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Sales Lead Management Radio

Business & Economics Podcasts

Interviews executives about best practices in sales and marketing, sales lead management and sales lead generation. It has been broadcast since 2009.

Interviews executives about best practices in sales and marketing, sales lead management and sales lead generation. It has been broadcast since 2009.

Location:

Santa Margarita, CA

Description:

Interviews executives about best practices in sales and marketing, sales lead management and sales lead generation. It has been broadcast since 2009.

Language:

English

Contact:

3609331259


Episodes

Storytelling and Social Media a Powerful, and Possibly Dangerous Combination

6/1/2021
In Susan and Paul Furiga's penultimate episode in this series, Paul reminds us that for many organizations, the overwhelming volume and variety of social media seems to create one of the biggest storytelling roadblocks imaginable. And, it also creates some of the best opportunities even though social media is a double-edged sword. In this episode, guest Paul Furiga answers the question of what comes first, a story or social media. About Susan's Guest: Paul Furiga is the president and chief...

Duration:00:20:50

B2B's Story Needs to Be Different from B2C's Story

5/26/2021
Paul Furiga tells us to walk the toothpaste aisle of any large grocery store and you'll be confronted by a confusing reality asking yourself the question, "Aren't most of these toothpastes pretty much the same?" In this episode we learn how developing the story behind your story is the true secret sauce to power your business to new heights. But a consumer purchasing something is a completely different experience than an employee purchasing on behalf of the company they work for. The story...

Duration:00:19:26

Will One Bad Thing Bury All The Good You Do?

4/28/2021
Here we are tackling chapter six of Paul Furiga's book, Finding Your Capital S Story." You need to know the answers to these questions before you can create your story. ----more---- Listen to this episode and catch the previous ones in this series: Storytelling isn’t crap, it’s biology.Carl, Joe, the Monomyth, and Déjà vuLearn How to Tell Stories From Wanamaker and The Three TenorsRegularly Adjust Your Company’s Story to Stay Relevant and InterestingWhen you stray from your archetype your...

Duration:00:26:49

When you stray from your archetype your story falls apart

4/20/2021
In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig into the story of his own company, explore the application of the principles that drive your Capital S Story, and meet some common heroes that we're going to refer to as archetypes. Paul Furiga is our guest as we continue the series with him. He says, "In most organizations, you're a Capital S Story and your brand are lonely souls living separate...

Duration:00:22:21

Regularly Adjust Your Company's Story to Stay Relevant and Interesting

4/13/2021
Susan's guest, Paul Furiga, author of Finding Your Capital S Story, opens this episode telling us, "In the old days before smartphones and Twitter, I would say that a small S story is something you read in the newspaper, and it's in the bottom of the birdcage tomorrow. Now we don't read newspapers that much anymore. What we do is we look at our Twitter feed and then we swipe that story away. So it's the same thing. The point is that the stories that we consume most of the time, don't rise to...

Duration:00:21:58

Learn How to Tell Stories From Wanamaker and The Three Tenors

4/6/2021
This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago as a whole have almost been forgotten (Have you heard of John Wanamaker?) at least their original methods and thinking behind the use of stories to relate to their target audience. What we are facing today is not how it started, and we have lost our...

Duration:00:21:58

Carl, Joe, the Monomyth, and Déjà vu

3/30/2021
The brain has been proven to be hardwired for storytelling - both telling and listening. Learn how across cultures, countries, languages the stories we tell are the same at their core. Paul Furiga is back to help guide us to identifying our Monomyth, or Heroe's Journey. We talk about Bridgette Jones, Yoda, and how our brains align when we hear those core stories told by others. Join us as we learn about Carl, Joe, the Monomyth, and Déjà vu from his new book, "Finding Your Capital S...

Duration:00:15:08

Storytelling isn't crap, it's biology.

3/24/2021
This is a series about Finding Your Capital S Story - the new book by Paul Furiga. In this episode, we tackle the first chapter that I found fascinating - the science behind storytelling and how our brains are hardwired for storytelling. Paul will explain how well-known brands effectively employ storytelling for their success and what we can learn from them, without copying them. ----more---- About Susan's Guest: Paul Furiga is the president and chief storyteller at WordWrite, having...

Duration:00:15:42

Why business owners tend to hit plateaus and struggle to grow.

2/2/2021
Kevin McCann of the Executive Strategy Group, gives actionable logical, simple, but wildly important tips in this episodes. Here's one to start, if we take something just as fundamental your website. Take the first, top five pages of your website. Look at your navigation. Print out those pages. Go grab a yellow and green highlighter. You'll have to listen to this episode for the insights and assessment you can do right now. Then, he praises one of his partners, HubSpot, but admits there is...

Duration:00:36:47

Our Special Sauce is What Makes Us Valuable

1/19/2021
In this episode with Ledge, we talk about taking our secret sauce for granted. To many of us, what we do is a no-brainer, but to most others, it is not. It's awesome, inspiring, valuable. He explains the four values that everything Add1Zero.co does checks back to these four focus items Revenue, Integrity, Calm Confidence, Shared Abundance. When our success fades, or explodes, we can usually attribute it to how far we have or haven't strayed from the core values and concepts. Listen to this...

Duration:00:25:26

It's Not a Hobby, It's a Revenue Source - Stop Playing House.

1/7/2021
Passion is not enough. As a revenue generator - deal closer service provider, Ledge tells us he doesn't need to be passionate about what you do. He needs to be passionate about closing deals for you and generating revenue for you. Then you will be able to channel more of the passion you have for your business. (20:31) "...sometimes folks will try to negotiate and say, well, if you're really passionate about it and you want to be involved in this, maybe you can cut your rates. And no, I'm not...

Duration:00:25:46

It isn’t a Matter of if AI will Replace Marketing People

10/28/2020
This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments' current and future headcount. We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai (acquired by Affinity in March 2020). The executives interviewed so far seem to believe that AI will create jobs while also changing the job description of those in both sales and marketing. Paul may have a different opinion. The host is Jim...

Duration:00:27:46

Is Sales Engagement the Most Important Platform in your Marketing Stack?

10/12/2020
Lack of sales lead follow-up is a plague on B2B Companies. Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare. Marketing managers should listen to this podcast. ----more---- About the Josh Baez The Engagement Manager at Heinz Marketing Having worked with dozens of companies across multiple industries, Josh brings his creativity, expertise, and fresh perspectives to every situation. From go-to-market plans to ABM programs, Josh thrives on rolling...

Duration:00:23:20

Increase Sales 30% in 90 Days

10/7/2020
Increasing sales this much is a bold statement and we asked Mike Hollison, CMO of InsideSales.com how it can be done. Of course, following up all leads increases sales, but InsideSales.com claims its self-learning engine drives predictive sales communications and engagement which combined with rep motivation results in dramatic sales increases. ----more---- Prime questions: How does the Neuralytics® program work? How soon can results REALLY be seen? What is the basis for the claim in...

Duration:00:26:36

Establishing Thought Leadership Through a Holistic Content Marketing Strategy

10/5/2020
The importance of content marketing in the high-stakes world of wealth management is non-negotiable. How can you expect customers to let you handle their hard-earned cash when you haven’t proven your industry know-how? ----more---- Marketing automation can help you empower every client to feel like a smart, financially savvy investor. In this interview, David and Eric will dig into the different automation strategies you can employ to get the right content in front of the right person at...

Duration:00:24:10

Pipeline CRM: A Simple CRM Developed From a Salesperson’s View

9/24/2020
CRM systems are seldom simple to use, and never created based on a salesperson’s preferences. During our interview with Ani Chiuzan head of customer marketing at Pipedrive we found a salesperson oriented tool that is both. Ani discusses the basics of a CRM system that salespeople like and what separates CRM from Sales Lead Management Software. ----more---- We discussed: About Pipedrive Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view....

Duration:00:27:38

13 Lessons as an Interim Sales Manager

9/23/2020
Most "interim sales managers" are hired in times of stress. These sales consultants are expected to swiftly “right-the-ship.” During this podcast, James Obermayer, who successfully increased sales, reshaped marketing departments, created SWOTs and Sales and Marketing Plans, for more than 50 high tech clients shares the 13 lessons he learned while at Sales Leakage Consulting. This session is for sales consultants and interim sales and marketing managers (Interim CMO's are also...

Duration:00:19:05

Overcoming the Resource Demand of Virtual Events

9/11/2020
Measuring and managing virtual events is every marketer’s challenge. Sales are suffering as live event leads have dried up and pipelines are falling. In this program, Victor Kippes of Validar discusses how to track and measure virtual event attendees, content consumed, demos attended, attendee behavior and consequent pipeline contributions and sales made. Every marketer for virtual events should listen to this program. ----more---- About Victor Kippes Victor Kippes is CEO of Validar Inc.,...

Duration:00:27:02

What B2B Can Learn from B2C Customer Experience

9/9/2020
In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome. ----more---- This month on Revenue Rebels, join us as Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore: Revenue Rebels is...

Duration:00:47:02

Driving Attendance to Virtual Events: Achieving Growth in a Downturn Economy

9/4/2020
Virtual Events are in, and everyone knows it, but getting people’s butts in seats, and staying engaged is a different matter. Some say virtual events have engagement promise, but growth in this economy is elusive. Sruthi Kumar from Sendoso is here to tell us how to achieve growth in a downturn economy. ----more---- About our Guest Sruthi Kumar is the Senior Marketing Manager at Sendoso, the leading Sending Platform. As the first marketing hire, she built the company’s marketing program...

Duration:00:22:58