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The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing

The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing
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Location:

United States

Description:

The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing

Twitter:

@marksasmith

Language:

English

Contact:

7194400439


Episodes

Design Your Extreme Value Strategy to Disrupt

5/14/2018
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Discover what buyers need to say "yes", how to approach your market for maximum profit. You'll learn why your MVM (Minimum Viable Market) is more critical than your MVP (Minimum Viable Product) and review a thirty item hierarchy for delivering value. From a session delivered at DevPro18 (Devpro.io) in Tomsk, Russian Federation.

Duration:00:22:14

Avoiding Digital Disruption: The Future of Cyber Security

4/30/2018
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The bad guys want your assets, for many nefarious reasons, and the odds are good that if you’re approaching security the way that most companies are, they’re going to get them. You might be thinking, “Not me!”

Duration:00:53:03

Avoid Conduct Risk, Prevent Disruption

4/23/2018
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Conduct risk creates massive, unnecessary disruption in businesses large and small. WIthout the right due diligence on employees, vendors, and executives, company leaders put themselves at risk of legal and business problems. Justin Recla discusses how to approach managing conduct risk, how to approach due diligence, and reveals a number of powerful business insights along the way.

Duration:00:32:50

Connect with Your Community with Consistent Content

4/2/2018
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Without constant communication with your community, you'll lose contact and connection. Writer, Ted Bauer discusses business, employment, writing for a living, Dunbar's number, and how to engage with your community in this wide ranging conversation.

Duration:00:29:44

How to Hire the Right People to Avoid Costly Disruption

3/26/2018
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With unemployment declining, all the good people have a job. Hiring the wrong person leaves you with a big mess to clean up and lost profits. How can you avoid making hiring mistakes? James Stark, managing partner at AssessMax shares his insights on how to cut your employee turnover by at least 50 percent.

Duration:00:21:19

The Universally Disruptive Power of Martec’s Law

3/19/2018
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Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology.

Duration:00:39:53

Disrupt with the Right Sales Presentation – SalesPitchPro

2/19/2018
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Getting your sales presentation right becomes a challenge when you offer a complex product line to many different buyer personas. Tony Goodchild discusses the approach he's developed to make sure that you and your team deliver the perfect sales presentation every time to every person, and get metrics on what's working and what needs to be adjusted.

Duration:00:39:11

Artificial Intelligence Disruption

2/12/2018
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Artificial Intelligence radically affects every industry, nearly every job, most likely including yours. In this forward-looking conversation with author Lasse Rouhiainen, you'll gain insights about what AI will do and how you can stay ahead of the disruption curve.

Duration:00:31:37

How to Know What Your Customers Want

2/5/2018
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Do you REALLY know what your customers want? It's a moving target and if you don't meet their wants and needs, they'll move on to another vendor. Stephen Hewett, inventor of the Net Customer Needs Score shares how to identify what customers need, how to stay ahead of your competition, and how to disrupt and avoid disruption.

Duration:00:28:04

Surviving Cybersecurity Disruption

1/29/2018
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If you don't have a plan for cybersecurity, you'll be disrupted. It's not a matter of if, but when. Jonathan Goetsch, CEO of cybersecurity company Protech shares the four things an executive must do to defend against the bad guys that want to take you out.

Duration:00:29:07

Disruption Rules and 80/20 Applied to Customer Acquistion

1/8/2018
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Discover the five elements that point to big disruptive billion dollar ideas from engineer and systems thinker, Perry Marshall. You'll learn how to use the 80/20 rule to predict what customers to target for guaranteed success. You'll want to listen to this show over and over again to dig out the gold nuggets.

Duration:00:31:52

Disruptive Sales Trends

1/1/2018
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What's working in sales is changing and disrupting how companies interact with customers. Gaetano DiNardi shares his insights about the disruptive changes in sales and how to pivot to profit. We discuss why sales can't be an entry-level position, why it's about your story, and working on your personal brand.

Duration:00:38:32

How to Tell Your Leadership and Sales Story to Connect in a New Way

12/25/2017
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Telling a story creates a powerful connection with your customer and your team. Sarah Victory, story and performance coach, shares how to structure powerful leadership -- leader's legacy story -- and sales -- the drop in story that connects and transforms. You'll discover the exact formula to build and deliver winning stories, every time.

Duration:00:30:05

Disrupting with High Performance Humor

12/18/2017
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Humor is power. Done right, it is the fastest way to build trust, create a common bond, and turn around a difficult situation. Neuro-humorist, nurse, and Forbes Books author Karyn Buxman shares her research in how humor impacts the brain and affects leaders, employees, and customers. Discover how seeing funny beats being funny and the five humor landmines to avoid to make humor work safely.

Duration:00:34:15

Communities Disrupt Commerce: How the Co-living Movement is Changing Communities

12/11/2017
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Communities and causes drive new commerce, disrupting the way we do business. David J Lowe shares his insights and ideas based on how he grew an international brand from nothing to running an A-list event at Dodger Stadium with Jimmy Kimmel and Clayton Kershaw, and how he now applies his ideas to bringing co-living spaces to the US. You'll get lot's of great ideas from this show.

Duration:00:25:00

Create Disruption by Eliminating the Five Common Executive Blind Spots

12/4/2017
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What you can't see coming will disrupt you. What your competitors don't see coming will disrupt them. All organizations have cultures that promote blind spots which ultimate leads to failure. Innovation comes from eliminating those blind spots. In this idea packed episode, Internal Consulting Group practice leader, Gerry Purcell discusses the five major executive blinds spots to innovation, how to plan for the future, and five ways to deal with rapid change.

Duration:00:32:03

Disruptive Relationships and The Future of Retail

11/27/2017
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Relationships and community building allow you to survive the disruptive onslaught from Amazon and other massive retailers. Ted Rubin shares his insights on effective marketing and creating community to thrive and grow your business even in the face of market disruption.

Duration:00:32:34

Cloud Computing Contracts: Avoid Disruption With Smart Legal Reviews

11/20/2017
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When you put your data in the cloud, hoping for the best isn't a good strategy. You add a new level of risk to your business. Technology attorney, Mark D Grossman discusses cloud contracts and what businesses large and small must consider to prevent disruption. You'll also learn about contract negotiations and important business legal concepts.

Duration:00:26:57

From Disrupting to Disrupted and Back: Lessons from Success and Failure

11/13/2017
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What happens when you build a company to $10 million and then crash and burn $1 million? You learn how to disrupt and survive disruption. Jim Brown shares his journey and wise insights, and a few powerful sales ideas. Every entrepreneur and want-to-be entrepreneur must listen and learn.

Duration:00:30:58

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