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STANDOUT with Cheryl Tan

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Entrepreneurs share what they’ve done to become media darlings

Entrepreneurs share what they’ve done to become media darlings
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Entrepreneurs share what they’ve done to become media darlings








78: From Store Owner to Instagram Influencer With Shaunda Necole

More I’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall? One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphed into an online business. Now, she teams up with businesses to promote their products and services to her audience. Does this sound like...


77: The 4 Levels of Video Mastery

Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not perfect enough. Perfection is a very tough standard to reach, so I created the 4 levels of video mastery to show you how you can progress up the...


76: Fame, Fortune & Farmers Markets With Lakesha Brown-Renfro

When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true. In this episode of STANDOUT, you'll hear from a business owner who started a company with one idea for growth. But by sitting back and listening to clients and customers, she realized there was a better path. And the company pivoted. Many years later, after...


75: How Jeanne Fiocca’s Story Created A Path To A Bigger Business

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, "If you love something, figure out a way to make it your job." In this interview you'll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne...


74: Repurpose Your Content

I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in a blog, in a podcast or on video. But does this mean you'll have to create content all the time? No. Today, we're talking about how to repurpose...


73: From A Hobby To A Profitable Etsy Business With Lauren Kilgore

If you want to create a product to sell, this show is for you. Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby. I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you,...


72: Content Creation That Doesn't Make You Crazy

Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy. What you will learn in this episode: *The power of consistent content creation *3 steps to a simple content creation strategy *A look...


71: How Conferences Foster Connection, Community And Creativity

If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired. Frankly, I probably wouldn’t have thought about taking the time to actually go to one. But things change. I own a business now, for one thing. And no more 2 a.m. alarms. I have changed my mind about the power...


70: Which Video Platform Should You Use

These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you. What you'll learn in this episode: *Ways you can create content your audience wants *Why video marketing is so powerful *The different video platforms you can use -My 4 steps to figuring out which video platform you should use Clarify your message. Find out where your audience hangs out....


69: How To Create A Video Marketing Strategy

If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space. If so, you’re in the right place. Now, we’re adding a little strategy to it and talking about how you can use video to grow your business. What you'll learn in this episode: *What is the power of using video marketing? *Top 10 tips to create a strategy around your...


68: 9 Ways To Raise Your Visibility Now

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of...


67: How To Create Consistent Content

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we're talking about how to create consistent content. What you'll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode:...


66: How To Create A Publicity Plan

Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you'll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT - and how this acronym will help you implement your...


65: The Secret To Creating Confidence On Camera

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit...


64: The #1 Reason You Need To Put Yourself Out There

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you'll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your...


63: Why You Should Take Part In The STANDOUT Video Challenge

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today's episode, I'm introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you...


62: [On-Air Coaching] The Easiest Way To Create Videos With Chris Lane

Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to...


61: Seven Ways Your Local Business Can Start Using Video TODAY

By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you'll learn in this episode: *The four steps to get started using video in your...


60: [On-Air Coaching] How To Generate Publicity And Grow Your Business With Chelsea Mandello

Do you have a big idea? Maybe it’s a business, maybe it's a nonprofit, maybe it's a message you need to share with the world. Let's say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts...


59: Increase Your Energy On Camera

Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you'll learn in...