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Real Marketing Real Fast

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Location:

Canada

Twitter:

@dougmorneau

Language:

English


Episodes

HOW TO DO MARKETING LIKE A LEGEND

1/14/2020
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Tips on how to do marketing like a legend with Christopher Lochhead A marketing legend breaks or takes new ground. They do not compare themselves to the past. They create the future and they educate the world about how they see that future. Legendary category leaders like Netflix build a moat and they do it with data. Competition by definition is a comparison game and compared to existing products and services in the market category that we are now going to compete in. The legends never...

Duration:00:55:28

HOW TO IMPROVE CUSTOMER LOYALTY

1/7/2020
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Tips on how to improve customer loyalty with Rob Gallo If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? You have an emotional connection to a brand that leads you to engage with that brand. You might drive out of your way to get to a Starbucks if you have that emotional connection. That's the first step in customer loyalty. The best thing to do for your customers is ease of use. Reduce friction on the user...

Duration:00:39:34

HOW TO EFFECTIVELY USE EMAIL MARKETING

12/31/2019
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Tips on how to effectively use email marketing with Ryan Phelan I wish people would just stop this whole discussion around email is dead is. If you think email is dead, then just delete all your emails and just shut it all down. A lot of my initial work with companies is to rethink where their customers are today, not where they were when you developed a program initially. The challenge I always have had throughout my career is what's the right shiny stuff that actually moves the needle or...

Duration:00:47:45

HOW TO CREATE CONTENT FOR PR

12/24/2019
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Tips on how to create content for PR with Trevor Young Become your own media channel as the starting point and then build everything else on top. Build a base of communications with your audience as you grow your audience. Create long-form content, a big article or a video presentation that you've done. Then chop them up into cascading content. Have a culture to create content and that means within your workplace you see things, stories, you're always taking behind the scenes photos and...

Duration:00:53:40

DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS

12/17/2019
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Digital marketing tactics that attract more customers with Adam Lundquist When it comes to digital marketing tactics clarity will beat cleverness every time. I like to start with something like an Ebook. Or lately, I've been seeing interactive content perform a lot better. We do a lot of quizzes to start off. What the principle of influence is saying is if your potential customer takes a small step, they are much more likely to then take the next bigger step. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _...

Duration:00:45:05

HOW TO GET YOUR ARTICLES PUBLISHED

12/10/2019
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Tips on how to get your articles published with Michelle Garrett If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to fill those pages. I think PR is more important than ever, because in this day and age of scandals and missteps that can go viral in a matter of...

Duration:00:48:06

ARE YOU LOSING SALES DUE TO POOR ORGANIZATION?

12/3/2019
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Tips on how to to be more organized and not lose sales with Resa Gooding I help businesses understand how to be more organized and efficient, so they can use CRM and marketing platforms to scale their businesses and stop losing sales. If you don't spend time cleaning up your database, it's a problem. This will always repeat itself and your campaigns will never perform well. Start off by achieving quick and easy wins with the things that are easy to use. You have to have something as simple...

Duration:00:45:56

HOW TO CONQUER THE CHAOS AND GET ORGANIZED

11/26/2019
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Tips on how to conquer the chaos and get organized with Kerry Thomas To conquer the chaos its all about the flow. You want to walk into your office or sit down at your desk, and it's all about the information flow. I define "productive environment" as being able to accomplish your work and enjoy your life. They're both equally important. I'm giving them permission to work with their strengths instead of fight against their strengths. There are only three choices you can make about any piece...

Duration:00:45:50

CREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORK

11/19/2019
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Create Facebook video ads that actually work with Adam Sand The ability of Facebook video ads to find people while they're thinking about roofing before they're actually Googling roofers is incredibly powerful. I learned how the Facebook ad platform works, how to measure and test your different ideas, and I learned that everything at all times is always a test. To sell your service or product with Facebook video ads there is a product script, a process script, a people script, there's the...

Duration:00:38:55

IMPROVE EMAIL ENGAGEMENT WITH AUTOMATED DYNAMIC CONTENT

11/12/2019
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Tips on how to improve email engagement with automated dynamic content with Matthew Dunn Campaign Genius is our latest project. And what Campaign Genius is it makes the visuals in an email do everything they possibly can. A couple of years ago they noticed a shift where the top behavior for email of interest is "Save for Later." So, where Campaign Genius plugs into that behavior for marketers is in allowing them to keep the offer fresh. What we did for them was personalize every email...

Duration:00:44:03

HOW TO GET ARTICLES PUBLISHED BY MAJOR PUBLISHERS

11/5/2019
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Tips on how to get articles published by major publishers Whenever I put out a piece of content that I've created where I'm controlling the narrative and the messaging, I consider a big fat ad for me. Because essentially I'm talking about something that I know about and asserting myself as a subject matter expert, a thought leader. The media outlets like Time Inc., or Conde Nast for example, they've been around for over a hundred years and they've spent millions building their brands,...

Duration:00:36:47

HOW TO MAKE ENGAGING LINKEDIN VIDEOS

10/29/2019
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Tips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal...

Duration:00:53:52

HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN

10/8/2019
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Tips on how to create a video content strategy for LinkedIn with Shay Rowbottom I teach business owners and founders on how to create a consistent video content strategy on LinkedIn to attract their target market and close deals. I realized it was happening on LinkedIn now, where I'm like, "Wow, it just seems like really easy to get reach on your videos, really easy to grow a following. I want to look into this more." I learned about digital marketing and videos specifically on social and...

Duration:00:32:08

HOW TO CREATE MESSAGING THAT CONNECTS WITH YOUR LISTENERS

10/1/2019
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Tips on how to create messaging that connects with your listeners with Scott Brown The magic with great, clean messaging is not just that it's persuasive. It may be. But most importantly, it's memorable. If you boil it all down, I turn smart people into rich people. What I like to do is think about how you can take your company messaging or your company's story and frame it, putting the audience first rather than yourself. And that's really what clean messaging is all about. If we could...

Duration:00:38:04

HOW TO GET BETTER RESULTS FASTER FOR YOUR ONLINE COURSE

9/24/2019
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Tips on how to get better results faster for your online program with Marisa Murgatroyd About 97% of people who sign up for online education don't actually complete the online courses and online programs they sign up for, and definitely don't get the results that they were hoping for when they joined. Most online courses are developed by experts who may know what they're talking about in terms of their expertise but don't necessarily know how to get someone a result and don't understand...

Duration:00:47:00

HOW TO SUCCESSFULLY CREATE AND LAUNCH AN ONLINE COURSE

9/10/2019
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Tips on how to successfully create and launch an online course with Jonathan Denwood: One of the great things about creating an online course is it's an opportunity for somebody to build a real business online, which is possible to do while still doing your day job. The main thing is not to make building an online course a daunting task. But a lot of people that do their first course, and this is totally understandable, is to prove that they're offering great value to their students, they...

Duration:00:40:08

HOW TO CREATE LINKEDIN VIDEOS THAT ATTRACT CUSTOMERS

9/3/2019
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Tips on how to create LinkedIn videos that attract customers with Melvyn Tan I guess my ability to reach that level with LinkedIn videos was primarily because I decided to focus on the audience. I think that's what makes a difference. Without being very clear about what is it that you offering, what is it that you want to give people, what kind of value you're giving to them, it's going to be really, really difficult for people to pay attention to you. The process I went through was...

Duration:00:38:15

PROVEN WAYS TO IMPROVE YOUR WEBSITE CONVERSION RATE AND SALES

8/27/2019
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Tips on ways to improve your website conversion rate and sales with Justin Christianson I'm in the conversion rate business, but to me, that's kind of a relative number. I look for the scalability and the sustainability of a company, and really just what's driving that audience. When you come and look at it and actually break down the metrics, their homepage might be second or third on the list in terms of traffic but might be the biggest area of leverage. So they're focusing on the wrong...

Duration:00:38:12

HOW TO PROVIDE VALUE TO YOUR CUSTOMERS AND CONTACTS

8/22/2019
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Tips on how to provide value to your customers and contacts with Bob Burg The answer was they're always giving. They're giving value to others. Their focus is always on how they can bring value or give value to others. All things being equal people will do business with and refer business to those people they know, like, and trust Giving simply means, again, providing value to others in a way that others find it to be a value. Trust is both in terms of Stephen M. R. Covey, who wrote the...

Duration:00:33:19

HOW TO BENEFIT FROM THE NEW WORLD OF AFFILIATE MARKETING

8/20/2019
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Tips on how to benefit from the new world of affiliate marketing with Robert Glazer The affiliate marketing industry is rebranding itself as partner marketing. Basically, this is the whole premise of affiliate marketing, partner marketing, is that the internet is broken down between people who sell stuff, and people who build audiences and communities. And this is really a way for them to get together, and each ... not have to do what they're not good at. In the first 90 days, we have a...

Duration:00:36:00