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SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.
More Information

Location:

Santa Margarita, CA

Description:

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

Language:

English

Contact:

3609331259


Episodes

Ignorance is no Excuse, Content Does Have a Measurable ROI - Pamela Muldoon

8/14/2019
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In this interview with Pamela Muldoon, Revenue Marketing Coach with the Pedowitz Group, we find out that content does have a measurable ROI. Really, it does. To hear some marketers complain, the ever ravenous bottomless pit of content consuming ne’er-do-well perspective buyers drain marketing’s budget with nary-a-proof of purchase. But is the professed ignorance a ploy by marketers that simply don’t know how to prove that the content they create is worth the expense? This is Part Two of the...

Duration:00:26:02

Where to Start on Social Media to Avoid Mistakes and Burnout

8/5/2019
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As the Global Communications Director at inRiver, Erika Goldwater manages the strategy and execution of the demand generation, communications, social media, and content marketing programs. She has extensive experience in several companies and has learned a lot about leading and teaching her teams about social media mapping, scheduling, and execution Know your team, where they gained their knowledge and experience so you are able to bring them into your vision. "After those first couple of...

Duration:00:27:12

How Empathy from Marketers can Improve Marketing & Sales Alignment

7/31/2019
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This month on Revenue Rebels, Rhoan Morgan welcomes two guests from Lola.com, Jeanne Hopkins, CMO & Ryan Ball, VP of Sales. This episode will provide listeners with tips for improving alignment between two of the most important business functions–marketing and sales. It will also explore the impact that marketing and sales alignment have on both business growth and revenue. About Our Guests Jeanne Hopkins, CMO As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads both the...

Duration:00:29:03

Why Sales is Surrendering the Pipeline to Marketing

7/23/2019
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The sales pipeline, aka the sales funnel is the long-standing measurement of the past, present and future for a company. In the not too distant past marketing dumped demand into the beginning (top) of the pipeline and sales took responsibility for the rest of the process. In recent years marketing has chipped away, usually unintentionally, at various steps of the sales pipeline to aid the salespeople. Most of this is made possible by marketing automation and telemarketing being managed by...

Duration:00:23:12

How to Measure Event Performance

7/17/2019
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Events, trade shows, corporate showcases, and user events have grown dramatically in the last five years. And yet, the need to measure event performance beyond the ego boost of having the event is often evasive. The C-suite wants to measure the ROI for events that are into the mid-to-high six figures and beyond. In the episode, Valdiar CEO Victor Kippes discusses how to measure event performance and the technology needed to make it easy. About Victor Kippes Victor Kippes is CEO of Validar...

Duration:00:19:19

Realistic, Effective Content Marketing tactics ANY Company Can Implement.

7/9/2019
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This is part 2 of an interview with Kristy DelMuto, VP of Strategic Marketing at LLR Partners. If you missed the first interview, we suggest you listen to it here. This continuation goes into specific tactics. Some of which your team can EASILY help you with - two tiny asks a month - really, it's not difficult to make great strides in your reach, but it's a group effort using the most accurate data and data analysis. About Our Guest: Kristy DelMuto, VP of Strategic Marketing As the leader...

Duration:00:25:24

How to Choose an Outbound Calling Company That Delivers

7/7/2019
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Mari Anne Vanella, the host of Outstanding Outbound and SLMA Radio commentator Paul Roberts, explores how to choose and create a successful relationship with an outbound calling company that will give you a 20% return. They discuss the sins of the industry and the benefits of working with a company that knows B2B enterprise relationship building. They touch upon: Mari Anne Vanella Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales...

Duration:00:23:29

The Untapped Power of Quora Ads with JD Prater

6/25/2019
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JD Prater from Quora shares why you should consider marketing on Quora, and some of his best strategies for driving inexpensive, high-quality leads. Don't miss the chance to break through the clutter on a channel that your competitors haven't found yet. About AJ's guest: JD Prater is the Quora Evangelist and a regular speaker at conferences across the globe. He's the podcast host of Grow with Quora and The PPC Show. And in his spare time, JD is an avid cyclist, proud new father, and...

Duration:00:28:05

How to Avoid CRM Failure with Joe Scioscia of VAI

6/23/2019
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It depends on what report you read, but we know that CRM or sales automation installations are fraught with frustration and failure. It isn’t unusual that companies go through 2-3 CRM companies until it has a system that works for everyone. In this interview, host Jim Obermayer, asks Joe Scioscia, VP of Sales at VAI how to avoid common CRM installation failures. Joe Scioscia is a top flight expert on the subject and in 25 minutes he will guide us out of the corn patch maze known as CRM...

Duration:00:19:32

Why End of Life Conversation Makes Life Itself Easier

6/19/2019
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Choose Your Own Way: Why End of Life Conversation Makes Life Itself Easier – for you, your family and your medical team ----more---- In this interview with Larry Wildemuth, Minister, former Chaplain, and Chairman of the Board for Coda Alliance, a nonprofit that deals with end of life choice, NPIQ’s Ellen Rudy explores Why End of Life Conversation Makes Life Itself Easier – for you, your family and your medical team. Even though 80% of people, have as one of their wishes, the desire to...

Duration:00:10:49

Should You "Buy an Appointment” to Build Pipeline?

6/10/2019
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In this interview with Mari Anne Vanella, CEO of the Vanella Group, we discuss how an outside service can be effective in getting an appointment with the right person which leads to a sales pipeline boost. ----more---- When asked, salespeople will always, always say that what they need is a qualified lead. No one can deny that there is no better qualified lead than an appointment with the right person that is considering purchasing a product in their space. About our Guest Mari Anna...

Duration:00:28:10

How to Drive Revenue Using Content Marketing

6/4/2019
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How did a middle market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving revenue? By leveraging content marketing and developing high-quality thought leadership. ----more---- In this episode of Revenue Rebels with Rhoan Morgan, Kristy DelMuto, VP of Strategic Marketing at LLR Partners shares how she has helped to elevate the firm’s content marketing initiatives while boosting results like a 195%...

Duration:00:22:52

Stop Treating Email Recipients like Morons Says Laurie Beasley in a 4 Minute Podcast

5/31/2019
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This is a 4+ minute passage from Laurie Beasley’s longer live radio program she hosted on SLMA Radio. To listen to the whole program, go here: Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates ----more---- Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. In this podcast Laurie reminds us of...

Duration:00:04:50

How LinkedIn is the Best Place for B2B Ad Dollars

5/29/2019
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The guest on SLMA Radio, A.J. Wilcox, founder and CEO of B2Linked tells us why LinkedIn is the best place for a B2B Marketer’s advertising spend. He discusses: ----more---- The Guest: A.J. Wilcox An online marketer since 2007, A.J. Wilcox has managed hundreds of Google AdWords campaigns. He said, “I’ve always been fascinated by the lead quality from intent-based targeting. I love the concept of being present when customers are at the bottom of the funnel, and who are ready to make a...

Duration:00:21:31

Why the Winning Customer Experience Starts with Sales

5/29/2019
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Host Mari Anne Vanella interviews Michael Fox, a technology sales expert about how a new customer’s relationship starts with their “relationship” with the sales representative that served and sold them. They discussed: ----more---- ______________________________________________________ Outstanding Outbound Radio is hosted by Mari Anne Vanella on the Funnel Radio Channel. The sponsor of Outstanding Outbound is the Vanella Group.

Duration:00:24:04

Why Marketing is in the Most Powerful Position in 100 Years

5/15/2019
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This program addresses the question of who owns the pipeline, sales or marketing and in doing so it becomes apparent that marketing not only owns it but is in the most powerful position in their company in nearly a century. Why it's Important Are salespeople just the closers and don't own the pipeline? ----more---- The sales pipeline, aka the sales funnel, is the long-standing measurement of the past, present, and future for a company. In the not too distant past marketing dumped...

Duration:00:23:00

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

5/9/2019
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Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. The B2B buyer and consumer are not morons , she says (paraphrasing David Ogilvy). ----more---- In this podcast Laurie reminds us of the Six Universal Buying Motives which, when used religiously will lead to higher opening rates and more qualified prospects. Managing email...

Duration:00:28:33

Leading Digital Transformation Within Your Organizations

5/8/2019
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Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation. ----more---- This month on Revenue Rebels Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing...

Why Leads Crash and Burn When Salespeople Call the Prospect

5/3/2019
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Mari Anne Vanella, author, and CEO of the Vanella Group, has made millions of B2B outbound calls for her clients. For this program she discusses why companies don’t usually need more leads, they just need to fix the salesperson’s soft sales approach in the initial contacts. The salesperson’s failure, Mari Anne says happens when aggressive salespeople, who don’t listen to the prospect, fail to engage and then blames the lead and source of the lead: marketing. Mari Anne and Paul Roberts...

Duration:00:27:25

Does Product Management Have a Role in Sales Enablement?

4/23/2019
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Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement. But do product marketing managers just assume this responsibility lies with someone else in marketing? Revenue operations? Marketing Operations? Marketing Communications? CMO? ----more---- This month, Kristin Roberts, Vice President, Product Marketing at Phreesia, joins the Revenue Rebels podcast to share...

Duration:00:24:07