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106: Creating the Category — Affectiva and Emotional AI

11/16/2018
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Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her team at Affectiva have found a way to craft a narrative around emotional AI that the tech world could not ignore. From educational summits to simple handwritten notes to supporters, Gabi has found the keys in paving a new frontier for smart...

Duration:00:42:17

105: "Fearless" Marketing and the Power of Storytelling

11/9/2018
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No matter how dramatic or controversial, truly great storytelling in marketing doesn’t just boil down to publicity stunts. Rather, the most impactful storytelling is all about the message a company is trying to convey and how that message originates from its internal values. And in the case of the famous “Fearless Girl” statue that faces down Wall Street’s charging bull, it was the message about fostering a greater diversity in the financial industry that has had a lasting impact. Stephen...

Duration:00:41:53

104: How to Build Customer Loyalty By Understanding Your Company’s Data

11/2/2018
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When it comes to building customer loyalty, Dani Cushion believes that the creativity is in the data. In her role as CMO of Cardlytics, she and her team work under the power of “purchase intelligence,” or the ability to know where your customers are buying when they’re not buying from you. As Dani has learned throughout her career as a marketer, it’s all about defining who is loyal and figuring out why. On this episode of Renegade Thinkers Unite, Drew and Dani discuss why defining your...

Duration:00:41:55

103: The Key to Achieving Sales and Marketing Alignment in B2B

10/26/2018
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As the marketer of a software service product, Meagen Eisenberg isn’t just a CMO. She is also a salesperson, which is why her alignment with MongoDB’s sales team proves critical to the company’s rapid success. Through her influential roles at multiple B2C and B2B tech companies, Meagen can attest to the fact that any company, no matter its audience, can create a pattern of collaboration and success in creating a unified buying path. From insights about demand generation, to Martech, to...

Duration:00:43:19

102: Your Next Word of Mouth Marketing Strategy: the Talk Trigger

10/19/2018
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Far too many marketers believe that “competency creates conversation,” thinking that a word of mouth marketing strategy will simply appear out of thin air. Jay Baer, entrepreneur and author of his new book “Talk Triggers,” joins this episode of Renegade Thinkers Unite to convince you otherwise. Word of mouth marketing is essential to B2B businesses. After all, 91% of all B2B purchases are made because of its influence. Despite this overwhelming need, most B2B companies don’t have a...

Duration:00:49:52

101: Marketing for Non-profits: Telling the Story and Measuring Brand Awareness

10/12/2018
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Catherine Davis knows how marketing for non-profits differs from marketing in the for-profit sector — and she succeeds at both. From building her marketing foundation at Leo Burnett and Diageo to her current role as the CMO of Feeding America, Catherine has mastered the ability to distill powerful stories into tangible pieces that entire populations can connect with. Through strategic brand tracking strategies and working to solve an issue that she is passionate about, Catherine is proving...

Duration:00:39:39

100: Thoughts on Leadership, Accountability, and Building a Network That Spans a Lifetime

10/5/2018
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Carl Neisser starts every new year with a list of learning goals. Last year, he aimed to master texting with his children and grandchildren. Throughout his lifetime of over 90 years, Drew’s father Carl has collected important lessons about everything from teamwork, to leadership, to continually building a personal network. Above all, he never stops learning and never stops caring about his relationships. On this special 100th episode of the Renegade Thinkers Unite podcast, Drew and his...

Duration:00:35:47

99: The Role of a CMO in the Future of Marketing Leadership

9/28/2018
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Few professionals are as knowledgeable about marketing leadership and the CMO’s role as Greg Welch. A senior partner at Spencer Stuart, one of the world’s foremost leadership consulting firms, Greg helps to connect companies with the right fitting CMOs. He’s witnessed firsthand how, when leadership is done right, a CMO can be his or her team’s biggest cheerleader and source of inspiration. Greg has worked with the leadership of dozens of large corporations, including Walmart, Facebook,...

Duration:00:40:19

98: Using Review Websites as Your New Lead Generation Strategy

9/21/2018
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As a CMO, sometimes nothing seems worse than your business receiving scrutiny on a review site. But don't review site pages with only stellar, positive reviews also seem suspicious? The reality is that even negative reviews serve an absolutely vital role in how authentic and genuine your business comes across to potential customers. Not only can they create a well-rounded story around your brand, but review sites can even be a major lead generation source. Now that sounds like a strategy...

Duration:00:51:04

97: Perfecting the Art of People Marketing

9/14/2018
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With growing demands from the C-Suite, (often) low budgets, and pressure to keep up with today’s current trends, marketers constantly face the challenge of creating authentic content that builds brand awareness and inspires action. Every CMO knows how difficult it can be to recruit brand ambassadors to create compelling content that cuts through. But what if the answer could be found in the co-workers around you? A recent study showed that brand messages posted by employees achieved 561%...

Duration:00:37:10

96: Interview Questions that Build Better Marketing Teams

9/7/2018
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The notion of a CMO building or rebuilding a marketing team is not an unfamiliar concept, especially on Renegade Thinkers Unite. Thinking back to the insights provided by Paige O’Neill, hiring a new team can be one of the first major tasks a CMO has to tackle in their first 100 days. When faced with this challenge, CMOs should always focus on designing a team that will align with the strategic goals of the company and that fills the current HR gaps. But one element of the process that is...

Duration:00:44:12

95: How Monster’s CMO is Revitalizing the Brand

8/31/2018
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One of the more refreshing trends in marketing is the grand “mea culpa” in which a brand apologizes for past shortcomings and offers a renewed commitment to quality/integrity. Wells Fargo’s recent “re-established in 2018” campaign is one striking example. Another comes from Domino’s a few years back when they admitted their pizza was poor and relaunched with a better tasting product. This approach takes guts but really resonates especially when the pledge to be ‘better” comes with...

Duration:00:53:03

94: Advice for CMOs in Their First 100 Days

8/24/2018
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Joining a company as the new chief marketing officer can be an intimidating affair. There are new team members to meet, historical strategies to digest, and an overwhelming pressure to make an impact early in your tenure. With the rest of the C-Suite reminding you of the needs to generate demand and to calculate ROI on every expenditure, it is easy to find yourself being pulled in multiple directions and forced into “ready, fire, aim” mode. Luckily, Paige O’Neill is here to help on this...

Duration:00:39:14

93: Why ABM is a Must Have for B2B Marketers

8/17/2018
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Sometimes a marketer’s most renegade moment comes from a change in their career path. As it turns out, moving across the country and making a career change is no easy feat and requires a healthy amount of courage. But that’s exactly what Peter Isaacson did, and after a productive decade-plus working on the agency-side of advertising, he’s now nested in Silicon Valley and leading a charge of marketing innovation as the CMO of Demandbase, a targeting and personalization platform and the global...

Duration:00:35:27

92: Simplicity + Side Hustle = CMO Success

8/10/2018
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Let’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to keep things simple. Margaret Molloy is not one of those CMOs. As the Global Chief Marketing Officer of Siegel+Gale, Margaret has mastered the art of persuading people with simple, but...

Duration:00:37:00

91: Why a Digital Brand Relies on Outdoor for Growth

8/3/2018
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Fans of The Simpsons may remember the episode in which Homer is jubilant about "new billboard day." This 1995 episode happened long before digital marketing became an obsession that in some circles rendered outdoor obsolete. Well Homer Simpson has a new comrade in arms with Janine Pelosi, the CMO at Zoom, at least when comes to the appreciation of outdoor advertising. In past 18 months, Pelosi and Zoom put forward the simple but powerful message "Meet Happy" to build awareness of their...

Duration:00:34:03

90: You Need to Blow Up Your Approach to B2B Marketing

7/27/2018
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Brent Adamson has a bone to pick with marketers: the way many of them define their industry is miles off the mark. In fact, Brent may want to abandon the term 'marketing' altogether, because too often the notion of separate marketing and sales departments breeds a lack of coordination. If your marketing and sales teams are not in perfect lockstep, you can count on your business suffering. If you disagree, maybe he can sway you in part 2 of his interview. In today's conclusion to the...

Duration:00:28:01

89: Putting the B2B Buyer First and Understanding Their Purchase Journey, Part 1

7/20/2018
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A customer’s purchase journey is never an easy process to document and collect data on. Thankfully, Brent Adamson is interviewed on this episode of Renegade Thinkers Unite. As Principle Executive Advisor at Gartner (formerly CEB), Brent works to help B2B companies explain to customers why their solution is the best available. Throughout part 1 of this conversation, Brent and Drew discuss why putting the customer first should be at the heart of any B2B organization. They explain the 6...

Duration:00:36:32

88: Build a Better Brand Narrative and Create Apps People Actually Want to Use

7/13/2018
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Becoming a great B2B company starts with one thing: creating a better brand narrative. The story you tell about your brand is the driving force behind every action your team takes. A great brand narrative inspires quality product design and links every team member to your common values and goals. Throughout this episode of Renegade Thinkers Unite, Drew and Barry also discuss why marketers need to go out and be the face of the company through making sales and speaking with customers....

Duration:00:42:37

87: Marketing to Audiences 50+ and Future Marketing Trends, Live from PSFK Part 2

7/10/2018
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On part 2 of this episode of Renegade Thinkers Unite recorded live at the PSFK conference, Drew speaks with two guests about how marketers can relate to audiences over 50 and the future marketing trends to be looking for. David Stewart, CEO/founder of Ageist, explains the disconnect between 50+ audiences and younger marketing teams. He shares insights that will change the way you approach marketing to older generations. Dr. Devon Powers shares her knowledge on future marketing trends and...

Duration:00:30:04