Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum-logo

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

Business & Economics Podcasts

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Location:

United States

Description:

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Language:

English


Episodes

SPOS #338 - Jaffe And Joel #24 (Across The Sound 24.20)

12/30/2012
Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main...

Duration:00:48:18

SPOS #335 - The Connected Company With Dave Gray

12/9/2012
Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books (Gamestorming and The Connected Company), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize...

Duration:00:45:34

SPOS #325 - Maybe You Should Write A Book With Jim Kukral

9/30/2012
Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast. I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation) would not stop talking about the book, Attention! This Book Will Make You Money. I tend to shy away from books that claim to help people get rich from the Internet. On top of that, the rest of Kukral's digital content felt like it was slipping into...

Duration:00:37:04

SPOS #324 - Social Media Is Bullshit With B.J. Mendelson

9/23/2012
Welcome to episode #324 of Six Pixels Of Separation - The Twist Image Podcast. When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it." Is Brandon wrong? It's not so cut and dry. On one...

Duration:00:50:27

SPOS #323 - Amazing Things Will Happen With C.C. Chapman

9/16/2012
Welcome to episode #323 of Six Pixels Of Separation - The Twist Image Podcast. What you need to know about C.C. Chapman: if it weren't for him (and Joseph Jaffe), there would probably not be a Six Pixels of Separation podcast. The co-author (with Ann Handley) of Content Rules is one of the pioneers in podcasting, and he has had a pretty incredible career in new media. He still works on Digital Dads and is about to release a brand new book called, Amazing Things Will Happen. It's an...

Duration:00:28:34

SPOS #322 - Scaling The Personal Brand With Paul Roetzer

9/9/2012
Welcome to episode #322 of Six Pixels Of Separation - The Twist Image Podcast. After spending a few days at Content Marketing World, this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. Another speaker at the event was Paul Roetzer of PR 20/20 (Paul has been on the podcast before: SPOS #294 - The Marketing Agency Blueprint With Paul Roetzer). He is also the author of The Marketing Agency...

Duration:00:43:49

SPOS #321 - Jaffe And Joel #23 (Across The Sound 23.20)

9/2/2012
Welcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #23.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main...

Duration:00:58:18

SPOS #320 - The Early Days Of Online Advertising With Cory Treffiletti

8/26/2012
Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. It's hard to believe that it was 14 years ago. While I was active in the digital marketing space prior to getting involved in online media, it was fascinating trying to sell those banner ads back...

Duration:00:44:06

SPOS #319 - What Does The Future Of Blogging Hold With Mark W. Schaefer

8/19/2012
Welcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a contentious blog post titled, Is there anything new in blogging? No (I even responded over here:...

Duration:00:53:15

SPOS #318 - How To Be Business Awesome (And UnAwesome) With Scott Stratten

8/12/2012
Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining...

Duration:00:55:58

SPOS #317 - Get Writing With Jeff Goins

8/5/2012
Welcome to episode #317 of Six Pixels Of Separation - The Twist Image Podcast. Do you think you have a book in you? A blog? A blog post? A clever tweet? Do you love the industry that you serve? Do you write about it? There's no doubt about it, writing will make you smarter, better and more informed about your life (both personally and professionally). The problem is that most people don't know where to start. They think that writers have some kind of special, unique gift. Jeff Goins can help...

Duration:00:47:38

SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb

7/29/2012
Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After...

Duration:00:53:50

SPOS #315 - A New Kind Of Startup With Chris Guillebeau

7/22/2012
Welcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad at me. We have lunch on a frequent basis and we're constantly slamming ideas and names at one another. It makes for a lively conversation. The other week, he was downright disgusted with me because I had never met Chris Guillebeau. Chris is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The...

Duration:00:46:08

SPOS #314 - Social Business By Design With Peter Kim

7/15/2012
Welcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat embarrassing that he has never been on the podcast. Currently, he is Chief Strategy Officer of Dachis Group, where he acts as an advisor on social business. Most recently, he co-authored a new business book called, Social Business By Design, with Dion Hinchcliffe (executive vice president, strategy of Dachis...

Duration:00:50:24

SPOS #313 - From Economics To Likeonomics With Rohit Bhargava

7/8/2012
Welcome to episode #313 of Six Pixels Of Separation - The Twist Image Podcast. Rohit Bhargava has an impressive resume. He is the SVP of Global Strategy & Planning for Ogilvy and a professor of global marketing at Georgetown University. He has one of the most popular marketing blogs on the Internet called, Influential Marketing Blog, and is the author of Personality Not Included and his recently published sophomore effort, Likeonomics. Rohit describes Likeonomics like this: "Likeonomics is a...

Duration:00:45:12

SPOS #312 - Marketing In The Round With Gini Dietrich And Geoff Livingston

7/1/2012
Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich (Spin Sucks and Arment Dietrich) and Geoff Livingston (Welcome to the Fifth Estate and Now Is Gone) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Marketing Campaign in the Digital. I'm not sure how often these two big-brains do interviews together, but...

Duration:00:36:06

SPOS #311 - Jaffe And Joel #22 (Across The Sound 22.20)

6/24/2012
Welcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main...

Duration:00:59:01

SPOS #310 - The Startup Of You With Ben Casnocha

6/17/2012
Welcome to episode #310 of Six Pixels Of Separation - The Twist Image Podcast. Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002. With close to 140 million members in over 20 countries, LinkedIn's IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greylock Partners - a very popular venture capital firm. Hoffman's passion is in understanding how...

Duration:00:44:45

SPOS #308 - Return On Influence With Mark W. Schaefer

6/3/2012
Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a...

Duration:00:48:42

SPOS #307 - Digging Deeper Into Social Business With Matt Ridings

5/27/2012
Welcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast. Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund (Brass Tack Thinking and co-author of The Now Revolution) to launch SideraWorks, a social business consultancy. Matt is a business strategist, speaker and writer who has played both sides of the fence (both client-side and agency-side) working with such illustrious brands as...

Duration:00:53:23