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Location:

Canada

Twitter:

@dougmorneau

Language:

English


Episodes

IMPROVE EMAIL ENGAGEMENT WITH AUTOMATED DYNAMIC CONTENT

11/12/2019
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Tips on how to improve email engagement with automated dynamic content with Matthew Dunn Campaign Genius is our latest project. And what Campaign Genius is it makes the visuals in an email do everything they possibly can. A couple of years ago they noticed a shift where the top behavior for email of interest is "Save for Later." So, where Campaign Genius plugs into that behavior for marketers is in allowing them to keep the offer fresh. What we did for them was personalize every email image....

Duration:00:44:03

HOW TO GET ARTICLES PUBLISHED BY MAJOR PUBLISHERS

11/5/2019
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Tips on how to get articles published by major publishers Whenever I put out a piece of content that I've created where I'm controlling the narrative and the messaging, I consider a big fat ad for me. Because essentially I'm talking about something that I know about and asserting myself as a subject matter expert, a thought leader. The media outlets like Time Inc., or Conde Nast for example, they've been around for over a hundred years and they've spent millions building their brands, their...

Duration:00:36:47

HOW TO MAKE ENGAGING LINKEDIN VIDEOS

10/29/2019
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Tips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal...

Duration:00:53:52

HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN

10/8/2019
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Tips on how to create a video content strategy for LinkedIn with Shay Rowbottom I teach business owners and founders on how to create a consistent video content strategy on LinkedIn to attract their target market and close deals. I realized it was happening on LinkedIn now, where I'm like, "Wow, it just seems like really easy to get reach on your videos, really easy to grow a following. I want to look into this more." I learned about digital marketing and videos specifically on social and...

Duration:00:32:08

HOW TO CREATE MESSAGING THAT CONNECTS WITH YOUR LISTENERS

10/1/2019
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Tips on how to create messaging that connects with your listeners with Scott Brown The magic with great, clean messaging is not just that it's persuasive. It may be. But most importantly, it's memorable. If you boil it all down, I turn smart people into rich people. What I like to do is think about how you can take your company messaging or your company's story and frame it, putting the audience first rather than yourself. And that's really what clean messaging is all about. If we could find...

Duration:00:38:04

HOW TO GET BETTER RESULTS FASTER FOR YOUR ONLINE COURSE

9/24/2019
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Tips on how to get better results faster for your online program with Marisa Murgatroyd About 97% of people who sign up for online education don't actually complete the online courses and online programs they sign up for, and definitely don't get the results that they were hoping for when they joined. Most online courses are developed by experts who may know what they're talking about in terms of their expertise but don't necessarily know how to get someone a result and don't understand the...

Duration:00:47:00

HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE

9/10/2019
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Tips on how to successfully create and launch an online course with Jonathan Denwood: One of the great things about creating an online course is it's an opportunity for somebody to build a real business online, which is possible to do while still doing your day job. The main thing is not to make building an online course a daunting task. But a lot of people that do their first course, and this is totally understandable, is to prove that they're offering great value to their students, they...

Duration:00:40:08

HOW TO CREATE LINKEDIN VIDEOS THAT ATTRACT CUSTOMERS

9/3/2019
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Tips on how to create LinkedIn videos that attract customers with Melvyn Tan I guess my ability to reach that level with LinkedIn videos was primarily because I decided to focus on the audience. I think that's what makes a difference. Without being very clear about what is it that you offering, what is it that you want to give people, what kind of value you're giving to them, it's going to be really, really difficult for people to pay attention to you. The process I went through was...

Duration:00:38:15

PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES

8/27/2019
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Tips on ways to improve your website conversion rate and sales with Justin Christianson I'm in the conversion rate business, but to me, that's kind of a relative number. I look for the scalability and the sustainability of a company, and really just what's driving that audience. When you come and look at it and actually break down the metrics, their homepage might be second or third on the list in terms of traffic but might be the biggest area of leverage. So they're focusing on the wrong...

Duration:00:38:12

HOW TO PROVIDE VALUE TO YOUR CUSTOMERS AND CONTACTS

8/22/2019
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Tips on how to provide value to your customers and contacts with Bob Burg The answer was they're always giving. They're giving value to others. Their focus is always on how they can bring value or give value to others. All things being equal people will do business with and refer business to those people they know, like, and trust Giving simply means, again, providing value to others in a way that others find it to be a value. Trust is both in terms of Stephen M. R. Covey, who wrote the...

Duration:00:33:19

HOW TO BENEFIT FROM THE NEW WORLD OF AFFILIATE MARKETING

8/20/2019
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Tips on how to benefit from the new world of affiliate marketing with Robert Glazer The affiliate marketing industry is rebranding itself as partner marketing. Basically, this is the whole premise of affiliate marketing, partner marketing, is that the internet is broken down between people who sell stuff, and people who build audiences and communities. And this is really a way for them to get together, and each ... not have to do what they're not good at. In the first 90 days, we have a...

Duration:00:36:00

VIDEO TACTICS TO IMPROVE SALES AND CUSTOMER EXPERIENCE

8/15/2019
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Video tips and tactics to improve sales and customer experience with Ethan Beute Video is a very effective way to connect and communicate, and ultimately, to convert as well. You create and win more opportunities when you get face to face with people. But we all know the challenges involved in that. They basically break down to time and distance. We either don't have the time or we can't overcome the distance. I like to encourage anyone who is running a business or running some aspect of a...

Duration:00:46:17

HOW TO GROW YOUR PODCAST AUDIENCE

8/13/2019
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Tips on how to grow your podcast audience with Ben Shapiro To grow your podcast audience you want to start an organic and a paid channel from day one because you need to buy in that first little bit of audience to start, like to plant the seed of virality. A lot of it is about creating great content and meeting great people, and the monetization strategy or the focus is really about how much content you produce and how much time you can dedicate it to it. Consistency is really important in...

Duration:00:40:50

HOW TO LAUNCH A BUSINESS WHILE WORKING A JOB

8/8/2019
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Tips on how to launch a business while working a job with Tommy Griffith ClickMinded was not my first idea to launch a business. It was probably idea number 15 but I ended up working on it on the side, while I was working at these big companies. A few years in, it ended up eclipsing my salary and then two years ago, I just decided to go full-time on it. Being miserable and in debt is like the single greatest force in human nature, right? It was so motivating for me. I think "The 4-Hour...

Duration:00:46:45

SOCIAL MEDIA STRATEGIES TO INCREASE PROFITABILITY

7/23/2019
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Social Media strategies to increase profitability with Traci Reuter I have just recently done a YouTube video, talking about how social media popularity does not equal profitability. Reach is important and all those things are important, but the end of the day, it's got to be the right people. We look at the customer journey, like what's the typical customer journey? The only way to stay on top of the constant changes and be world-class is to just laser focus. We start with the end in mind....

Duration:00:43:13

HOW TO BE HEALTHY IN A CRAZY, BUSY WORLD

7/16/2019
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Tips on how to be healthy with Rob Dionne I'm convinced that if you go outside of more than 10 [healthy] recipes, the variety is what's going to sink you. Until you are basically at the end of the road and you got a tag on your toe, there's always more to learn about you. I feel like the most important thing is to be real and authentic with what your journey is, and what actually has an impact on you and your wellness. If I can impart a lifestyle and to anybody's already crazy life and help...

Duration:00:55:48

WHAT I’VE LEARNED AFTER TWO YEARS OF BLOGGING

7/9/2019
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Tips based on what I've learned about blogging after two years with Heather Morneau I think one of the biggest blogging myths is the fact that some people think that you need to have an entire novel in your mind and you need to sit down and write pages upon pages. "You're still doing it, you're still losing it. How do you do it?" The more people asked, the more that there was a journey there and I thought, you know, maybe that is we share this with people, it would inspire or help other...

Duration:00:27:23

HOW TO TARGET, CONNECT AND CONVERT SALES LEADS

7/4/2019
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Tips on how to target, connect and convert sales leads with Craig Klein Everybody's trying to move the sales numbers. That's not unique or different. It's all about how do we do it, right? So we just try to make it easy for the salesperson to see the lead when it's available, also to give teams a way to sort of autoroute leads to the right people at the right time. What that means is that leaves zero time for salespeople to focus on the leads that said no last month or a quarter ago or six...

Duration:00:41:48

HOW TO BUILD LONG TERM CONNECTIONS WITH INFLUENCERS

7/2/2019
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Tips on how to build long term connections with influencers with Cloris Kylie Building long term relationships with influencers works because we are in the business of building relationships, right? Regardless of what you do, even if you're not in online marketing. A mistake people make is, they get that interview, and they think 'Let me try to find someone else" instead of really nurturing that relationship or finding what else you can do in the long term to collaborate with that person. If...

Duration:00:38:29

VIDEO STORYTELLING TO MAKE AN IMPACT

6/27/2019
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Tips on video storytelling to make an impact with Kenan Convey Video storytelling is needed more than ever because it's so accessible and because everyone is on video. If you don't have a voice in the market, I think you're completely forgotten about. One of the most key pieces I'm able to give to clients is something we call a content pyramid. It's okay if you have 30 seconds to connect with the viewer online, how are you going to sell them or convince them or make them believe in your...

Duration:00:33:22