong feeling either way. I would be lying if I said I wasn’t tempted to jump into the fray and voice my own opinions on the...

Duration:00:04:05

HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING

8/29/2018
More
And how B2B Branding can build customer loyalty and continued growth “My business is not retail focused, so why do I need branding?” Good question, now here’s the answer. For information on these strategies, check out these Razor Branding Blogs: HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND BRANDING FOR THE ENTREPRENEUR And for everyday branding tips follow...

Duration:00:04:34

WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT

8/21/2018
More
And how not hiring an experienced branding professional can cost you. On this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent. I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired. Then, in the blink of an eye it all came to a screeching halt, as I sat there with a...

Duration:00:03:30

CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND

8/14/2018
More
How to use emotional connections to build strong brands When it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essence of what branding is all about – a person’s gut feeling about a product, service or organization. Sometimes these emotional connections are carefully planned and organized, and sometimes they come organically from the most unlikely of places. One such place is located in the small town of Mt....

Duration:00:08:18

Get Coverage in Traditional Media

7/31/2018
More
When it Comes to the Traditional Media, One-Size Does Not Fit All If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful...

Duration:00:05:57

How to Keep Your Public Relations Focus on Your Audience

7/23/2018
More
3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and...

Duration:00:04:39

You Need a Great PR Timeline for Your Campaigns

7/18/2018
More
6 Steps to Creating a Quality PR Timeline Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations. For information on these strategies, check out these Razor Branding Blogs: 6 STEPS TO CREATING AN EFFECTIVE...

Duration:00:05:11

Weathering a Public Relations Nightmare

7/12/2018
More
The 3 Smartest Ways to Weather a Public Relations Storm Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation...

Duration:00:07:07

Reengineering Your Brand Through SWOT Analysis

7/12/2018
More
How a Properly Done SWOT Report Will Change Your Brand Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be time for an honest assessment of how your brand is resonating with your audience. In this episode, Jaci will fill you in on the fresh perspective a SWOT analysis can bring to the table. She’ll take you through the proper techniques of a SWOT, what a professional analysis can do for your...

Duration:00:05:41