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80: Storytelling in Marketing is Essential - Don’t Miss These Top 5 Insights

5/25/2018
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Storytelling is an important concept, but it's often misunderstood. It is absolutely crucial for creating meaningful marketing efforts that stand out, but few B2B marketing leaders are using it to its full potential. On this special 80th episode of Renegade Thinkers Unite, Drew revisits 5 past interviews that highlight key elements of successful storytelling and its use in marketing. To hear these insights from successful story-driven marketers, click here to listen now! Subscribe on...

Duration:00:30:47

79: Discover What’s Behind the Creative Company Name at Big Ass Fans

5/18/2018
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Humor and creative company names rarely exist in B2B marketing. Drew believes that B2B marketers often forget that actual humans with senses of humor are at the receiving end of messaging and marketing. Alex Reed, Global Marketing Director for Big Ass Fans, is changing all of that. Big Ass Fans specializes in large-scale ceiling fans designed to aid businesses in keeping employees and customers climatically comfortable while reducing energy bills. Their diverse customer base, 70% return...

Duration:00:38:18

78: HealthSparq is Redefining Transparency in Healthcare Through Bringing People Together

5/11/2018
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Risk is too-often considered a dirty word in healthcare sectors. Transparency in healthcare industries is sadly uncommon. For this episode of Renegade Thinkers Unite Drew interviews a courageous thinker in healthcare that's changing the way people think about risk-taking in healthcare, CMO of HealthSparq Burt Rosen. Burt’s background in hospitality and education allowed him to see the massive gap in the healthcare industry - it’s wasn't actually about helping and connecting people. By...

Duration:00:39:58

77: Top 4 Best Practices for Creating the Best Marketing Organization Structure, Learned from Mindtree’s CMO

5/4/2018
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Drew’s conversation with Paul Gottsegen, Executive VP and Chief Marketing/Strategy Officer of Mindtree, will provide new CMOs with a step-by-step playbook for creating the best marketing organization structure possible. Paul provides listeners with 4 best practices to follow for ultimate success in digital, content, and social marketing. Paul explains that “I’ve learned everything by making every mistake in the book.” Don’t repeat his mistakes, learn from his experiences. Those...

Duration:00:39:26

76: Discover How Lucidchart is Mastering the Art of Viral Marketing Campaigns

4/27/2018
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When you think of Lucidchart, you probably think of the massively popular "doggo meme videos." These viral marketing campaigns are the result of Lucidchart taking risks and creating a culture of experimentation within their company. What started out as a simple idea from a team engineer has morphed into a global campaign that introduced Lucidchart to hundreds of thousands of new viewers. On this entertaining and educational episode of Renegade Thinkers Unite, Drew and Lucidchart’s CMO,...

Duration:00:33:23

75: Best Practices for Bold Marketing Strategies, Learned from Marketo’s CMO

4/20/2018
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Marketo’s bold marketing strategies are well known across the marketing industry. For this episode of Renegade Thinkers Unite, Drew interviews their CMO, Sarah Kennedy. He also introduces a new segment on the podcast, Renegade Rapid Fire, where listeners can get to know Sarah in an informative and engaging Q & A session. Discover her best advice for CMOs, why she chose a career in marketing and her recommendation for a book that will renew your courageous marketing spirit. Sarah left a...

Duration:00:37:26

74: How Dropbox is Channeling Global Creative Energy Through a Bold Rebranding Effort

4/13/2018
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Few companies have mastered the art of channeling creative energy through a focused rebranding effort better than Dropbox. On this episode of Renegade Thinkers Unite, Drew interviews CMO of Dropbox Carolyn Feinstein. Their shared love of creative energy and authentic storytelling makes for a podcast episode you don’t want to miss. Carolyn discusses her passion for connecting deeply with consumers through stories as well as why Dropbox chose to “fix something that wasn’t broken” all on...

Duration:00:38:36

73: MRP CMO Explains Why Predictive Analytics in Marketing Will Revolutionize the B2B Industry

4/6/2018
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Predictive analytics in marketing is going to revolutionize the way CMOs and marketing teams do business. On this stimulating episode of Renegade Thinkers Unite, Drew interviews James Regan, CMO and co-founder of MRP. James and his company are greeting predictive analytics with excitement and ingenuity. He shares why your company should be doing the same on this episode. This technology, combined with artificial intelligence (AI), is not something to be feared, contrary to what Hollywood...

Duration:00:36:45

72: Best Strategies to Improve Your Marketing Technology Stack - with CMO Eric Eden, Part 2

4/2/2018
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In this second installation of Drew’s interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to part 1 of this conversation on episode 71 of Renegade Thinkers Unite. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your marketing technology stack is the next big step.

Duration:00:32:31

71: Using a Refined Marketing Technology Stack as a Revenue Generator - with CMO Eric Eden, Part 1

3/30/2018
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When Drew recently asked a crowd of CMOs how much revenue marketing should directly generate, most said 5-15%. However, Eric Eden, expert CMO of Receipt Bank, claimed that marketing should be a company’s main revenue generator, bringing in 80% of all sales. This uncommon point of view is explained and detailed on this episode of Renegade Thinkers Unite. Eric and Drew talk through the first two main steps of how to turn your marketing efforts into a revenue machine. They discuss the...

Duration:00:37:32

70: The Prophet Way of Utilizing Brand Storytelling to Engage With Audiences

3/23/2018
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David Aaker, known as “Father of Modern Branding,” discusses the idea of B2B brand storytelling and being able to convey engaging messages on this episode of Renegade Thinkers Unite hosted by Drew Neisser. As the Vice Chairman of marketing consultant giant Prophet and renowned author, David has decades of experience in reinventing the way a company shares its brand message. He explains to Drew the importance of balancing hard facts with emotions as well as emphasizes the importance of...

Duration:00:39:04

69: How Arrow Electronics Reinvented Storytelling Marketing and the Importance of Taking Risks

3/16/2018
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In order to achieve storytelling marketing success, CMOs have to be willing to take risks. Even with all of the data and metrics available to evaluate, sometimes the best ideas come directly from human intuition. On this episode of Renegade Thinkers Unite, Drew interviews Rich Kylberg, Vice President of Corporate Marketing and Communications at Arrow Electronics. Arrow is a $24 billion global supplier for a wide array of technology and products, and Rich has helped them break into new...

Duration:00:49:13

68: Taking a Look at Provenir’s Marketing Risks and Their Path Towards In-House Communication Distribution

3/8/2018
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The term “marketing risks” is not often heard in the financial technology industry, but Adi Bachar-Reske, Global Head of Marketing at Provenir, is making it commonplace. She has overturned the company’s communication strategies and is sharing her insights on this episode of Renegade Thinkers Unite. In her conversation with Drew, Adi explains how Provenir went from using a third-party communication distribution company to handling all of their press releases and supporting content...

Duration:00:37:20

67: How DocuSign’s CMO Discovered How to Develop a Marketing Vision through Orchestration

3/2/2018
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Developing a marketing vision through company-wide orchestration will allow you create more value while streamlining work. In today’s accelerated world, both customers and businesses want to spend less time on logistics and more time actually making a difference in their markets. DocuSign is one of the top businesses doing just that - allowing work to happen faster for over 200 million users across 188 countries. On this episode of Renegade Thinkers Unite, Drew interviews Scott Olrich,...

Duration:00:41:23

66: Driving the Future of Banking Technology Through a Massive Merger with Martin Häring of Finastra

2/23/2018
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It’s always fun to talk with someone who is on the cutting edge of their industry. And when that industry is something as significant to the global economy as banking, it gets even more interesting. On this episode, you’ll hear my conversation with Martin Häring, CMO of a newly formed company Finastra. Finastra is actually the result of a merger between two existing powerhouses in the banking technology industry - Misys and D+H. In our conversation, Martin highlights the particular...

Duration:00:36:33

65: The Ups and Downs of Xerox’s Universal Awareness and Shifting Your Brand Perception

2/16/2018
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The ultimate dream for marketers is universal awareness - the point in time when your brand becomes synonymous with a noun. Having your brand become a verb is an even better case scenario (think, “I’ll Venmo you the money!” or “I’ll Google it.”) This extremely high level of brand awareness can create issues though when your brand perception becomes “stuck” in this one-way thinking. On this episode of Renegade Thinkers Unite, the CMO of Xerox, Toni Clayton-Hine, joins Drew for a...

Duration:00:39:24

64: How Looker is Enhancing Marketing Data Analytics Through Organization and Face-to-Face Communication

2/9/2018
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The sheer amount of data any company collects can quickly become overwhelming if it's not managed efficiently. As a CMO you have to have control of the data and understand how it flows throughout your organization. That’s why companies like Looker exist - to help you make sense of the data and use it to your advantage. In this episode of Renegade Thinkers Unite, Looker’s CMO, Jen Grant, talks with Drew about why her unique background allows her to understand the art and science behind...

Duration:00:43:53

63: Marketing Trends from The CMO Survey and Reigniting Your Passion for Marketing

2/2/2018
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Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business at Duke University. Beginning in 2008 she started interviewing marketing leaders to determine their most important marketing questions and The CMO Survey has been an integral part of illuminating marketing trends ever since. Christine shares with Drew her excitement over the future of marketing and explains that “It’s not just about number crunching, the best marketing...

Duration:00:37:52

62: Effective Verticalization Through the “Jive” Way, and Why Engineers Make Great CMOs

1/26/2018
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The historically challenging industry of telecommunications is changing thanks in part to Jive Communications and their cloud-based phone services. Drew talks with co-founder and current CMO, Matt Peterson, about how he transitioned from his background in software engineering into the marketing realm. Not only do they discuss Jive’s innovative marketing verticalization strategies, but they also focus on the company’s innate ability to tackle big problems and approach large customer...

Duration:00:41:05

61: Going Beyond Marketing Through Social Media and Listening to Customer Voice

1/19/2018
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As the CMO of Hootsuite, Penny Wilson has some fantastic insights into the social media listening industry and why identifying the customer voice of your company is essential. Not only is customer voice important for executing exceptional customer service but it can also be used as a tool to effectively communicate with executive boards and chief financial officers. Drew Neisser asks Penny about her journey towards Hootsuite and the top questions on why listening to your customers is...

Duration:00:35:43

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