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Rethink

Business & Economics Podcasts

Rethink is an investigative journey into the biggest issues facing marketers today. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoking insights and stories that’ll inspire you to Rethink the way you do business.

Rethink is an investigative journey into the biggest issues facing marketers today. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoking insights and stories that’ll inspire you to Rethink the way you do business.

Location:

Australia

Description:

Rethink is an investigative journey into the biggest issues facing marketers today. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoking insights and stories that’ll inspire you to Rethink the way you do business.

Language:

English


Episodes

Getting the Max from the Mix

10/27/2020
Traditional and digital media have long operated in silos, and with an ever increasing number of screens and platforms it can seem overwhelming and bring a temptation to revert to old media habits rather than try to master a new art. In our final episode of the series, two industry heavy hitters share their recipe for tasty media ROI. As always, the secret is in how they mix their ingredients! Welcome to Rethink, a podcast by Think with Google. We’ve been through so much together this...

Duration:00:22:11

Diversity, Equity and Inclusion. Can Advertising Walk the Talk

10/13/2020
We’ve seen positive shifts in diversity, equity and inclusion in the marketing industry. But COVID-19 is proving to be the mother of all distractions, and while it’s easy to forget about the important issues when they’re out of our line of sight (while working from home) how can we promote the tangible benefits of diversity, equity and inclusion and accelerate this positive change. Welcome to Rethink, a podcast by Think with Google. The idea of creating more diverse and inclusive workplaces...

Duration:00:19:11

Attention! Is there anybody out there?

9/29/2020
With many of you not even making it to the end of this description, what chance do our ads have? Despite all the switching, skipping and multitasking, Rachel discovers that brands like Lynx and Dettol have found ways to overcome this ad-ttention deficit. Hear how they harness the power of context, with messages that not only reach their audience but move them too. Oh, and if you’ve made it this far, hopefully, you’ll be moved to hit ‘play’. Welcome to Rethink, a podcast by Think with Google....

Duration:00:18:57

A brave twist to a moving story

9/15/2020
Rachel discovers that the four words Bill Bernbach, David Ogilvy and Neil French would say today are ‘I told you so’. Because whilst we all agree it’s getting harder and harder to break through the noise, creativity is still the last unfair advantage brands are allowed to take. But even though bravery is subjective and hard to measure, we hear from brands like Aldi and Klarna who are using data to maximise the impact of creative storytelling. Welcome to Rethink, a podcast by Think with...

Duration:00:21:48

Who am I? And how did I get here?

9/1/2020
Rachel goes down the customer journey rabbit hole and gets curiouser and curiouser about the question “How can brands show up in the right place, at the right time, and say the right thing?” Welcome to Rethink, a podcast by Think with Google. If you think consumers are going on a purchase journey that involves "Me like. Me buy" you've waaaaay oversimplified things. Add to that, we're in the middle of a global pandemic and you've got the inspiration for today's challenge.... "It's my role to...

Duration:00:20:37

From traffic jams to jimjams

8/18/2020
Rachel Corbett encounters a world of commuters who’ve stopped commuting. How have businesses jumped from chatty radio hosts, and witty billboards, to quick click delivered stuffed crusts? She finds unexpected answers to the question “What’s the most effective way to reach and engage consumers in this challenging environment?” Welcome to Rethink, a podcast by Think with Google. To say our behaviour has changed over the past few months would be the understatement of the century. Power suits...

Duration:00:19:34

You've regained that loving feeling

8/4/2020
Rachel finally steps out of lockdown and into the light, to a whole new world. Faced with the question “How on earth can marketing reach and connect with people who are finding new ways to stay connected themselves?” Welcome to Rethink, a podcast by Think with Google. As every ad break has been telling us, we've just come through 'new-precedented, un-normal times where we've all been in this together'. Sure, we're not tripping over each other in the toilet paper aisles as much, but are we...

Duration:00:23:05

Rethink: An introduction

7/17/2020
Dropping early August, a new podcast by Think with Google. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoking insights and stories that’ll inspire you to Rethink the way you do business. See omnystudio.com/listener for privacy information.

Duration:00:02:26