Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum-logo

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

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Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.
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Location:

United States

Description:

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Language:

English


Episodes

SPOS #380 - Alexis Ohanian Talks About Reddit, Permission And Internet Culture

10/20/2013
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Welcome to episode #380 of Six Pixels Of Separation - The Twist Image Podcast. I have been hearing about the new business book, Without Their Permission, for well over a year. Alexis Ohanian and I share the same publisher and editor (Grand Central Publishing - Hachette Book Group). Alexis is one of the most impressive young people you will ever meet. He is the co-founder of Reddit, Hipmunk and more. He's a passionate startup guy and investor (deeply rooted with Y Combinator) and his new book...

Duration:00:39:33

SPOS #379 - Dan Schawbel Wants You To Promote Yourself

10/13/2013
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Welcome to episode #379 of Six Pixels Of Separation - The Twist Image Podcast. I have known Dan Schawbel for over a decade. I have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. When I first started blogging about personal branding and online reputation, Dan was always eager to comment, add his perspective and share his insights. Now, he is the Managing...

Duration:00:39:06

SPOS #378 - Todd Henry Wants You To Die Empty

10/6/2013
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Welcome to episode #378 of Six Pixels Of Separation - The Twist Image Podcast. Where does creativity come from? It's a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry. He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he released his second book. It is, without question, one of the best book titles on creativity that I have...

Duration:00:49:30

SPOS #377 - Marc Ecko Builds Brands That Sell But Don't Sell Out

9/29/2013
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Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast. Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck? Unltd. (which has become a billion dollar fashion and lifestyle company). I also knew that his marketing antics have been well documented (remember the tagging of Air Force One?). I figured that I was going...

Duration:00:46:47

SPOS #376 - Better Pitching Principles With Peter Coughter

9/22/2013
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Welcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very...

Duration:00:53:46

SPOS #375 - The Power Of A Platform With Michael Hyatt

9/15/2013
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Welcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast. Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an...

Duration:00:41:47

SPOS #374 - Inside The Box Outside? Outside The Box? New Boxes With Alan Iny

9/8/2013
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Welcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast. Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at the Boston Consulting Group. He is not only a trainer to thousands of executives and consultants...

Duration:00:37:52

SPOS #373 - Catching Up On Social Media With David Meerman Scott

9/1/2013
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Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons...

Duration:00:35:37

SPOS #372 - A Look At The Collaborative Economy With Jeremiah Owyang

8/25/2013
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Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast. Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy. He believes that the time is rip and that the collaborative economy is going to change everything (again). He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah...

Duration:00:49:14

SPOS #371 - Monster Loyalty Not Customer Loyalty With Jackie Huba

8/18/2013
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Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast. It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She's been at it for a long time. She's been talking about a lot of the things that the smart brands are finally doing... but Jackie was talking about it long...

Duration:00:47:33

SPOS #370 - When Fish Climb Trees And Other Stories With Avinash Kaushik

8/11/2013
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Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing...

Duration:00:50:05

SPOS #369 - Ryan Holiday Knows How To Manipulate The Media

8/4/2013
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Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR...

Duration:00:43:27

SPOS #368 - Comedian Marc Maron Talks Podcasting And Building An Audience

7/28/2013
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Welcome to episode #368 of Six Pixels Of Separation - The Twist Image Podcast. This is a big week for Montreal. We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). It's the place where anybody and everybody involved in the business of comedy converge on this city for galas, one-off shows and parties. In the past few years, comedy has latched on to new media in a big way. From comedians using Twitter to connect more directly to...

Duration:00:37:46

SPOS #367 - From Advertising To Youtility With Jay Baer

7/21/2013
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Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer, back on the podcast. He recently published another business book, Youtilty, and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility isn't just a smart book, it's a fun read. Baer holds no punches in his writing. If you have yet to...

Duration:00:43:36

SPOS #366 - James Altucher Wants You To Choose Yourself

7/14/2013
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Welcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast. If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher. Altucher is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor...

Duration:00:53:38

SPOS #365 - Jaffe And Joel #26 (Across The Sound 26.20)

7/7/2013
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Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He's just finishing a new book (that he launched...

Duration:00:59:06

SPOS #364 - Peeking Into The Future Of Retail With Doug Stephens

6/30/2013
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Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast. He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world's biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the...

Duration:00:44:03

SPOS #363 - The Power Of Nice With Peter Shankman

6/23/2013
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Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a Social-Enabled World (in 2010) and most recently, Nice Companies Finish First: Why Cutthroat...

Duration:00:43:18

SPOS #362 - Fast Shopper, Slow Store With Gary Schwartz

6/16/2013
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Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and...

Duration:00:57:54

SPOS #361 - The Truth About Social Media And Selling Stuff With Jay Baer And David Brussin

6/9/2013
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Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast. Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the founder and CEO of Monetate, David Brussin. Monetate is an amazing marketing optimization...

Duration:00:44:19