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Location:

Canada

Twitter:

@dougmorneau

Language:

English


Episodes

THE FOUR PILLARS OF WRITING COPY THAT SELLS

10/16/2018
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Tips on how to write copy that sells from Lukas Resheske At the core, [copywriting is] just communication. It's being able to accurately convey a message to an intended audience. "Copy is everything," and "Copy is communication" LinkedIn is back on the map Big Four Analysis: target market, primals, awareness, and sophistication A lot of people view copy as this thing that you buy once and you pay a really expensive copywriter to do it, and then it just works. That's the myth. You've got a...

Duration:00:44:30

HOW TO HAVE MORE CONFIDENCE AND POWER

10/11/2018
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Tips on how to have more confidence and power by Shana James The more responsibility, the more leadership you have, the more some of those old wounds or old places where you feel a lack of confidence and power can suddenly arise A lot of men come to me who are single and they're doing well at work and for some reason, it's not translating. If you walk into a board meeting or a funders meeting and you're kind of dead in your body, your first impression is going to be much less inspiring than...

Duration:00:41:57

HOW TO BE IN OPTIMAL HEALTH FOR OPTIMAL PERFORMANCE

10/9/2018
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Tips on how to be in optimal health for optimal performance by Erin Burch When you give up your power (when it comes to being healthy) to somebody that's outside of you, you've just lost the game. What if you could set the radar for other kinds of sensations, and this becomes a skill set? In terms of getting your body to be in an optimal state, being in partnership (with your body) and having that communication and learning the language is really key. If tension is living where it doesn't...

Duration:00:44:01

SUCCESSFUL SEO: REMEMBER THE HUMAN FACTOR

10/4/2018
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Tips for successful SEO and remembering the human factor by Rebecca Gill Don't get tripped up on the algorithms. Focus yourself on doing the right thing for the human, helping the search engines find the best answer for a human's problems. Successful SEO is about ROI, it needs to produce a return on the investment whether you're doing it for yourself, or whether you're doing it for a client. The goal is to educate people and to get that foundation built... I really want that one-time project...

Duration:00:43:35

LEARN HOW TO PROSPECT AND SELL FROM THIS SALES EXPERT

10/2/2018
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Tips on how to prospect and sell from Jim Padilla I think everybody is part of the sales process. The problem is most people don't know that. Sales are more about understanding your audience than it is the actual transaction size. Sell them your product only if it fits because we don't ever want to compromise the experience for the sake of the sale. We don't work a ton on scripts... The thing that we find for most people is you're so focused on following the script that you're not following...

Duration:00:38:28

HOW TO USE TWITTER TO CONNECT WITH INFLUENCERS

9/27/2018
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Tips on how to use Twitter to connect with influencers from Carmen Lascu I see Twitter as a great tool to connect with influencers Twitter works well for connecting with coaching businesses, business services, speakers, and influencers I asked what they think about the future of social media, and then I put it together and wrote a book. There are loads of ideas to use for creating small videos that you can show on Twitter How many hashtags should we use? ...I would say on Twitter no more...

Duration:00:33:38

SOCIAL MEDIA TIPS FOR CREATIVE ENTREPRENEURS

9/25/2018
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Social Media tips for creative entrepreneurs by Marina Barayeva Why do you think it's so difficult for creative people to get out there and market themselves? Answer: Because you love your work. You love what you do. And we tend to believe that if we love doing something, that probably we are not supposed to get paid for that. You need to understand your audience and know how to answer the questions they ask, what they struggle with, or what they want, or what they desire? Then you'd look...

Duration:00:33:48

A MARKETING FUNNEL FOR PROFESSIONALS BY A PROFESSIONAL

9/20/2018
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Tips on marketing funnels for professionals from Ben Adkins Marketing tactics vary from place to place and industry to industry. There is no “one size fits all” marketing strategy. You have to know the time it takes for a funnel and marketing strategy to work. Don’t give up too soon! Get as much data as you can If you offer something for free, have something that sets up the next sale How can we help small businesses without having to charge them these giant chunks of change? It's systems....

Duration:00:44:12

HOW TO FIX YOUR MARKETING PLAN AND START WINNING AGAIN

9/18/2018
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Tips on how to fix your marketing plan from Derek Champagne Have a plan! Marketing doesn't have to be that complicated. There are some fundamentals that if we follow these, we can all be enthusiastic about marketing. What makes you different than others? Know your target customers Use the right tools Build relationships _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO FIX YOUR MARKETING PLAN AND START WINNING AGAIN [just click to tweet] HOW TO FIX YOUR MARKETING PLAN AND...

Duration:00:44:55

THE LONG TAIL APPROACH TO FINDING AND RETAINING CUSTOMERS

9/13/2018
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Tips on how to use a long tail approach to finding and retaining customers by Casey Graham I promise you, if you have the long tail in mind, it will work and it is the key to finding and retaining customers I learned that numbers matter... To make sales, go where your audience is On Social spend time connecting one on one with influencers, connecting with people, and add value to them. The conversations that you have on a one on one basis inform scalable activity. The words that people use...

Duration:00:44:10

HOW TO CREATE AUTHENTIC “KNOW, LIKE, AND TRUST”

9/11/2018
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Tips on how to create authentic "know, like, and trust" by Kevin Knebl Create sincere and authentic "know, like, and trust." I basically teach people and remind people really how to be high touch in a more and more high tech world. It's all about conversations. The fastest way to get to where you want to go (reach your goals) is actually to slow down. Most people have been innocently trained to believe just the opposite, even though there's no evidence to support it. The way people start to...

Duration:00:46:18

DONE FOR YOU SOCIAL MEDIA ADVERTISING

9/6/2018
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Tips on done-for-you Social Media by Justin Hartzman At Needls we automatically create 50-500 ads in real-time, and then we do the entire process for you of the targeting of your users as well as the optimization of your ads. You have to have ads. It starts with creating the best ads, optimizing them. We're looking for the variants that work the best. What's exciting for us is taking our software as a service, which is a service right now advertising on Facebook and Instagram, and building...

Duration:00:36:08

HOW TO IMPROVE THE CUSTOMER SERVICE EXPERIENCE

9/4/2018
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Tips on how to improve your business' customer service experience by Michael Redbord Get honest and real with yourself about your company's customer service experience SAS is software as a service If you're really good at keeping customers, you can spend more to get customers Hubspot gives away a ton of "how to" tools, knowledge, even some pieces of software to help folks grow and to run better businesses Service and customers can open up new revenue streams I think the better way you can...

Duration:00:36:03

YOU MIGHT BE ONE HOUSE FLIP AWAY FROM TURNING IT AROUND

8/30/2018
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Tips on how to flip houses by Tom Nardone Why you might be one house flip from turning it around: A lot of people don't realize that in this house flipping game you're just one flip away from putting 10 grand in your bank account If there's a vacant rundown house somewhere, the ones I would see on my mail route, those are a very good lead for somebody who's trying to buy a house below the market If I had to start all over again, I'd probably start out buying and selling, and taking care of...

Duration:00:33:16

HOW TO BUILD A GREAT BRAND

8/28/2018
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Tips on how to build a great brand by Rick Cesari I'm looking to get back two dollars of revenue for every dollar of advertising that I spend I have a free sheet for your listeners called The Five Keys to Build a Great Brand (see below) What do you do with your product or service that is different from everybody else? Create awareness for the product and always have some type of offer and a way for people to respond Videos work so well because of the simple fact that it appeals to two...

Duration:00:39:53

GET RESULTS WITH ANIMATED WHITEBOARD VIDEOS

8/23/2018
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Tips on how to get results with animated whiteboard videos by Summer Felix We produce animated whiteboard videos, marketing videos, explainer videos, ongoing video content for our clients. A lot of our clients are using the videos we create for them on their paid social ads, so they're on Instagram or Facebook or any of those. If you know the focus of the needles that you're trying to move, you can get a lot done in a shorter period of time Be wary of cheap options _ _ _ _ _ _ _ _ _ _ _ _ _...

Duration:00:34:55

HOW TO BUILD A SUCCESSFUL ONLINE COURSE FOR YOUR BUSINESS

8/21/2018
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Tips on how to build a successful online course for your business by Jane Deuber We were always looking for how do we take away what I call the entrepreneurial angst. Identify your realms of impact. When a client works with you for say, three to six months, what are the areas of their life that are impacted? With an assessment, the numbers don't lie, that if I'm scoring myself in a two or a three or a four in a certain area of a business that's identified as important, it's a truth-teller...

Duration:00:42:06

ARE YOU TELLING YOUR AUTHENTIC BRAND STORY?

8/16/2018
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Tips on how to tell your authentic brand story by Paula Brown When you tell your authentic brand story you will achieve buy-in from potential clients quite naturally What is storytelling? A story is your story. You've got to tell your own story. You can't tell somebody else's templated story. It's about engaging that inner star quality, your purpose People are saying, "Well, I don't believe in niche marketing anymore." And I say, "Well, I do. But my niche is one person." I work with one...

Duration:00:42:30

HOW TO START, GROW AND FUND YOUR BUSINESS

8/14/2018
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Tips on how to start, grow and fund your business by Tim Fargo There's probably never been an easier time to start, grow and fund your business than there is today To start a business you have to be disciplined Life is short - learn how to work smarter, not harder Take the time to create systems and break down your processes How to become a Twitter rockstar like Tim with Social Jukebox Execute! "People make a mint off basic businesses that have been validated for years by just executing in a...

Duration:00:47:05

HOW TO ATTRACT IDEAL CLIENTS

8/9/2018
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Tips on how to attract ideal clients by Cynthia Trevino To attract ideal clients learn to use common language A perfect client is the one who wants to take your advice, wants to follow your training, follow your direction Once you know who your perfect client is you are going to make better decisions about everything in your business. Dig deeper and find out what motivates your clients Marketing is about telling little stories, relaying little anecdotes, or sharing tips and best practices...

Duration:00:45:55