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Real Marketing Real Fast

Business & Economics Podcasts


Location:

Canada

Twitter:

@dougmorneau

Language:

English


Episodes

HOW TO TURN YOUR B2B PROSPECTS INTO CUSTOMERS

2/20/2020
Tips on how to turn your B2B prospects into customers with Morgan Williams In B2B sales you need to get in front of your ideal prospects and talk to them, help solve their problems and start the sales process. Cold email is not spam. Spam is sending out irrelevant messages to people at high volumes. Cold email is reaching out to a business or to a person with a relevant message where they have no prior knowledge of you. Please follow up more. Anyone, please follow up more. If you follow up...

Duration:00:51:12

HOW TO USE VIDEO ADS TO INCREASE LEADS AND SALES

2/18/2020
Tips on how to use video ads to increase leads and sales with Aleric Heck Our clients that are adding YouTube video ads to their sphere of marketing and advertising, is they're seeing that's what's currently providing the biggest return on ad spend because of the fact that it has that rich media that people can watch. But when you start out with YouTube, we've done a lot of testing, natural actually works better. We found the best ads on YouTube, especially for people that are the face of a...

Duration:00:47:06

DELIVER PERSONALIZED CONTENT IN REAL TIME

2/13/2020
Tips on how to deliver personalized content in real-time with Gretchen Scheiman I would say personalization is utterly fundamental and core to any marketer's strategy. Almost 90% of retail marketers are using personalization today. In an email, you need a vendor that can help you overcome the limitations of flat emails and change images on the fly and make them more dynamic It is an ongoing source of tension for marketers because a customer is always going to buy more when things are...

Duration:00:36:33

TIPS ON BECOMING A FRACTIONAL CMO

2/11/2020
Tips on becoming a fractional CMO with Skip Fidura Every day I look at what value have I added, and both immediate value and potential long-term value. As the fractional CMO, I'm a member of the team. I've got a company ID, I've got my key fob, I've got an email address. I make sure I go through the staff induction. One of the things that I discovered really early on is you very quickly start talking in the first person, the first-person plural if you're a real pedant. It's all about us and...

Duration:00:52:24

HOW TO SET UP A VIRTUAL OFFICE

2/6/2020
Tips on how to set up a virtual office with Sarah Noked The three mistakes people make when they are working with virtual teams is they aren't clear about their goals, their virtual office set-up, and they are not leveraging the power of automation. Ideally, the point here is to delegate everything that doesn't really require you, the business owner, to do. Anything that's a recurring task should not be being done by the business owner because in that case, it can be systematized and...

Duration:00:49:24

HOW TO USE SOFTWARE TOOLS FOR CUSTOMER COMMUNICATION

2/4/2020
Tips on how to use software tools for customer communication with Ian Reynolds Customers expect you to be able to respond to them, very, very, quickly, as quickly as possible. Try to encourage real conversations. We put our phone number right up on top of our website because we want people to call us. We always want to try to get to as close to in-person as possible. Give people multiple avenues to communicate, as opposed to pigeonholing them into one or few limited software mechanisms for...

Duration:00:41:25

HOW TO GAIN ATTENTION AND INCREASE SALES

1/28/2020
Tips on how to gain attention and increase sales with Tyler Basu We help people create content to gain attention and then we make sure that we bridge the gap to actually getting some leads and some appointments. I'll start at the bottom of the funnel process. I like to focus on things that are the closest to the money. It's not about the time, it's about the resources that are poured into it. You can really speed up building your audience if you're a bit more generous with the money you...

Duration:00:47:29

HOW TO CRUSH YOUR SALES GOALS

1/21/2020
Tips on how to crush your sales goals with Gessie Schechinger I mean, anyone that tells you e-mail is dead doesn't understand how amazing the ROI on e-mail is. How our system works is, we really combine a CRM with a secret drip tool. And then, some strong reporting and analytics behind it. We found that call, e-mail and LinkedIn are the three best ways to communicate with people Sales is getting more analytical. And you can dial it in down to a science, and you really can see the numbers,...

Duration:00:46:07

HOW TO DO MARKETING LIKE A LEGEND

1/14/2020
Tips on how to do marketing like a legend with Christopher Lochhead A marketing legend breaks or takes new ground. They do not compare themselves to the past. They create the future and they educate the world about how they see that future. Legendary category leaders like Netflix build a moat and they do it with data. Competition by definition is a comparison game and compared to existing products and services in the market category that we are now going to compete in. The legends never...

Duration:00:55:28

HOW TO IMPROVE CUSTOMER LOYALTY

1/7/2020
Tips on how to improve customer loyalty with Rob Gallo If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? You have an emotional connection to a brand that leads you to engage with that brand. You might drive out of your way to get to a Starbucks if you have that emotional connection. That's the first step in customer loyalty. The best thing to do for your customers is ease of use. Reduce friction on the user...

Duration:00:39:34

HOW TO EFFECTIVELY USE EMAIL MARKETING

12/31/2019
Tips on how to effectively use email marketing with Ryan Phelan I wish people would just stop this whole discussion around email is dead is. If you think email is dead, then just delete all your emails and just shut it all down. A lot of my initial work with companies is to rethink where their customers are today, not where they were when you developed a program initially. The challenge I always have had throughout my career is what's the right shiny stuff that actually moves the needle or...

Duration:00:47:45

HOW TO CREATE CONTENT FOR PR

12/24/2019
Tips on how to create content for PR with Trevor Young Become your own media channel as the starting point and then build everything else on top. Build a base of communications with your audience as you grow your audience. Create long-form content, a big article or a video presentation that you've done. Then chop them up into cascading content. Have a culture to create content and that means within your workplace you see things, stories, you're always taking behind the scenes photos and...

Duration:00:53:40

DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS

12/17/2019
Digital marketing tactics that attract more customers with Adam Lundquist When it comes to digital marketing tactics clarity will beat cleverness every time. I like to start with something like an Ebook. Or lately, I've been seeing interactive content perform a lot better. We do a lot of quizzes to start off. What the principle of influence is saying is if your potential customer takes a small step, they are much more likely to then take the next bigger step. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _...

Duration:00:45:05

HOW TO GET YOUR ARTICLES PUBLISHED

12/10/2019
Tips on how to get your articles published with Michelle Garrett If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to fill those pages. I think PR is more important than ever, because in this day and age of scandals and missteps that can go viral in a matter of...

Duration:00:48:06

ARE YOU LOSING SALES DUE TO POOR ORGANIZATION?

12/3/2019
Tips on how to to be more organized and not lose sales with Resa Gooding I help businesses understand how to be more organized and efficient, so they can use CRM and marketing platforms to scale their businesses and stop losing sales. If you don't spend time cleaning up your database, it's a problem. This will always repeat itself and your campaigns will never perform well. Start off by achieving quick and easy wins with the things that are easy to use. You have to have something as simple...

Duration:00:45:56

HOW TO CONQUER THE CHAOS AND GET ORGANIZED

11/26/2019
Tips on how to conquer the chaos and get organized with Kerry Thomas To conquer the chaos its all about the flow. You want to walk into your office or sit down at your desk, and it's all about the information flow. I define "productive environment" as being able to accomplish your work and enjoy your life. They're both equally important. I'm giving them permission to work with their strengths instead of fight against their strengths. There are only three choices you can make about any piece...

Duration:00:45:50

CREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORK

11/19/2019
Create Facebook video ads that actually work with Adam Sand The ability of Facebook video ads to find people while they're thinking about roofing before they're actually Googling roofers is incredibly powerful. I learned how the Facebook ad platform works, how to measure and test your different ideas, and I learned that everything at all times is always a test. To sell your service or product with Facebook video ads there is a product script, a process script, a people script, there's the...

Duration:00:38:55

IMPROVE EMAIL ENGAGEMENT WITH AUTOMATED DYNAMIC CONTENT

11/12/2019
Tips on how to improve email engagement with automated dynamic content with Matthew Dunn Campaign Genius is our latest project. And what Campaign Genius is it makes the visuals in an email do everything they possibly can. A couple of years ago they noticed a shift where the top behavior for email of interest is "Save for Later." So, where Campaign Genius plugs into that behavior for marketers is in allowing them to keep the offer fresh. What we did for them was personalize every email image....

Duration:00:44:03

HOW TO GET ARTICLES PUBLISHED BY MAJOR PUBLISHERS

11/5/2019
Tips on how to get articles published by major publishers Whenever I put out a piece of content that I've created where I'm controlling the narrative and the messaging, I consider a big fat ad for me. Because essentially I'm talking about something that I know about and asserting myself as a subject matter expert, a thought leader. The media outlets like Time Inc., or Conde Nast for example, they've been around for over a hundred years and they've spent millions building their brands, their...

Duration:00:36:47

HOW TO MAKE ENGAGING LINKEDIN VIDEOS

10/29/2019
Tips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal...

Duration:00:53:52