Doug Morneau

Transcript coming soon.

How nonprofits can make better videos with Doug Scott Video is such an important tool for nonprofits period. And for-profit companies as well because it's such a powerful communications medium. Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement. If you are looking to do a mix of creating your own organic content and then doing paid content, only ever pay...

Risk-free advertising online with guaranteed ROAS with Cooper Harris So rather than just showing a consumer cool pictures, we actually show them viable ad units from which they can actually purchase. And then we do that on a pure performance basis for our brands. We're a tech platform behind the scenes and looking at things and making optimizations. It is literally an algorithm that uses its own learning to make decisions. We are super conversion focused. So we really want to show the right...

The customer journey map, why they do or don't buy with Bob Berry That basic phenomenon of simply not being able to complete the task is one of the major things that we encounter. The vast majority of what happens on the customer journey is based on individuals, making individual choices within the experiences that we provide them. You have to find some way to be with them and observe them experiencing all of those things or any one of those things as they experience it. So you get to be...

The best webinar platforms reach your audience everywhere with Casey Zeman The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time. A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted...

Build your influencer marketing hub with Magda Houalla The big evolution is it's less about working with these massive superstars on social media as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and evolving the ways in which you're interacting with them. You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an...

The best corporate team building activities with Terry Barkman A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together and where the fall-downs are in your communication. The boat inherently sets up short feedback loops and we can tell if the things that we've asked for and communicating for are happening, we can tell how quickly they're happening, we can tell who's jumping in and being a team player and who's hanging back...

Grow your top line revenue fast with Lisa Florenzen I try to help any business gain at least $20,000 of revenue in less than an hour. And how I do that is really taking a look at their message, their content, what their goal is with their business. I look at, are they bundling? Do they have joint venture partnerships? What are they doing with those partnerships? Have you raised your prices? I really try to get in there and just look at the numbers first, see where we are, see where we want...

How to become a successful affiliate marketer with Mathieu Jang There's definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It's like having this magic vending machine. There are so many metrics to watch, but no matter what you're doing, if you just watch those two things, what's the cost to acquire a customer, how much is the customer worth? A lot of people don't realize how much goes into the research and development of...

The benefits of hiring an online business manager with Anja Riemer-Grobe Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help. The first thing people need to learn is to get into the habit of protecting their time. We practice time chunking. I ask people to put categories in their calendars instead of timeframes. For example, this is my two hours where I'm working on my emails. Follow-up is oftentimes...

How to generate more leads on LinkedIn with Dana Lindahl What we've been realizing recently is that LinkedIn is actually a great place to post content. The one thing I tell most people is that there is such a thing as too much content on LinkedIn. Any person that's trying to actually generate more leads on LinkedIn, they need to focus first on having a completely optimized LinkedIn profile. This is what I view as the modern business card today to B2B sales. If someone were to gain access to...

How to sell on Amazon with Carolyn Lowe The first thing we do is does discover if it makes sense for you to sell on Amazon? Things that are heavy, that cost a lot, that are cheap, lower priced. Those don't usually don't make sense, you can't make money. So what we do typically if we're going to work with a new brand, we'll do an audit, we'll see if there are search terms and how many search terms they have for their brand or their product on Amazon before we take them on. I have an...

How to write a book and grow your business with Chandler Bolt I'm a firm believer that a book is the best thing you can do to grow your business. Every time someone sees your book and every time anyone comes to your office and sees it, they think about you and they think about the work that you do. If you give your book to every paying customer, well then now all of a sudden, they give one of those to another person and it's a referral mechanism. I always say this: until you have your rough...

How to personalize your email campaigns with Randy Levy Now is the time to regroup, have a hard reset on everything, question everything and learn as much as you can. Personalizing your email campaigns is primarily data-driven because data's the name of the game. I look at design as a competitive advantage. The folks who design well are beating the competition. At the end of the day, with email marketing, it's a test, test, test to see where you could generate more return on investment. In...

Helpful website strategies that convert with Ray van Hilst When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that. It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Go look at the top...

How to improve your Google ranks in 2020 with Matt LaClear It took me a good three, four years after Penguin to really realize, I'm never going to hack the algorithm again. Then it just became a pursuit of just doing best practices. Today, SEO is about giving your users what they're looking for. Google's not going to rank whether based upon the quality of your recipe. They're going to base it upon how many other sites are linking to yours. All we're doing is building up social equity with...

A Business Continuity Plan with Doug Morneau The one thing that you can expect from a global crisis like we're experiencing is that not everybody will lead well in this situation. "Once the quarantines over, what will my business look like?" How will customers want to be treated when we reopen for business? There are lots of different ways that you and I can support our local businesses and support each other. Is there something new you can do in your business to take advantage of the time...

How to quickly build an engaged audience with John Meese We focus more on the longterm strategies that really stand the test of time to build an engaged audience and we spend less time on like TikTok and whatever the latest cool thing is. If you put systems in a few areas of your business, it dramatically increases your results. Email has continued to succeed and that's really the foundation of our business. So then it's a question of, "Okay, who's on your email list and how do you get them...

Tips on how to develop leaders with Peter Montoya As I help develop leaders my job is to help them become much more effective. And oftentimes I serve as a leader confidant. The feedback agreement is, you want to give feedback that is kind, honest and helpful. All leadership is leadership development, which means that my sole job is to be coaching, training, mentoring people in my organizations to be a leader themself, leaders of friends and family, and leaders in my organization. And...

Tips on how to gain confidence in public speaking with Mike Acker When it comes to public speaking it's either confidence that's holding someone back or understanding that's holding someone back. Communication is currency. It's the currency we use in everything. Ultimately, anytime someone's giving a message, you are the message. A huge aspect of speaking. It's "Let me help you get what you want." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GAIN CONFIDENCE IN PUBLIC...