Law Firm PPC | A Weekly Law Firm Marketing Podcast

Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/ Contact Jason - https://lawfirmppc.com/

Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads. Contact Jason - https://lawfirmppc.com/

This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients. Contact Jason - https://lawfirmppc.com/

Here are four easy things that attorneys can do in Google Ads to get more leads. Contact Jason - https://lawfirmppc.com/

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://lawfirmppc.com/

Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic. Contact Jason - https://lawfirmppc.com/

Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second largest search engine, and if you can get in front of people looking for legal information on YouTube with interesting and educational videos, then you can turn some of those viewers into paying clients. Streaming is the future, and video content creation is a great opportunity to benefit from that future. Contact Jason - https://lawfirmppc.com/

Here's how I'm handling this change in Google Ads. Say hi - https://lawfirmppc.com/

This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second tip is related to making sure the content on your website covers all the types of cases you handle and want to get clients for from your online marketing efforts. Link telephone numbers for click to call - https://developers.google.com/web/fundamentals/native-hardware/click-to-call Contact Jason - https://lawfirmppc.com/

There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's needed to win on Google Ads and get a continual flow of new clients into your law firm. In this episode Jason breaks down the three types of keywords, how to handle them, and he gives you an attorney-related example of each type of keyword. Thanks for listening. Please leave a rating or review because it helps the show grow. Thanks! The article - https://rothmanppc.com/three-types-of-keywords/ Contact Jason - https://lawfirmppc.com/

This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car crashes lately, even though there's been less traffic than normal. Thanks for listening and enjoy the episode. Call Only Ads Have Become “Call Ads” And Include An Interesting New Feature The Roads Are Quieter Due to Coronavirus, but There Are More Fatal Car Crashes Contact Jason at lawfirmppc.com

Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing are remarketing on Facebook and being in the number one position on Google search results. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/

Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are some interesting ways you can lower your overall budget, but continue advertising and hopefully get results that you're used to, at least partially. Jason walks you through the ways you can lower your budget but keep running on Google Ads. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/

Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he also shares some thoughts on how he's dealing with the Coronavirus situation on Google Ads and how it could be an opportunity to take advantage of weaker advertisers who decide sit on the sidelines during this period of uncertainty. Thanks for listening and please share the show! Contact Jason - https://lawfirmppc.com/

This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenting feature where you can see your performance data when your ads show at the top of the page versus when your ads show on other parts of the search engine results page. Thanks for listening. Please leave us a rating or review. Use segments in your tables - Google Ads Help Contact the show - Law Firm PPC Podcast

This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong clickthrough rate, and it's a very important Google Ads topic to focus on and know well. Thanks for listening. Please leave us a rating or review. Contact Jason - https://lawfirmppc.com/

Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the importance of choosing online marketing strategies that are a good fit for you. Contact Jason - https://lawfirmppc.com/

Jason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show! The 2 Crucial Parts To Attorney PPC Ads - https://lawfirmppc.com/the-2-crucial-parts-to-attorney-ppc-ads/

One of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the show! Check out our website - https://lawfirmppc.com/

"More is lost by indecision than wrong decision." - Tony Soprano It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are costs associated with waiting and there's no real downside or risk to getting started today. I explain why in this episode. Thanks for listening! Please share with friends and colleagues. And please leave us a rating or review.