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SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.
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Santa Margarita, CA


SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.






How to Build an Invincible Brand

Brand invincibility isn’t something that happens instantaneously. It takes a culture that values crisis management on which this month’s guest is an expert. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crisis in all forms. Here is the link to the free guide Melissa mentions in this episode:...


Are Marketers the Builders of Wealth? Darryl Praill Says it Depends

Of course, marketers control the lead generation budget and this contributes to sales, but does marketing really control the wealth goals of the company? Darryl Praill, CMO of VanillaSoft and host of the popular Inside Inside Sales podcast says, “it depends.” They have the talent and the skills, Darryl says, but whether they have the will to use these is another matter. Ultimately, he says they are the builders of wealth, pound for pound when measured against the employee count of...


Why a “Failure to Communicate” Is a First Step to Going Out of Business

Knowledge, open communications, as well as procrastination are highly linked to business performance. Having hands-on and personal real-time knowledge of what’s going on in your business is a challenge; having the confidence and willingness to do something about what you’ve learned is another. In this radio program/podcast, we explore why business executives procrastinate in fixing the sales and marketing fundamentals necessary for growth. We’ll also explore the role authentic...


Defining Modern PR in a Digital B2B World: Hint it has Changed

Add the SLMA Podcast skill to your Alexa capable device to play the most recent or choose from a list. No doubt about it, Public Relations (PR) has changed even more than traditional marketing in the modern digital world. Of course, marketing prides itself in its IT budget and the tools it uses, and while PR has some of those tools available, the actual function of PR has changed in different and more measurable ways than ever before. PR is now firmly connected to the word...


Why Marketing with Your Gut is Out and Marketing with Data is In – Ellie Mirman

The podcast version of this show from the live broadcast will be available by the EOB on Tuesday, Nov 26th. How Competitive Intelligence Drives Markets from a 20 Women to Watch Win er, Ellie Mirman of Crayon What started as an interview with Ellie Mirman, CMO of Crayon, named one of the 20 Women to Watch by the Sales Lead Management Association, which centered on women in leadership, this morphed into an interesting discussion about how competitive intelligence creates a competitive...


How to Engage Customers and Prospects with Tactile Marketing

This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this marketing tactic to engage with customers and prospects on a personalized level while overcoming digital clutter. Join us as Rhoan Morgan talks with Marne Reed, Chief Evangelist, VP Strategic Alliances at about direct mail, personas, and more. About Our Guest Marne Reed is the Chief Evangelist and a 17-year veteran at PFL. She is...


If Marketing Owns the Pipeline is Management of the Sales Department Far Behind?

In recent years marketing has chipped away, usually unintentionally, at various steps of the sales pipeline to aid the salespeople. Most of this is made possible by marketing automation and telemarketing being managed by marketing. I respect, that the sales pipeline ownership has finally shifted from sales to marketing. Marketing in more sophisticated companies probably manages more than 50% of the pipeline steps now and to me, that means ownership has shifted. ----more---- In some...


Four + Common Mistakes Sales and Marketing People Make When Selling to IT

In this episode of SLMA Radio (525th weekly program), guest host Nick Lissette interviews Black Pearl CIO Mike Guggermos. They discuss the glaring mistakes sales and marketing people from technology companies make in trying to sell to IT. These, Mike says are the mistakes that contribute to lost sales such as: About Mike Guggermos: Mike Guggemos is the Chief Information Officer (CIO) for the Black Pearl Mail. Mike brings extensive global experience to the role having served as a senior...


Who Creates the Most Wealth, Sales or Marketing?

Some might say there's an easy answer to this question, “it’s sales right?” And yet, when you delve into the many facets of marketing’s long and short-term initiatives with Mark Coronna, CMO for Chief Outsiders, he makes a strong case for marketing’s superior contributions. ----more---- Of course, marketing feeds the pipeline, manages the product lines and creates all of the marketing support and this is short term in nature. Beyond this, Mark points out the long term contributions of...


The Payoff When Customers are the Center of Everything for Marketing and Sales

Yep, we’ve heard from pundits in the past few years that the customer is why you are in business, why they are important and what we should do about it. Jocelyn Brown, SVP at Allocadia agrees with that, but she takes it much further in saying that its more than a concept, more than an idea that passes quickly as a conference keynote and disappears. It is a philosophy for doing business for Marketing and Salespeople in the most progressive (and profitable) companies. ----more---- About...


ABM Use Case: Lessons from the Front and How it’s Impacting Sales Pipelines

After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners. ----more---- About Mark Coronna Mark is an Area Managing Partner & CMO for Chief Outsiders. Mark is a globally experienced executive with a track record of consistent growth, turnaround and...


The Five Easy Pieces of A Marketing Attribution Model You Should-Know

Barriers to Measuring ROI Tessa Burg, VP of User Experience and Technology Strategy at Tenlo, says that B2B marketers that want to track the ROI of their digital efforts would be wise to consider an Attribution Model. Lead sources should no longer be simply attributed to one source and neither should the credit be given to that source for the eventual sale. To access the true ROI of each marketing channel, B2B companies must find ways to adjust their traditional success...


F#ck Content Marketing: It’s All About Content Experience

Whether we know it or not, we're all creating content experiences. Sometimes, they just suck... Today's guest is a rule-breaking marketer and a leader in the content experience movement. Randy Frisch, CMO, and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience. ---more--- Host, Rhoan Morgan sits down with Frisch to discuss: P.S. We do drop an F-bomb or two in today’s episode, so...


How New Salespeople Build a Repeatable, Daily Framework for Success

There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. ----more---- Our guest in this episode is James is a sales professional and front-line Salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement, and leadership...


Six Ways to Make Email Work Smarter for Marketing and Sales

Everyone in marketing and sales agrees on three things about email, it is indispensable, inexpensive as a promotional tool, and hugely inefficient unless used right. In this episode of SLMA Radio we interviewed Nick Lissette, CEO of Black Pearl and we discussed how marketing and sales can use email more efficiently. ----more---- Nick Lissette - FOUNDER AND CTO of Black Pearl Mail Nick Lissette is the Founder and Chief Technology Officer of Black Pearl Mail. With almost a decade of...


When Marketing Inserts Itself Into the Sales Pipeline, Who Owns it?

To answer this question, we have gone to Christopher Ryan, Founder and CEO of Fusion Marketing Partners. The answer to this will guide both marketing and sales to better understand their role in pipeline management because today they both have a stake in the outcome. ----more---- With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does...


Why Successful Acquisitions Need Marketing at the Forefront

Lauren Weiner, Executive Director, Marketing at IHS Markit has been through four acquisitions in her career and has some tips, insights, and word of wisdom for marketers. In this episode of Revenue Rebels, we explore what happens in the first hectic months after acquisition and how marketing can smooth the transition. Host Rhoan Morgan and Lauren Weiner discuss: ----more---- About Our Guest Lauren drives marketing and strategic planning efforts for IHS Markit’s Private Markets and...


Three Tactical Areas Winners Use - Podcast with Karen Hayward

SLMA guest host and board member Dan McDade (recent CEO of PointClear) and now of Prospect Experience interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview covers three tactical areas that winners use and loses fail to implement. Very interesting. ----more---- About the Guest: About Karen Hayward Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations....


Recipe for Growth: How LeadMD Grew 133% Year Over Year

Program host, Jim Obermayer, read a recent press release from LeadMD and what caught his eye was the 133% growth figure for their year over year sales so far in 2019. “Why” is the question Obermayer asked the company. The answer prompted the interview for this program with Justin Gray the CEO of LeadMD. His response is both interesting and predictable for a company that counts several thousand companies as its clients. ----more---- Justin Gray bio (Founder, CEO) Justin Gray is a serial...


What You Don’t Teach in Sales Training That Guarantees Failure

When sales reps are hired, they are often tested for sales skills and personality traits. References are checked, previous employers called, they are trained on the products and considered ready to sell. Yet, the number one skill is overlooked: the ability to engage. There is seldom, if ever, engagement training. Because they did well in the interview, the sales manager oddly enough assumes the new sales representative has the ability to engage with the most important tool they have, the...