Responsibly Different™

Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s data-fueled digital canvases that basically follow you (but, like, in a cool way). Gerrit grew up in the OOH world — literally — and brings decades of insight into how this classic medium has quietly become one of the smartest plays in modern media. While everyone else is yelling at you through your phone, billboards are just... there. Big. Confident. Unbothered. And surprisingly effective. We get into how brands are using tech like geofencing and mobile ID mapping to make OOH smarter (and creepier... but again, cool creepy), plus how national campaigns are getting hyper-local, and why more consumer brands are using billboards to flex for retail buyers in a B2B world. If you think OOH advertising is just highway billboards, this convo might just rewire your media brain. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Campfire Consulting Website

Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Campfire Consulting Website

It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl still matters (even if you’re not buying a $8M ad), how regional buys, social engagement & retail tie-ins can drive impact, and why mid-sized brands should rethink their Super Bowl strategy. No creative breakdowns here—just real talk about how smart brands win Super Bowl weekend without breaking the bank. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Campfire Consulting Website

Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market. • Highlighting growing agency consolidations and expected impacts • Exploring opportunities for both global brands and regional challengers • Assessing innovation versus assembly line production in large agencies • Discussing accountability challenges in relationships with media tech partners • Evaluating talent retention amid hybrid work models • Analyzing risks of losing local journalism and increasing news deserts • Detailing how boutique agencies can maintain unique creative approaches • Encouraging a balanced future for media agencies amid a wave of consolidation Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Campfire Consulting Website

Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and beyond. Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text) Campfire Consulting Website

Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we dive into the power of direct voter engagement—door-knocking, phone banking, and more—highlighting initiatives like SURJ, Vote Forward, and Vote Early Day to make voter contact accessible for beginners. The episode also emphasizes self-care, resilience, and virtual activism, sharing lessons from 2016. As we close, we focus on building supportive networks, equipping listeners with resources to sustain healthy engagement throughout election season. Election Related Resources from this Episode Ballotpedia - enter your address and it will pull up your ballot with information and insights on candidates and issues on your ballot to help you make an informed choice. BLD SE GOTV kit - This is a kit pulled together by the B Corp community in the South East US for their B Corp Leadership Development conference that happened last month, has great resources for employers SURJ Phonebanking Opportunities - Phonebank to help move undecided voters and turn out the vote in this final week of the election cycle Vote Forward - Write Letters to Voters, be sure to get in mail by 10/29 Vote Early Day - Learn about your access to voting early or join a Vote Early Day Celebration Mental Health Resources National Alliance on Mental Illness (NAMI) Helpline Phone: 1-800-950-NAMI (6264) Hours: Monday–Friday, 10 a.m.–10 p.m. ET Text NAMI to 741741 for crisis support. Provides free mental health support and information. Crisis Text Line Text: HOME to 741741 Available 24/7 Free, confidential text support from trained counselors for those in crisis. Suicide and Crisis Lifeline Phone: 988 (Formerly the National Suicide Prevention Lifeline) Available 24/7 Provides free, confidential support for people in distress and prevention and crisis resources. SAMHSA's National Helpline (Substance Abuse and Mental Health Services Administration) Phone: 1-800-662-HELP (4357) Available 24/7 Offers treatment referral and information services for individuals and families facing mental health or substance use disorders. Trans Lifeline Phone: 1-877-565-8860 (U.S.) or 1-877-330-6366 (Canada) Available 24/7 Peer support run by and for trans people, offering emotional and financial support to trans individuals in crisis. The Trevor Project Phone: 1-866-488-7386 Text: START to 678678 Available 24/7 A resource for LGBTQ youth providing crisis intervention and suicide prevention services. Veterans Crisis Line Phone: 988, then press 1 Text: 838255 Available 24/7 Specialized support for veterans and service members in crisis, connecting them with caring responders. Send us a Text! We'd love to hear from you! Campfire Consulting Website

Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the cycle of co-creation—connect, commit, celebrate—as foundational elements for leadership and organizational growth. From setting clear visions and tactical execution plans to managing the inherent volatility of the solar and green building sectors, Maria provides a comprehensive framework for achieving both business success and individual fulfillment. Her experience and dedication to using business as a force for good shine through her stories and strategies. Send us a Text! We'd love to hear from you! Campfire Consulting Website

What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree in mechanical engineering and sustainability at the University of New Hampshire, Mikey's passion for sustainability is contagious. In this episode, Mikey recounts the unexpected beginnings of Scrapp at UNH, where a project aimed to avoid a five-page paper spiraled into an award-winning recycling app. With the university’s robust support, Mikey and his co-founder Evan transformed their innovative idea into a thriving business. With Scrapp's journey to becoming a B Corp certification, Mikey delves into their commitment to transparency, ethics, and community engagement. From the impact of AI in sorting efficiency to the broader implications of extended producer responsibility policies, this episode is packed with invaluable insights into the evolving landscape of waste management. Join us for an inspiring conversation that highlights the power of purpose-driven entrepreneurship and the potential for innovative solutions to create lasting environmental change. Clean neighborhoods can reduce crime, examples here & here Contact Mikey and Scrapp at https://www.scrapprecycling.com/support Learn more about Scrapp at www.linkedin.com/company/scrapp or https://www.scrapprecycling.com/ Send us a Text! We'd love to hear from you! Campfire Consulting Website

What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unilever to leading a company dedicated to championing mental health. Hanneke shares her passion for purpose-driven organizations and provides an in-depth look at OLLY’s revolutionary initiatives aimed at normalizing mental health conversations and fostering a supportive work culture. Learn more about OLLY’s social mission is here: https://www.olly.com/pages/mental-health-awareness-month Project Healthy Minds: https://www.projecthealthyminds.com/ Stats: https://cdn.projecthealthyminds.com/reports/phm_state_of_mental_health_survey.pdf Olly’s 2023 social impact report, here. Send us a Text! We'd love to hear from you! Campfire Consulting Website

Ready to discover how luxury travel can coexist with environmental stewardship? Join us as we sit down with Juan Marambio, Sustainability Manager, and Romina Da Pieve, Deputy Conservation Manager from Explora. These two passionate experts pull back the curtain on how Explora is driving conservation efforts across some of the world's most pristine natural reserves. From the unique ecosystems of Puritama to the breathtaking landscapes of Patagonia's Torres del Paine, you'll learn about the groundbreaking initiatives that are safeguarding these environments for future generations. Ever wondered how a workforce of 800 people can make a difference in small communities? Juan and Romina reveal Explora's hands-on conservation programs, from international staff working as park rangers to educational outreach for local youth on Easter Island. You’ll hear about the Terevaka Archaeological Outreach program, designed to instill environmental stewardship in the next generation, and the impactful roles high-profile guests play in inspiring broader environmental responsibility. This episode sheds light on how comprehensive and inclusive community engagement can lead to sustainable tourism and lasting conservation. Travelers, get ready to rethink luxury! We wrap up with a deep dive into sustainable practices in luxury travel. Discover how Explora harmonizes luxury and comfort with environmental responsibility, focusing on sustainable water usage, reducing carbon footprints, and preserving biodiversity. Juan and Romina share insights on transitioning to green energy, moving towards a zero-waste company, and the thoughtful construction of lodges that blend seamlessly with their natural surroundings. This episode will leave you inspired and informed on how purposeful travel can significantly contribute to conservation and sustainability efforts. B Tourism website B Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Send us a Text! We'd love to hear from you! Campfire Consulting Website

Can your travel adventures actually contribute to a better world? Discover in this eye-opening episode as we sit down with Rochelle Turner, head of sustainability at Exodus Travel Adventures, to uncover the delicate balance between exploration and environmental stewardship. Rochelle shares her personal and professional journey in advocating for sustainable tourism, offering actionable insights on how travelers can significantly minimize their carbon footprints while still savoring global wonders. We delve into the impact of aviation, the allure of distant destinations, and practical steps to ensure your travels are as green as they are unforgettable. Travel isn't just about ticking off bucket list destinations—it's about making a meaningful difference. We explore how responsible tourism can uplift local communities through fair wages, local produce, and clean environments. Rochelle discusses the interconnected nature of sustainability and the holistic approaches needed to achieve the UN's Sustainable Development Goals. With actionable tips for planning nature-positive tours, reducing plastic waste, and supporting protected areas, this conversation is a must for anyone looking to enrich their travel experiences while respecting the planet. Our mission doesn't stop at eliminating plastic waste by 2023. Despite setbacks from the COVID-19 pandemic, Rochelle shares inspiring efforts to provide clean drinking water without plastic and the importance of community collaboration. From innovative projects like creating eco-bricks in Indonesia to combating over-tourism by choosing responsible travel companies, this episode is packed with insights on how to travel mindfully. Join us and be a part of the movement to enjoy the privilege of travel while upholding our collective responsibility to the world. Don't forget to subscribe, rate, and spread the word about responsible living! B Tourism website B Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research WWF carbon footprint calculator Learn more about the United Nations Sustainable Development Goals Responsibly Different™’s SDG podcast Citizen science reports Exodus travel foundation What’s a carbon handprint vs footprint Send us a Text! We'd love to hear from you! Campfire Consulting Website

Ever wondered how a vacation resort could change the world? Join us as we sit down with Madison Daum, the dynamic Sustainability and Social Purpose Manager at Legacy Vacation Resorts (LVR), who shares the remarkable transformation of LVR under the visionary leadership of founder Jared Meyers. Discover how credible certifications like B Corp and 1% for the Planet have become the bedrock of their mission, impacting both the company culture and environmental footprint positively. Madison reveals the geographical reach of LVR's resorts across Florida, Nevada, Colorado, and New Jersey, and the meaningful changes these certifications have sparked in the hospitality industry. Hear about Madison's inspiring journey into sustainability, starting from her academic pursuits to her impactful roles at companies like Amavida Coffee and now LVR. We delve into the synergistic efforts between LVR, Florida for Good, and B Tourism in advocating for responsible travel and community support. Learn how the hospitality industry can be a powerful educator for sustainable practices, from simple acts like reusing towels to bigger initiatives supporting local economies. Tune in to uncover the potential for ethical travel advisory services to foster mindful tourism, all while aiming to instill more responsible travel habits across the globe. Podcast episode: Impactful Decisions with Jared Meyers of Legacy Vacation Resorts B Tourism website B Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central FloridaLegacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Amavida coffee Sistema B Business for good lab in Florida link to learn more B Impact Clinic in New Hampshire to learn more We are neutral B Corp video from LVR B Academics Send us a Text! We'd love to hear from you! Campfire Consulting Website

What if tourism could be the key to solving global challenges like climate change and over-tourism? Join us as Brittany sits down with Brooke Hansen from the University of South Florida and Dr. Alan Fyall from the University of Central Florida to explore the revolutionary potential of responsible tourism. They tackle pressing issues like improving employee wages, adapting working hours, and making travel more accessible for everyone, all while aiming to create a more equitable and inclusive industry. Learn how responsible tourism isn’t just about preserving the environment but also enhancing social well-being. Brooke and Alan emphasize the importance of a collaborative approach in shifting from destination marketing to destination management and stewardship. Hear about the impactful initiatives at the University of South Florida where students work on hands-on projects to educate local businesses on sustainable practices. Discover how innovative marketing strategies can inspire quicker behavioral changes in travelers, highlighting real-world examples, such as the challenges faced during Miami's spring break. Additionally, the episode delves into the evolving practices in hotel housekeeping and the intersections between sustainability, human trafficking, and accessible travel. With discussions on the inspiring Embu River Camp in Kenya and the influence of organizations like Intrepid Travel and B Corps, the conversation underscores the role of education in fostering responsible tourism. Brooke and Alan paint an optimistic picture of the future, showing how the next generation, armed with innovation and sustainable practices, can drive meaningful change in the tourism industry. Florida green lodging certification program B Tourism website B Tourism podcast series info Exodus Adventure Travels; Rochelle Turner, Head of SustainabilityBrooke Hansen: University of South Florida & Dr. Alan Fyall University of Central Florida Legacy Vacation Resorts: Madison DaumExplora; Juan Marambio, Sustainability Manager and Romina Da Pieve, Deputy Manager of Conservation Research Send us a Text! We'd love to hear from you! Campfire Consulting Website

As B-Corp Month unfolds, we're not just marking our calendars; we're making a mark on the planet with businesses that embody sustainable and ethical practices. In this episode, our co-hosts, Benn and Brittany share the theme for this year's B Corp month, This Way Forward, as well as some events to look to attend. They then share about B Corps that currently have their attention. B Corp Month Website Champion’s Retreat March 18-22 in Vancouver B Lab’s Network Fair on March 7th B Corp’s we support Luke’s Lobster - Lifts all Boat ProjectPeak Design - Climate Neutral Certification Bombas - Every item purchased is a item donated KarstGreyston Open Hiring EpisodeBureo Recycled Fishing Nets EpisodeSend us a Text! We'd love to hear from you! Campfire Consulting Website

Embark on a transformative journey with us as Benn is joined by David Gogel, President of Campfire. Together they unfolds the intriguing evolution of Dirigo Collective from a media strategy hub to a strategic consulting titan, Campfire Consulting. Read more of our story on our Blog Post And be sure to visit our new Website Send us a Text! We'd love to hear from you! Campfire Consulting Website

Discover the future of ethical sourcing as Bill Markmann, president of Counterpoint Consulting, joins us to reveal how the Ready RFX tool is revolutionizing procurement with a malleable platform you can customize to your sustainability needs. This episode promises to elevate your understanding of how businesses can navigate the complexities of modern procurement, ensuring compliance while championing ESG values. Ready RFX isn't just about cutting costs; it's a pathway to sustainable procurement, enabling companies to align their purchasing power with their principles for a greener, more responsible future. Transitioning from paper to digital has never been more critical, and Bill guides us through this seismic shift in procurement practices. We dissect how ReadyRFX simplifies collaboration and risk management, offering a responsive system that keeps pace with ever-evolving environmental regulations. As we unpack the importance of data in shaping procurement strategies, we also highlight the tool's capacity to tailor sourcing criteria to resonate with a company's mission, ensuring that every purchase decision is a step towards a greater good. Finally, we look beyond the nuts and bolts of procurement technology to the human side of the equation. Bill and David ponder the vital role procurement leaders play in crafting a legacy of sustainable practices, weighing the risks and rewards of integrating stakeholder interests into supply chain management. With ReadyRFX's customizable and user-friendly platform, we explore how companies can create lasting value that resonates with employees, customers, and the environment. Join us for a compelling look at how strategic sourcing is not just a business function, but a force for positive change in our world. Learn more about ReadyRFx Here Send us a Text! We'd love to hear from you! Campfire Consulting Website

Imagine aligning every dollar you spend with your deepest values and contributing to a better world with each swipe of your debit card. This isn't a dream—it's the innovative vision of Kedar, co-founder of Karma Wallet, our esteemed guest who guides us through the creation of a FinTech platform that's revolutionizing ethical consumerism. His journey from evolutionary biology to the forefront of sustainable finance reveals how Karma Wallet measures the social and environmental outcomes of our purchases, enabling us to make impactful choices that resonate with our personal ethos. As we peel back the layers of consumer transparency and trust, Karma Wallet emerges as a beacon for ethical brands and the conscious consumers of today—especially Gen Z, who crave authenticity. We delve into how Karma Wallet's platform provides a transparent stage for brands to communicate their sustainable narratives, supported by robust data and credible sources. This fosters a deep connection between consumers and companies, with every transaction reiterating the paradigm that money can indeed be a powerful tool for societal transformation. The curtain closes with a call to action, inviting listeners to join the Karma Wallet community and use their financial power for positive change. Discover how you can suggest new brands and learn about Karma Wallet’s commitment as a B Corp and a member of 1% for the Planet. By engaging with Karma Wallet's mission on social media or simply by staying informed about their membership and debit card launch, you become part of a collective movement that wields every financial decision as a catalyst for a greener, more equitable world. Karma Wallet How to join the community: Join the waitlist to stay in the know when the Karma Wallet Card launches in early Spring 2024! You can learn more here, Karma Debit Card & App. The referral program will be coming soon. Get in touch with the Karma Wallet Team support@karmawallet.ioLinked InInstagramFacebookXTikTokSend us a Text! We'd love to hear from you! Campfire Consulting Website

Britt Lundgren, Senior Director of Sustainability and Government Affairs at Stonyfield, discusses the company's commitment to addressing climate change and its efforts to reduce carbon emissions, transition to renewable energy, and improve packaging sustainability. She also highlights Stonyfield's support for farmers affected by flooding and the positive impact of organic farming on flood resilience. The conversation explores the transition to organic dairy farming, Stonyfield's commitment to B Corp, the value of the B Corp community, and appreciation for the B Corp community. Stonyfield's Website Send us a Text! We'd love to hear from you! Campfire Consulting Website

Imagine navigating through the labyrinth of life, constantly questioning your choices and battling feelings of inadequacy. Sounds familiar? Judy Schenk, our insightful guest, primarily works with women, shedding light on the value of bravery in the face of discomfort and uncertainty. She encourages us to celebrate our achievements, however small they may seem, and confront the negative self-talk that often undermines our potential. Judy Schenk has dedicated her life to creating beauty and grappling with life's most profound questions. From her transformative experience at the College of the Atlantic in Maine to her discovery of the B Corp community, Judy's journey is an inspiring blend of introspection and action. As the conversation evolves, Judy opens up about her passion for B Corps that prioritize people, planet, purpose, and profit. The episode concludes with a poignant recitation from her book, "Intuit: The Poems of an American Woman." Are you ready to embark on a journey of self-discovery and change with Judy? Judy Schenk Coaching Judy’s Linked In judyschenkcoaching@gmail.com Alfred North Whitehead’s - The Aims of Education. Written in 1920. College of the Atlantic, Bar Harbor, ME- coa.edu Antioch New England Graduate School, Keene NH- info.antioch.edu The National Outdoor Leadership School, Lander WY- nols.edu Ravencrest, Estes Park, CO- ravencrest.org Judy's poetry collection: In.tu.it The Poems of an American Woman You can purchase In.tu.it through: Firepondpress.com. Or Email: Firepondpress@gmail.com Also found on Amazon. Also...Life is encountered together. Judy would like to celebrate the symphony of voices that have shaped her and thus the words and sentiments of this podcast. This podcast is most gratefully dedicated to each of you. Chris, Brittany, Charles, Everett, Cameron, Alex, Arlo, Boden, Waylon, Braelyn, Michael, Jesse, Cody, Jennifer, Jen, Laurie, Kristin, Osaru, Kit, Liz and many others... Send us a Text! We'd love to hear from you! Campfire Consulting Website

Ever wondered how a simple idea can turn into a roaring business with sustainability at its core? Strap in for a fascinating chat with Wylie Robinson, the founder behind Rumpl Blankets. A surf and ski trip adventure gave birth to an ingenious product - a sleeping bag blanket, and from there, Rumpl was born. Wylie walks us through the journey of creating a unique, minimalist design that sets Rumpl apart, inspired by sandstone patterns, to the values that fuel his brand, sustainability being paramount. Delve into the complexities of obtaining a B Corp certification and the importance of supporting other sustainable businesses. Wylie enlightens us about the challenges of the certification process, the influence that brands like Patagonia had on his journey, and how a master's student played a pivotal role in their certification process. We also talk about the hurdles and rewards of maintaining a carbon-neutral supply chain, the impact of these practices on the business, and how Rumpl successfully communicates their environmental contributions to customers. As we venture deeper, we explore the intersection of art, environmental activism, and brand identity through Rumpl's Art for a Cause program. Wylie talks about the criteria of artist selection and their collaboration with nonprofits for environmental causes. We also discuss the importance of setting boundaries around brand activism and maintaining a focus on issues that align with the brand's values. We wrap up our exchange reflecting on the significance of supporting companies like Rumpl, who put sustainability first in their operations. So, tune in and let us inspire you to use your purchasing power for the greater good. Other B Corps Mentioned in this Episode include: Patagonia Indosole Peak Design Send us a Text! We'd love to hear from you! Campfire Consulting Website