SEO in 2025

Business & Economics Podcasts

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show

Location:

United States

Genres:

Business & Economics Podcasts

Education Podcasts

Sports & Recreation Podcasts

Description:

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.” PAM AUNGST CRONIN President/Owner, PamAnnMarketing.com “SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.” ALEYDA SOLIS International SEO Consultant & Founder, Orainti “I’ve been participating in this series for years now and have found the value to be consistently high!” KEVIN INDIG Growth Consultant, Kevin-Indig.com “The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.” MARK WILLIAMS-COOK Director, AlsoAsked/Candour “The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.” OLGA ZARR SEO Consultant at SEOSLY “David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.” ALEX MOSS Principal SEO, Yoast & Co-Founder, FireCask “Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.” JONO ALDERSON Independent Technical SEO Consultant “The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!” DRE DE VERA Host/Producer, SEO Video Show

Language:

English

Website:

https://majestic.com/seo-in-2022

Episodes

Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero

6/18/2025

Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content. Discussion points include: Why is less more? What do you mean by focusing on relevancy? Why less outreach? Why fewer links? Why less content? What does this mean for strategy? How do you track success? How do you persuade senior managers that less is more?

Duration:00:17:37

There are proven ways to smartly rank better in the AI models - with Jon Mest

6/11/2025

Jon Mest shares that there are proven ways to smartly rank better in the AI models. Talking points include: What does ranking better in AI models actually mean in practice? What measurable impact does this have? How do you measure leads from AI models? Is ChatGPT the best source of leads? How do you SEO for AI models? How is the space continuing to evolve? Read the full transcript of Jon's interview at: https://majestic.com/seo-in-2025/additional-insights/jon-mest

Duration:00:16:49

Learn anything through identifying your transferable skills - with Petra Kis-Herczegh

6/10/2025

Petra Kis-Herczegh shares how you can learn anything through identifying your transferable skills. Talking points include: Why should you just keep on learning, no matter what you’re learning? How do you know what you are learning will be useful in the future? How do you know what to focus on? What skills tend to be transferable? How do you identify transferable skills? How do you stay motivated to keep on learning? How does mindset come into this? How do we continually adapt our approach to learning over time? How does this help us find another job? What if we’re recruiting? Should we be looking for continuous learning as an important skillset in someone that we’re interviewing? Read the full transcript of Petra's interview at: https://majestic.com/seo-in-2025/petra-kis-herczegh

Duration:00:17:02

Small changes can make a big impact - with Adelina Bordea

6/9/2025

Adelina Bordea shares that small changes can make a big impact. Talking points include: What are the small changes you are talking about? How do you know which small changes will have the biggest impact? How do you know what changes to make? How do you measure the impact these changes have? How do you work with other internal teams to get these changes done? What if it's likely to take a long time to get some basic changes done? You say it is important to have a roadmap - what do you mean by this and what does a roadmap look like? Read the full transcript of Adelina's interview at: https://majestic.com/seo-in-2025/adelina-bordea

Duration:00:16:30

Invest in expanding your skillset - with Giulia Panozzo

6/6/2025

Giulia Panozzo shares about the importance of investing in expanding your skillset. Talking points include: What is changing in SEO? What additional skills need to be learned? What soft skills need to be learned? What adjacent topics need to be learned? Where are some of the best places to learn? How often should you learn? How should you share what you learn in your own organisation? How can you be sure that you are using your time effectively and learning the right things? Read the full transcript of Giulia's interview at: https://majestic.com/seo-in-2025/giulia-panozzo

Duration:00:18:13

SEO is much more than it has ever been - with Emina Demiri-Watson

6/5/2025

Emina Demiri-Watson shares that SEO is much more than it has ever been. Discussion points include: What are the key new trends of SEO to stay on top of? - Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…). - User journey is not linear - finally it's dawning on companies! - Attribution is not really possible - particularly in the age of privacy! - One touch point is certainly not enough (no longer true even in ecommerce) How does an SEO stay on top of things without stretching themselves too thinly? Read the full transcript of Emina's interview at: https://majestic.com/seo-in-2025/emina-demiri-watson

Duration:00:17:39

How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu

6/4/2025

Tevfik Mert Azizoglu shares how to go beyond Google and optimize different search channels. Discussion points include: What is search everywhere optimization? Witch platforms are key? How to select the platforms that are key for your business How to use AI to optimize strategy Read the full transcript of Tevfik's interview at: https://majestic.com/seo-in-2025/additional-insights/tevfik-mert-azizoglu

Duration:00:15:37

Work smarter and stay relevant - with Sukhjinder Singh

6/3/2025

Sukhjinder Singh shares the importance of working smarter to stay relevant. Talking points include: How do you stay relevant? How do you cope with what seems to be an ever-increasing rate of change? How do you deal with overwhelm? How do you work smarter and stay ahead? How do you stay on top of the latest technologies? How do you incorporate AI into your workflow? How will you continue to do this over the next couple of years? Read the full transcript of Sukhjinder's interview at: https://majestic.com/seo-in-2025/sukhjinder-singh

Duration:00:16:04

Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec

6/2/2025

Krzysztof Marzec shares the importance of using data and knowledge from Google Ads and Analytics for better SEO! Talking points include: How does Quality Score helps to make better SEO? How should paid ads and SEO teams work more closely together? How does data from Google Ads campaigns improves content plan? What data is available? How can an SEO access all the data? What’s an example of how this has changed a content strategy? How often should this be done? What reports in GA4 will influence SEO campaign most? What is the easiest way to analyze this information? Use third party platforms? Read the full transcript of Krzysztof's interview at: https://majestic.com/seo-in-2025/krzysztof-marzec

Duration:00:20:25

Tap into your first-party data - with Debbie Chew

5/30/2025

Debbie Chew shares the importance of tapping into your first-party data. Talking points include: What are the most common forms of first party data? What tends to be the most useful first party data for SEO? How should SEOs work with other teams to find better first party data? How do we better understand our audience with first party data? How do we analyse first party data? What do you do if you don’t have much first party data to work with? How do you create new first party data? What kinds of questions should you be asking in surveys to create really useful new first party data? What are some creative ways to use first party data? What are some examples of using first party data in content? Should you share first party data with AI? Read the full transcript of Debbie's interview at: https://majestic.com/seo-in-2025/debbie-chew

Duration:00:17:50

SEOs need to get more familiar with analytics - with Marco Giordano

5/29/2025

Marco Giordano shares that SEOs need to get more familiar with analytics. Talking points include: What analytics knowledge do SEOs need to know about? Do you primarily use GA4? How much analytics knowledge is enough? How should SEOs be using analytics packages on an ongoing basis? How should analytics inform SEO strategy? Should SEOs be learning coding? Does this apply to non-technical SEOs? Read the full transcript of Marco's interview at: https://majestic.com/seo-in-2025/marco-giordano

Duration:00:20:39

Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger

5/28/2025

Nik Ranger shares why brand representation and interpretability matter in the era of LLMs. Talking points include: Why does AI rank matter? How do you measure visibility on LLMs? What is the impact of this on visibility? What are typical gaps in the model’s understanding and what does a brand do to deal with this? How to maximise brand representation How does this impact purchasing decisions? What’s the difference between a brand and an entity? Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger

Duration:00:23:20

A site migration is like moving house - with Sanja Markovic

5/27/2025

Sanja Markovic shares that a site migration is like moving house. Talking points include: What do you mean by a site migration? How do you prepare for a site migration? How much time do you need to prepare? What teams should be involved? When is a site migration considered to be successful? What are the most common reasons why site migrations fail How to avoid making mistakes in a site migration? Read the full transcript of Sanja's interview at: https://majestic.com/seo-in-2025/sanja-markovic

Duration:00:16:02

Use a migration briefing document before you start working on a migration - with Nikki Halliwell

5/26/2025

Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration. Talking points include: What are the key elements in a migration briefing document? Who do you work with? How do you sell the need for this? Where do you gather information from? What issues are likely to be solved by creating a migration briefing document? Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell

Duration:00:15:47

5 SEO tasks when migrating your site in 2025 - with Emma Russell

5/23/2025

Emma Russell shares 5 SEO tasks when migrating your site in 2025. Emma's key points are: 1. Understand if it’s an opportunity for growth 2. Benchmarking what you have now 3. List all of your requirements 4. Make friends with dev 5. Test test test Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell

Duration:00:16:53

Do you have control of all of your domains? With Andrew Optimisey

5/22/2025

Andrew Optimisey shares about he importance of controlling all of your domains. Talking points include: What does controlling all of your domains mean in practice? Who should be responsible for your domains? When should you buy a new domain and when should you build a new project on an existing domain? When should you change a domain for an existing project? When should you let a domain name expire? What do you do from an SEO perspective when you decide to let a domain name expire? What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back? What can you do if a spammer or scammer gets hold of your domain? What do you think of the newer domains - Is .com always best? When selecting a new domain, is brand or domain more important? Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey

Duration:00:16:44

Understand the cost as well as value of organic traffic - with Helen Pollitt

5/21/2025

Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic. Talking points include: What is the difference between the cost and value of organic traffic? Why do we need to know the cost? How do we calculate the value? What do you mean by organic traffic in all forms? How do you prefer to calculate ROI? How does this lead into defining an SEO strategy? How often should this work be done? How is it changing due to AI and new technology? Read the full transcript of Helen's interview at: https://majestic.com/seo-in-2025/additional-insights/helen-pollitt

Duration:00:17:30

It’s time to get serious about the internet and energy consumption - with Andy Frobisher

5/20/2025

Andy Frobisher shares that it’s time to get serious about the internet and energy consumption. Talking points include: What companies are trying to go net zero? Does this have a positive business case? What does this mean for the overall size of pages on websites? What are the best ways to reduce the page speed of a web page in 2025? What does this mean for algorithms moving forward? What does this mean for SEO planning? How can Core Web vitals help us with this? How do we forecast a revenue increase or cost reduction as a result of reducing page speed? Read the full transcript of Andy's interview at: https://majestic.com/seo-in-2025/andy-frobisher

Duration:00:16:31

Inventory management is now more important then ever - with Bastian Grimm

5/19/2025

Bastian Grimm shares that inventory management is now more important then ever. Talking points include: What do you mean by Inventory management? How do you know which content to focus on? What do Google do when they can’t keep up with crawling and indexing the web? Should you get rid of some content? What content should you get rid of? What’s an example of poor quality content, produced by AI? What is state-of-the-art AI that SEOs should be using? What parts of your SEO and content production should you be using AI for? How else can AI help with your SEO performance? Read the full transcript of Bastian's interview at: https://majestic.com/seo-in-2025/bastian-grimm

Duration:00:16:37

SEO in 2025 is all about signal input - with Kaspar Szymanski

5/16/2025

Kaspar Szymanski shares that SEO in 2025 is all about signal input. Talking points include: What do you mean by SEO signals? Are Google and Bing looking for the same thing in terms of SEO signals? So the same signals apply to LLMs as well? How do you ensure that SEO signals are consistent? Why do regular, annual SEO audits help with SEO signals? What are the key things to be looking for in an SEO audit? Is using server log data important as part of this? What are you looking for in server log data? What software do you use to assist you with this?

Duration:00:15:57