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Secrets To Scaling Online

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!
More Information

Location:

Canada

Description:

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!

Language:

English

Contact:

6048551421


Episodes

Ep 22 - Troubleshooting Part 3: 6 Effective Tips for Engaging Facebook Ad Creative

11/19/2019
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In this episode, part 3 of our three-part series about troubleshooting your Facebook ads, we talk about the many different ways in which ad creative can be tweaked in order to improve your Facebook ad campaigns. What is creative? Ad creative is the image or video that you display online for your Facebook ad campaign. It's one of the most powerful ways to communicate who you are and what you offer. How do you troubleshoot an ad account using creative? Here are 6 secrets to creating a...

Duration:00:11:16

Ep 21 - Do What You Do Best and Hire Out The Rest - With Makel of Fin and Vince

11/14/2019
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In this episode, Jordan speaks with Makel Gardner from Fin and Vince. Among other things, Makel talked about why it is incredible to have a Facebook group and why it is important to do what you're good at and hire out the rest. Makel shares some of the things that led them to success; engaging with your customers, making them feel part and connected to your brand, and involving them in your business. She also talks about trying out different email marketing software to make their email...

Duration:00:26:48

Ep 20 - Troubleshooting Part 2: Writing Killer Ad Copy That Actually Converts

11/12/2019
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In this episode, we talk about troubleshooting your ad account part 2 - the ad copy. If you want to create campaigns that last, your copy has to be on point. What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in the ad and doesn't call out anyone at all. In today's episode, we’ll focus on the importance of copy for a...

Duration:00:09:20

Ep 19 - Building a Powerful and Authentic Brand with Joshua of Fieldhouse Brewing

11/7/2019
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In this episode, Jordan speaks with Joshua Vanderheide, the founder of Fieldhouse Brewing about branding and building a world-class team. Joshua has in-depth knowledge when it comes to branding and marketing. In this interesting talk, he shares how they're able to grow their business organically by highly focusing on investing in their product, people, culture, and customer experience. He also shares that branding is much more than a logo, it's all about being authentic and staying true to...

Duration:00:32:51

Ep 18 - Troubleshooting Part 1: Using Metrics to Improve The Performance Of Your Facebook Ads

11/5/2019
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In this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics. We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for. Troubleshooting...

Duration:00:12:17

Ep 17 - Using The Power Of Facebook VIP Groups to Skyrocket Sales

10/31/2019
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In this episode, Jordan speaks with Jennifer from Taylor Joelle Designs about how she has used her Facebook group to sell out most collections. In this interesting talk, Jennifer shares how their brand was able to survive and outsmart the Facebook and Instagram algorithm. She also shares a ton of valuable information about building a brand and marketing products online. You will get a lot of value from this talk and this is surely something that you won't want to miss! Find out more about...

Duration:00:30:52

Ep 16 - Grow Your E-Commerce Business with Facebook Messenger Marketing - Intro To ManyChat

10/29/2019
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In this episode, we talk about Facebook Messenger marketing and why it is so important to have on top of your email list. This episode is an intro to using Manychat for Facebook Messenger marketing. What is Messenger marketing? Messenger marketing is one of the most powerful tactics available to marketers today. It is the use of Facebook Messenger as a channel to create conversations with individuals who support and love your brand. Join us as we dig deep down into Messenger marketing and...

Duration:00:12:13

Ep 15 - The Importance Of Ecommerce Photography for Increasing Sales - with Sabrina From the OVer Company

10/24/2019
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In this episode, Jordan speaks with Sabrina from The OVer Company about the importance of having a business partner that compliments you, and building a world-class team around you. Sabrina also shares the importance of good photography to market your brand and how they're able to scale their e-commerce business through paid advertising. Find out more about Sabrina and the OVer company here: https://www.theover.co https://www.instagram.com/theovercompany Listen to our previous interview...

Duration:00:26:09

Ep 14 - Klaviyo: Email Marketing Software That Will Change Your E-Commerce Business

10/21/2019
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In this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo. Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one and only, Klaviyo. Join us as we talk about some of the incredible things you can do with this powerful...

Duration:00:13:03

Ep 13 - Why Thinking Big Is So Important When Scaling Your Business - with Michael Wieder of Lalo

10/17/2019
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In this episode, Jordan speaks with Michael Wieder, President, co-founder and CMO of Lalo (Love All Little Ones). In this interview, Michael shares how they were able to build a successful brand and keys to building customer trust and loyalty. He also talks about the importance of putting out a world-class product in this day and age. Join us in this episode as we discover and learn more about the brand Lalo. Do you feel frustrated trying to scale your business online? Do you wish there...

Duration:00:34:43

Ep 12 - 3 Types of Giveways to Grow Your Ecommerce Store and Increase Revenue with Facebook & Instagram Ads

10/15/2019
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In this episode, we talk about three different types of giveaways that you can run for your e-commerce store and how they can have profound impacts on your customer list. Are you overwhelmed by the number of giveaway types out there? Not sure which one will work best for your e-commerce store? You're listening to the right podcast, then! Running a contest is inexpensive. It's even one of the easy ways to build your customer list and ultimately increase your profits and revenue. Join us in...

Duration:00:18:57

Ep 11 - Why It Is So Important to Set Up Your Catalog Correctly On Facebook Ads

10/10/2019
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In this episode, we talk about why you need to set up your Facebook catalog correctly and how much money you could be wasting if you're not. What is a Facebook catalog? A Facebook catalog is a collection of products you use to advertise directly from your E-commerce website. It's something that you need to configure so that you can insert your products directly into your Facebook ads. Having it set up properly will go a LONG way to increasing the profitability of your Facebook catalog...

Duration:00:11:53

Ep 10 - The Three Biggest & Most Common Facebook Ad Mistakes, and How to Fix Them

10/8/2019
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In this episode, we talk about the three biggest Facebook ad mistakes we see, and how to fix them. Before we start working with new brands, we run audits of their current Facebook ad accounts to see how they're performing and how we can provide additional value. We've gone into quite a few accounts and have noticed a ton of common mistakes that even some marketing agencies make. Discover the three common mistakes that we see when we take over ad accounts and learn how to fix them! Do you...

Duration:00:11:07

Ep 9 - Try This! Dynamic Product Ads (DPA's) On Facebook

9/30/2019
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In this episode, we talk about the best kept secret weapon of E-commerce business owners - Dynamic Product Ads (DPA's)! DPA stands for Dynamic Product Ads. It is simple to set up but is highly effective. We have personally found it to be amazing for cold prospecting. Learn more about it in this episode of Secrets to Scaling. We’re excited for you to try it. Try it now. Try it yesterday! Do you feel frustrated trying to scale your business online? Do you wish there was an easier way? Get...

Duration:00:07:10

Ep 8 - Creative Fatigue: The Silent Killer Of Your Ad Budget

9/30/2019
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In this episode, we talk about creative fatigue and how much it's probably costing you. We’re not talking about an artist’s burn out. Although that can be an interesting topic, we are talking about your desensitizing ads and what you can do about it. Do you have an ad that keeps popping up on your screen over and over again? As marketers, it’s our job to maximize our ad’s potential and a persistent ad just won’t do us any good. Get around Facebook’s algorithm to make sure your paid ad is...

Duration:00:07:15

Ep 7 - How Much You Can Afford To Pay to Acquire a Customer?

9/25/2019
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In this episode, we talk about how to figure out how much you can afford to acquire a new customer on Facebook ads. Do you know how much you can afford to acquire customers? Experimenting with paid advertising to get new leads and sales is easy but, it can be very costly if you don’t know what you are doing. There’s also the danger of underspending which can lead your business to plateau. Discover the secrets to scaling and be surprised to know how much you can actually spend! We also...

Duration:00:08:23

Ep 6 - Case Story - How We Helped A New Client Go From Zero To A 28 ROAS In The First Month

9/24/2019
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In this episode, we talk about how we helped a new client scale their business online and how they went from not marketing to a return on ad spend (ROAS) of over 28. The details: In this case story, we dig into the strategy we used to run a wildly successful first Facebook & Instragram campaign (that continues to be successful). We want to help you turn your online audiences into potential customers - get them to engage with your brand, to view content on your website and then add to...

Duration:00:13:40

Ep 5 - GoodWill Marketing - Arthur Griffiths - From Sports Broadcaster to NHL/NBA Team Owner

9/16/2019
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In this episode, Jordan speaks with Arthur Griffiths - former owner of both the Vancouver Canucks and the Vancouver Grizzlies. In this interesting talk, Arthur describes the interesting challenges associated with owning and marketing major sports team franchises. He also goes in depth, speaking about the creative element to creating multiple income & revenue streams to support both the teams as well as the stadium. This is a chat with a very unique story and perspective that you won't want...

Duration:00:30:49

Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more

9/16/2019
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In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are! What is a KPI? KPI stands for Key Performance Indicator. A KPI is a measurement you use to track meaningful performance. KPI examples: Your ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals! Do you feel frustrated trying to scale your business online? Do you...

Duration:00:10:14

Ep 2 - Optimize For Your KPI - Ecommerce, Facebook Ads, Google Ads, and more

9/16/2019
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In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen! What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically! Best places to optimize within Facebook ads manager Campaign Level: Ad Set Level: Ad Level: Quick Tips: Do you feel frustrated trying to scale your business online? Do...

Duration:00:08:44