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SEO Is Not That Hard

Business & Economics Podcasts

Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence. Brought to you by keywordspeopleuse.com

Location:

United States

Description:

Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence. Brought to you by keywordspeopleuse.com

Language:

English


Episodes
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SEO A to Z - part 13 - "Landing Page to Link Juice"

7/22/2024
Send us a Text Message. Unlock the secrets to creating powerful landing pages and mastering lead generation with insights from Ed Dawson, the seasoned expert behind KeywordsPeopleUse.com. We'll guide you through the dual roles of landing pages, explaining how they can be both the first point of entry and specialized tools for targeted marketing. Learn the art of collecting pre-qualified contact details for high-value services, and discover how offering enticing lead magnets like ebooks or online tools can supercharge your email list and facilitate effective follow-up marketing. Ready to elevate your link-building game? We’ve got you covered! Understand the fundamentals of internal, external, and backlinks, and learn how to craft enticing link bait that naturally attracts high-quality links. We also discuss the ethical implications of link building versus the perilous path of link buying, which can lead to Google penalties. Finally, grasp the concept of link equity and how the value of a link can significantly boost your site’s rankings. This information-packed episode is your blueprint for superior SEO strategies and a stronger online presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:14:30

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SEO A to Z - part 12 - "Keyword Cannibalization to Keyword Volume"

7/19/2024
Send us a Text Message. Are you inadvertently sabotaging your SEO efforts by targeting the same keywords across multiple pages? Join me, Ed Dawson, as we unravel the mysteries of keyword cannibalization and reveal how consolidating your content can significantly boost your rankings. We'll introduce you to the power of keyword clustering, a game-changing technique that groups related keywords to optimize your content effectively. Plus, discover how tools like Keywords People Use can simplify this complex process and supercharge your SEO strategy. Switching gears, we delve into the art of crafting effective keyword strategies. Learn why focusing on the intent behind searches, rather than outdated keyword stuffing, is crucial for attracting genuinely interested users. We'll explore how a question-centric approach can elevate your content and debunk the myths surrounding keyword volume metrics. Our insights on broad topic areas and content creation priorities will help you refine your SEO tactics and achieve better results. Don’t miss these invaluable tips to enhance your SEO game and drive meaningful traffic to your website!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:16:03

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SEO A to Z - part 11 - "Image Sitemap to Javascript"

7/17/2024
Send us a Text Message. Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This episode delves into the essentials—image sitemaps, the power of backlinks, and the ever-evolving tactic of using infographics for link baiting. Get ready to elevate your SEO game with practical advice and actionable tips that will ensure your content stands out. But that's not all. In the second chapter, we tackle the nuanced world of search intent and information gain to help you stay ahead of the curve, especially in an age where AI-generated content is on the rise. Learn about a groundbreaking 2022 Google patent on dynamic search result reordering and how understanding different types of search intents—informational, navigational, commercial, and transactional—can guide your content creation process. Plus, discover why internal linking is more than just a navigational aid, but a crucial factor for enhanced user experience. This episode is packed with insights that will provide you with a competitive edge in the SEO landscape. Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary I - SEO Glossary J - Guide to Internal Links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:13:56

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SEO A to Z - part 10 - "H1 to Hub & Spoke"

7/15/2024
Send us a Text Message. Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your website. You'll also learn the difference between head terms and long tail keywords, and why the latter might be your ticket to better monetization. But that's not all! We delve into the essentials of web design that can enhance both user experience and SEO. From understanding the hierarchy of header tags to the implications of Google's Helpful Content Update, you'll gain practical tips that can be implemented right away. The episode also covers the technical nitty-gritty, such as the complexities of web hosting and the importance of hreflang tags for multilingual sites. Plus, discover the hub and spoke content marketing model to boost your topical authority. Tune in for a jam-packed episode filled with actionable advice to elevate your SEO game.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:15:19

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SEO A to Z - part 9 - "Google Patent Applications to Guest Posting"

7/12/2024
Send us a Text Message. Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ranking algorithms. Discover how to use Google's specialized search engine for patents to your advantage. We’ll also demystify the role of Google quality raters and their comprehensive guidelines—a must-know for anyone serious about SEO. Plus, learn actionable tips to boost your local SEO through positive Google reviews and navigate the controversial concept of the Google sandbox with insights from my personal experiences. But that's not all; the second half of the episode is a treasure trove of essential Google tools and guidelines. Get acquainted with Google Search Console for monitoring your site’s performance and Google Search Essentials for best practices. From leveraging Google Suggest for effective keyword research to mastering Google Tag Manager and Google Trends, you'll find practical advice to optimize your site. We also dissect the impacts of Google Updates on your rankings, the role of Googlebot in crawling your pages, and introduce the intriguing concept of GPT in AI. Finally, we explore the grey areas of SEO tactics that sit between black hat and white hat practices. This episode is packed with invaluable insights to help you navigate the complex world of SEO and take your website to the next level.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:15:04

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SEO A to Z - part 8 - "GA4 to Google Pagespeed Insights"

7/10/2024
Send us a Text Message. Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4’s clunky interface and why I’ve switched to using Clicky for clearer, more intuitive insights. We’ll also break down the concept of gated content and its implications for your SEO efforts. Learn how to manage content that Google’s crawlers can’t access and what it means for your ranking. Next, we tackle everything from gateway pages to Google's AI chatbot Gemini, previously known as BARD. Compare its capabilities to ChatGPT and explore the world of generative AI in content creation. Whether you're just starting out or looking to refine your SEO techniques, this episode is packed with practical advice and insights that cater to all levels of experience. Join me on this deep dive into the letter G in our SEO A to Z series, and elevate your understanding of this ever-evolving digital landscape.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:12:44

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SEO A to Z - part 7 - "Faceted Navigation to Funnels"

7/8/2024
Send us a Text Message. Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it down for you, showcasing the importance of canonical tags to prevent duplicate content and giving you the tools you need to implement this powerful feature effectively. But that's not all; we also uncover the hidden potential of FAQs for your SEO strategy. Even though Google has scaled back on FAQ-rich snippets, the right FAQ schema can still enhance your content's visibility. Learn how to craft FAQs that address user queries and improve engagement, especially for product pages and reviews. Whether you're an SEO novice or a seasoned pro, this episode is packed with actionable insights to elevate your digital strategy. Tune in and transform your SEO game!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:11:38

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SEO A to Z - part 6 - "E-commerce to Expired Domains"

7/5/2024
Send us a Text Message. Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expertise, Authoritativeness, and Trust—play a crucial role in Google's quality guidelines. Plus, discover practical strategies such as ego bait, creating an email list, and using engineering as marketing to enhance your SEO efforts. In the second part of the episode, we dive deep into advanced SEO techniques to give you a competitive edge. Get to grips with the concept of entities in Google's algorithm and how they go beyond simple keywords to understand context. Uncover the lasting benefits of evergreen content and the nuanced pros and cons of exact match domains (EMDs). We'll also discuss why external links can improve user experience and potentially boost your SEO signals, and reveal how expired domains can be a hidden gem in your SEO strategy. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable insights that can transform your digital marketing game.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:16:29

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SEO A to Z - part 5 - "Deindexed to Duplicate Content"

7/3/2024
Send us a Text Message. Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Discover how even no-follow links might be more beneficial than you think, and why creating compelling stories is your ticket to earning valuable backlinks from top-tier sites. But that's just the beginning! Explore the lucrative world of digital products—think software, ebooks, and online courses—that can be delivered instantly to your customers. Plus, get the lowdown on why direct traffic could be a hidden gem in Google's ranking algorithm, thanks to recent API leaks. Tune in to gain actionable insights that will elevate your SEO game and solidify your brand's online presence.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:12:51

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SEO A to Z - part 4 - "Content to Custom GPT"

7/1/2024
Send us a Text Message. Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster and more reliable website performance, we cover it all. We'll also reveal the secrets behind Content Gap Analysis, showing you how to identify and fill gaps in your content strategy, ultimately boosting your site's topical authority. Plus, get a comprehensive look at content marketing and its crucial role in attracting and engaging your target audience. But that's not all—unlock the full potential of your website with expert tips on Conversion Rate Optimization (CRO). Learn how to measure and improve the percentage of users taking desired actions without sacrificing your SEO efforts. We'll discuss the delicate balance between increasing conversions and maintaining robust traffic, along with essential topics like Google's core updates, Core Web Vitals, and crawl budget. Whether you're a seasoned SEO veteran or just starting out, this episode is packed with valuable information that will help you stay ahead in the ever-evolving digital landscape. Don't miss out on these expert strategies to elevate your online success! Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary C SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:16:00

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SEO A to Z - part 3 - "Cached Page to Commercial Intent"

6/28/2024
Send us a Text Message. Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the critical role of CTAs in boosting user engagement, we leave no stone unturned. We’ll also demystify canonical tags and URLs, offering insights on how to prevent duplicate content issues and ensure Google indexes your preferred pages. Plus, get up-to-date on the growing influence of ChatGPT in the SEO world and Google's current stance on AI-generated content. But that's not all—we’re diving into the murky waters of black hat SEO techniques and strategies. Learn about "churn and burn," a controversial tactic aiming for quick gains at the risk of a ban, and the impact of citations for local SEO. We’ll also cover cloaking, where different content is served to users and search engines, and discuss keyword and page clustering with real-world examples from broadband.co.uk. And of course, no SEO discussion is complete without touching on Content Management Systems like WordPress and the importance of commercial intent in search queries. Don't miss this jam-packed episode filled with actionable insights and expert advice! Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary C SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:14:47

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SEO A to Z - part 2 - "Backlink to Browser"

6/26/2024
Send us a Text Message. Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary B - In Depth Guide to Backlinks - In Depth Guide to Broken Links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:15:27

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SEO A to Z - part 1 - "A/B Test to Autocomplete"

6/24/2024
Send us a Text Message. Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal the best-performing versions of your web pages. We'll also demystify Google's "About This Result" feature, providing deeper insights into your search results, and discuss the importance of balancing ad content on your site without overshadowing your main content, according to Google's Quality Rater Guidelines. Shifting gears, we’ll explore the lucrative world of affiliate marketing, unpacking how affiliates earn commissions and the critical role of correctly tagging affiliate links. We'll also touch on the rise of AI-generated content and its potential pitfalls, including the risk of algorithmic penalties from Google. Lastly, we'll underscore the importance of alt text for images, not just for accessibility but to help Google better understand your content. Get ready for actionable tips and insights that will seriously level up your SEO game! Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary A - Google Quality Rater Guidelines - Microsoft Clarity - Clicky SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:18:33

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Don't make your customers life difficult

6/21/2024
Send us a Text Message. Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our business by not offering convenient payment options. We'll discuss the critical importance of customer convenience in every interaction, whether it’s through payment flexibility, efficient delivery, or easy website navigation. Learn from a positive example with Pizza Express, which excels in providing a customer-friendly experience. The key takeaway is simple: prioritizing customer needs will keep them coming back. Struggling with SEO? You're not alone. We'll demystify the basics of SEO, focusing on practical resources available at keywordspeopleuse.com, a tool designed to help you discover and organize popular online queries. I'll highlight the benefits of this platform and even offer a free download of "101 Quick SEO Tips" to get you started. Whether you're new to SEO or looking to fine-tune your strategy, this episode provides actionable insights to boost your online presence. Feel free to reach out via Twitter at @channel5 or email at podcast@keywordspeopleuse.com with any questions!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:09:50

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Emergency Podcast - June 2024 Spam Update

6/20/2024
Send us a Text Message. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:01:42

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Promoting your content to get links

6/19/2024
Send us a Text Message. Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawing from a conversation with our listener Steve, I demystify the link-building process, highlighting the importance of organic backlinks and the pitfalls of buying them. Get ready to understand the risks of manipulative practices and discover how promoting your content smartly can make all the difference. I also share my personal journey with Keywords People Use, detailing the exact steps I took to get noticed in a crowded digital landscape. From creating buzz on Twitter to leveraging my network, I show you how to put your content in front of the right people without directly asking for links. Tune in for actionable advice on promoting your content, boosting your site’s visibility, and ensuring your link-building efforts are both effective and ethical. Don't miss this episode packed with practical tips to elevate your SEO game!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:10:29

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How Google Uses Click Data for Ranking

6/17/2024
Send us a Text Message. The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114 Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility. I'll guide you through how Google assesses user interaction, focusing on the critical ratio of long clicks to total clicks, and why this ratio can make or break your SEO strategy. You'll learn practical techniques to optimize your content, ensuring visitors spend more time on your pages. Whether your audience is after a quick fact or an in-depth explanation, their engagement duration matters. Benefit from my 20 years of experience in building and monetizing websites as I share actionable tips to enhance your SEO tactics. Tune in to transform your understanding of Google's ranking factors and elevate your site's performance in search results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:11:29

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Why we've been thinking about volume recently

6/14/2024
Send us a Text Message. What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simplifies content creation but also maximizes your time and effort. Ed's journey takes you through the five essential components of his QUEST framework: sourcing questions, understanding intent, engaging content creation, structuring your website, and building topical authority. Listen as he reflects on past strategies in industries like broadband, and why sometimes, intuition trumped data. Whether you're a seasoned SEO expert or just starting out, Ed's insights offer a fresh perspective on making intelligent content decisions that align with both volume and user needs. Join us to discover how to streamline your SEO strategy and make the most of today's data-rich environment. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:10:54

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Google API Leak & E-E-A-T

6/12/2024
Send us a Text Message. Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-t SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:00:14:35

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Bonus Episode - All 101 Quick SEO Tips Compilation Megapod.

6/11/2024
Send us a Text Message. Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience but also a critical factor for Google rankings. We’ll also dive into the importance of linking new pages to existing ones, securing your site with HTTPS, and the risks of buying backlinks. Plus, discover how obtaining legitimate, relevant backlinks can significantly boost your search engine favorability. Ever wondered how to build a successful website that consistently attracts traffic? We've got you covered with strategies centered around answering real user queries and staying updated with the latest SEO practices. We’ll explore how structuring your content strategy around user questions can create evergreen content. For new websites, targeting long-tail keywords and exercising patience can pave the way to gradual ranking success. We also share tips on monetizing your site, leveraging platforms like Shopify and WordPress, and using visual content and 301 redirects to retain SEO value. Struggling with common SEO challenges? Our episode is packed with actionable insights, from using descriptive anchor text and leveraging Google Search Console, to staying updated on trending topics and navigating Google updates. Learn how to use Google AutoComplete for content ideas and avoid pitfalls like blocking Googlebot with your robots.txt file. We also emphasize the importance of consistent URL structures and optimizing local business profiles through Google Business Profile. Whether you're aiming to enhance your SEO or boost user engagement, this episode is a goldmine of practical tips and strategies to help you succeed.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Twitter @channel5 Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Duration:01:35:46