Sales Funnel Radio

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes, you read that right. This shows that you don’t need a big audience to launch an event. Like I always say, doing an event is one of the best ways to introduce yourself to the market. So, don’t worry if you don’t have an extensive list. What you need to worry about is this one crucial thing that most marketers overlook. What is it? What’s the secret formula to filling an event that converts better? Listen now to my conversation with Austin Ford to find out. Key Takeaways: Introduction (00:00) From jack of all trades to becoming the challenge king (02:01) The power of focusing on one thing (09:06) Transitioning from challenges to virtual events (10:42) How to get traffic to your events even without a list (13:26) Better conversions vs. better speaker (16:07) Mistakes most entrepreneurs make with challenges and events (18:55) Smaller events convert better (21:04) What to do after your events? (22:09) Episode wrap-up (22:57) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferLaunch, has his own story to tell. Lawrence was once an avid entrepreneur fan–stalking guys like Gary V., Grant Cardone, and Russell Brunson–and later took the leap to become an actual entrepreneur. And guess what? He started selling bus tickets through his sales funnel. Come learn the mindset shift he's made since then to keep his business growing. Key Takeaways: Introduction (00:00) From corporate to entrepreneurship (01:21) Lawrence's first launch attempt (02:31) The pivotal mindset shift (07:58) What happens when you reinvent yourself? (11:15) Final thoughts (14:28) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape. He knows pretty much everything there is in building a profitable subscription business. Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues. Here’s my conversation with Stu. Key Takeaways: Introduction (00:00) How Stu McLaren started his subscription-based business (02:59) The magic of memberships and recurring revenue (07:34) Mistakes most funnel world people make (13:33) How to increase your subscriber lifetime value (17:52) How to help your members build meaningful connections (25:04) Episode wrap-up (29:59) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here --- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

Who says webinars are dead? I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars. I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars. Here’s how Sam did it… Key Takeaways: Introduction (00:00) Meet Sam Kwak (01:46) The evolution of Sam’s webinars (04:29) How do you treat a webinar like a machine (09:22) How to analyze a webinar after it’s done (15:43) Unique pattern interruptions to increase retention (20:36) When to stop doing live webinars (25:37) Episode wrap-up (30:22) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

Most marketers want continuity in their business. Who doesn't? We all do. It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring people in to sign up for memberships. That's what you'll be learning from today's podcast guest, Chas Wilson. Chas is one of our featured speakers at OfferLaunch 2023 event. (If you haven’t gotten your ticket yet, grab them HERE.) But for now, he's here to share how he went on to build his network empire–Master Networks–and use community to combat today's Loneliness Epidemic. Here's how he did it… Key Takeaways: Introduction (00:00) Meet Chas Wilson (02:01) What is Master Networks? (04:17) The power of building a community (08:22) 3 key concepts in building a community (11:06) How to get your first paying member (12:47) How to help people realize they need networking (16:15) People want to be connected (18:45) Episode wrap-up (25:13) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino. Stacey and her husband, Paul, are relationship gurus and have been doing it for 20 years. For the last 10 years, they’ve had a whopping 90% REPEAT ATTENDANCE rate (read that again). Her clients are even willing enough to pay as much as $15,000 to get into their program! How did they do it? Fortunately, Stacey is one of our featured speakers this coming October 26-28 at the OfferLaunch event (so exciting). And she’s here to share her event methodologies that will blow your mind. Here’s how she did it. (P.S. No tickets yet? Get your OfferLaunch event tickets here and learn the 6&7 figure strategies top marketers use to (re)launch offers.) Key Takeaways: Introduction (00:00) How Stacey Martino got into doing live events (01:27) Tips for finding the right joint venture (JV) partners (05:39) How to get repeat attendees for your event (09:04) The power of delivering prescriptive results (18:17) Episode wrap-up (24:05) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLaunch 2023 event, comes in. Brad helps entrepreneurs build wealth while they build their businesses. Apparently, I was once like you, who've paid everybody else apart from myself. And Brad made me realize that getting PAID from your business is by design, not luck. So, when should your business pay you (and when to take cash)? Here are the two ways to plan profit TO YOU… Key Takeaways: Intro (00:00) When should your business pay you? (01:27) Two ways to get paid as an entrepreneur (07:17) When to reinvest the money back into your business (10:10) Should you reinvest your excess money on new investments (14:30) How you should be investing your money (16:15) The only reason you reinvest (17:22) What entrepreneurs must realize (20:29) Two skill sets you need to master to win the game (23:10) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers. I just love how Alison built a true community from her multi-million dollar businesses. Yes, you read that right. She runs multiple multi-million dollar businesses on EVERGREEN! And she’s here on the podcast to tell you that you don’t need anything fancy or a huge list to launch. Heck, she didn’t even know what Facebook was when she launched one of her businesses. Here are her “unconventional” tricks of launching that accelerated her business. Key Takeaways: Intro (00:00) Have clarity with you are (03:41) Meet Alison and how she started her businesses (05:16) How to launch your business quickly (09:45) Gaining instant credibility (22:21) Tips for automating your launched business (27:19) Hiring momentum coaches (37:08) Episode wrap-up (41:07) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey. Sean got into sales in pursuit of this most frequently asked question–how to make a boatload of money? Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that didn’t make him quit sales. He learned sales systems to master his craft, and lo and behold, he became one of the greatest sales geniuses I’ve met in my entire life. Interestingly, after hearing how Sean has been crushing business after business with his sales system, I realized that marketing is only measured in lead gen. I’m not saying there’s no advantage to publishing a video that gets tons of likes, but sometimes that’s just the awareness part. It’s important to remember to build a SALES company rather than a MARKETING company. After all, you’re here to sell. So, here’s how DMs can help you make the transition. (Also, if you haven’t yet, get your ticket at OfferLaunch.com and learn from experts like Sean how to (re)launch lucrative offers that make 6-7 figures.) Key Takeaways: Intro (00:00) Meet Sean Malone (02:36) The birth of FlowChat (14:18) How to utilize DMs for stronger launch (17:26) What makes FlowChat different (23:38) The truth about social media (24:24) What internet marketers and funnel builders don’t know (27:23) DM is the online hallway (30:32) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

I’ve worked with many different ad agencies, but this one stood out to me. Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner. Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It is such a unique thing! If you think about it, the shift is quite simple but essential for cheaper conversions. That’s what made Brad and his agency one of the top paid ad agencies in the industry. And so, I can hardly wait for him to share all about it at the upcoming OfferLaunch event. For now, here’s a sneak peek at how they’ve changed the paid ad and sales funnel landscapes. Key Takeaways: Intro (00:00) Meet Brad Langan and his works (01:41) How Brad got into the media buying space (05:26) Traffic and launching mistakes that funnel people make (09:59) Brad’s comprehensive marketing strategy (13:59) The value of warming people up (19:23) Final thoughts (22:11) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

Come to think of it… I have made 55 products in three years, many of which have been taken down. I didn’t see the real value they bring when it comes to business valuation. Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner. Raleigh started as a mergers and acquisitions lawyer–working at a big law firm in New York and then later in Texas. When he saw how these big companies earn millions (and even billions) of dollars through acquiring businesses or selling divisions of their companies, he got into building his own business. He went from earning $2M a year in profit from his family entertainment business to selling the entire business for $26M. Then Raleigh made me realize the biggest mistakes that internet marketers like me create. Let us share them with you in detail and hopefully enlighten you. Key Takeaways: Intro (00:00) Meet Raleigh Williams (02:03) Why you should have a business exit strategy plan (07:18) Two main mistakes that marketers make (10:22) The key man risk concept explained (12:49) Advantage of digital marketers compared to the usual M&A deal (14:45) Business ownership vs. entrepreneurship (17:32) Episode wrap-up (19:51) Additional Resources - Reserve Your Seat at the OfferLaunch 2023 event here - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

It was probably two years ago while I was at a Funnel Hacking Live… That I had one of the most meaningful epiphanies of my life as an entrepreneur. I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad. Honestly, I don’t know what it is. All I know is that I want to be one of those entrepreneurs who helped create solutions even for something they do not have specialties in. This project allows me to give back and make an impact. And so I talked to my coach (yes, I have business and personal coaches, too), and that’s where I came to know these powerful immortal words from Aristotle: "Nature abhors a void.” It means that nature will always fill any empty spaces. So if you’re frustrated that you don’t have the clarity yet to some of your biggest business ideas, don’t fret. There’s beauty in asking questions even without immediate answers. Lemme tell you how you can apply this principle in real life and in marketing. Key Takeaways: Intro (00:00) My trip to Africa (00:52) The pros and cons of capitalism (02:07) The “nature-abhors-a-void” concept (04:54) An example of “nature-abhors-a-void” (09:55) Comparing different business models (13:21) How to be an idea pioneer (18:32) What is it to be entrepreneurially self-reliant? (20:52) The power of asking questions (25:44) Additional Resources - Connect with me here - Interview me on your show - Join the OfferLaunch 2023 event here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

It's not the first time I've had this type of insight. But it resurfaced after years while I was filming a video about how unique the offer launch is. And that's what spurred the thought. I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with. However, there are also certain things that it's best to model what has worked. One of the biggest frustrating aspects I have in teaching my frameworks to others is that "some" people would do differently from what the framework says. And they'd come up to me and say... "Steve, your framework doesn't work." Yeah? No way! Well, it feels like I'm handing a Ferrari to a five-year-old who can't reach the pedals yet. Lemme tell you more about what I mean by this... Key Takeaways: Intro (00:00) There's a certain playroom within the framework (01:37) What is the Red Ocean Analytics? (04:27) Two main reasons why people take reckless risks (05:48) Why you should copy the category king (07:15) The story behind the Ferrari framework (10:48) You got to learn to reach the pedals (12:44) Closing thoughts (14:53) Additional Resources - Connect with me here - Interview me on your show - Join the OfferLaunch 2023 event here --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

Here I was, sitting and thinking about the very first successful sales funnel I made for another company. And it got me asking what made it so successful compared to my previous attempts. Obviously, I had good copies on my sales funnels, good sales videos, etc. But I think the answer is really simple… Survey your customers! As customers come and go, I surveyed my customers to fully understand what they need. It might seem like a leap, but it does benefit you in the long run. Find out how. Key Takeaways: Intro (00:00) Why you should survey your customers (00:55) Other benefits of surveying your customers (02:28) One of the biggest things my audience has requested (04:27) Scaling a business model (05:20) What have I been up to lately? (06:54) Best resources for learning about surveys (12:34) Surveys and quizzes (13:14) Join my mastermind group (14:44) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

“If you're still doing the same thing in 20 years, I'm gonna kill you.” Although those weren't his original words (he got them from the movie The Good Will Hunting), my business coach of three years, Brian, made me think hard about what I really wanted to do. For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of Sales Funnel Radio. But now, I'm already entertaining the thought and feeling of "Where do I go next?". ‘Coz, no matter how much I'm invested in funnel land, I know it won't be where I will build my kingdom. No doubt... I'm honored to have produced over 350 episodes for this amazing Sales Funnel space. But here's my vision of the future of this show though... Key Takeaways: Intro (00:00) Saying yes too much isn’t a blessing (01:11) A lesson from The Good Will Hunting (04:19) Where can I build my next castle? (08:25) Owning the thought leader in me (10:39) Surround yourself with this kind of people (13:34) My future plans (14:29) Is this the end of Sales Funnel Radio? (16:48) The Capitalist Pig brand (20:02) What’s in the Capitalist Pig Newsletter? (24:24) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

I have been speaking on stage for years. And one of the most triggering things someone can ask me while I'm on stage is... "Steve, this is really powerful. But will it work for me?" Man, when I hear that, I just want to flip a desk because I already know that person will fail. I understand your good intentions; you want to help your customers solve their problems. You've put your blood and sweat into your course materials so you can share the formula that has worked for you and others. But while you're here to solve a valuable problem for your customer, they'll never get the result they're paying for if you don't do this one thing. Let me tell you more about it.... Key Takeaways: Intro (00:00) The sad post-learning pattern (01:22) Modeling somebody vs. carving your own path (04:52) Simplicity always wins (06:30) One of my biggest pet peeves (08:36) The power of having a can-do attitude (10:41) You are your own hero (12:33) Funnel Hacking Live freebies (13:55) Overcoming self-doubt and taking extreme ownership (14:37) Complaining is not bad (19:20) How to deal with haters (20:17) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

I remember my first few interviews. Man, those weren't the best of me. But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now. It cemented me in this industry which eventually led to bigger opportunities. Yet, most people often overlook this marketing strategy. Getting yourself interviewed is actually one of the most powerful and SIMPLEST forms of marketing. Why? 'Coz it never leaves the internet. And if you know how to tie your answers into whatever you're promoting, you'll have leads for LIFE! Being interviewed is one of the key pieces of the publishing game, and it comes with some prerequisites. So here's how I started getting myself interviewed... Key Takeaways: Intro (00:00) My I’m-not-gonna-publish backstory (01:28) Why publishing is so important (05:24) How to get interviewed by others (10:05) Interview request sample (13:54) #1 rule when interviewing me (14:30) Two ways to pitch yourself for interviews (15:59) The danger with a purely interview-based show (16:57) Handy interview tips (20:29) Closing thoughts (24:14) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model. But I haven't seen anyone turn their event funnel into this Linchpin model yet. So while I was on an airplane to Miami, with some caffeine and dubstep, I had another epiphany that blew my mind. I created a fantastic new event funnel type using the Linchpin model! And I can't wait to share it with you. Here's how it goes… Key Takeaways: The new Linchpin model (01:25) How to do a Linchpin-style event funnel (02:21) My plans for Offer Launch and Offer Mind (07:51) The reason why I've slowed down (10:17) Blackout speaking explained (11:38) The future of Sales Funnel Radio (12:34) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!

When it comes to funnels, most marketers would think of it as purely for customer acquisition. But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways! And the first thing you have to do is do what the market leader is doing. That's it. It's just ridiculous not to copy how leaders acquire customers. Come to think of it. When you straight out clone the content king, you also limit the number of variables you're risking. And customer acquisition is something you should not gamble on in the first place. From there, you can use the same customer acquisition funnel to make an EPIC funnel for onboarding and fulfillment. And in today's episode, I will describe in detail what I mean about this. Key Takeaways: Origin stories are not just for people (01:31) The best strategy for customer acquisition (03:59) Just do what the market leaders are doing (05:34) The truth about FREE challenges (09:11) My biggest realization about funnels and fulfillment (13:34) Episode wrap-up (15:02) Additional Resources - Connect with me here - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!