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Location:

Canada

Twitter:

@dougmorneau

Language:

English


Episodes

HOW TO IMPROVE YOUR SALES STRATEGY

12/11/2018
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Tips on how to improve your sales strategy with Dom Cappuccilli To communicate effectively you have to put yourself in the other person's shoes Tell problem focused stories Help diagnose your customer's problems and let them know you have a solution because you have seen and fixed that problem hundreds of times How can you give your customer's a better experience? You need to know who your target customer is and you need to know what the problem, what their responsibilities, tasks on a daily...

Duration:00:31:05

LEAD GENERATION FOR CONSULTANTS AND ADVISORS

12/6/2018
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Lead generation tips for consultants and advisors with Tom Poland It didn't matter how good I was as an advisor, as a consultant, if I didn't have fresh leads coming in I was going to be dead in the water like the world's best-kept secret. The number one reason that marketing messages don't work is that they're mostly quite introverted. The first thing is we want to get cut through and secondly, we want to motivate people to take action. One is we need differentiation, two, it must be...

Duration:00:50:03

WHAT YOU NEED TO KNOW FOR PODCAST SUCCESS

12/4/2018
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What you need to know for podcast success with Jessica Rhodes Being a guest on a podcast is such an amazing marketing strategy, and it's one that time-and-time again I always come back to in my own business. When you're a guest on the podcast there's a huge value in search engine optimization. As a podcast guest, consider creating a podcast (media) one sheet and strategize with the host. Going on shows that are super-targeted and hosted by people that you are likely to work with or are in...

Duration:00:41:37

HOW TO CREATE, MARKET AND SELL AN ONLINE COURSE

11/29/2018
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Tips on how to create, market and sell an online course by Greg Smith Thinkific makes it super easy for people to create and build and launch and sell their own online courses to help grow their businesses. The more that you educate people about your business the more likely they are to talk about you. You turn them into brand advocates. The biggest advice I have is to get going. Get something out there and start learning from the people you're sharing it with. For online courses, I like the...

Duration:00:42:52

CELEBRATING SUCCESS – EPISODE 100

11/27/2018
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Tips on celebrating success and what I've learned about podcasting after doing 100 episodes by Doug Morneau Thank you to listeners, guests and my team. How do you celebrate success? People are watching and you may be inspiring more people than you know. What do you wanna do? What goals do you want to accomplish? Just do it! I wanted to meet and connect with people who are the very best at their game. That’s why I started this podcast. I have connected with companies that lineup guests for my...

Duration:00:39:01

REFERRALS – TAP INTO THE POWER OF ADDRESS BOOKS

11/22/2018
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Tips on how to tap into the power of address books by Jay Gibb Our tool lets people select people from an address book without having to leave the website. 5-7% of people who choose to use their address book will generally produce 50% of the referrals that actually get sent. We've got a bunch of content on our website around those incentives and how to choose them and how to test them. So, the most important thing, I think, is to be very careful with what you do with the email addresses that...

Duration:00:34:43

HOW TO QUICKLY ATTRACT MORE CLIENTS WITH MARKETING FUNNELS

11/20/2018
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Tips on how to quickly attract more clients with marketing funnels by Michelle Evans A funnel helps you attract the right people and take them through a holistic journey that gets them ready to buy from you, and for some people, that journey's super short because the sale is relatively small or relatively easy. A lot of people think that the Holy Grail of business and marketing success is to attract the most ginormous audience possible and then just bombard them. I haven't seen businesses...

Duration:00:41:01

HOW TO GET 1 MILLION FOLLOWERS IN 30 DAYS

11/15/2018
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Tips on how to get 1 million followers in 30 days with Brendan Kane So, when you talk about Taylor Swift, what few people realize is that she built her fan base one by one herself, she didn't have a huge record label, she didn't have millions of dollars of marketing budget I used the process and everything I learned from Taylor Swift, these brands and corporations, and proceeded to generate a million followers in a hundred counties in less than 30 days. Engagement's the most important thing...

Duration:00:45:51

HOW TO USE WEBINARS TO IMPROVE SALES

11/13/2018
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Tips on how to use webinars to improve sales with Todd Earwood As marketers, we need to listen to our sales and customer service people. They have front-line information that is golden! Webinars marry marketing and sales the best of anything we've done personally. People will do more to avoid pain than they will to pursue gain. Sometimes people are ready to buy, but you're putting so many barriers in that path to purchase. We try to really focus on what is the straightest line from the top...

Duration:00:59:06

HOW TO BE A CONVERSATIONAL COPYWRITER

11/8/2018
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Tips on how to be a conversational copywriter with Nick Usborne Conversational copywriting is like I'm writing to you ... I'm writing as if I was speaking to you face to face across my kitchen table. I'm not going to come out spouting kind of sales nonsense. I'll ask fundamental questions like "what is it you're actually trying to say here?" What do you really want people to feel about your company, your business, or your product or service? Copywriting is a craft just like any other craft....

Duration:00:51:56

UNDERSTANDING INFLUENCER MARKETING

11/6/2018
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Tips on understanding influencer marketing with Rev Ciancio I used to write one of the world's top three hamburger blogs and now I run four food Instagram accounts If you engage with an influencer or share something on their Instagram account or their YouTube page about your service or product there's no ad blocker for that. I think the first thing that you really need to think about if you're going to put together an influencer marketing program is what's your goal? Where does influencer...

Duration:00:36:28

GROW YOUR BUSINESS WHEN YOU PODCAST WITH PURPOSE

11/1/2018
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Tips on how to grow your business when you podcast by Annemarie Cross Your knowledge and expertise, is very much who you are and what you bring to that relationship and the experience that you create. You want to attract people like-minded people who have similar values to you or respect your core values so when you start to weave that into your story you immediately engage with them because people can understand that and it's important to them as well. If you try and speak to everyone,...

Duration:00:42:46

MARKETING – HOW TO TURN YOUR BUSINESS AROUND

10/30/2018
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Tips on marketing and how to turn your business around with Phillip Stutts The company needs to determine, are they going to win the marketing game, or is the marketing agency going to win the marketing game? They want to show people they're authentic. I get that. I'm okay with that, but is it in alignment with their customers? One of the lies I talk about in my book is that so many marketing agencies are out there demanding that businesses sign long-term contracts. That is the worst thing a...

Duration:00:41:52

HOW TO MANAGE YOUR BUSINESS INFORMATION AND GROW YOUR BRAND

10/25/2018
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Tips on how to manage your business information and grow your brand with Shane Closser What DKM does is it manages all the public facts about your business and it shares it with every place that consumers you know are going. These intelligent search tools are starting to provide the answers. They're scraping your websites and it's more and more important that you're able to manage that. Now I really need to think about how am I managing my presence where I've historically done it on a visual...

Duration:00:37:02

HOW TO MAKE DIRECT MAIL WORK FOR YOU

10/23/2018
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Tips on how to make direct mail work for you with Ryan Cote Everyone says direct mail is dead and that email is dead. It's not dead. It's just changing. I think that really integrated approach and being everywhere helps them reach their goals. The challenge of a multi-faceted approach is you have to coordinate all different teams. I get really excited when we get a new client is using multiple strategies. Typically the results are better for the client so it's a win-win. A great way to start...

Duration:00:34:19

HOW TO USE PPC CAMPAIGNS TO IMPROVE YOUR INTERNET MARKETING

10/18/2018
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Tips on how to use PPC campaigns to improve your internet marketing from Kasim Aslam I think the Google ecosystem is the most valuable, it's also the most competitive. I'm not going to tell you that PPC is the end all be all and the only marketing channel you need. But I will say that it ends up giving you the predictive indicators necessary to make longer-term decisions with all of your other channels. It's about being relevant. If you're relevant, you will pay less and rank higher. Google...

Duration:00:40:52

THE FOUR PILLARS OF WRITING COPY THAT SELLS

10/16/2018
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Tips on how to write copy that sells from Lukas Resheske At the core, [copywriting is] just communication. It's being able to accurately convey a message to an intended audience. "Copy is everything," and "Copy is communication" LinkedIn is back on the map Big Four Analysis: target market, primals, awareness, and sophistication A lot of people view copy as this thing that you buy once and you pay a really expensive copywriter to do it, and then it just works. That's the myth. You've got a...

Duration:00:44:30

HOW TO HAVE MORE CONFIDENCE AND POWER

10/11/2018
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Tips on how to have more confidence and power by Shana James The more responsibility, the more leadership you have, the more some of those old wounds or old places where you feel a lack of confidence and power can suddenly arise A lot of men come to me who are single and they're doing well at work and for some reason, it's not translating. If you walk into a board meeting or a funders meeting and you're kind of dead in your body, your first impression is going to be much less inspiring than...

Duration:00:41:57

HOW TO BE IN OPTIMAL HEALTH FOR OPTIMAL PERFORMANCE

10/9/2018
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Tips on how to be in optimal health for optimal performance by Erin Burch When you give up your power (when it comes to being healthy) to somebody that's outside of you, you've just lost the game. What if you could set the radar for other kinds of sensations, and this becomes a skill set? In terms of getting your body to be in an optimal state, being in partnership (with your body) and having that communication and learning the language is really key. If tension is living where it doesn't...

Duration:00:44:01

SUCCESSFUL SEO: REMEMBER THE HUMAN FACTOR

10/4/2018
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Tips for successful SEO and remembering the human factor by Rebecca Gill Don't get tripped up on the algorithms. Focus yourself on doing the right thing for the human, helping the search engines find the best answer for a human's problems. Successful SEO is about ROI, it needs to produce a return on the investment whether you're doing it for yourself, or whether you're doing it for a client. The goal is to educate people and to get that foundation built... I really want that one-time project...

Duration:00:43:35