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92: Why Simple Marketing is Successful Marketing & How a Passion Project Can Make You a Better CMO

8/10/2018
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Simple marketing is the hardest way of approaching B2B marketing. Even though marketing is always about persuading people, many CMOs often struggle with complex brand ideas, campaign strategies, and tech stack tools. Margaret Molloy, Drew’s guest for this episode, is the Global CMO of Siegel+Gale, founder of the #WearingIrish initiative, and a long-time friend of the Renegade Thinkers Unite team. She shares how CMOs can keep marketing simple and become even better marketing...

Duration:00:37:00

91: Why a Digital Brand Relies on Outdoor for Growth

8/3/2018
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Fans of The Simpsons may remember the episode in which Homer is jubilant about "new billboard day." This 1995 episode happened long before digital marketing became an obsession that in some circles rendered outdoor obsolete. Well Homer Simpson has a new comrade in arms with Janine Pelosi, the CMO at Zoom, at least when comes to the appreciation of outdoor advertising. In past 18 months, Pelosi and Zoom put forward the simple but powerful message "Meet Happy" to build awareness of their...

Duration:00:34:03

90: You Need to Blow Up Your Approach to B2B Marketing

7/27/2018
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Brent Adamson has a bone to pick with marketers: the way many of them define their industry is miles off the mark. In fact, Brent may want to abandon the term 'marketing' altogether, because too often the notion of separate marketing and sales departments breeds a lack of coordination. If your marketing and sales teams are not in perfect lockstep, you can count on your business suffering. If you disagree, maybe he can sway you in part 2 of his interview. In today's conclusion to the...

Duration:00:28:01

89: Putting the B2B Buyer First and Understanding Their Purchase Journey, Part 1

7/20/2018
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A customer’s purchase journey is never an easy process to document and collect data on. Thankfully, Brent Adamson is interviewed on this episode of Renegade Thinkers Unite. As Principle Executive Advisor at Gartner (formerly CEB), Brent works to help B2B companies explain to customers why their solution is the best available. Throughout part 1 of this conversation, Brent and Drew discuss why putting the customer first should be at the heart of any B2B organization. They explain the 6...

Duration:00:36:32

88: Build a Better Brand Narrative and Create Apps People Actually Want to Use

7/13/2018
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Becoming a great B2B company starts with one thing: creating a better brand narrative. The story you tell about your brand is the driving force behind every action your team takes. A great brand narrative inspires quality product design and links every team member to your common values and goals. Throughout this episode of Renegade Thinkers Unite, Drew and Barry also discuss why marketers need to go out and be the face of the company through making sales and speaking with customers....

Duration:00:42:37

87: Marketing to Audiences 50+ and Future Marketing Trends, Live from PSFK Part 2

7/10/2018
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On part 2 of this episode of Renegade Thinkers Unite recorded live at the PSFK conference, Drew speaks with two guests about how marketers can relate to audiences over 50 and the future marketing trends to be looking for. David Stewart, CEO/founder of Ageist, explains the disconnect between 50+ audiences and younger marketing teams. He shares insights that will change the way you approach marketing to older generations. Dr. Devon Powers shares her knowledge on future marketing trends and...

Duration:00:30:04

86: 3 Strategies to Build a Quality Brand, Live from PSFK Part 1

7/6/2018
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Throughout this episode, recorded live at the PSFK conference, Drew speaks with two professionals that explain 3 strategies on how to build a quality brand. Both guests focus on how a brand can help people think about big ideas and create change in their own lives and in their communities. Jordan Schenck is the Head of Global Consumer Marketing at Impossible Foods, and she talks about how a brand can spark change across multiple business platforms. Amber Case is a Research Fellow at MIT...

Duration:00:29:13

85: Race Cars on a Cruise Ship? Surprises Abound in Travel Marketing

6/29/2018
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Norwegian Cruise Line is a leader in the travel industry and an expert in product launch marketing. Their CMO and Senior VP, Meg Lee, is Drew’s guest for this episode of Renegade Thinkers Unite. It’s her job to market and sell a new ship to travelers every year and fill their fleet of 16 ships with excited travelers. On this episode, Meg shares her tips on how to handle product launch marketing and the benefits of having diverse channels of marketing. You don’t want to miss this...

Duration:00:33:36

84: Why an Account Based Marketing Strategy in B2B is Successful

6/22/2018
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Jon Miller, founder and CEO of Engagio, has found success with an account based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients. He also shares practical ways you can authentically relate to company CEOs and why account-based marketing strategies are a business process, not a tech stack tool. This conversation is sure to educate and inspire, so be...

Duration:00:31:24

83: Here’s Why Your Brand Must Deliver on a Marketing Promise

6/15/2018
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Creating the perfect marketing promise is one of the biggest goals for CMOs. But a marketing promise without a product to back it up will not succeed. On this episode of Renegade Thinkers Unite, Drew interviews Jennifer Deutsch, CMO of Park Place Technologies - a company that specializes in third-party data center maintenance. She shares her experiences in pairing the perfect marketing message with a brand-changing product and it's an episode you don't want to miss. Jennifer shares her...

Duration:00:32:53

82: How Braze Mastered the Art of Renaming a Company

6/8/2018
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Renaming a company is no small task. It’s even more challenging when your company is fewer than 10 years old. Marissa Aydlett, Senior Vice President of Marketing for Braze, is Drew’s guest for this episode of Renegade Thinkers Unite. They skillfully unpack the art and science of renaming a company and it’s a conversation you don’t want to miss. Marissa shares insight into challenges surrounding the renaming process and the subsequent rebranding efforts. There is power behind selecting a...

Duration:00:40:43

81: The CMO of Salesforce Shares the Keys to Building Brand Trust and Customer-Centered Businesses

6/1/2018
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Salesforce has built a company that makes the customers a top priority, and it's a big part of the brand's success. Focusing on the customers means a marketing strategy centered on having an authentic voice and encouraging interactions that feel personally relevant to the consumer. On this episode of Renegade Thinkers Unite, Salesforce CMO Simon Mulcahy shares why that trust is so critical, and how companies can put customers first in their business plan. Additionally, Simon discusses...

Duration:00:44:32

80: Storytelling in Marketing is Essential - Don’t Miss These Top 5 Insights

5/25/2018
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Storytelling is an important concept, but it's often misunderstood. It is absolutely crucial for creating meaningful marketing efforts that stand out, but few B2B marketing leaders are using it to its full potential. On this special 80th episode of Renegade Thinkers Unite, Drew revisits 5 past interviews that highlight key elements of successful storytelling and its use in marketing. To hear these insights from successful story-driven marketers, click here to listen now! Subscribe on...

Duration:00:30:47

79: Discover What’s Behind the Creative Company Name at Big Ass Fans

5/18/2018
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Humor and creative company names rarely exist in B2B marketing. Drew believes that B2B marketers often forget that actual humans with senses of humor are at the receiving end of messaging and marketing. Alex Reed, Global Marketing Director for Big Ass Fans, is changing all of that. Big Ass Fans specializes in large-scale ceiling fans designed to aid businesses in keeping employees and customers climatically comfortable while reducing energy bills. Their diverse customer base, 70% return...

Duration:00:38:18

78: HealthSparq is Redefining Transparency in Healthcare Through Bringing People Together

5/11/2018
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Risk is too-often considered a dirty word in healthcare sectors. Transparency in healthcare industries is sadly uncommon. For this episode of Renegade Thinkers Unite Drew interviews a courageous thinker in healthcare that's changing the way people think about risk-taking in healthcare, CMO of HealthSparq Burt Rosen. Burt’s background in hospitality and education allowed him to see the massive gap in the healthcare industry - it’s wasn't actually about helping and connecting people. By...

Duration:00:39:58

77: Top 4 Best Practices for Creating the Best Marketing Organization Structure, Learned from Mindtree’s CMO

5/4/2018
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Drew’s conversation with Paul Gottsegen, Executive VP and Chief Marketing/Strategy Officer of Mindtree, will provide new CMOs with a step-by-step playbook for creating the best marketing organization structure possible. Paul provides listeners with 4 best practices to follow for ultimate success in digital, content, and social marketing. Paul explains that “I’ve learned everything by making every mistake in the book.” Don’t repeat his mistakes, learn from his experiences. Those...

Duration:00:39:26

76: Discover How Lucidchart is Mastering the Art of Viral Marketing Campaigns

4/27/2018
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When you think of Lucidchart, you probably think of the massively popular "doggo meme videos." These viral marketing campaigns are the result of Lucidchart taking risks and creating a culture of experimentation within their company. What started out as a simple idea from a team engineer has morphed into a global campaign that introduced Lucidchart to hundreds of thousands of new viewers. On this entertaining and educational episode of Renegade Thinkers Unite, Drew and Lucidchart’s CMO,...

Duration:00:33:23

75: Best Practices for Bold Marketing Strategies, Learned from Marketo’s CMO

4/20/2018
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Marketo’s bold marketing strategies are well known across the marketing industry. For this episode of Renegade Thinkers Unite, Drew interviews their CMO, Sarah Kennedy. He also introduces a new segment on the podcast, Renegade Rapid Fire, where listeners can get to know Sarah in an informative and engaging Q & A session. Discover her best advice for CMOs, why she chose a career in marketing and her recommendation for a book that will renew your courageous marketing spirit. Sarah left a...

Duration:00:37:26

74: How Dropbox is Channeling Global Creative Energy Through a Bold Rebranding Effort

4/13/2018
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Few companies have mastered the art of channeling creative energy through a focused rebranding effort better than Dropbox. On this episode of Renegade Thinkers Unite, Drew interviews CMO of Dropbox Carolyn Feinstein. Their shared love of creative energy and authentic storytelling makes for a podcast episode you don’t want to miss. Carolyn discusses her passion for connecting deeply with consumers through stories as well as why Dropbox chose to “fix something that wasn’t broken” all on...

Duration:00:38:36

73: MRP CMO Explains Why Predictive Analytics in Marketing Will Revolutionize the B2B Industry

4/6/2018
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Predictive analytics in marketing is going to revolutionize the way CMOs and marketing teams do business. On this stimulating episode of Renegade Thinkers Unite, Drew interviews James Regan, CMO and co-founder of MRP. James and his company are greeting predictive analytics with excitement and ingenuity. He shares why your company should be doing the same on this episode. This technology, combined with artificial intelligence (AI), is not something to be feared, contrary to what Hollywood...

Duration:00:36:45