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EP35: How Much Does a Quality SEO Consultant Cost?

In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistically achieve.


EP 34: Year End SEO Reporting: What Data Really Matters?

In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year. Digital marketing, and of course SEO, is an ongoing effort. It needs constant review, nurturing, and action. Having the right data is key to having a healthy online presence and maintaining strong inbound marketing activity.


EP33: SEO Pruning and Cleaning House for the New Year

In this podcast episode, Rebecca reviews the importance of reviewing your existing content, cleaning up your website, and pruning old blog posts. She walks through some recent work she's done, what was performed, and what failed. Show notes available at


EP32: The Ever Shrinking SERPs in Google

In this podcast episode, Rebecca talks about Google's ever changing search engine results pages (SERPs). To be successful in today's world of online marketing, we need to keep track of the changes to search intent and the organic search results themselves, as well as, the real estate used for Knowledge Graph information, traditional organic search listings, and PPC ads.


EP31: Looking Back at SEO in 2018

In this SEO podcast episode, Rebecca talks about the changes that occurred within the SEO industry in 2018. It was a very busy year for SEO and Rebecca walks through the highlights so you know what is important. She then wraps up with a list of SEO takeaways you should use to compete in SEO in 2019.


EP30: Digging into Google Data Studio

In this SEO podcast episode, Rebecca talks about Google Data Studio and walks through what it is and how you can use it within your marketing efforts. Google Data Studio offers lots of options for creating custom reports for in-house usage or for external clients. As a default, the tool brings in data from Google Analytics, Google Search Console, and YouTube. But that isn’t all. It also offers 120+ connectors to bring in data from additional sources. Show Notes:...


EP29: Google Algorithm Updates and What E-A-T Means to Marketers

In this SEO podcast episode, Rebecca talks about the recent Google algorithm updates and the impact E-A-T is having on marketers and webmasters. Fall has been very active for Google updates and websites all over the world have been feeling the pain of search ranking drops. This is because the idea of E-A-T is becoming more and more important to SEO and where a website lies in search results. E-A-T is Google’s abbreviation for expertise, authoritativeness, and trustworthiness. This little...


EP28: Mapping the Digital Patient Journey With Keywords

In this SEO podcast episode, Rebecca talks about the digital patient journey and how marketers should be mapping this to keywords and their websites. A digital patient journey refers to a patient’s online journey through awareness, consideration, and decision.


EP27: Did Semantic Search Kill the Need for Keyword Density?

In this SEO podcast episode, Rebecca talks about the growth of Semantic Search and the departure of keyword density. She breaks Semantic Search down into manageable pieces so marketers and webmasters can take advantage of this technology. Semantic search is defined as a search for information based on the intent of the searcher and contextual meaning of the search terms. What this really means: Google just got a whole lot smarter!


EP26: Do WordPress Developers Need to Learn SEO?

In this podcast episode, Rebecca reviews why WordPress developers and consultants need to learn SEO. She boils down this need into one simple statement: what developers don’t know can and will hurt their clients.


EP25: What's in Your Marketing Plan?

In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program. The best marketing efforts produce goodness and provide value to your target market. Focusing on what has worked and letting go of failures is imperative for marketing success.


EP24: A Facebook Page is Not Enough for Small Business Marketing

In this podcast episode, Rebecca talks about small business owners' false comfort level and reliance on Facebook Pages. She talks through the dangers of relying on third-party platforms for your marketing and communication.


EP23: Why Video Matters to You and SEO

In this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search. Episode Notes:


EP22: Optimize Your Website Performance and SEO

In today’s podcast episode, Rebecca takes a deep dive into the steps you can take to optimize your website performance. She is joined by AJ Morris and together they navigate the world of website optimization, performance, and speed. Grab the show notes:


EP21: Understanding Schema and Structured Data

In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources:


EP20: Blogging is Good for the SEO Soul

In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not just business, but it should also help human readers. Focusing solely on revenue will not produce efforts, because the true magnitude of the blog is only reached when posts are written for assisting...


EP19: Improve Your Website's SEO With Content Silos

In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the show notes and resources listed at


EP18: SEO for Developers & Expert Advice from Carrie Dils

In this week's podcast episode. Rebecca is joined by her good friend Carrie Dils. The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also wrote four-part blog post series called 30 Days to Better SEO. Carrie utilizes her SEO knowledge and breaks it down into bite-size pieces for developers. Read the show notes:...


EP17: Digging Into Local Search

In this podcast episode, Rebecca discusses what local search is and how you can improve your ranking performance and visibility for local searches. She walks through the types of local search, the ranking factors specific to local search, and then she provides some key takeaways for improving your placement in Google local search.


EP16: Building Backlinks

Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab the show notes and free backlink checklist at: