Sales Gravy: Jeb Blount

On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth. Jeb and Barry explore and focus on the strategic importance of customer success, the value of human interaction, and the role of company culture in shaping customer experiences and relationships. Customer Success as a Priority: Emphasizing the importance of customer success in maintaining and expanding business relationships. Retention Over Acquisition: Highlighting the significance of retaining existing customers as a more sustainable and profitable strategy compared to acquiring new ones, especially in challenging economic times. Human Interaction: Despite advancements in technology, the conversation underscores the irreplaceable value of human touch in customer relationships. Proactive Engagement: The need for businesses to proactively engage with customers to understand and adapt to their evolving needs. Impact of Company Culture: A company's culture, particularly one that values ethical behavior and respect, can significantly influence customer success strategies and outcomes. Adaptability and Responsiveness: The importance of being adaptable and responsive to customer needs as a way to ensure customer satisfaction and loyalty. Long-term Relationships: The focus on building long-term relationships with customers rather than short-term transactions. Customer Retention is at The Heart of Business Growth When it comes to growing a business, the real magic happens long after the sale is made. Think about your own experiences: every time you buy something, that's just the beginning of your journey with that brand. And if they treat you right, you're not just going to come back—you're going to become a loyal fan, maybe even spend more over time. That's the secret ingredient to business growth. It's not about constantly chasing new customers; it's about keeping the ones you already have coming back for more. The Power of Customer Retention Finding new customers is hard work and expensive. It's like throwing a party and hoping people you've never met will show up. Now, think about the friends who already love your parties. You don't need to convince them to come; they're already on board. They might even bring along a few friends of their own. That's the beauty of focusing on your existing customers. You've already won them over once; now it's about making sure they feel valued and continue to enjoy what you offer. A satisfied customer is your best advocate. They become ambassadors for your brand, sharing their positive experiences with others. This word-of-mouth is invaluable. It's authentic, powerful, and best of all, it's free. Every happy customer is a potential win, not just for another sale, but for bringing in new customers who've already heard good things about you. Building a Community At its core, keeping customers happy is about more than just good business sense; it's about building a community around your brand. It's about creating a space where people feel valued, heard, and connected. This community isn't just loyal; they're engaged. They're not just buying a product or a service; they're buying into an experience, a relationship. One of the keys to keeping customers close is listening to them. It's about being open to feedback, even when it's tough to hear. Every piece of feedback is a gift, an opportunity to improve and to show your customers that you're invested in their satisfaction. It's about continually adapting and evolving to meet their needs. The Long-Term View The relationship with a customer doesn't end at the sale; that's where it begins. It's about the follow-up, the check-in, the unexpected delight that shows them they're more than just...

On this fascinating episode of the Sales Gravy podcast, master sales trainer Jessica Stokes spends time with Steven Farber of Take Flight Learning discussing why it is important for salespeople and leaders to understand and adapt to different personality styles. You'll learn the significance of how understanding personality styles will elevate your sales skills, help you build deeper relationships, and improve your closing ratio. Key Takeaways: Importance of Personality Tests in Sales: Jessica expresses her enthusiasm for personality tests and their application in sales, emphasizing how understanding one's own personality and adapting to others' can enhance sales interactions and relationships. Bird Personality Types: The conversation delves into the bird personality types, a concept used by Take Flight Learning to categorize different personality styles. These include the eagle (confident, direct, results-driven), the parrot (social, talkative, enthusiastic), the dove (peaceful, harmonious, methodical), and the owl (wise, analytical, observant). Each bird type has its unique communication style and approach to problem-solving. Adapting to Different Personalities: Steven discusses the importance of recognizing and adapting to the various bird personality types in sales and everyday interactions. He shares anecdotes and examples to illustrate how understanding and flexing to different personality styles can lead to more effective communication and better outcomes in sales. Practical Tips for Salespeople: The episode provides practical advice for salespeople on how to identify and adapt to different personality types in their prospects and clients. This includes paying attention to cues like tone of voice, body language, and response patterns to tailor their approach accordingly. Personal Growth and Flexibility: Both Jessica and Steven emphasize the value of personal growth and flexibility in sales. They encourage salespeople to stretch beyond their comfort zones, be kind to themselves during the learning process, and continuously strive to improve their skills and adaptability. Understanding Personality Styles is a Game Changer in Sales People are different. You know it, I know it. You've got your quiet thinkers, your chatty Kathys, your decision-makers, and those who need a bit more hand-holding. If you're treating them all the same, you're missing out. Think about your last sales call. Maybe it was smooth sailing, or maybe it was like talking to a brick wall. Ever wonder why? It's not always about the product or the pitch. Sometimes, it's about not clicking with the person you're talking to. That's where knowing a bit about personality styles comes in handy. Understanding personality styles isn't just about making sales; it's about building relationships. When you get where someone is coming from, you're not just another salesperson trying to hit a quota; you become a trusted advisor. Think about it. Would you rather buy from someone who gets you or someone who's just pushing a product? It's a no-brainer. Speaking the Same Language Let's break it down. Some folks are all about the facts. They want the nitty-gritty details, the stats, the ROI. Then you've got the ones who are looking for a connection. They want to know you get them, that you're on the same wavelength. And let's not forget the decision-makers who want the bottom line, no fluff, just straight talk. Now, imagine you're pitching to someone who loves details, and you go in all guns blazing with big-picture talk. It's like you're speaking French, and they only understand Italian. Not exactly a recipe for success, right? Here's where it gets interesting. Once you start paying attention to these styles, you can tailor your approach. It's like having a secret weapon. You start speaking their language, and suddenly, doors start opening. You're not just another salesperson; you're someone who gets them.

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization. "It's been a whirlwind of achievements, challenges, and invaluable lessons," she remarked. The Essence of Courage and Wisdom Patricia's philosophy revolves around the courage to face adversity and the wisdom to learn from every experience. She fondly recalled a quote by Winston Churchill that resonates with her: "Success is not final, failure is not fatal: It is the courage to continue that counts." This mantra has guided her through the highs and lows, enabling her to lead KaTom with resilience and foresight. Overcoming Adversity with Grace The conversation took a deeply personal turn as Patricia recounted the challenges she faced following the unexpected loss of her husband and co-founder of KaTom. "It was a pivotal moment that tested my resolve, but it also brought to light the incredible strength and support of our team," she shared. Her ability to navigate through grief and lead the company forward is a powerful narrative of leadership in the face of adversity. Fostering a Culture of Accountability and Innovation Patricia's leadership style is characterized by a strong emphasis on accountability and a culture that encourages innovation. "Creating an environment where every team member feels empowered to contribute and challenge the status quo is crucial for sustained growth," she explained. This approach has not only propelled KaTom to new heights but has also cultivated a sense of ownership and pride among the employees. Leading a hyper-growth company like KaTom involves navigating complex challenges and seizing opportunities with strategic foresight. Here are some key elements to successfully leading such a dynamic organization: Visionary Leadership Setting a clear, ambitious, and achievable vision for the company's future is crucial. This vision should inspire the team and guide decision-making at all levels. Being able to pivot and adapt strategies in response to market changes, technological advancements, and customer needs is essential for sustaining growth. Building a Strong Culture Creating a culture where employees feel empowered to take initiative, innovate, and contribute to the company's success. Fostering a sense of responsibility where team members are accountable for their results, encouraging a high-performance environment. Talent Management Hyper-growth companies need to attract top talent by offering compelling opportunities for growth, learning, and impact. Retaining top performers through continuous development, recognition, and providing pathways for advancement within the organization. Scalable Systems and Processes Implementing scalable systems and processes that can accommodate rapid growth without compromising on service quality or operational efficiency. Continuously seeking out and integrating new technologies and methodologies to improve productivity and stay ahead of the competition. Customer-Centric Approach Maintaining a deep understanding of customer needs, preferences, and feedback to tailor products and services accordingly. Developing strong relationships with customers, suppliers, and partners to ensure long-term loyalty and support. Financial Acumen Managing financial resources wisely to fuel growth while maintaining healthy margins and cash flow. Strategically investing in areas that will drive future growth, such as marketing and expanding into new markets or product lines. Resilience and Perseverance Being prepared to face setbacks and challenges without losing sight of the long-term goals. Encouraging a culture where failures are seen as opportunities to learn and improve, rather than reasons to give up. Communication and Transparency

On this episode of the Sales Gravy podcast Jeb Blount and Carole Mahoney, author of the hit new book Buyer First, underscore the importance of putting buyers first and aligning with the buyer's journey. They dive into the power of empathy, the art of listening, and innovative ways of selling that prioritize the buyer's needs and experiences to increase closing ratios. Human Centric, Buyer First Selling In the whirlwind of today's sales scene, there's a fresh, more human approach taking center stage. It's all about walking in step with the buyer's journey, tuning into empathy, mastering the art of listening, and flipping the script on traditional selling to truly put the buyer's needs first. Navigating The Buyer's Journey Picture the buyer's journey not as a straight shot from point A to B, but more like a winding road, complete with twists, turns, and the occasional backtrack. It's a ride through awareness, consideration, and finally, decision. For sales folks looking to really connect, it's about getting the map to this journey, understanding the lay of the land at each stage, and customizing their pitch to meet the buyer right where they are. It's less about sealing the deal and more about being a trusted guide, helping the buyer navigate their options to find the perfect fit for their needs. This shift towards empathy doesn't just feel good; it makes solid business sense, too. It transforms the buyer-seller dynamic into a partnership built on trust, paving the way for not just a one-off sale but a lasting relationship. Empathy: The Soul of Sales Today At the heart of putting buyers first is empathy. It's about seeing the world through the buyer's eyes, feeling their pain points, and genuinely wanting to help. This human connection is what sets apart the modern sales pro in a sea of information overload. By showing real care for the buyer's challenges and goals, salespeople can break through the noise, offering not just a product, but a solution that truly resonates. But don't mistake empathy for mere niceness. It's a strategic ace, giving salespeople the insight to tailor their messages and solutions in a way that truly hits home for the buyer. Listening is Key Listening – really listening – is where the magic happens. It's about tuning in with all senses, catching not just the words but the emotions and unspoken needs behind them. This deep dive into the buyer's world uncovers golden nuggets of insight, enabling sales pros to craft responses and solutions that are as unique as the buyer's own story. Today's buyer is savvy, connected, and expects more. They want interactions that are relevant, personal, and respectful. To sell more, adopt strategies that put the buyer's experience front and center. This pivot to a buyer-centric approach heralds a new chapter in sales, one where understanding, empathy, and genuine connection are give you a competitive edge. As the world continues to evolve, those who embrace a buyer first mindset are set to not just survive but thrive, building relationships that last and driving success that's both sustainable and fulfilling. Learn why more than 50,000 sales professionals and sales teams get the tools, tactics, and techniques to sell more on Sales Gravy University

On this must-listen episode of the Sales Gravy Podcast, Jeb Blount sits down with Ryan Taft. Ryan is the author of the hit new sales book Story Getter. Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. They dive into how curiosity and empathy are pivotal for transforming your sales approach. Curiosity Is the Fuel of Story Getters Top sales professionals understanding the human element. They have mastered the subtle art of connecting with people and leverage natural curiosity to get people to open up and share their stories. Curiosity is the unsung hero in the sales process. It's about getting below the surface. This isn't about interrogating; it's about engaging in a conversation that uncovers deeper needs and desires. When a salesperson is genuinely curious, they ask questions that go beyond the standard script. It's about understanding the customer's journey, their challenges, and what they truly value. Story Getters understand that curiosity is a gateway to understanding their business needs, challenges, and even apprehensions. It's a step towards a solution that's not just a product but a tailored answer to their unique problem. Empathy is More Than Just a Buzzword Empathy in sales is about connecting on a human level. It's about seeing the world from the customer's perspective, feeling what they feel. This emotional intelligence allows salespeople to build a rapport that goes beyond the transactional. When customers feel understood, they are more open to listening and engaging. Consider a situation where a customer is afraid of making a decision. An empathetic response involves recognizing their fear, validating their feelings, and then collaboratively finding a way to move forward. This approach not only addresses the immediate concern but also strengthens the long-term relationship. The Art of Balancing Curiosity and Empathy Mastering the balance between curiosity and empathy is crucial. It's about asking the right questions and then genuinely listening to the answers. This balance creates a dialogue where the customer feels valued, understood, and want to share their story. For instance, a salesperson might ask, "How does this challenge affect you personally?" This question shows that you're not just interested in selling a product but are invested in understanding their feeling. Listening actively to their response, and showing understanding, builds a deeper emotional connection. Implementing Curiosity and Empathy in Your Sales Strategy Integrating Story Getting into your sales strategy involves a shift in mindset. It's about moving from a selling mindset to a helping mindset. Adopting a curious and empathetic approach to sales conversations along with more effective questions, will give you a clear competitive edge. Furthermore, this approach can lead to better problem-solving. Understanding the customer's needs and challenges, through their stories, allows for more tailored solutions, enhancing customer satisfaction and loyalty. Remember, people don't just buy products or services; they buy experiences and relationships. By putting the human back into sales, we can redefine success in this ever-evolving field. Learn the art of selling on Sales Gravy University, the world's most powerful sales training engine.

In the latest episode of the Sales Gravy podcast, we had the privilege of diving deep into the world of prospecting and sales with Kristin Andree from the Andree Group. Hosted by Sales Gravy Master Trainer Jessica Stokes, this episode offers a treasure trove of strategies, tips, and personal anecdotes that are essential for anyone looking for innovative ways to scale their sales career or business. This episode is a blend of practical advice, innovative techniques, and motivational insights that can transform your approach to sales and client relationships. So, tune in, take notes, and embark on your journey to sales excellence. The Bedrock of Sales Success: Truly Understanding Your Audience Let's take a deeper dive into this enlightening conversation between Jessica and Kristin on Innovative Prospecting for Scaling Your Business and Sales Career. This episode is not just a discussion; it's a masterclass in understanding, engaging, and growing in the complex world of sales. Kristin Andre begins by unraveling the essence of sales - understanding your target market. Her approach is straightforward yet profound: “Know your people, find your people, love them hard.” This mantra goes beyond the surface, urging sales professionals to dive deep into the psyche of their target market. It's about empathy, understanding their needs, and aligning your solutions to meet those needs effectively. Segmenting Your Market: A Strategic Approach Expanding on knowing your audience, Kristin highlights the importance of market segmentation. By identifying niche markets and tailoring your approach to each segment, sales professionals can enhance their effectiveness. This targeted approach ensures that your message resonates more deeply with each unique group within your broader audience. Innovative Prospecting: Leveraging Modern Tools for Maximum Impact In today's digital-first world, Kristin emphasizes the need to think outside the traditional prospecting box. Using podcasts, social media, and content creation, salespeople can reach a wider audience and establish themselves as thought leaders in their field. This section of the podcast offers a goldmine of ideas for digital prospecting, including leveraging LinkedIn for networking and content distribution. Crafting Engaging Content: A Key to Digital Prospecting Kristin talks about the power of creating engaging, value-driven content. She delves into strategies for developing content that not only attracts attention but also establishes credibility and trust. This includes tips on understanding what resonates with your audience and how to consistently deliver content that keeps them engaged and interested. The Art of Client Engagement: Beyond the Transaction Kristin's perspective on client engagement is a refreshing take on building lasting relationships. She advocates for a personal touch in client interactions, suggesting thoughtful gifting strategies and meaningful communication that demonstrate genuine care. This section provides practical tips on how to transform client interactions from transactional to relational. Building Lasting Relationships: The Long-Term Approach Expanding on client engagement, Kristin discusses the importance of a long-term approach to building client relationships. This includes understanding client needs over time, being responsive to changes, and consistently delivering value beyond the initial sale. She shares personal anecdotes and examples that illustrate the power of long-term relationship building. Personal Growth: The Intersection of Self-Awareness and Sales Success Kristin's insights on personal growth highlight the importance of self-awareness in sales. She talks about the need to recognize and play to your strengths while seeking opportunities for growth and improvement. This part of the podcast includes actionable advice on personal development strategies that can enhance your sales performance.

Sales professionals are constantly seeking new strategies to enhance their performance and edge out the competition. Interestingly, one crucial aspect that often gets overlooked is physical sales fitness. On this game changing episode of the Sales Gravy Podcast, Jeb Blount discusses how physical fitness impact sales success with online fitness coach Josh Hulsebosch. Sales is a demanding profession that requires both mental and physical stamina. We need to be able to think on our feet, manage emotions, think creatively, and solve problems. This requires a tremendous amount of mental energy. Energy that is not there when you are in poor physical shape. How Physical Fitness Can Drive Sales Success The podcast kicks off by addressing the undeniable impact of physical appearance in the sales industry. It underscores that first impressions are vital and that a fit appearance can project a positive image of discipline, dedication, and energy. Salespeople who maintain a healthy and fit physique can significantly influence client perceptions and decisions, often leading to more favorable outcomes in sales interactions. Energy Levels and Stamina A major highlight of the discussion is the correlation between physical fitness and energy levels. The speakers share personal anecdotes and scientific evidence to illustrate how regular physical activity can boost stamina and endurance. This is particularly beneficial for sales professionals who often face long hours, extensive travel, and high-pressure situations. By staying physically fit, salespeople can maintain high energy levels throughout their demanding schedules, ensuring they are always at the top of their game. Stress Management The conversation then shifts to the topic of stress management, a critical aspect for any salesperson. The speakers discuss how the high-pressure environment of sales can lead to significant stress, affecting both mental and physical health. They advocate for physical fitness as a powerful tool for stress relief, noting that exercise can significantly reduce anxiety and improve mental clarity. Josh and Jeb offer practical tips on incorporating regular physical activity into one's routine to manage stress effectively. Health and Reduced Sick Days Further into the podcast, the focus turns to the health benefits of physical fitness, particularly its impact on immunity and overall well-being. Jeb and Josh discuss how staying fit can lead to fewer sick days, ensuring continuous engagement in sales activities and client interactions. They highlight that consistent performance is key in sales, and maintaining good health is essential to achieving this consistency. Confidence and Self-Esteem An interesting segment of the podcast explores the relationship between physical fitness, confidence, and self-esteem. Feeling good about one's body can lead to a more confident and assertive presence, which is incredibly valuable in sales contexts. They share stories of how their fitness journeys have positively influenced their professional interactions and sales outcomes. Cognitive Benefits of Improved Sales Fitness The podcast also touches on the cognitive benefits of regular physical activity, including improved memory, concentration, and problem-solving skills. The speakers provide evidence from various studies and personal experiences to illustrate how fitness can enhance cognitive function, leading to better decision-making and more effective sales strategies. Building Rapport and Relationships An engaging part of the discussion revolves around using fitness as a tool to build rapport with clients. The speakers share how sharing fitness tips or experiences can serve as an excellent conversation starter or bonding activity, especially with clients who value health and wellness. They emphasize that building strong relationships is fundamental in sales, and fitness can be a unique and effective way to connect with clients on a de...

On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn. This episode is a goldmine for sales professionals seeking to harness the power of digital tools in their sales strategies. Brynne Tillman’s approach to digital sales is both innovative and practical. Her ability to simplify complex concepts and relate them to everyday sales scenarios makes her advice incredibly valuable. Revolutionizing Sales with AI and Technology Brynne emphasized how AI and technological advancements are reshaping the sales landscape. She discussed how these tools can help salespeople understand and predict customer behavior, automate routine tasks, and personalize their sales approaches. For instance, she mentioned the use of AI in analyzing customer interaction data to identify potential leads and opportunities. Practical Tips for LinkedIn and Digital Sales Success A highlight of the episode was Brynne’s take on social selling. She stressed the importance of using platforms like LinkedIn not just as a sales tool but as a means to build genuine, long-lasting relationships. She shared anecdotes of how creating valuable content and engaging authentically with one’s network can lead to trust-building, which is crucial for successful sales. Practical Strategies to Sell More on LinkedIn LinkedIn has evolved from a mere professional networking site to a robust platform where the art of selling can be refined and executed with precision. It's a treasure trove for salespeople who know how to tap into its potential. As Brynne eloquently put it, "LinkedIn is a goldmine for those willing to dig deeper." Building a Magnetic LinkedIn Profile The journey on LinkedIn begins with your profile. It's your digital handshake, the first impression you make on potential clients. Brynne emphasized the need for a client-centric profile. She said, "Your profile shouldn’t be a resume; it should be a resource." This means crafting a profile that speaks directly to your target audience, addressing their pain points, and offering solutions. Use a professional headshot, craft a compelling headline, and ensure every section of your profile showcases your expertise and the value you can bring to your clients. Content is King On LinkedIn, content reigns supreme. Sharing valuable content positions you as a thought leader and helps build trust with your network. But it's not just about posting for the sake of it. The content needs to resonate with your audience. Brynne suggested a mix of original and curated content that addresses the latest trends, challenges, and solutions in your industry. Regularly posting articles, insights, and even engaging in thoughtful discussions on relevant posts can significantly increase your visibility and credibility. Engagement: The Key to Building Relationships LinkedIn is not just a platform to broadcast your achievements and content; it's a community. Engaging with your network's content is just as important as posting your own. Brynne advised, "Like, comment, and share. Engage genuinely and consistently." This engagement should be thoughtful and add value, showing that you are not just there to sell, but to be a part of the conversation. Leveraging LinkedIn for Sales Prospecting The true power of LinkedIn for sales professionals lies in its ability to find and connect with potential clients. Brynne shared several tactics for effective prospecting. Advanced search features, alumni networks, and joining relevant groups can help you identify and connect with potential leads. But the key is in the approach. She recommended personalizing connection requests and messages, avoiding the hard sell, and focusing on building a relationship first. The blend of Brynne’s expert insights, practical strategies, and real-world success stories make it an invaluable resource for sales professionals eager to adapt and succeed in the digit...

On this episode of the Sales Gravy Podcast, I dive into part two of my conversation with sales leadership expert Mike Weinberg on what new sales managers need to do to get off to a successful start. The information in this episode is so good that you'll want to listen twice and take good notes. Navigating the Challenges of Being a New Sales Manager The episode kicks off with an engaging story from Jeb Blount about his early days in sales leadership. Thrust into a managerial role at just 23 years old due to an unexpected incident, Jeb shares rapid rise to responsibility highlights the often-unpredictable path to sales leadership and the importance of adaptability and quick learning in such roles. A key highlight of Jeb’s story is the impact of mentorship on his career. He credits Mary Gardner, the Area Vice President of his group, for fundamentally shaping his approach to sales leadership. Mary’s emphasis on coaching and her advice on being observant and patient offers timeless wisdom for new sales managers. Core Principles for New Sales Managers Mike Weinberg stresses the importance of 'keeping your mouth shut and your ears open' as a new leader. This approach is not about being passive but rather about being strategically observant, identifying opportunities for improvement, and understanding team dynamics before jumping into action. One of the critical roles of a sales manager is to coach rather than directly involve oneself in every sale. This part of the discussion sheds light on the common mistake new managers make - trying to be the hero in every sales call, which ultimately hampers the development of their team. Mike and Jeb discuss the balance between personal sales contributions and the development of the team. The insight here is clear: sales leadership is less about personal selling skills and more about elevating the capabilities of the team. Challenges in Sales Leadership Many sales leaders are overwhelmed with non-sales-related tasks, preventing them from focusing on key activities like coaching, mentoring, and strategy development. The discussion underscores the need for support from higher management. Often, new sales leaders are not given clear priorities, leading to misaligned efforts and burnout. It is crucial for executives to understand and support the primary role of sales managers - revenue generation. Key Takeaways for New Sales Managers New sales leaders must prioritize coaching, adaptability, and team development over individual sales achievements. The journey of a sales leader is unique and challenging, but with the right approach and support, it can be incredibly rewarding. Remember, as a new sales manager, your success lies in how well you can elevate your team, not just your personal sales achievements. So listen, observe, coach, and lead your team to new heights. Getting off to a good start in your first 90 days as a new sales manager is crucial. The key to success is knowing where to start, where to focus, and what to avoid. In this brilliant, must watch Expert Voice, sales leadership expert and bestselling author Mike Weinberg shares seven keys to success for new sales managers. Watch Now

On this episode of the Sales Gravy Podcast, I sit down with Mike Weinberg for Part One of our conversation on the state of the Sales Profession, sales leadership, and getting started as a new sales manager. This conversation was a special treat because Mike is such an important and trusted voice within the sales profession and it is rare that Mike and I can find the time to get together. Embracing the Fundamentals: Getting Started as a New Sales Manager in a Rapidly Changing World As we work to sell more in the face of constant change, the wisdom of industry veterans like Mike Weinberg stands out as a beacon, guiding us through the evolving landscape of customer relationships, technology, sales strategies, and sales leadership. His insights, derived from decades of experience, provide a roadmap for both aspiring and seasoned sales manager in navigating the complex and often misunderstood profession of sales. Understanding the Core of Sales The art of selling, despite technological advancements and evolving methodologies, remains fundamentally anchored in human interaction and relationships. Weinberg underscores that the crux of effective selling lies in understanding and addressing customer needs, clear communication, and building trust. These timeless principles are the bedrock upon which successful sales strategies are built, regardless of the industry or market dynamics. The Evolution of Sales Training and Leadership Sales training and leadership have undergone significant transformation over the years. Weinberg points out a critical gap in many organizations - the transition from being a top-performing salesperson to an effective sales manager. This shift requires not only a change in skills but also a fundamental shift in mindset. Sales Management is about nurturing and developing talent, fostering a culture of accountability, and leading by example. It's about guiding teams through challenges and inspiring them to achieve collective success. Technology: A Tool, Not a Replacement In our tech-driven age, there's a growing tendency to rely heavily on technology for sales processes. While technology undoubtedly offers efficiency and data-driven insights, Weinberg cautions against allowing it to overshadow the human element. Automation and AI are tools to enhance, not replace, the personal touch that is central to building and maintaining customer relationships. The challenge for modern sales professionals is to integrate technology into their strategies without losing the essence of personal connection. Debunking the Myths of Social Selling Social selling has been touted as a revolutionary approach in the digital era. However, Weinberg challenges this notion, arguing that while it is a valuable component of a broader strategy, it is not a standalone solution. The effectiveness of traditional methods like phone calls and face-to-face meetings remains significant. Social selling should complement, not replace, these time-tested techniques. Navigating Crises in Sales Management Leading a sales team through periods of crisis requires more than just strategic acumen. It demands adaptability, empathy, and clear communication. Weinberg emphasizes the importance of maintaining team morale and productivity during such times. Sales leaders must be beacons of stability and clarity, guiding their teams through uncertainty with a steady hand and an empathetic approach. Personal Growth and Future Trends Weinberg’s journey also highlights the importance of personal growth and adaptation in a rapidly changing industry. The future of sales lies in balancing technological advancements with the irreplaceable human elements. As AI and machine learning continue to shape the landscape, sales professionals and leaders must remain agile, constantly learning and evolving to integrate new tools and techniques without losing sight of the fundamental human connections that drive sales. Master the Fundamentals

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion. Why Account Management Matters In sales, closing deals and prospecting often steal the spotlight from account management and customer retention. Yet, account retention and expansion are essential for sustainable business growth. Account management is vital because retaining an existing customer is often more cost-effective than acquiring a new one. As such, focusing on account management can significantly impact a company's bottom line. Best Practices in Account Management One of the most critical aspects of effective account management is maintaining regular communication with clients. This doesn't mean only reaching out when it's time to renew a contract. Regular check-ins, updates on new offerings, and discussions about the client's evolving needs can make them feel valued and understood. To effectively manage and expand accounts, it's crucial to have a deep understanding of the client's business and objectives. This knowledge allows account managers to align their offerings with the client's goals and present solutions that genuinely resonate with their needs. Successful account management often involves collaboration with customer success and support teams. These teams play a critical role in ensuring that the client is successfully using the product or service and achieving their desired outcomes. Their insights can be invaluable for account managers looking to deepen client relationships. Account Expansion Selling Once a strong relationship is established, account managers can identify opportunities for expansion. This could mean introducing new products or services, expanding into different departments within the client's organization, or simply ensuring that the client is fully utilizing the existing solutions. Account expansion is not just about selling more; it's about deepening the relationship and providing more value. Account expansion selling involves a range of strategies, including cross-selling and upselling, but it goes beyond these tactics. It’s about understanding the evolving needs of your clients and adapting your offerings to meet those needs over time. The goal is to become an indispensable partner rather than just another vendor. The cost of selling to an existing customer is typically lower, and the probability of success is higher because of the established relationship and trust. Long-term client relationships fostered through account expansion often result in more predictable and stable revenue streams. Clients who have grown with your business are more likely to remain loyal and less sensitive to price changes or market fluctuations. How to Excel in Account Expansion Selling Deep Understanding of Client Needs: The first step is to have a thorough understanding of your clients' businesses, challenges, and goals. This understanding allows you to identify opportunities where your products or services can add value. Regular Communication and Relationship Building: Regular, meaningful communication is key. This involves not just checking in on service delivery but also discussing industry trends, sharing insights, and becoming a trusted advisor. Tailored Solutions and Personalized Experiences: Offer solutions that are tailored to your client’s specific needs. Personalization in your offerings demonstrates that you understand and value their unique challenges and goals. Leveraging Data and Analytics: Use data and analytics to gain insights into client behavior, preferences, and potential needs. This information can guide your approach to offering relevant products or services. Collaboration Across Teams: Successful account expansion often requires collab...

In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount spends time with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt a pro athlete mindset have greater success. Journey from the Court to the Boardroom Dre's journey from the basketball court to the boardroom offers invaluable lessons for sales professionals. His story is a testament to perseverance and adaptability. Transitioning from scoring points in the NBA to scoring wins in business, Dre has demonstrated how the principles of sports excellence can be effectively applied to sales. His philosophy revolves around four pillars: discipline, confidence, mental toughness, and personal initiative. The Four Pillars of Success 1. Discipline: The Foundation of Success At the core of Dre's philosophy is discipline. In sales, as in sports, consistent effort and a structured approach are non-negotiable. Dre emphasizes that discipline isn't about forcing oneself to work but about creating a structure that naturally fosters productivity. For sales professionals, this means meticulously planning your day, prioritizing tasks, and sticking to a routine that aligns with your goals. 2. Confidence: More Than Just a Feeling Confidence, as Dre describes, is about boldly presenting oneself authentically. It's not about faking it till you make it, but about genuinely believing in your abilities and value. For a salesperson, this means trusting in your product, your approach, and your capacity to deliver solutions that genuinely benefit your clients. 3. Mental Toughness: Staying Resilient Amid Challenges Dre's third pillar, mental toughness, is about maintaining discipline and confidence, even when results aren't immediately visible. In sales, rejection and setbacks are part of the journey. Developing mental toughness means not getting overly discouraged by a lost sale or overly elated by a big win. It's about finding an emotional equilibrium that allows you to stay focused and effective. 4. Personal Initiative: The Drive to Take Action The final piece of the puzzle is personal initiative – the willingness to take charge and make things happen. Dre's story of proactively reaching out to agents to kickstart his basketball career exemplifies this. In sales, it translates to not waiting for opportunities but creating them through proactive outreach and seizing the moment. Applying the Pro-Athlete Mindset to Sales Adopting a pro-athlete mindset in sales means more than just being disciplined, confident, mentally tough, and proactive. It's about seeing each interaction, each pitch, and each deal as part of a larger journey towards mastery. Just as athletes train relentlessly to perfect their craft, sales professionals must continuously hone their skills, adapt to new challenges, and remain committed to their personal and professional growth. Drawing parallels between elite sports and sales, success is not just a matter of chance or natural talent. It's the result of a consistent, disciplined approach, much like the journey of a professional athlete. The Foundation: Discipline and Confidence Discipline in sales, as in sports, is about more than just hard work. It's about setting a routine, adhering to best practices, and staying committed even when the results aren't immediate. Pro-athletes dedicate countless hours to training, understanding that each session builds towards a greater goal. Similarly, sales professionals must commit to their process, whether it's researching prospects, refining pitches, or analyzing feedback. Confidence, an important key to sales success, stems from this disciplined approach. Just as athletes trust their training and abilities, sales professionals must believe in their strategies and skills. This confidence isn't about arrogance; it's a calm assurance that ...

This 90-Day Negativity Fast Will Change Your Life On this episode of the Sales Gravy Podcast, Anthony Iannarino discusses the importance of avoiding negativity and engaging in positive thinking. He suggests leaving phones behind to have meaningful conversations, consuming positive content, and practicing forgiveness to let go of anger and resentment. The goal is to focus on personal mental health and maintain a positive mindset, while acknowledging that some negative reactions are necessary in certain situations. 10 Strategies For Eliminating Negativity In today's fast-paced and often negative world, it's important to actively work on cultivating a positive mindset. By adopting certain habits and perspectives, we can navigate through life's challenges with grace and find more joy and fulfillment along the way. Here are 10 powerful strategies to help you foster a positive mindset: Disconnect to Connect Leave your phone behind during conversations to fully engage with others and avoid distractions. This allows for more meaningful interactions and deeper connections. Choose Balanced Sources When consuming news, select balanced and reputable sources that provide accurate information without promoting divisiveness. Being well-informed is essential, but it's important to avoid getting caught up in the negativity often associated with certain news outlets. Respect Diverse Opinions Regardless of political beliefs, it is crucial to focus on understanding and respecting others. Recognize that people may have different perspectives, and instead of engaging in unnecessary arguments, aim for empathy and open-mindedness. Happiness Over Winning Prioritize happiness over winning arguments. Engaging in arguments that serve no purpose only leads to frustration and negativity. Choosing happiness and letting go of the need to prove oneself right can contribute to a more peaceful and fulfilling life. Assume Positive Intent Give people the benefit of the doubt and assume positive intent in their actions. It is easy to jump to negative conclusions, but assuming positive intent allows for more harmonious relationships and reduces unnecessary conflict. Practice Forgiveness Forgiveness is not for the benefit of the person who wronged you, but rather for your own mental health. Holding onto anger and resentment only eats away at you. Let go of grudges and find peace within yourself. Surround Yourself With Positivity Surround yourself with positive influences and consume uplifting content. Seek out individuals who radiate positivity and consume media that inspires and motivates you. This will cultivate a positive mindset and help counteract negativity. Change Your Narrative Challenge negative beliefs and narratives that contribute to negativity. Instead of assuming the worst in situations, consciously choose to focus on positive interpretations. By changing your beliefs, you can shift your mindset towards a more optimistic outlook. Emotional Autonomy Recognize that external events and actions do not have to dictate your own emotional state. Take responsibility for your reactions and choose to respond positively, even in challenging situations. Cultivating emotional autonomy empowers you to maintain a positive mindset regardless of external circumstances. Positive Responses to Negative Events Instead of reacting negatively to negative events, find positive ways to respond. Rather than letting anger consume you, find ways to reframe and reinterpret situations to maintain your own peace of mind. Responding with positivity can lead to better outcomes and a more fulfilling life. By implementing these strategies into your daily life, you can cultivate a positive mindset that will not only benefit your own well-being but also positively impact those around you. Remember, fostering a positive mindset is a journey that requires consistent effort and practice. Don't Take Our Word For It The Negativity Fast offers a transformative app...

The Best Sales Leaders Share These 4 Traits On this episode of the Sales Gravy Podcast, Sales Gravy Senior Master Sales Trainer Brad Adams talks with Learnit CEO Damon Lembi about maintaining authenticity and integrity as a sales leader. They discuss the importance of doing the right thing, the four key traits for successful leadership (humility, curiosity, integrity, and courage), the significance of continuous learning and sharing knowledge with the team, and why organizations should invest in training and support for their leaders. Damon's book, "The Learn It All Leader," focuses on leadership in times of rapid change. It provides his unique perspective on leadership, gained through his experiences in the corporate learning world. Leading with integrity and making ethical choices, even in sales, starts with making a commitment to always doing the right thing. There are four key traits for successful leadership: humility, curiosity, integrity, and courage. Each of these traits are specifically important for sales leaders and positively impact their teams. It is critical for sales leaders to be curious and open-minded, as it helps them understand their team members' perspectives and provide effective guidance and support. Leaders must always be seeking opportunities to learn and grow, in turn building a culture of continuous learning and development. Organizations should invest in training and support for their leaders, ensuring they have the necessary skills to succeed. Consistent reinforcement and follow-up ensures the effectiveness of training initiatives. Taking An All-In Approach to Leadership Being a leader doesn't necessarily mean managing a large team. Each of us has the potential to be a leader in our own way. As an individual sales rep, you have the opportunity to be a leader within your team and also in your role as a parent. I want to emphasize that the term "leader" includes all of us. Taking an all-in approach to leadership means giving your full effort and putting in 100% commitment. It's about giving your best in everything you do. This concept also applies to sales. Sales is not a profession where you can casually say, "I'll give sales a try today" or "I'll make ten calls and see what happens." You need to be fully dedicated to sales or to your leadership role, or whatever it is you're doing. Even if you give your all and face failure, there are valuable learning opportunities that can benefit you in the future. If you want to lead, influence, motivate, and guide others, you can't just dip your toe in. You have to be fully committed, and people will recognize and appreciate it. If you're not authentic and engaged, it will be a problem. 4 Traits Of Successful Sales Leaders 1. Humility: Acknowledging Limitations: A humble sales leader recognizes their limitations and leverages the expertise of their team. It's about understanding that the collective knowledge of the team often surpasses individual understanding. Embracing Collaboration: Encouraging open communication and collaboration among team members fosters an environment where ideas flow freely, leading to innovative sales strategies. 2. Curiosity: Effective Questioning: Curiosity in sales involves asking probing questions to truly understand the client's needs and challenges. This curiosity leads to valuable insights that can be utilized to tailor solutions to meet the client's specific requirements. Active Listening: Cultivating curiosity also means being an active listener. Sales leaders should encourage their teams to listen attentively, allowing them to grasp the nuances of client conversations and respond thoughtfully. 3. Integrity: Doing the Right Thing: Sales leaders should emphasize ethical sales practices. This means being honest with clients, even if it means redirecting them to a different, more suitable solution. Long-term relationships are built on trust,

Silence Isn't Awkward— It's A Powerful Tool On this episode of the Sales Gravy Podcast, Keith Lubner, Sales Gravy Executive VP, and Jessica Stokes, Sales Gravy Master Sales Trainer, discuss strategies that leverage discomfort on sales calls to drive engaging conversations and achieve better outcomes. By intentionally using silence, sales professionals can prompt prospects to actively engage and lean into the conversation. Preparation is key, and when executed correctly, this technique can inspire meaningful connections and foster a deeper understanding of customer needs. The goal is to strike a balance and avoid excessive discomfort, while still capturing attention and prompting thoughtful responses from your prospect. This approach can be effective in both in-person and phone sales meetings, as long as the sales professional is both intentional and well-prepared. Leveraging discomfort can drive engaging sales conversations, lead to more successful sales interactions, and yield better outcomes. Introducing discomfort helps reset the typical cadence of sales meetings. Creating a brief moment of silence by taking a sip of water or a beverage, for example, prompts prospects to fill the void with their thoughts and opinions. Sales professionals should aim to actively engage prospects and encourage them to share their perspectives. Meaningful connections are fostered when prospects are given the opportunity to actively participate in the conversation and a deeper understanding of customer needs can be achieved through this approach. Preparation is key to confidently employ this strategy. Sales professionals should have a list of well-thought-out questions ready to guide the conversation. Discomfort Is A Misunderstood Emotional Response We've all experienced that awkward silence during a call with a prospect. When faced with uncomfortable situations, it can trigger fear or avoidance. As sales professionals, what do we tend to do? We want to fill the silence, right? Because it's uncomfortable. Our heart races a little faster, and our amygdala kicks in. We start blurting things out, talking over the prospect, and never really getting what we need from them or triggering their self-disclosure loop. This is where the power of discomfort comes into play. Use Silence To Your Advantage In those moments of silence, it's important to let the silence marinate a bit. As a sales professional, you need to be intentional about allowing the silence to exist. Both you and the prospect feel the anxieties of filling the void, but you don't want to win the race of who talks first. You want to sit back, listen more, and let them do the talking. In the virtual world, with technology lags and transmission delays, it becomes even more challenging. When you ask a question, there's a pause before they even hear it. If you start answering the question without realizing this, you're speaking over them. This is Give Your Prospect A Chance To Respond To leverage the power of discomfort in virtual meetings, try this simple trick: Have a cup of coffee or a bottle of water with you. Ask a question, then take a sip of your drink. This prevents you from talking while giving the prospect time to answer. When you create a lag by pausing after asking a question, it prompts the other person to respond. Reframe Your Question However, it's important not to wait too long and make it uncomfortable. If they don't answer in a reasonable amount of time, you can fill the silence by reframing the question and clarifying what you meant. Taking another sip of water can also signal that you expect a response. This discomfort can be used in a positive way to encourage conversation. What To Do If Reframing Doesn’t Work Again, this is the art of having a conversation too. At that point, you're not going to ask the question and reframe it yet again. Instead, you can say something like, "Let's table that for now.

Burnout Is 100% Preventable In the world of sales, it's easy to lose sight of how our mental and physical health are connected. We're so focused on hitting our targets that we often ignore the signs of burnout until it's too late. Unfortunately, neglecting this balance can really take a toll on our overall well-being. On this episode of the Sales Gravy Podcast, Jeb Blount and Jahmie Hilecher, founder of The Move Wellness, discuss the importance of prioritizing health and wellness to support productivity and success. They emphasize the significance of making conscious choices about food and nutrition, as well as the impact of deep breathing on reducing stress and improving mental clarity. They also highlight the connections between physical and mental well-being and provide practical tips for incorporating healthy habits into daily routines. Prioritizing health and wellness is crucial for supporting productivity and success. Our well-being directly affects our ability to perform at our best and achieve our goals. Making conscious choices about food and nutrition can have a significant impact on energy levels and mental clarity. It is essential to nourish our bodies with wholesome and nutritious food that provides the necessary fuel for optimal performance. Deep breathing exercises help reduce stress and improve focus during sales calls and meetings. Taking a moment to focus on our breath and engage in deep breathing exercises can help us manage stress and promote a calm and centered state of mind. Physical and mental well-being are interconnected, and taking care of one supports the other. By engaging in regular physical activity, we not only improve our physical fitness but also support our mental health by reducing stress and promoting a positive mood. Starting the day with stretching and movement can enhance overall well-being. Incorporating stretching and movement into our morning routine can help wake up our bodies and increase blood flow, leading to improved flexibility and overall well-being. Taking intentional breaths throughout the day can bring a sense of presence. In the midst of a busy day, it is important to pause and take intentional breaths to bring ourselves back to the present moment. Focus on your breath and take deep, mindful breaths to increase oxygen flow to your brain. Stopping Burnout In Its Tracks Begins With Awareness It's only when we experience burnout that we realize we've overlooked our physical health and need to address it. However, without a healthy body to support you, this mindset is not sustainable. Sleep is crucial not only for your physical well-being but also for your brain function. Certain systems in your body need time to restore and recharge, enabling you to achieve greater success in the long run. Taking care of your basic needs, such as getting enough sleep, eating clean and healthy, taking proper breaks and rest throughout the day, having fun, and engaging in daily movement, is essential. It doesn't have to be lifting weights in the gym; any form of movement can enhance communication, clarity, and creativity in your brain. Prioritizing these aspects will ultimately support you in achieving your goals for a longer period and with greater strength. Sales Professionals Are The Elite Athletes of The Business World If we consider salespeople, especially top salespeople, from a different perspective, we can see that they possess crucial skills for modern selling. However, your mental capacity to be creative and find solutions, as well as your ability to be a consultant, will always be limited by your physical capacity. Many people don't think about it this way. But when I talk about sales professionals being the elite athletes of the business world, I mean that you need both physical and mental strength. When we think about mind, body, and spirit, we can see that the combination of the mind and body creates a flow.

Why Roleplay Should Be A Key Part of Your Sales Culture In this podcast, Jeb Blount, Jeremy Olson, and Kristin Isaacson discuss the importance of role-playing in sales. They emphasize the need for leaders to create a culture of role-playing and accountability within their teams. They also highlight the benefits of roleplaying in helping salespeople improve their skills, gain empathy for the customer's perspective, and build confidence. They encourage individuals to find their preferred style of roleplaying and commit to regular practice, even if it feels uncomfortable at first. Roleplaying in sales is a powerful tool that helps salespeople improve their skills, gain empathy for the customer's perspective, and build confidence. It allows them to practice and refine their sales techniques in a safe environment. Leaders play a crucial role in creating a culture of roleplaying and accountability within their teams. By embracing and encouraging roleplaying, leaders can foster a collaborative and growth-oriented atmosphere that drives individual and team improvement. Consistency and commitment are key to successful roleplaying. It should be a regular part of the sales process, rather than a one-time activity. Salespeople should make a commitment to practice regularly, even if it feels uncomfortable at first. Roleplaying exposes weaknesses and areas for improvement. By simulating different scenarios, salespeople can identify their strengths and weaknesses, allowing them to focus on areas that need development and enhancing their overall performance. Constructive feedback and coaching are essential for growth in roleplaying. Salespeople should seek feedback from their leaders, peers, or even trusted individuals outside the team. This feedback helps them identify areas for improvement and refine their approach. Creating a Culture of Role-Playing One key takeaway from this podcast episode is the role of leaders in fostering a culture of role-playing within their teams. By encouraging and embracing roleplaying exercises, leaders can establish an environment where individuals feel safe to practice and refine their sales techniques. This culture of accountability sets the stage for continuous growth and improvement. Benefits of Role-Playing Roleplaying allows salespeople to step into the shoes of their customers, understand their perspective, and develop empathy. By simulating real-life scenarios, sales professionals gain insight into the challenges and concerns their customers may face. This understanding enables them to ask the right questions, provide tailored solutions, and build stronger relationships. Moreover, roleplaying serves as a platform for salespeople to enhance their skills and build confidence. Through practice and repetition, they can refine their pitch, overcome objections, and improve their overall sales performance. Roleplaying provides a controlled environment where individuals can experiment, receive feedback, and make necessary adjustments. The Role of Consistency Consistency is a vital component of effective roleplaying. Just as athletes train regularly to maintain peak performance, salespeople must commit to regular practice. Consistent roleplaying ensures that skills remain sharp, and individuals continue to grow. It is not a one-time activity but an ongoing process that drives continuous improvement. Unifying the Team Roleplaying has a unifying effect on sales teams. It establishes a shared language, understanding, and approach to sales. By engaging in roleplaying exercises together, team members develop a collaborative mindset and foster a sense of camaraderie. This collaborative atmosphere promotes knowledge-sharing, peer feedback, and mutual support, leading to a stronger, more cohesive team. Overcoming Discomfort and Embracing Growth While role-playing may initially feel uncomfortable, it is crucial to overcome this discomfort to reap its benefits fully.

Sales Presentation Skills That Get You To "Yes" Faster In this episode of the Sales Gravy Podcast, Jeb Blount talks to renowned sales experts Richard Fenton and Andrea Waltz about their “Go For No” approach to embracing rejection in sales. They discuss how the fear of “no” sabotages sales presentations and what salespeople can do to deliver more successful and engaging presentations that get them to “yes”. The fear of failure and rejection can sabotage sales presentations and affect performance. Embracing rejection and understanding its value can lead to more successful sales presentations. The "Go for No" strategy involves intentionally increasing failure rate and using each "no" as valuable data for growth. Preparation and structure are essential in delivering compelling sales presentations. Improvisation in sales presentations can come across as unprofessional or unprepared. Don't just show up and throw up. Storytelling is a powerful tool to engage the audience and connect with them on a deeper level. Sharing stories about overcoming challenges and how your solution helped can capture attention and emotions. Losing your place or stumbling over words during a presentation is common, but maintaining composure and smoothly continuing is key. Well-prepared presentations instill confidence in the salesperson and engage the audience more effectively. But it's important to bring passion and authenticity to sales presentations rather than striving for perfection. The Fear Of “No” Derails Sales Presentations In the dynamic world of sales, where each presentation is an opportunity to forge valuable connections and secure vital deals, a formidable adversary often lurks in the shadows—the fear of failure and rejection. It's a sentiment that frequently courses through the veins of salespeople, affecting their confidence and ultimately their performance. This fear, while entirely human, can become an insidious obstacle to delivering compelling sales presentations. But here's the paradox: it's precisely this fear, when understood and harnessed, that can catapult a salesperson from mediocrity to mastery. This podcast delves into the heart of this challenge, exploring why salespeople often grapple with the fear of rejection and failure, how it affects their ability to engage their audience, and most importantly, why embracing this fear can be a game-changer in the competitive world of sales. What Is “Go For No” All About? The concept of "Go for No" is about intentionally increasing your failure rate and intentionally hearing "no" more often. The idea behind this is that when you embrace rejection, it paves the way for more "yeses" to come. However, this doesn't mean that you should simply keep hearing "no" without making any improvements or using the feedback from those rejections. It's important to treat each "no" as valuable data for growth. For instance, you can set goals based on the number of "no" responses you aim to receive, and actively seek out opportunities to hear "no." Don't Show Up and Throw Up In the world of sales presentations, there's a phrase that often rings true: "Don't show up and throw up." It's a cautionary mantra that reminds salespeople of the importance of preparation and structure in their interactions with potential clients. Showing up unprepared, with no more than a vague idea of what to say, can lead to a meandering and unconvincing pitch. Instead, successful sales presentations require careful planning. Salespeople should have their notes ready to go, create a basic outline for the conversation, and prepare specific talking points. While improvisation might seem like a way to appear more "natural," it often results in coming across as unprofessional or unprepared. A well-prepared presentation not only instills confidence in the salesperson but also engages the audience more effectively. And the truth is, when people speak without preparation,

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. Clare shares expert insights on outbound prospecting, multi-channel engagement, and building a strong sales culture. Their conversation covers a range of topics, including the evolution of sales and marketing, the role of relationships in modern selling, and driving pipeline growth through real connection. In a highly competitive market, differentiation is key. Sales organizations should prioritize customer service and engagement as a means to drive pipeline growth and set themselves apart from competitors. Outbound prospecting is essential for building pipeline and requires a team effort, with every member of the organization contributing to pipeline growth. Building a strong sales culture means aligning goals and KPIs across departments, and promoting a team sport mentality that encourages collaboration and communication. By identifying customer challenges and demonstrating how a recommended product or solution can help solve them, sales professionals can build trust and create value for their customers. Sales professionals must leverage multichannel, multilayer engagement for reaching decision-making committees. Salespeople can deliver a next-level buying experience by meeting customers where they are and understanding their communication preferences. Companies can differentiate themselves in a highly competitive market by prioritizing people, building strong relationships, and providing value to customers. When sales organizations focus on the customer experience, build a strong sales culture, and promote collaboration and communication across departments, they can drive pipeline growth and set themselves up for long-term success. Sales And Marketing Are Human Endeavors Maintaining a focus on human relationships is a differentiating factor for sales organizations, especially in a world where technology seems to be pushing us further away from personal connection. From a marketing standpoint, this emphasis on connection can be leveraged to generate leads and get more opportunities. Ultimately, success in your sales organization depends on having the right people who not only understand what your product or service is designed to do, but also know its boundaries. In fact, this expertise is exactly what allows smaller sales forces to be nimble, show more appreciation for customers, and differentiate from their Goliath competitors. This philosophy should be ingrained in your culture from top to bottom, from the way you recruit to the way you collaborate. This focus on people is an important differentiator in marketing and go-to-market strategies, but when it is a key part of your DNA, competitors take notice. Make It Easy For The Customer To Do Business With You In terms of customer experience, It's not just about believing that the customer is always right, but rather prioritizing the customer above all else. This mentality should extend to sales professionals as well. It's important to remember that a prospect is not yet a customer, but their emotional experience during their journey with you is a consistent predictor of outcomes more so than any other variable. Have you ever been on the receiving end of a sales pitch? We all have at some point in our lifetime. But which pitches do you remember? You probably remember the ones where the salespeople had an emotional connection with you. Of course, the price had to be right and the product had to fit your requirements. But what made the difference was when the experience was memorable, and these memories accumulate over time. It should be easy and enjoyable for people to do business with you. Each time a customer interacts with your organization,

A Great Modern Seller Leverages These 5 Skills In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online. They also discuss the importance of discipline and habits in maintaining success as a salesperson, especially when working from home. Finally, they touch on the rebirth of field sales and the importance of building strong relationships with leadership. Instead of simply regurgitating information that can be found online, sellers must have a deep knowledge of their clients' organizations in order to provide business insights that are truly valuable. Ask provocative questions that create awareness of potential problems or opportunities within the organization. Build strong relationships with leadership and even going as far as getting into the "bowels" of the organization to get a better understanding of what's happening. Modern sellers must also have an ownership, or entrepreneur, mindset. They should look at their sales territory as a business, and make decisions based on the top and bottom line as well as weigh risks and opportunities. Discipline and habits are also crucial for maintaining success as a modern seller. For instance, you should build a strong plan, set goals, track your activities and metrics, and adapt to changes in the sales landscape. Building strong relationships with leadership and being able to adapt to changes in the sales landscape. What Differentiates A Modern Seller? The truth is that there are core basic activities that every salesperson must perform. Modern sellers have elevated these skills, honing the craft of selling to rise above their competitors and sell differently - and better. When Amy was doing research for her new book, The Modern Seller, she noticed a particular set of skills that stood out from the rest in terms of indicators of success for salespeople. There are the "everyday skills" of prospecting, presenting, negotiating, and closing. Then there are five skills that modern sellers consistently do better than others, and are clear differentiators. Agility Entrepreneurship Holistic Sales Territory and Pipeline Management Strategic Relationship Building Ambassadorship Through Amy’s career and observations, she has found that mastering these five skills is key to standing out as a top seller. Whether you are an individual seller or a leader building these skills in yourself or your team, these are skills that you should prioritize for the future. Modern Sellers Are Masters Of Business Acumen One of the biggest challenges for sellers today is the level of business acumen that they are expected to have. It's not just about having a feature-benefit-price conversation anymore. Instead, sellers must study the client's business and industry to have more in-depth, business-oriented conversations. Modern sellers need to display a level of business acumen that other sellers may not possess, or they may need to focus on improving these skills. Ultimately, a modern seller is someone who truly differentiates themselves and stands out for their clients. The best sellers out there cannot be separated from their product or service because they are a crucial factor in the equation of their client's success. Business acumen is essential to connect with clients and demonstrate the value of your services or products in addressing their individual and unique business challenges, issues, and opportunities. In longer cycle sales, where the complexity is higher, simply providing a standardized proposal deck is not be enough to stand out. Instead, you need to be able to build a bullet proof business case that clearly demonstrates ROI. This requires the ability to show the actual outc...