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How Postman Generates Revenue by Educating their Six Million Engineering Users

Meet Kasey Byrne, a software-engineer-turned-marketer, currently leading marketing at Postman - the only complete API development environment and an invaluable tool for every developer working with APIs. In this episode, you'll learn how Postman started their journey and their insane organic acquisition. We also talk about the birth of the paid program out of that organic growth and the challenge it has brought to marketing. We discuss how Postman considers education to be the most powerful...


How Leadpages Used a Single Webinar Campaign to Grow into Seven Figure SaaS

Meet Bob Sparkins (Jenkins), Manager of Marketing Education at Leadpages and the author of "Take Action, Revise Later". Leadpages is a well-known tool that empowers its users with lead generation and sales software to quickly promote their products and services. In this episode you'll hear about the journey of Leadpages from a bootstrapped business to a funded company. Bob told us how and why they went through that funding route. He uncovered how content marketing and dedication to webinars...


How Drift has Fueled Rocketship Growth with an Innovative Approach to Monthly Product Launches

Dan Murphy leads the demand generation team at Drift – one of the top SaaS companies in the industry right now. Dan has worked at several SaaS companies from early stage to growth and is passionate about building strong lead generation machines for startups. In this episode we get an inside look at what it's like to run marketing in a rocketship SaaS as Dan gives an insane explanation of what things are like inside Drift. We talk about the cultural items that make Drift so successful, not...


How Kapost Grew to 13 Million ARR by Creating a Content Operation Empire

Meet Paralee Walls - a guest lecturer for the Digital Creative Institute, General Assembly, a contributor to Forbes, CMI, and Kapost's own Marketeer. In this podcast episode you'll hear all about what Kapost is doing in marketing, including how they are using The Pillar Model to create a content powerhouse. We talk about why content operations are essential for big companies like IBM, GE, Fedex, as well as yours. You'll learn how to tell bad content from good content, how to use leading...


How Showpad Aligned Marketing and Sales to Grow into a Global Organization

Meet Theresa O'Neil - the leader of Showpad’s global marketing team, responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. She has delivered marketing, sales and business development strategy for companies such as PowerReviews and IBM. In this episode we dive into more advanced marketing channels than those applicable to early stage startups. You'll learn why Showpad has chosen to go global at this time, the lessons learned so far, and why...


How Optimove Achieved Massive Growth through an Innovative Approach to Content Publishing

Meet Amit Bivas - the head of marketing at Optimove. Amit is a seasoned marketing executive with a vast experience in planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp skills, creativity, and a keen eye for detail, alongside with a strong background in data analytics and statistics, position Amit as a unique combination of the art and science of marketing. In this episode we talk about Optimove and how they built the platform that has both...


Top 10 SaaS Insights You Need To Know from our First 25 Episodes

Welcome to this special SaaS Breakthrough episode with our host, David Abrams, covering the Top 10 Insights from our first 25 episodes. What a milestone! We've learned from great companies like LucidChart (who has 16MM users), Chartmogul, Hotjar, AppCues, Olark, Buffer (gaining 1.5M unique views on the blog), Gainsight, PicMonkey (with over 450,000 subscribers and 3.5 Billion images edited, JotForm, Groove, and a ton of other amazing companies. We started this podcast with the desire to...


How Groove is Redefining Their Content Strategy After 3 Years to Streamline Customers Acquisition Past 8000 Customers

Meet Andy Baldacci, the demand generation lead at Groove, which is the best help desk software for small businesses. With over 8,000 teams trusting Groove to help them manage online customer support, they are an amazing example of an industry leading SaaS. In this episode, Andy comes on to transparently share where they are in their marketing after 3 years of growth. Groove actually pioneered the approach of SaaS transparency blogging and with these stories, their blog really took off....


How JotForm Acquired Over 3.6 Million Users with an Innovative Approach to Product Development and Co-Marketing

Leeyen Rogers is the VP of Marketing at JotForm, an online forms platform with over 3.6 million users worldwide. JotForm was named one of the "Best Privately-Owned Companies in America" by Entrepreneur Magazine. In this podcast episode you'll learn about the different strategies JotForm used to double their user base, and the exact launch process that has been a critical growth factor. You'll hear how Leeyen looks at product launching and product development from the marketing angle, the...


How PicMonkey Uses The 6 Fundamental Customer Segments to Delight over 450,000 Users

Meet Matt Emmons, the VP of Marketing at PicMonkey. Matt helps the marketing team to tell the story of PicMonkey, from business successes to new product launches. In this podcast episode we talk about the importance of in-depth knowledge of your customer persona, and what that truly means for marketing. We go into the fundamental 6 digital segments you must understand to truly comprehend user behavior, and it goes far beyond any typical user experience. We also learn how Matt creates...


How SimScale Exploded Their Customer Base By Over 1000% in 3 Years Using B2B Influencer Campaigns and Partnerships

Meet Agata Krzysztofik, the Chief Marketing Officer at SimScale, a cloud-based engineering simulation platform that is revolutionizing the way engineers, designers, scientists, and students design products. Before joining this company, Agata spent 7 years at Google where she led the community and social media team, and project managed the launch of Google AdWords communities globally and in this podcast episode you'll hear about some of the amazing strategic stuff she brought from Google...


How Backblaze Competes Head to Head with Cloud Storage Giants Using Transparency and a Dedicated Customer Focus

Meet Ahin Thomas, the VP of Marketing for Backblaze, an 11 year old player in the cloud storage space with the unique model of having both B2C and B2B and entrusted with 600 Petabytes of data from customers in more 160 countries. In this podcast episode, you'll hear what it's like to find positioning in a very crowded, competitive marketplace like cloud storage. You'll learn how company values can make or break your marketing and how they have to come from the top. You'll also learn how...


How Databox Broke The 1 Million ARR Mark using Strategic Referrals and Co-Marketing

Meet John Bonini, the Director of Marketing at Databox, a software company making performance insights more accessible to everyone. In this podcast episode, we learn how they just broke the 1 million ARR mark and go deep into how they use things like content marketing, using specialized systems like polling of user generated content to create amazing articles that have created a wave of traffic to their website, referral marketing using partners, and how they've been able to bring a...


How Gainsight Uses the Power of Thought Leadership to Explode Demand Generation and Become #102 on the 2017 Inc. 5000

Meet Matt Stone, a marketing operations and demand generation veteran with experience in both transactional and enterprise sales cycles, currently with Gainsight, the leader in customer success software and #102 on the 2017 Inc. 5000. In this podcast episode we talk with Matt about Gainsight's amazing brand recognition, thought leadership, product evangelism, and how that was created to give the company so much traction. We also talk about how he runs the marketing operations' team and how...


How MessageGears Scaled To Billions of Emails and 10x'd their ARR in 4 Years

Meet Will Devlin, a 15-year veteran of the email marketing industry that leads marketing strategy and execution for MessageGears, an enterprise email marketing technology company that works with high-volume B2C brands. In this podcast episode, you'll learn how Will has helped build the brand into one of the premier software providers in the enterprise marketing space, serving companies like Expedia, Ebates, and Chick-fil-A. You'll find out how they found product market fit and what it...


How ZephyrHealth has doubled revenue every year and achieved huge industry recognition in a High Touch Industry

Meet Leilani Latimer who leads Global Marketing, Partnerships and Commercial Operations for Zephyr Health, the Insights-as-a-Service leader harnessing the power of global healthcare data to help Life Sciences companies engage the right physicians, accounts, and institutions. In this podcast episode you'll learn how how they found the pain points in a market that didn't have any database companies in SaaS. We talk about the pains of cold outreach to high touch sales and how Leilani went...


How AdHawk Grew to a 40-Person Company in 3 Years Powered by Unique Content Marketing and Strategic Data

Meet Bobby Stemper, the Director of Marketing of AdHawk, a digital advertising company that makes advertising easy with frictionless optimization in cross platform reporting. In this podcast episode you'll learn how the company has gone from a team of 2-Ex Google co-founders with a Google Spreadsheet to a 40-person company in 3 years, how Bobby focused on building marketing systems and leveraging marketing automation to do the job of many as a team of one, and his exact steps to really...


How Buffer transformed their marketing early and become a brand authority with 1.5 million monthly uniques to their blog

Meet Kevan Lee, the Director of Marketing at Buffer, a social media management tool for brands, businesses, and marketers. In this podcast episode you'll hear the exact steps Kevan and his team took when they decided to pivot their blog's focus, how they set voice and tone in the content marketing and how they learned just how transformative that can be for marketing, for building a community and really getting the right people to look at your content. You'll find out about why content...


How BrandPoint Hub used the power of Strategic Partnerships to create Brand Advocates and MoM Growth

Meet Claire Berge the Director of Marketing at Brandpoint, a content marketing agency that gives marketing and PR professionals the tools and platforms to tell their stories. In this podcast episode you'll hear the exact steps Claire took to grow from the beginning their SaaS platform Brandpoint HUB, a content marketing platform and how they discovered the brand position, the customer profile, and a segment that would work for growth for both the agency and the SaaS platform. You'll find...


How Olark is winning in a super competitive market by building strategic partnerships and embracing an experimental mindset with Kasey Bayne

Meet Kasey Bayne, part of the marketing team at Olark live chat, the most beautiful and effective way to talk to your customers for sales and support. In this podcast episode, you'll hear about the mindset shifts you need to make to create and build strategic partnerships, like Olark has been doing, as well as, re-thinking the experimental techniques Kasey's team been implementing to win in a super competitive market. We also find out how they were able to scale up from word of mouth...