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Selling Disruption Show

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With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Location:

United States

Description:

With your host, Mark S A Smith. “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Twitter:

@marksasmith

Language:

English

Contact:

7194400439


Episodes

Protecting Your Disruptive Intellectual Property with Angela Langlotz

2/4/2019
Your intellectual property is meant to be protected. If you don’t protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and executives make when it comes to intellectual property. Discover some helpful techniques that can save you from a lot...

Duration:00:31:50

Protecting Your Disruptive Intellectual Property with Angela Langlotz

2/4/2019
Your intellectual property is meant to be protected. If you don't protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and […]

Duration:00:31:50

Disruptive Marketing With Web Technology with Jason Kramer

1/28/2019
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they’ve walked through the door. Jason’s system is essentially creating that virtual door to let you know when people are walking through it, who’s interested, and...

Duration:00:28:19

Disruptive Marketing With Web Technology with Jason Kramer

1/28/2019
Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest. Somebody walking into a retail store is immediately showing interest because they've walked through the […]

Duration:00:28:19

Disrupting Sales With Differentiation with Lee Salz

1/21/2019
Stop saying that you’re the best when making a sales pitch. Stop saying that you’re selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, differentiation around what you sell, and differentiation around how you sell. Lee Salz, author of the book Sales Differentiation: 19...

Duration:00:31:28

Disrupting Sales With Differentiation with Lee Salz

1/21/2019
Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the salesperson did not communicate meaningful differentiation. You need differentiation in sales, […]

Duration:00:31:28

Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

1/14/2019
Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a speaking, training and consulting company based in Tucson, Arizona, found over the years with all of his clients that they all have one challenge in common – too much...

Duration:00:32:39

Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

1/14/2019
Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear. Doug Stevenson, founder and president of Story Theater International, a […]

Duration:00:32:39

Disruptive eMail Marketing Strategies with Doug Morneau

1/7/2019
Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of email marketing. Doug shares the three big lies around email marketing, debunking the idea that it is dead, doesn’t work, and is illegal. He also talks about...

Duration:00:29:35

Disruptive eMail Marketing Strategies with Doug Morneau

1/7/2019
Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is Doug Morneau, serial entrepreneur and expert marketer who believes in the power of […]

Duration:00:29:35

Designing Disruptive Products with Tracy Hazzard

12/31/2018
The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks could go a long way and serve better. She talks about how we can disrupt with product design, giving us some great examples of what she has worked on in the...

Duration:00:34:56

Designing Disruptive Products with Tracy Hazzard

12/31/2018
The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy believes that innovation does not necessarily have to be completely different; a few tweaks […]

Duration:00:34:57

Gain More Profits With Negative Churn with Shreesha Ramdas

12/24/2018
Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales. Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of creating that churn into a positive experience for your company. He talks about the untapped power of negative churn – of two negatives creating something positive. He explores that deeper as he lays out some scenarios that you could...

Duration:00:32:44

Gain More Profits With Negative Churn with Shreesha Ramdas

12/24/2018
Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales. Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of creating that churn into a positive experience for your company. […]

Duration:00:32:44

The Disruptive Impact Of Gen Z: What You Must Know Now To Profit with Kathleen Hessert and Rani Mani

12/17/2018
Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If you are in business, this can only mean that you have to take advantage of this opportunity. Kathleen Hessert, CEO of Sports Media Challenge, with Rani Mani from Adobe join together to talk about the importance of Gen Z to businesses. They...

Duration:00:33:05

The Disruptive Impact Of Gen Z: What You Must Know Now To Profit with Kathleen Hessert and Rani Mani

12/17/2018
Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If you are in business, this can only mean […]

Duration:00:33:05

How To Powerfully Connect With New Customers with Terry Pappy

12/10/2018
It may come as a surprise, but most people don’t know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our customers buy for their own reasons, not for our reasons. It’s so important to have the outside experience looking in and asking the stupid questions to understand what our customers are up to. Marketing and lead generation expert Terry Pappy...

Duration:00:31:25

How To Powerfully Connect With New Customers with Terry Pappy

12/10/2018
It may come as a surprise, but most people don't know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our customers buy for their own reasons, not for our reasons. It's […]

Duration:00:31:25

Creating A Disruptive Brand Strategy with Sue Kirchner

12/3/2018
A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first and foremost, you need to look inward and figure out what you stand for and what you’re good at. Then you need to look at your foundation and look at your mission, your purpose, and your vision. Where are you going with the organization? What is the promise that...

Duration:00:32:01

Creating A Disruptive Brand Strategy with Sue Kirchner

12/3/2018
A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first and foremost, you need to look inward and figure out what you stand for and […]

Duration:00:32:01