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Location:

Canada

Twitter:

@dougmorneau

Language:

English


Episodes

HOW TO DELEGATE TO IMPROVE YOUR BOTTOM LINE

6/13/2019
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Tips on how to delegate to improve your bottom line with Tim Francis I didn't know how to delegate and I didn't know how to lead and manage. What I discovered after my first failure with an assistant was that at least 50% of the problem was not with the assistant, but was with me. At the very top, which is what the surgeon focuses on and what I encourage entrepreneurs to focus on, is strategy, high-level skill, and high-level access. Everything below that we draw a delegation line and...

Duration:00:56:09

WRITING AUTHENTIC COPY

6/11/2019
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Tips on writing authentic copy with Joe Pomeroy My whole focus is on writing authentic copy. If you're hiring a copywriter and 90% of their time is not spent in research, then they're not going to get your voice. It's combining those classic [copywritng] traditions with authenticity and being able to write those headlines and do those bullet points and have those attention-getting boxes. Oftentimes, business owners don't necessarily see themselves as an expert, but the reality is when you...

Duration:00:40:01

HOW TO ADVERTISE TO GENERATE HIGH-QUALITY LEADS

6/6/2019
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Tips on how to advertise to generate high-quality leads with AJ Wilcox I had a sales guy come up to me and introduce himself and he said, "AJ we don't know what you're doing over here, but we're fighting over your leads. Keep it up." I think people being in the right mindset is really key with LinkedIn. When you move over to LinkedIn ads, your sales team is going to tell you "This is the perfect person. Thank you. We are talking to an ideal quality type of prospect." But we're still little...

Duration:00:41:37

USING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACE

6/4/2019
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Tips on using your web presence to make the world a better place with Chris Yoko You could use your web presence to do something, whether it's to be a little bit more charitable, a little bit more sustainable, a little bit more in favor of generating more opportunity for people throughout the entirety of their journey. We work exclusively with organizations that have a passion or a purpose beyond mere profit. Here's the real tangible impact of the work we did, that we would've never known if...

Duration:00:41:29

HOW TO USE DATA TO IMPROVE YOUR MARKETING

5/30/2019
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Tips on how to use data to improve your marketing with Bill Bice The hard part is how to use data to improve your marketing. Using it so that you're constantly getting better can be difficult. That's the hardest problem that businesses have, is executing on that day-to-day in the trenches working to get their marketing done. That consistency is what makes it work. There's always somebody bigger in your space. They've spent millions of dollars figuring out what works in that area. The hard...

Duration:00:37:46

HOW TO INCREASE SALES WITH INFLUENCER MARKETING

5/28/2019
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Tips on how to increase sales with influencer marketing with Shane Barker There are still millions of influencers and there are still great products that match up perfectly with those influencers if you put in the time and effort into influencer marketing. This is not only influencer marketing. This is SEO. This is anything you do. If you're going to spend a lot of money on influencer marketing hands down, try to find an agency or find somebody to work with. Don't go and put all your budget...

Duration:00:46:26

BUYERS HAVE CHANGED. HAS THE WAY YOU SELL CHANGED?

5/23/2019
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Tips on how to sell to buyers in the new economy with Todd Hockenberry Buyers have changed. The way you sell in the new economy has to change. It really affects everything. It's not just about marketing anymore. It's about how you really run your entire business. It starts with the mindset of leadership understanding how they connect with and create value for a customer, and then how they build a relationship moving forward. They created a lot more connections and ways for their customers...

Duration:00:46:09

HOW TO GROW YOUR BUSINESS WITH VIRTUAL ASSISTANTS

5/20/2019
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Tips on how to grow your business with Virtual Assistants with Barbara Turley The Virtual Hub, really, we recruit, train, and manage Virtual Assistants All the businesses I was working with had the same problem; they all were too small revenue wise to hire staff, but unless they hired the staff they were never really going to be able to grow it properly, and get out of the trenches of the terrible overwhelm of running your own business. Hiring Virtual Assistants was part of the answer....

Duration:00:46:04

IS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST?

4/18/2019
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Tips on what to do when people unsubscribe from your email list with Doug Morneau What do unsubscribes mean, when should you be concerned, and does it really matter? Go have a look at your email list and just take a look and see what your stats and your numbers are. I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder. The reality is unsubscriptions and people unsubscribing is not a bad thing. So I'm not suggesting in any way that you and I...

Duration:00:16:42

SALES SHIFTS THAT WILL HELP YOU SELL MORE

4/16/2019
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Tips on what sales shifts to make to help you sell more with Chad Sanderson Shift your perspective and attempt to understand where the others are coming from. Your success rate will improve and you will sell more. You don't have to differentiate against the competitors, you only have to differentiate in the other individual's perception. Then the easiest way to do that is by asking the questions and working with them. These are all disciplines: sales, marketing, consulting, these are all...

Duration:00:48:09

HOW TO IMPROVE YOUR EMAIL STRATEGY AND CUSTOMER RESPONSE

4/11/2019
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Tips on how to improve your email strategy and customer response with Kate Barrett The trend is about being customer-centric, understanding what your customers' needs are, respecting that, and then delivering on it. In my view, I think you should have a repliable email address and I think that somebody should be monitoring that or at the very least if you had some kind of automated response that directed them to how they can get further help. When you get really engaged with people when you...

Duration:00:42:00

HOW TO ATTRACT A STEADY FLOW OF IDEAL CLIENTS

4/9/2019
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Tips on how to attract a steady flow of ideal clients with Dov Gordon We call ourselves the Alchemist Entrepreneur precisely because we get below the surface to ... We're not skidding across the surface. We can skid across the surface of our understanding, or we can strike at the root where the masses are hacking at the leaves. We can build on the underlying structure of a situation. We eventually get to simplicity on the far side of complexity. The only three questions in the mind of the...

Duration:00:44:10

HOW TO USE PODCASTING TO GROW YOUR BRAND

4/2/2019
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Tips on how to use podcasting to grow your brand with Jeremy Slate You need to know who your tribe is. You really have to nail down your talking points before you go on a show. Sum up your message into one very memorable thing, and one place to go. That's really the formula to nailing this podcast thing. Get really, really good at telling your stories and being flexible with it so it doesn't sound like you're reading. Don't wait until every single thing in the world is perfect to get...

Duration:00:36:15

CREATE A SUCCESSFUL AND COMPLIANT EMAIL STRATEGY

3/28/2019
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Tips on creating a successful and compliant email strategy by Jenna Tiffany I fully believe that GDPR is a massive opportunity for marketers, and it shouldn't be seen as a negative impact. I've seen some organizations, they've lost more than 50% of their email marketing database because they couldn't prove consent. Email is a top-performing digital channel, it generally doesn't get the right attribution, so it probably outperforms way more than we actually realize. Think about putting...

Duration:00:46:20

EMAIL MARKETING TIPS TO INCREASE SALES

3/26/2019
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Email marketing tips to increase sales with Dela Quist Media is about reach and frequency. You want to meet as many people as possible as often as possible, and the only constraint is your budget. That's the thing. There's a puritanical zeal about email marketers which doesn't exist anywhere else. It's the only channel I know where experts advocate doing less. The first thing is that they perceive email to be old fashioned and intrusive And all CMOs care about the brand. So the perception is...

Duration:00:56:42

HOW TO GET MORE ROI FROM YOUR PR

3/7/2019
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Tips on how to get more ROI from your PR with Christina Nicholson To get more ROI from your PR stop thinking about promoting yourself and start thinking about just giving the media what they want and what they need. So the bad pitches are the overly promotional ones, which unfortunately for some reason is what most people do. So you need to set yourself up not just on your own social media and on your own websites as an expert in your industry, but you need to be getting on podcasts. And...

Duration:00:41:29

USE YOUR DATA FOR BETTER ENGAGEMENT AND CONVERSIONS

3/5/2019
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Tips on how to use your data for better engagement and conversions by Phillip Davis When you improve engagement you also improve your reputation which happens with a combination of clean and complete data. Make sure you have clean data and make sure you have the information you need to understand who the user is behind that email address, so you can take better action and meet your user's needs. It's age, gender, location, marital status, the presence of children, homeowner status, and...

Duration:00:42:25

IMPROVE EMAIL DELIVERABILITY AND EMAIL SENDER REPUTATION

2/26/2019
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Tips on how to improve email deliverability and email sender reputation by Rob McEwan Invaluement started off from the ground up as particularly good at blocking that very elusive kind of spam that was slipping past other spam filters. More recently, though, a lot of old email addresses that just haven't been used for many years have been recycled into spam traps, so it's slightly more questionable as to whether it was spam or not. But it's our position, basically, that when the recipient...

Duration:00:42:21

HOW TO BUILD A PROFITABLE WORDPRESS BUSINESS

2/21/2019
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Tips on how to build a profitable Wordpress business by Lee Blue Here's the thing. The thing is clients don't actually want a website, right? They don't want digital marketing. They don't want the SEO stuff that you're doing. They don't want social media stuff except for one thing. They want the result of having done those things successfully. The reason that it's surprising is one of the big things that I think dramatically changes the picture for everybody is actually raising your prices....

Duration:00:52:07

MORE TRAFFIC AND REVENUE WITH SIMPLY EFFECTIVE SEO

2/19/2019
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Tips on creating more traffic and revenue with effective SEO by Jeremiah Smith Google is now looking at something called user engagement metrics as the number one ranking factor, meaning it's the strongest thing that influences the way your site's going to rank in Google. Within the past couple of years, Google has just kind of silently swapped out their algorithm-based engine with an artificially intelligent engine. Links are really a big part of SEO and have been for a long time. So it's a...

Duration:00:51:08